Target audience

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Audience Profile Demographics - Class : E (Students), D (Working-Class), C1 (Lower Middle-Class) & C2 (Lower Middle-Class). Age : YAKS (18 - 24) & EWES (25 - 33) Religion : N/A Education : Student, Graduate Marital Status : Single , young relationship Income : Minimum wage Nationality : British Psychographics - A young , more likely to be a teenage , male. Aged between 13-22 who enjoys listening rap / R&B. These people have no heavy financial burdens, lives with parents or rents for cheap. For him, personal status and appearance is very important and with these magazines they have a better idea of this, the gold jewellery and designer brands is a reason why these students read these type of magazine. He idolises the people on the front of these covers which are wearing this type of jewellery and designers brands.

Transcript of Target audience

Page 1: Target audience

Audience Profile

Demographics - Class : E (Students), D (Working-Class), C1 (Lower Middle-Class) & C2 (Lower Middle-Class).Age : YAKS (18 - 24) & EWES (25 - 33)Religion : N/A Education : Student, GraduateMarital Status : Single , young relationshipIncome : Minimum wageNationality : British

Psychographics - A young , more likely to be a teenage , male. Aged between 13-22 who enjoys listening rap / R&B. These people have no heavy financial bur-dens, lives with parents or rents for cheap. For him, personal status and appearance is very important and with these magazines they have a better idea of this, the gold jewellery and designer brands is a reason why these students read these type of magazine. He idolises the people on the front of these covers which are wearing this type of jewellery and designers brands.

Demograph-ics -

Page 2: Target audience

Class : E (Students), C1 (Lower Middle-Class) & C2 (Lower Middle-Class).Age : YAKS (18 - 24)Religion : N/A Education : Student, GraduateMarital Status : Single , young relationshipIncome : Minimum wageNationality : BritishGender - Mainly male

Psychographics - A person (more likely to be male) that enjoys music of this genre (hip-hop / rap). Between the ages of 18-24 this person wants to be very “in” with the trends of the time. These YAKS have no heavy financial bur-dens and for him, keeping up with the latest music and trends is a huge part of there growing up. He looks up to the people on the covers of these magazines.