UNIVERSITAS PERSADA INDONESIA Y.A.I FAKULTAS EKONOMI …

UNIVERSITAS PERSADA INDONESIA Y.A.I FAKULTAS EKONOMI DAN BISNIS

Kampus A: Jl. Diponegoro No.74 Jakarta Pusat 10340, Indonesia Telepon : (021) 3904858, 31936540 Fax: (021) 3140604

Jakarta, 8 Juli 2020

Nomor : 547/D/FEB UPI Y.A.I/VII/2020 Lampiran : ada Perihal : Surat Tugas

Kapada Yth,

Dr. Ir. Harry Susilo, MM

Dosen Tetap Fakultas Ekonomi dan Bisnis UPI Y.A.I

Di

Tempat

Bersama ini kami menugaskan kepada Bapak untuk memberikan pelatihan secara Insidental

Program kepada Masyarakat yaitu Mengelola Referansi Menggunakan Aplikasi End Note V7

dilaksanakan pada tanggal 10 Juli 2020.

Di harapkan dapat memberikan laporannya kepada kami, paling lambat satu minggu setelah

kegiatan tersebut

Demikian surat tugas ini dibuat untuk dapat dilaksanakan sebagaimana mestinya Tembusan : Yth. Rektor Universitas Persada Indonesia Y.A.I

SEMINAR-ONLINE-NASIONAL

MANAJEMEN REFERENSI DAN SITASI BERBASIS ENDNOTE V.7 UNTUK INTERNATIONAL MANUSCRIPTS

BY: Dr Wilhelmus Hary Susilo

8/15/2020 1Dr Wilhelmus Hary Susilo- WORKSHOP

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cv

• LECTURE-CERTIFICATE.11103102004428.

• AMS(ACADEMY OF MARKETING SCIENCE) -MEMBERS ID: 50672345)- IMARC.ID:

20150122- ID ercicrssh 1804140- member of Social science & Humanities Research

Association (SSHRA).

• Assoc. Professor (Head Lector) of Marketing Management

8/15/2020Dr Wilhelmus Hary Susilo- WORKSHOP

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Ka-Prodi MM FEB UPI YAI,23 buku (1 International Book- LATVIA_European), 27

Internasional Journal Manuscripts (5 scopus- Q3, 1 Elsevier, Index copernicus), Presenter-International

conference (Finland (Aalto University), Tokyo, Singapore (NUSS), Bali, Batam, Manado, Makasar, Jakarta

(INA),etc), Int. Reviewer (Italy dan Yunani), Int. Pilot Survey; Beijing, Hanoi Vietnam, Singapore. Thw

International- Symposium Judge, Korea , DOSEN S3 FEB UPI YAI, UI, DOSEN S2 MM FEB UPI YAI, UMB, PAKUAN,

STIK SC, DOSEN S1 ARS TEKNIK UPI YAI.


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Pertain fe

no

men

a Tulisan ilmiah& Brief Guide to using EndNote X7

1

The

rese

arch

gap

s Penelitian Business-ilmu Manajemen yang baik & How finding

end

no

te Praktek membuat-Data base


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Fenomena manuscripts

Kum (indexes)- desiminasi- REVIEW PROCESS

Kesadaran diri

Gap penelitian

Data base referensi-grand theory

MANAJEMEN- jurnalterkait- novelty

budget

Tata- bahasa


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EndNote is a bibliographic software

• EndNote is a bibliographic software that is used tostore and manage all your references. It is actually adatabaseas Endnote Libraries. It allows you to importand organize references into groups to easily managemany projects using the same library.

• The references could then be use as you write yourpaper or thesis, and create your bibliography in thestyle of your choice.

• References can be imported from databases such asScienceDirect. EndNote works with Microsoft Word,OpenOffice.org Writer, Wolfram Mathmaticva, andApple Pages.


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1. Navigating the Library Window


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The panels


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The menu bar


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Membuat data base

• 1. Insert individual.

• 2. Insert dari data base Jurnal tertentu


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3. Cite from google


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Perhatikan Index Journal

• SCOPUS- CEK SJR

• INDEX COPERNICUS


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Bagaimana konteks manage referensi dengan keilmuan manajemen?

Bidang ilmu manajemen sesuai

konsentrasinya

Memahami penelitian yang baik

Memahami kesenjangan

penelitian

Memahami isi Jurnal dengan baik

Yang terpenting juga memahami Teori Ilmu Manajemen

dengan baik


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Penelitian yang baik


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The ethic clearance

dilembagakan

Nasional-Internasional

Daya saing


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Sembilan dimensi


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LOGIKA PENELITIAN

RESearch GAP

MASALAH BISNIS: terjadipenurunan penjualan

MASALAH PENELITIAN: statement

PERTANYAAN PENELITIAN: how, what

JUSTIFIKASI: Grand Theory, Midle range theory and practice

theory

TUJUAN PENELITIAN: mengisi gaps riset

sebagai suatuKEBAHARUAN-NOVELTY

Kajian theory danpenelitian terkait

Metode: analisis dansintesis data (Lisrel,

eviews etc.), hasil danpembahasan

Temuan penelitian, kesimpulan, saran,

kontribusi danketerbatasan penelitian,

acknolgement


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Proses penelitian bisnis


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RESEARCH GAP- AN IDEA FOR MANUSCRIPTS


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The 5 research gap- generating for an idea of manuscripts (Prof. Augusty)


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KOMBINASI- THEORITIKAL GAPS-RESEARCH GAPS DENGAN BISNIS- GAP


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1. PREPARING AN APPROPRIATE MODEL.

