Startup Presentation Fundraising -Bandung Bootcamp

8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp

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Startup Introduction &

Fundraising

Rhein Mahatma / @ReintweetsFacebook.com/Rein.Mahatma

Co FounderStartupbisnis.com – Knowledge Content for Startups

Startupbisnis.net – Directory listing for Startups

Practical help and advice for startups


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Startup Introduction &

Fundraising

Twitter quiz :

Apa yang kalian pelajari dari event Bandung Bootcamp ini ?

Mention @Startupbisnis

Tweet terbaik dan terbanyak (6 pemenang) hadiahnya

premium content Startupbisnis tentang

Sedapur.com

Kaskus.co.id



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Other resources


Other resourceshttp://startupbisnis.com/community/

http://startupbisnis.com/strategi-3c-dari-rekan-dan-

mentor-di-ekosistem-internet-entrepreneurship-

indonesia/ http://iwic7.indosat.com/startup-important.php

(Konten2 di Startupbisnis.com yang telahdikategorisasi)

http://startupbisnis.com/community/http://startupbisnis.com/strategi-3c-dari-rekan-dan-mentor-di-ekosistem-internet-entrepreneurship-indonesia/http://startupbisnis.com/strategi-3c-dari-rekan-dan-mentor-di-ekosistem-internet-entrepreneurship-indonesia/http://startupbisnis.com/strategi-3c-dari-rekan-dan-mentor-di-ekosistem-internet-entrepreneurship-indonesia/http://iwic7.indosat.com/startup-important.phphttp://iwic7.indosat.com/startup-important.phphttp://iwic7.indosat.com/startup-important.phphttp://iwic7.indosat.com/startup-important.phphttp://startupbisnis.com/strategi-3c-dari-rekan-dan-mentor-di-ekosistem-internet-entrepreneurship-indonesia/http://startupbisnis.com/strategi-3c-dari-rekan-dan-mentor-di-ekosistem-internet-entrepreneurship-indonesia/http://startupbisnis.com/strategi-3c-dari-rekan-dan-mentor-di-ekosistem-internet-entrepreneurship-indonesia/http://startupbisnis.com/strategi-3c-dari-rekan-dan-mentor-di-ekosistem-internet-entrepreneurship-indonesia/http://startupbisnis.com/strategi-3c-dari-rekan-dan-mentor-di-ekosistem-internet-entrepreneurship-indonesia/http://startupbisnis.com/strategi-3c-dari-rekan-dan-mentor-di-ekosistem-internet-entrepreneurship-indonesia/http://startupbisnis.com/strategi-3c-dari-rekan-dan-mentor-di-ekosistem-internet-entrepreneurship-indonesia/http://startupbisnis.com/strategi-3c-dari-rekan-dan-mentor-di-ekosistem-internet-entrepreneurship-indonesia/http://startupbisnis.com/strategi-3c-dari-rekan-dan-mentor-di-ekosistem-internet-entrepreneurship-indonesia/http://startupbisnis.com/strategi-3c-dari-rekan-dan-mentor-di-ekosistem-internet-entrepreneurship-indonesia/http://startupbisnis.com/strategi-3c-dari-rekan-dan-mentor-di-ekosistem-internet-entrepreneurship-indonesia/http://startupbisnis.com/strategi-3c-dari-rekan-dan-mentor-di-ekosistem-internet-entrepreneurship-indonesia/http://startupbisnis.com/strategi-3c-dari-rekan-dan-mentor-di-ekosistem-internet-entrepreneurship-indonesia/http://startupbisnis.com/strategi-3c-dari-rekan-dan-mentor-di-ekosistem-internet-entrepreneurship-indonesia/http://startupbisnis.com/strategi-3c-dari-rekan-dan-mentor-di-ekosistem-internet-entrepreneurship-indonesia/http://startupbisnis.com/strategi-3c-dari-rekan-dan-mentor-di-ekosistem-internet-entrepreneurship-indonesia/http://startupbisnis.com/strategi-3c-dari-rekan-dan-mentor-di-ekosistem-internet-entrepreneurship-indonesia/http://startupbisnis.com/strategi-3c-dari-rekan-dan-mentor-di-ekosistem-internet-entrepreneurship-indonesia/http://startupbisnis.com/strategi-3c-dari-rekan-dan-mentor-di-ekosistem-internet-entrepreneurship-indonesia/http://startupbisnis.com/strategi-3c-dari-rekan-dan-mentor-di-ekosistem-internet-entrepreneurship-indonesia/http://startupbisnis.com/strategi-3c-dari-rekan-dan-mentor-di-ekosistem-internet-entrepreneurship-indonesia/http://startupbisnis.com/community/


