SBM - Platform Untuk Meningkatkan Proses Value Co-Creation Kluster Batik Solo

8/17/2019 SBM - Platform Untuk Meningkatkan Proses Value Co-Creation Kluster Batik Solo

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Judul Workshop?

Platform untuk Meningkatkan

creation dari Kluster Batik di Kdengan Perspektif Servis Siste

Presented by

UtomoSBM IT


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Solo Batik Cluster Value-Cocr

Value/Manfaat

dengan

keberadaan

kluster batik

Solo saat ini

Co-Cre

•Serbuan Batik dari Cina

•Mas#arakat belum paham makna batiksesungguhn#a•$urunn#a "isata"an #ang datang kekota Solo

•%isata"an merasa cukup han#amengun&ungi Kauman sa&a atau 'a"e#an

sa&a untuk membeli batik(

•Pertumbuhan klaster industri batikstagnan

• %isata"an )omestik dan

bertambah datang ke kot• %isata"an merasakan m

#ang semakin besar deng

Sinergi kampung batik la

kauman dengan konsep p

tersinergi

P

'

*

$

+

,

M


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ealit#

Service S#stems Science

Service components

（oles・functions・

activities）

+le.ible and

d#namic interaction

Value ,rchestration Platform Model

esearch Methodolog#

Batik ndustrial cluster Solo ndonesia

V a l u e

C o c r e a t i o n

P r o c e s s


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Value co-creation process

Value ,rchestration Platform

'ocal $ourism *rea a

$"o-la#ered Service S#s


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Value Co-creation Proces

Co-elevation Co-developm

Customers Value Cocreation

0e" Value

Service Value

Co-experience

Co-definition


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BAPE A

Keterga

terhad

masih b

penda

klas

Bagaimana menarik

wisatawan dan

membuat acara dan

program untuk

wisatawan?

Bagaimana mengedukasi

masyarakat mengenai batik?

Sketsa Situasi Permasalahan Klaster B

Saya tidak tahu

perbedaan Kauman

dan Laweyan saya

bahkan tidak tahu arti

dari batik.

A

s

!niversitas

!isatawan

Co-Creation?Bagaimana cara

men"aga dan

melestarikan bangunan

kuno?

Bagaimana cara

men"ual lebih banyak

batik tapi tetap

mempertahankan

originalitas Keraton.

Pabrik Pemasok

#ori


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12 Co-e.perience and co-de

• B# co-e.perience the provider and cusshare an internal model to co-define aunderstanding about the service(

Provider 333 Customer4s needs and preference 5termenarik "isata"an dan meningkatkan nilai batik2

6 Bagaimana &ika konsumen dapat bela&ar membatik lakain dan motif #ang tersedia dan memba"an#a pulan

6 Bagaimana &ika konsumen mendapat pengetahuan sepeninggalan cagar buda#a di solo?

Customer 333 Provider4s direction of service

6 Bagaimana proses bela&ar membatik dalam suatu keldari membuat pola membatik me"arnai dan nglorot

6 *pa sa&a &e&ak peninggalan cagar buda#a di solo dan bprovider mengangkat nilai se&arahn#a?


