Target AudienceFor The Who.

Mods.

• Mod is a subculture that began in the United Kingdom in the 1960s and spread, in varying degrees, to other countries and continues today on a smaller scale.

• Peter Townsend co wrote the play/film quadrophenia which as all about mod and rocker culture. The Who adopted the mod style in the mid to late 60s which drew in a wider target audience and subsided conflict between the mods and the rockers.

Facts

• My music video will be based at men aged 20-40 because 84% of people who read and buy rock based magazines are men and for that reason I will be basing the majority of my music video at men but I will also take into consideration the 16% of women who enjoy rock music.

Audience Image

These are examples of people who might listen to rock music. As you can see they normally wear t-shirts of the bands they like with a jacket over the top. The hair is messy and un kept to display their “I don’t care” attitude.