Target audience profile

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TARGET AUDIENCE PROFILE It is really important to make sure that when you are creating a film that you have looked at the target audience. This is because if they haven’t thought about who their target audience is then it is going to be much harder to promote there film. Therefore I am going to try and identify the key aspects to having the right target audience.

Transcript of Target audience profile

TARGET AUDIENCE PROFILE

It is really important to make sure that when you are creating a film that you have looked at the

target audience. This is because if they haven’t thought about who their target audience is then it is

going to be much harder to promote there film. Therefore I am going to try and identify the key

aspects to having the right target audience.

TARGET AUDIENCE

The age range of which we have chosen is between 15 and mid 30`s. I think

that between 15 because a lot of teenagers will like that it is quite creepy but

they also need to be mature enough to understand the situation. Also this is

the age rating on the film therefore it couldn’t be aimed at younger teenagers

or children. If they were any younger I believe that it would confuse them

with the storyline but it would also scare them. I think that it will also only go

up to around the age of 35. This is because I think that the storyline is aimed

at young adults as they are the main characters in the film therefore they can

relate to the characters. I think that elder adults wouldn’t enjoy it as they

don’t have the same understanding on how the teenagers act and what they

enjoy to watch.

GENDER

I don’t think that there is a particular gender audience for this clip.

This is because I believe that both genders will enjoy it. Although

there isn’t a particular audience I think that it will attract more of a

male audience rather than females. This is because it has a very

male dominated storyline and the males are the main characters.

Therefore I think the audience will be able to relate most to the

male characters and they will be able to understand them better. I

think that the male audience will enjoy the argumentative side of

the clip as it is very up-front and an intense clip for them to watch.

MEDIA INTERESTS

I think that the people who are most likely to watch our clip are people who

are into other television dramas. For example I think that people who have

watched Fox`s television series Prison Break and also Breaking Bad are very

likely to like it. This is because it is rather tense and will intrigue and grip the

audience just like these television programs. I think that they are all along the

same lines of a `job` going wrong or their lifestyles not being the way they

should be doing rebellious acts. I also think that people who are into their

investigating films, films that are a mystery the whole way through to find a

solution will most probably want to watch this also. This is because they will

want to be able to watch it and find out how this intense dramatic scene

happens and how it will be resolved.

PSYCHOGRAPHIC PROFILE

I think that these profiles were relatively easy to decide on.

This is because they are the most obvious ones for this

category. I think that a couple of the other options were

ruled out straight away, for example the one about the

elderly as they are not likely to like it. I think that these are

the right four for our target audience.