Target audience profile
-
Upload
tomohardwill -
Category
Education
-
view
109 -
download
0
Transcript of Target audience profile
TARGET AUDIENCE PROFILE
It is really important to make sure that when you are creating a film that you have looked at the
target audience. This is because if they haven’t thought about who their target audience is then it is
going to be much harder to promote there film. Therefore I am going to try and identify the key
aspects to having the right target audience.
TARGET AUDIENCE
The age range of which we have chosen is between 15 and mid 30`s. I think
that between 15 because a lot of teenagers will like that it is quite creepy but
they also need to be mature enough to understand the situation. Also this is
the age rating on the film therefore it couldn’t be aimed at younger teenagers
or children. If they were any younger I believe that it would confuse them
with the storyline but it would also scare them. I think that it will also only go
up to around the age of 35. This is because I think that the storyline is aimed
at young adults as they are the main characters in the film therefore they can
relate to the characters. I think that elder adults wouldn’t enjoy it as they
don’t have the same understanding on how the teenagers act and what they
enjoy to watch.
GENDER
I don’t think that there is a particular gender audience for this clip.
This is because I believe that both genders will enjoy it. Although
there isn’t a particular audience I think that it will attract more of a
male audience rather than females. This is because it has a very
male dominated storyline and the males are the main characters.
Therefore I think the audience will be able to relate most to the
male characters and they will be able to understand them better. I
think that the male audience will enjoy the argumentative side of
the clip as it is very up-front and an intense clip for them to watch.
MEDIA INTERESTS
I think that the people who are most likely to watch our clip are people who
are into other television dramas. For example I think that people who have
watched Fox`s television series Prison Break and also Breaking Bad are very
likely to like it. This is because it is rather tense and will intrigue and grip the
audience just like these television programs. I think that they are all along the
same lines of a `job` going wrong or their lifestyles not being the way they
should be doing rebellious acts. I also think that people who are into their
investigating films, films that are a mystery the whole way through to find a
solution will most probably want to watch this also. This is because they will
want to be able to watch it and find out how this intense dramatic scene
happens and how it will be resolved.
PSYCHOGRAPHIC PROFILE
I think that these profiles were relatively easy to decide on.
This is because they are the most obvious ones for this
category. I think that a couple of the other options were
ruled out straight away, for example the one about the
elderly as they are not likely to like it. I think that these are
the right four for our target audience.