Target Audience

Profiling an audience

0All media products are produced to be consumed by a target audience in order to make a profit.

0It is incredibly important to profile a target audience so that a company understands who will buy their product.

0This is especially important for advertisers as they address the target audience of a product directly.

Age and Gender0The age of the target audience would be late

teens to early 20’s (18-25)0This is because this age group is more open

and interested to new and experimental media products.

0The predominate gender of our target audience would be male.

0This is because the plot of the story is more male dominated and has more masculine themes.

Target Audience

Male Female

Education0The target audience will be made up of mainly

Film/media students at degree level.0This is because for film and media courses, for

practical projects, students are often asked to create a short film.

0This would give them an active interest in looking into short films as they would understand the conventions of short film.

Socio-economic Background

0As the majority of our target audience are students, they would possibly be used to budgeting due to student loans.

0These students may have a part time job that gives extra income through university. These jobs could be related to film, such as working in a cinema or helping at local film festivals, where many short films are shown.

0Their economic background may vary as people from different socio-economic backgrounds go to university.

Social Groups

0The target audience will predominately be included into the indie culture.

0This means they would class themselves as individual in everything they do.

0They like all things that aren’t mainstream, whether that’s music, films, hobbies or image.

Hobbies

0Other than just watching films, the target audience also enjoy creating their own short films.

0They enjoy going out with friends with the same interests as them.

0They may also enjoy other creative activities, such as photography or graphic design

Transport0As students, they may be used to using public

transport0It is likely that not many people within our

target audience own their own car because of cost.

0Some may prefer to use other transport to get around, such as a skateboard or a BMX as they’re light and easy to carry around.

0These types of transport also show an interest in an urban lifestyle.

Favourite Brands

0For food, the target audience will shop in place such as Aldi, Lidl or Tesco because of the low prices and high quality.

0For clothes, they may like brands such as Levi’s, Urban Outfitters and Topshop as well as shopping in vintage shops.

0For technology, it is likely that the majority of the target group will use Apple products. This is because the software is best for editing their films and other pieces of art they have created.

Music0Their music tastes will most likely be

extremely varied, from new to vintage music.0They most likely will not enjoy mainstream

music but will still know the chart music.0Bands/musicians they enjoy could include:

Oasis, Ed Sheeran and Macklemore.

Social Media0Their main source of social media will most

likely be Twitter, Instagram and Tumblr.0These platforms allow them to be creative

through photography and writing, as well as providing a platform for them to share their views and opinions on specific topics.

0These platforms mean that the individual can gain followers, which make it easier to promote themselves and their work.

Other Media Platform0Vimeo and YouTube will possibly play a large

part in the target audiences lives, as it is where they can share what they have made in an easy way.

0Vimeo and YouTube allow people to share their creative talent, whether that’s music, film or art, so that they can gain subscribers and have their content shared throughout the Internet.

0These platforms will also be linked to all their social media profiles which will further spread their work.