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Introduction

Rhein Mahatma / @ReintweetsFacebook.com/Rein.Mahatma

• Branch Manager – Sinarmas Bank

• Content & Community Manager - Marketeers (Markplus)• Content Strategist - Merah Putih Incubator (Djarum Group)

• Community Manager - Plasa.com (Telkom Group)

• Researcher - Batavia Incubator (Corfina Group)

• Associate / Scout - Systec Group Venture• Co Founder - Startupbisnis.com

• Advisor – Mikimilo.com

• Researching Startups success & fail pattern since 2010

• Interviewed 70+ Startups & Vcs since 2010


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“Shovel”

Angel.co clone to equity bas

crowdfunding platform


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Startupbisnis.com – partner of Skystar Venture

& Skystar Coworking Space


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Startupbisnis.com–

partner of Skystar Venture& Skystar Coworking Space


11/69Practical help and advice for startups

Previous Project

Talkmen.com

Clone ofAskmen.com

Neonan.com (CN)



Previous Project

Tinker.com

Game Studio



Previous Project (Canceled)

Quado.co(Q&A Sites)

Clone of

Quora.comStackoverflow.comOKWave.jp (IPO)Sooda.jp

Askdoctors.jpEtc


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Current Project

Mikimilo.com

Modified - MLMStyle Women

FashionEcommerce


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Please

Mohon jangan mentweet nama orang/nama startup

dan angka yang saya sebutkan


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Handy Chang

Rumahdanproperti.com, 1 thn, 5 miliar

Indotrading.com


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Cloned Hipmunk.com, Makemytrip.com started Tiket.com

Cloned Scvngr, started Bouncity (failed)Cloned ??? , started wayangforce (exited)


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Exited from Tiket.com

Started Weekendinc and printerous

Richard Fang Kevin Osmond


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Cloned Hipmunk.com, Makemytrip.com started Tiket.com

Cloned Scvngr, started Bouncity (failed)Cloned ??? , started wayangforce (exited)


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Exited Swinde.com (8 miliar) , 19 thnStarted Tiket.com

2009 news


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Benny Fajarai, 21Kreavi.com


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High valuation, refuse VC moneyProblem with Kreavi ?


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Latest Fundrising news


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OPPORTUNITY

St t d b K l A i iti b Y h (M


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Started by Koprol Acquisition by Yahoo (May

2010)

VCs in Indonesia 2010 2013


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• 500 startups

•Batavia Incubator (Jpn+ID)

• Corfina Group (ID)

• GEPI incubator (ID)

• Cyber Agent Ventures (Jpn)

• East Venture (Jpn)

• Founder Institute (US)

• Gree Ventures (Jpn)

• Grupara Inc (ID)• Ideosource (ID)

• IMJ Fenox (Jpn+US)

• Netprice (Jpn)

• In House VC (ID)

•Merah Putih Incubator (ID)

• GDP Venture (ID)

• Mountain Ventures and

Ideabox (Indosat)

• Nusantara Venture (ID)

• Rebright Partner (Jpn)

• Rocket Internet and Global

Founders Capital (Grmn)

• Systec Group, INCYTE (ID)

• Skystar Venture (ID)

VCs in Indonesia 2010-2013

Jpn portfolio > ID

portfolio


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WHY

Why


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Why

IndonesiaJapan

One of the youngest Demographic


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One of the youngest Demographic

GDP Per Capita Growth


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GDP Per Capita Growth

PASSIONATE SOCIAL MEDIA USERS 20%


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PASSIONATE SOCIAL MEDIA USERS, 20%

PENETRATION


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Bisnis Model Startup : Founder harus

tahu bisnis model apa yang menarik di

market (customer dan investor)

Benchmark dengan bisnis model sejenis


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Internet business cycle :

Portal

Ecommerce

Social

• Tahapan internet busines di Indonesia terlambat

4-8 tahun dibanding negara maju

• Semua ide kamu sekarang seringkali sudah adaceritanya di negara lain

• Apakah ide kamu besar di negara lain ? Kenapa ?

Kalau gagal kenapa ?


Venture Capital adalah specialist dalam


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Venture Capital adalah specialist dalamPattern Recognition

Systec Group Weekly meeting 4-6 pitch per weekIs this big idea ?

Small idea ?

Background founder ?

