Kiat Efektif Menjual

1. Penampilan (Performance)

Menarik perhatian konsumen Memberikan keindahan Menimbulkan kesenangan Tidak membosankan Menjadi kenangan

2. Pelayanan (Service)

Keramah-tamahan dan senyum Menyenangkan langganan Mampu menarik perhatian Mengesankan Menimbulkan keakraban

3. Kualitas (Quality)

Jaminan keaslian barang jualan Tidak menimbulkan efek negatif Selalu terkontrol Menimbulkan kepuasan Produk sesuai dengan harapan

4. Lokasi (Place)

Mudah dijangkau Strategis Tidak sering berpindah Bersih dan indah dipandang mata Nyaman dan aman

5. Harga (Price)

Wajar/tidak berlebihan Kepastian/tidak sering berubah Tidak mengecewakan Tidak lebih mahal dari pesaing Tidak mengambil keuntungan

besar

FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN

GAMBAR 1

PEMBELI

KEBUDAYAAN SOSIAL PERSONEL PSIKOLOGIS

SUB-BUDAYA

KELAS SOSIAL

BUDAYA

PERANDAN STATUS

KELUARGA

KELOMPOKRIJUKAN

KEPRIBADIANDAN

KONSEP DIRI

KEADAAN EKONOMI

GAYA HIDUP

USIA DANSIKLUS

PEKERJAAN

KEPERCAYAAN DAN

SIKAP

PEMBELAJARAN

PERSEPSI

MOTIVASI

A. PASAR TANPA SEGMEN

1A2

3B

B. SEGMENTASI PENUH

C. SEGMENTASI PASAR MENURUT GOLONGAN

PENDEKATAN PASAR 1, 2, DAN 3

D. SEGMENTASI PASARMENURUT KELOMPOKUMUR A DAN B

E. SEGMENTASI PASARMENURUT KELOMPOKPENDAPATAN DAN UMUR

DARI GAMBAR DI ATAS TERLIHAT MASING-MASING SEGMENTASI PASAR MEMILIKI KEINGINAN DAN KEBUTUHAN SENDIRI YANG KHAS. PENJUAL HARUS DAPAT MERANCANG SATU PROGRAM PEMASARAN BAGI MASING-MASING PEMBELI DAN BANYAK LAGI KARAKTERISTIK YANG DIGUNAKAN DALAM SEGMENTASI PASAR.

1A

A

SEGMENTASI PASAR

SEMBOYAN

PENJUAL YANG SUKSES ADALAH YANG MAMPU MEMBERIKAN

TINGKAT KEPUASAN TINGGI KEPADA KONSUMEN

JAGUNG BAKAR MULTIRASA

ASIN ASIN PEDAS PEDAS MANIS ASIN SAOS TOMAT SAOS KEJU MANIS ASIN KUAH RUJAK

MENJADI PERAWAT KAYA ITU GAMPANG

Why Nursing?

Its About Helping People The #1 reason to

become a nurse is because you care about people

You have an opportunity to make a difference every day

Be there for those you love

Nurses care for many different kinds of patients

Nurses Can Do Anything!

Nurses Can Do Anything!

Sometimes very sick patients

Nurses Can Do Anything!

And sometimes, just really small patients

Nurses can work in all types of environments

Nurses Can Do Anything!

Places you know like medical offices...

Nurses Can Do Anything!

hospitals...

Nurses Can Do Anything!

And schools...

Nurses Can Do Anything!

And places you maybe didnt know about, like helicopters

Nurses Can Do Anything!

laboratories

Nurses Can Do Anything!

cruise ships

Nurses Can Do Anything!

the military

Nurses Can Do Anything!

and jobs using computers and technology

Nurses Can Do Anything!

Nurses can work anywhere in the world

Nurses Can Do Anything!

Lots of Schools to Choose From Over 100 nursing

programs in California

2 and 4 year programs offering schedules that meet your needs

The more education you have, the more $$$ you can earn

California salaries for new RNs are between $50,000 and $60,000 per year

Sign-on bonuses are being advertised at up to $10,000 in some areas

The Pay is Great

Youll Meet Great People

Nursing is a lot of fun

Nurses work with others who also want to make a difference in the world

Working 12 hour shifts you work only three days a week!!

Work while you further your education

Have time to do other things

Nursing Is Your Ticket to Opportunities in...

Emergency Rooms Pediatrics Operating Rooms Schools Peace Corps Community Clinics and MORE

Bonus Points Educator Author Consultant Lawyer Physician Entrepreneur Directors The BOSS!

Pop Quiz:Do you know a nurse?

Can you guess which one of these people is a nurse?

THEY ALL ARE!NurseCase

ManagerThe Boss Nurse

Educator

NurseResearcher

NurseAnesthetist

NurseConsultant

So, How Can I Get Started?Do the best you can

in school (a little math and science wont hurt)

Start planning to go to college today. Talk to your parents, guidance counselor or teacher

Training Programs

Community College - ADN in 2 years University - BSN in 4 years Web sites to explore

www.choosenursing.com www.nursing2000inc.org www.nursesource.org

Lets Practice Being A Nurse...

Be A Nurse Workshop... Temperature Pulse Blood Pressure

Lets Practice Being A Nurse...

Temperature normal is 98.6 F

Lets Practice Being A Nurse...

Pulse normal is 50-100

beats per minute

Lets Practice Being A Nurse...

Blood Pressure normal is 120/80

What Youre Learning... Systolic (first sound you

hear) indicates how hard you

are pumping blood through your body

What Youre Learning... Diastolic (last sound you hear)

indicates how long it takes for the chambers of your heart to refill with blood

Event Name________Date:__________

Name_____________________

Temperature__________

Pulse__________

Blood Pressure________

Nurses Can Do Anything! Workshop

Event Name________ Date:___________

Name_____________________

Temperature__________

Pulse__________

Blood Pressure________

choosenursing.com

Nurses Can Do Anything! Workshop

Check out ChooseNursing.Com for more information on nursing...