2. WHAT KINS OF COMBINATION OF VARAIBLES TO EXPLAIN THE PARADIGMN?

3. WHAT KIND OF RELATION IS ASSUMED AND ANALYZED BETWEEN VARIABLES?

5. IS AN APPROPRIATE HYPHOTHESIS PROPOSED?

6. IS THE METHOD FOR MEASUREMENT OF A VARIABLES DECIDED?

4. IS YOUR MODEL TO ANALYZED THE REVIEW PARADIGMN BASE ON

THE PREVIOUS STUDIES?

7. CAN MEASURING VARIABLES BE CERTAINLY

CONTROLLED?

2 APPROACH


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GAPS NO 4


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PROSES SINTESIS MENGISI GAP PENELITIAN


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CONTOH MENULISKAN TUJUAN PENELITIAN YANG MEMILIKI NOVELTY


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TEKNIK MEMAHAMI ARTIKEL JURNAL


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THEORY- ORGANIZATIONAL


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HINDARI “ISTANA PASIR”


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TAHAP MELAKUKAN LITERATURE REVIEW PADA SUATU TEORI

PAHAMI FENOMENA-PARADIGM

TERKAIT TEORI

PREMIS TEORI

PENEKANAN TEORIMAIN- BODY OF

KNOWLEDGE

DIMENSIONS

BENEFITS SUCCESSFULLY


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THE R-A THEORY


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PREMISES


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NEXT


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THE STRESSES


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MAIN-BODY OF KNOWLEDGE


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THE BODY OF KNOWLEDGE


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KEBERHASILAN


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DESIGN RISET DAN HIPOTESIS


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The EndNote

Input and recall- mempercepatreferensi dan teknik penulisan

sintesis- APA STANDARD

Pdf file- pahami dan kuasaimodel riset, teori, methods dll

Data base- ilmiah dan bereputasi


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LANGKAH

INSTALLINPUT PDF DAN DATA

BASE

PILIH APA STANDARD, BY AUTHORS, TITLE DAN

INSERT SESUAI KEBUTUHAN- PRINT-

OUT PDF FILE BILA INGIN MENDALAMI ISI


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TERINSTALL


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GO TO ENDNOTE


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INSERT NEW REFERENCE- SATU PERSATU


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MUNCUL 8200- DATA BASE BERDASARKAN AUTHORS

INSIDE THE ENDNOTE


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BISA PILIH BERDASAR TITLE APABILA TIDAK INGAT NAMA PENULIS


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SELECT STYLE – APA 6TH


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KETIK NAMA AUTHOR”HUNT” DAN KLIK “SEARCH”


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MUNCUL SEMUA- 50 MANUSCRIPT DENGAN NAMA AUTHORS “HUNT”


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PILIH SATU PERSATU YANG RELEVAN AKAN DIGUNAKAN


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INSERT CITATIONS


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DOUBLE KLIK UNTUK MEMBUKA PDF FILE


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KLIK DI FILE PDF UNTUK MEMBUKA, MEMBACA DAN PRINOUT FILE

• PDF FILE


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MEMBUKA FILE PDF


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Contoh jurnal Scopus q3

The Pursuit for Brand Usage Intent: Insight in Higher Education which Used the Compatible ComputerWilhelmus Hary Susilo*, Yan Pieter Mulia Hutabarat, Otto BustaniUniversity of Persada Indonesia Y.A.I, Indonesia.Email: [email protected] brand usage intent would conduct the market position with competitive advantage that could be

bridge the right tract for the corporate for not making misguide in the heterogeneous industrial competitiveness and the customer brand engagement determined. This study was inquiry of fulfillment the research gap with the more resonance of the brand with halo effect then the brand equity. Furthermore, the research methods conducted with quantitative methods and design with descriptive correlation also used the confirmed strategy in structural equation modeling. The area sampling was fit with the 107 students in different situations and the result research was entire hypothesis’ were confirmed and the marginal fit research model on the market-based managementresearch. The corporate should building best interaction within the compatible smart-computer user with digitalize platform.

Keywords: the brand equity, brand usage intent, higher education.JEL Classifications: I23, M3Received: 25/06/2019 Accepted: 01/09/2019 DOI: https://doi.org/10.32479/irmm.8628


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https://doi.org/10.32479/irmm.8628

The research model


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The result conducted within sem-lisrel


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Test of hypothesis


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THE GOFI


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THE EQUATIONS FOR PREDICTING


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THE CONCLUSIONS


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THE RESEARCH CONTRIBUTIONS


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NEXT


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Contoh 48%SIMILARIT Y INDEX sebelum

disempurnakan


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REFERENSI

1. Sekaran, Bougie (2016) Research Methods forBusiness, A Skill- Building Approach, SeventhEdition, John Wiley & Son Ltd, The Atrium,Southern Gate, Chichester, West Sussex, PO198SQ, United Kingdom.

2. Ferdinand, Augusty, 2014,

3. Cooper, Donald R and Schindler, Pamela S, (2014),Businness Research Methods, Twelfth Edition, McGraw Hill, International Edition. (Florida AtlanticUniversity and Wittenberg University).


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THANK YOU FOR YOUR KIND ATTAINTIONS


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UNIVERSITAS PERSADA INDONESIA Y.A.I FAKULTAS EKONOMI …

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