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Co-e.perience and co-def

Satisfaction is generated b#

co-e.periencing and

co-defining a

shared internal model

b# provider and customer(

Batik Mahkota 'a"e#an recogni7es customer4s

need(

Customer understands uni8ueness of batik

process(

$hrough conversation

*t Batik "orkshop


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Co-elevation

• Co-elevation is a 7ig7ag-shaped spiral of e.pectation of the customers and a

the providers(

Producers4 names address and photos certainl# guarantee 8ualit# o

providers and customers believe(


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Co-development

• Co-development pa#s attention to cinnovation generated b# simultaneo

collaboration among the various ent

:.ample; )evelopment of Batik


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Value co-creation Process

alue !r"hestration Plat#orm

Customers

e-e.amining content and

meaning of e.isting

information and putting a

ne" interpretation(

Curation

Pro

co

co

pro

:m

nviting to

co-e.perience and co-

definition process(

nvolvement

Value ,rchestration Platform; $ Management

-Co-e.perience - Co-elevation- Co-definition - Co-development


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$"o Sided Platform

Value Co

Creation

$"o-sided Platform

*ccess to

Benefit

Participate i

Benefit

Consumers Shopping Mall

S): *


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:.amples of Platform

• %ma&on eBay iTunes 'akuten (ouprimaril# serve as value orchestratio

platform on "hich the# facilitate to

tens of thousands of providers 5selleof millions of customers 5bu#ers2(


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Solo; $"o Sided Platfo

Value Co

Creation

$"o-sided Platform

*ccess to

Benefit

Participate i

Benefit

)onsumers Plat#orm Batik )luster Solo

S): *

0eeds

:.pectations

Matching Process

SoloW+B,

:.periencing ho" to make batik

*ssurance of product 8ualit#


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Value co-creation Process

alue !r"hestration Plat#orm

Customers

5$uris 'okal dan

nternasional2

• Program kustomisasi batikmelalui sosial media- S.S

/#a"ebook- t0itter- dll1

• Program labeling /moti#1 batikdalam e*ent atau sho0room

• Program Pari0isata tersinergi/2uide Tur dengan "erita

sejarah Solo keseluruhan1

• Program Ikon lokal karaktersolo

)uration

•

•

•

•

+m

• Program Cagar Buda#a5Se&arah 'a"e#an dan

Kauman2

• Program :.periencingmembatik

• Program nventarisasibuku se&arah batik

In*ol*ement

Management Strategies in Batik ndustrial Cl

-Co-e.perience - Co-elevation

- Co-definition - Co-development

nvolvement @ inviting customer

$o co-e.perience = co-definitionCuration @ e-e.amining content

and meaning of e.isting information

and putting a ne" interpretation(

:m

ele


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nvolvement Strateg#

Program Cagar Buda#a

5Se&arah Solokampung batik'a"e#an dan Kauman2

Program Cagar Buda#a

5Se&arah Solokampung batik'a"e#an dan Kauman2

Program :.membProgram :.memb

Program nventarisasibuku se&arah batik

Program nventarisasibuku se&arah batik

1A

4inas Pari0isata 5

Pemerintah 4aerah 6ota

Solo

4inas Pari0isata 5


Solo- uni*ersitas


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Curation Strateg#

Program kustomisasi

batik melalui media

online /#a"ebook-t0itter- dll1

Program kustomisasi

batik melalui media

online /#a"ebook-t0itter- dll1

Program labeling

batik /moti#1 dalam

e*ent atausho0room

Program labeling

batik /moti#1 dalam

e*ent atausho0room

Program Pari0isata

tersinergi /2uide Tur

dengan "erita sejarahSolo keseluruhan1

Program Pari0isata

tersinergi /2uide Tur

dengan "erita sejarahSolo keseluruhan1

1

4inas Pari0isata 5


Solo

4inas Pari0isata 5


Solo- la0eyan- 6auman

4inas Pari0isata 5


Solo- la0eyan- 6auman-

Uni*ersitas


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:mpo"erment Strateg#

Program Program

Pengembangan

ModaTransportasi(ogya3Solo

/shuttle bus1

Program Program

Pengembangan

ModaTransportasi(ogya3Solo

/shuttle bus1

Program

pemetaanragam hias

batik keraton

Program

pemetaanragam hias

batik keraton

Prog

pengem

bahan bsut

Prog

pengem

bahan bsut

1

Pem

Solo

Uni*

4inas Pari0isata 5


Solo

4inas Pari0isata 5Pemerintah 4aerah 6ota

Solo


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SBM - Platform Untuk Meningkatkan Proses Value Co-Creation Kluster Batik Solo

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