TARGET AUDIENCESocial Realism

Target AudienceWhy did we conduct this research?As part of our audience research we gave out a questionnaire to different age groups to see where they are most likely to exhibit certain Realism. The questionnaire involved 19 different Social Realism Films they could tick whether they have seen them at the cinema, in their own time or not at all. This helped us establish our target audience and how they are most likely to watch our film.

From what we gathered, 16-19 year olds, don’t tend to watch Social Realism films. These findings are the 16-19 most important because they are relevant to our target audience. The top films they have watched in their own time are: Kidulthood, Billy Elliot and This is England. This age group likes to identify with their own age in a film. Something which we will have to consider when deciding the plot of the film.

The age group 20-25 don’t tend to watch British Social Realism films but they watch them more than the 16-19 age group. The top 3 films they have watched at the cinema are: Full Monty, East is East and This is England. The top 3 films they have watched in their own time are: Trainspotting, Full Monty and Billy Elliot. These also reflect the age group wanting to identify with their age group on screen as well as wanting to socialize about the film with their age group.