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Business Plan 2015 Marketing Template
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Transcript of Business Plan 2015 Marketing Template
Business Performance Review 2014 & Budget 2015
Direktorat MarketingJakarta, 12 Desember 2014
PT. Asuransi Jiwa Mega Life
Premium Performance & Target
Bancassurance Sharia GCID DMTM Agency
144.1
101.3
28.0 13.3
3.9
59.4 60.2
31.5
8.7 1.4
210.0 230.0
100.0
15.0
45.0
Premium Performance & Target (NB - ‘in bio)2013 (Actual) 2014 (Fcst) 2015 (Target)
Note.1. Premi New Business2. Data DMTM untuk produk non credit shield (Soepomo)
Key Achievement
• Goal“Build and Set Compatible Employee/Sales”
• Key Achievement– Accomplish 100% of Program Plan through 5% Employee
Learning Budget (BTK Based)
– Accomplish 30% of Business Improvement through People Development Process (70% depend on Leader)
Key Strategy & Action PlanStrategic Call Strategic Vehicle
(Guidance)Strategic Tools
(Initiative)Outcome Desired
L & D DIVISION• Sales Learning • Corporate Learning• Development &
Support
Corporate Goal
Divisional Goal-KPI
Organization & Capacity Setting
Manual, Policy and Plan Program
Learning Anatomy Approach
Monitoring and Evaluation System
COMPATIBLE
EMPLOYEE
•Competency meet Needs•Excellent Performance
MCU
Sales Division Training Program Development Program
Syariah • CO, CC, SA, Certification & LA
• MCTP-Syariah
• Coaching• Breaktrough• Short Course• Energizer• RendezvousAgency • SA, Certification &
LA
DMTM • CO, CC, SA, Certification & LA
• MCTP-Tele
GCID & Bancass
• CO, CC, SA, Certification & LA
Sales Division Training Batch Assumption/Yr Dev Batch/Yr
Syariah • Senior Leader: 3 Batches• Midlle Leader: 6 Batches• Sales/PFA: 12 Btaches
• Need based• Ideally 1
Program each month (minimum)Agency • Senior Leader: 4 Batches
• Midlle Leader: 8 Batches• Agent: 16 Btaches
DMTM • Senior Leader: 3 Batches• Midlle Leader: 6 Batches• TM: 6 Batches
GCID & Bancass • Senior Leader: 3 Batches• Midlle Leader: 6 Batches• Sales Officer: 6 Batches
Key Success Factor
1. Policy Support on Learning Activities/Idea
2. Fit Learning & Development Organization & Staff– Head Office– Regional Learning Representative
3. One “Door” Learning Activities and Control Management
Previous Update (2013-2014)
• Coverage by Unit/Division: All Unit/Division
• Coverage by Level: All Level– officer, mgr & division
• Number of Program & Participant in 2013:
• Program & Participant by RLDD: – Internal: 14 Programs/424 Participants– Agency: 27 Programs/616 Participants– Partner: 7 Programs/205 Participants
• Program & Participant by External– Participants-Internal: 7 Programs/28 Participants
• Number of Program & Participant in 2014:
• Program & Participant by RLDD: – Internal: 16 Programs/348 Participants– Agency: 17 Programs/318 Participants– Partner: 4 Programs/100 Participants
• Program & Participant by External– Participants-Internal: 24 Programs/141
Participants
PROGRAM PARTICIPANT PROGRAM PARTICIPANT2013 2014
0
100
200
300
400
500
600
700
14
424
16
348
27
616
17
318
7
205
4100
INTERNALAGENCYPARTNER
PROGRAM PARTICIPANT PROGRAM PARTICIPANT2013 2014
7
28 24
141
BY EXTERNAL