Notes & MoodboardTARGET AUDIENCE

Indie music is aimed typically at girls, between the age of 14-19. Indie bands tend to originate from the UK which means most the target audience is British, and white. Which mimics the look of the band, with them being

generally white. The target audience spends a lot of time at gigs, which fuels the indie genre. They spend a lot of time on social media, mainly websites like Tumblr, Twitter and Youtube, youtube allows the fanbase to access new music

and more indie bands, twitter and tumblr allow fans to talk about music, discover new music, and find out more about

the genre. They’ll also read magazines like Q and NME. The genre typically explores emotions, which can be relatable to

females of that age, but also the minority of men can also be relatable.

TARGET AUDIENCE NOTES