Pahami bisnis model


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Very Proven Business ModelAlready IPO in US, Japan (Ebay, Groupon, Price Comparison)

Proven Business ModelWill IPO in short times (Etsy, Glam)

Proven CandidateBusiness that get fund from good VC in US, Japan

Prospect

Business that incubated by Good Incubator in US, Japan

Question MarkBusiness Idea that come out from your brain and have no

proven benchmark in other country

Pahami bisnis model

Monetize now vs Monetize later


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Monetize sekarang

• Ecommerce with low burn rate,Service

• Content sales

Sample :

Tiket.com (Ecommerce)

Evoucher (Ecommerce)

Sribu.com (Crowdsource Service)

Toge production, Agate (Game

content sales)XM Gravity (Services)

A lot small online shops

AdaDiskon (Online Media,

Ecommerce, Services)

Scoop (e-newsstall)

Monetize later (now : capital gain

focus)• C2C marketplace, social network,

price comparison, photo sharing,

something that need network

effect

Sample :

Tokopedia, Bukalapak (C2C

Marketplace)

Lazada, Zalora (Ecommerce high burn

r)

Picmix (Mobile photo editing service)

Pricearea, Telunjuk (Price comparison)

Burufly (Travel social network)

Monetize now vs Monetize later


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Idemu ini di luar negeri ada yang mirip

tidak ?Di luar negeri profitnya berapa ?

Tantangannya apa di luar negeri ?

VC tidak bisa memberikan investasi kepadafounder di mana orang lain bisa

melakukan hal yang sama dengan orang

tersebut

Do your homework



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Crunchbase.com

Angel.co

Silicontap (who buy who? Why ? Who IPO ?)

Venturebeatprofiles

Startupbisnis.net (Indonesia)E27.co/db (Asia)

http://thebridge.jp/data/ (Asia)



http://thebridge.jp/data/http://thebridge.jp/data/http://thebridge.jp/data/


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http://www.sec.gov/Archives/edgar/data/1117733/000119312511162782/ds1.htm



http://www.sec.gov/Archives/edgar/data/1117733/000119312511162782/ds1.htmhttp://www.sec.gov/Archives/edgar/data/1117733/000119312511162782/ds1.htmhttp://www.sec.gov/Archives/edgar/data/1117733/000119312511162782/ds1.htmhttp://www.sec.gov/Archives/edgar/data/1117733/000119312511162782/ds1.htm


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http://www.sec.gov/Archives/edgar/data/1125914/000104746909000513/a2190140zs-1.htm



http://www.sec.gov/Archives/edgar/data/1125914/000104746909000513/a2190140zs-1.htmhttp://www.sec.gov/Archives/edgar/data/1125914/000104746909000513/a2190140zs-1.htmhttp://www.sec.gov/Archives/edgar/data/1125914/000104746909000513/a2190140zs-1.htmhttp://www.sec.gov/Archives/edgar/data/1125914/000104746909000513/a2190140zs-1.htmhttp://www.sec.gov/Archives/edgar/data/1125914/000104746909000513/a2190140zs-1.htmhttp://www.sec.gov/Archives/edgar/data/1125914/000104746909000513/a2190140zs-1.htm


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Definisi :

Mendapatkan pendanaan dari investor

untuk pengembangan usaha dengan imbalbalik berupa saham

Fundraising


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Fundraising


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Fundraising Lewat Kickstarter

d d


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Fundraising Lewat Indiegogo

d i i di


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Fundraising Lewat Indiegogo

F d i i Tid k H


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Fundraising : Tidak Harus

Dibutuhkan terutama untuk mempercepat /

meng-akselerasi bisnis

Juga membangun “barrier to entry”

terhadap kompetitor

Bisnis model yang monetize later umumnya

perlu fundraising

T f i t


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• Angels

• Accelerators

• Seed Funds aka Micro VCs

• VC Funds

• Corporate VCs (Strategic investor)

Type of investors

H l h l A d b t hk


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• Team

• Pitch Deck

• Product Demo

• Financials (projections, balance sheet, cap

table)

Hal-hal yang Anda butuhkan

T d


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Friends and Family

– Rp. 50,000,000 s/d 200,000,000 – Concept and team

Accelerators

– Rp. 100,000,000 s/d 300,000,000

– Concept and team, sometimes product

Seed Round

– 300,000,000 s/d 2 M

– Concept, team, product and some customers/usersSeries A round

– 2M+

– Product is working well, you have good metrics, time to

step on the GAS

Type dan range

F d i i ti M h i Wi i


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Dalam 3-5 tahun ke depan, saya akan menjadi

______________ saya akan melakukan

_____________ untuk mendominasi pasar

Fundraising tips : Memahami Winningscenario

F d i i ti P k i


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Miliki core competence yangsesuai ide

Mentarget market besar

Membangun advisory board(ada advisor bagus yang

trust dengan kamu berarti

____)Bangun partnership dengan

strategic partner dan

bluechip customer

Fundraising tips : Packaging

F d i i ti Ri t I t


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Pelajari preference merekaHindari orang-orang yang

sudah memiliki existing

portofolio samaPahami lead partnernya

Pahami valuenya

(mis.Ideabox (Indosat) danKompas)

Fundraising tips : Riset Investor

F d i i ti Pit hi


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Tell your story : Momentum, Vision, Team.Dapatkan trust dari investor kepada produkmu,

tim dan potensi market

Dengarkan feedback dan improve gradually.Mereka bisa saja menolak produkmu, tetap

dengarkan dan selalu lakukan improvement

Fundraising tips : Pitching

F d i i g ti


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Fundraising tips

If you want money askfor advice


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Anton Soeharyo (Touchten)

“Good things will come to you if you raise

funds when you don’t need it”

Anton Soeharyo (Touchten)


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Tidak terburu-buru, luangkan waktu untuk“Shopping” dan meriset VC

Semakin kamu butuh, semakin cenderung jual

murah

Ketahui seberapa sabar “capital” yang Anda minta

“Good things will come to you if you raise

funds when you don’t need it”

3 Macam Modal


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• Brain / Knowledge Capital

• Social capital

• Money capital (Tidak harus uang mu)


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“50 coffee meetings untuk mengakses ketiganya”

Starting relationships today that won’t pay off for

a year

http://www.bothsidesofthetable.com/2011/08/1

5/why-you-need-to-take-50-coffee-meetings/

Fundraising tips

http://www.bothsidesofthetable.com/2011/08/15/why-you-need-to-take-50-coffee-meetings/http://www.bothsidesofthetable.com/2011/08/15/why-you-need-to-take-50-coffee-meetings/http://www.bothsidesofthetable.com/2011/08/15/why-you-need-to-take-50-coffee-meetings/http://www.bothsidesofthetable.com/2011/08/15/why-you-need-to-take-50-coffee-meetings/http://www.bothsidesofthetable.com/2011/08/15/why-you-need-to-take-50-coffee-meetings/http://www.bothsidesofthetable.com/2011/08/15/why-you-need-to-take-50-coffee-meetings/http://www.bothsidesofthetable.com/2011/08/15/why-you-need-to-take-50-coffee-meetings/http://www.bothsidesofthetable.com/2011/08/15/why-you-need-to-take-50-coffee-meetings/http://www.bothsidesofthetable.com/2011/08/15/why-you-need-to-take-50-coffee-meetings/http://www.bothsidesofthetable.com/2011/08/15/why-you-need-to-take-50-coffee-meetings/http://www.bothsidesofthetable.com/2011/08/15/why-you-need-to-take-50-coffee-meetings/http://www.bothsidesofthetable.com/2011/08/15/why-you-need-to-take-50-coffee-meetings/http://www.bothsidesofthetable.com/2011/08/15/why-you-need-to-take-50-coffee-meetings/http://www.bothsidesofthetable.com/2011/08/15/why-you-need-to-take-50-coffee-meetings/http://www.bothsidesofthetable.com/2011/08/15/why-you-need-to-take-50-coffee-meetings/http://www.bothsidesofthetable.com/2011/08/15/why-you-need-to-take-50-coffee-meetings/http://www.bothsidesofthetable.com/2011/08/15/why-you-need-to-take-50-coffee-meetings/http://www.bothsidesofthetable.com/2011/08/15/why-you-need-to-take-50-coffee-meetings/


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Fundraising tips

Kondisi paling enak untuk minta pendanaan

: Spend 10 juta per bulan dapat 13 juta.

(business model validated)

Hindari dumb money (fail expectation)

Fundraising tips


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Fundraising tips

Membuang banyak waktu (3 sampai 6 bulan)Tidak menyenangkan

Distraction (gangguan untuk founder, mis :

Kaskus, Pricearea)

Sulit

Banyak startup gagal mendapatkan dana

dengan berbagai alasan


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Rhein Mahatma

Facebook.com/Rein.Mahatma

Twitter.com/[email protected]


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Startup Presentation Fundraising -Bandung Bootcamp

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