Saya teruskan hasil survei Google terbaru tentang pola penggunaan smartphones diAsia Pasifik.

Di pengantarnya tidak disebutkan tentang Indonesia, tapi saya belum bacalampirannya.

Salam,---Tomi Satryatomoskype: tomi.satryatomotwitter: @wisatJakarta, Indonesia (GMT+7)

-----Original Message-----From: Google Mobile Ads Blog mobileadsblog@...>Sender: google-mobile-ads-blog@googlegroups.comDate: Tue, 15 May 2012 17:11:25To: Google Mobile Ads Bloggoogle-mobile-ads-blog@googlegroups.com>Reply-To: google-mobile-ads-blog+owners@googlegroups.comSubject: Smartphone adoption and usage soars in Asia in 2012

Today we continue our exploration of regional findings from the new2012 Our Mobile Planet research and examine smartphone behavior in theAsia Pacific region.

Have you ever left home without your mobile phone? If so, you probablyremember the feeling of anxiety that comes from being disconnected.The new Our Mobile Planet smartphone research shows that you are notalone in this feeling. In Australia 74% of smartphone owners do notleave home without their phone and in Japan that number is even higherat 78%. Just like they have shown rapid growth in the economy and inculture recently, Asian countries are gaining momentum in increasingsmartphone usage.

To better understand the importance of smartphones across Asia, and tosee how it relates to you and your business, visit thinkwithgoogle.com/mobileplanet to gain free access to powerful data across 40 countriesin 22 languages. This is an updated version of previous Our MobilePlanet research, with an improved user interface for easier navigationand newly updated data. We commissioned Ipsos MediaCT to conduct newresearch on smartphone Internet users across 26 countries in Q1 2012,including four APAC countries - Australia, China, Japan and NewZealand. You can also find last years research data from eight otherAPAC countries including Korea, Singapore and India.

New 2012 Research Findings: Australia, China, Japan, New Zealand

1. APAC consumers increasingly choose smartphones

- Smartphone penetration in Asia has increased by leaps and boundswithin less than a year. Even though it was broadly known thatJapanese people often use their phones to search on the Internet intheir daily lives, in our last years research, only 6% of respondentsanswered that they have smartphones. However, the number has more thantripled this year and now 20% of Japanese people are smartphone users.In Australia, more than half of the population(52%) own smartphonesand this is 40% growth from last years stats(37%)- The importance of smartphones can be seen throughout Asia in anumber of ways, for example in China 54% of smartphone owners wouldrather give up their TV than their smartphone, or in New Zealand 59%of smartphone owners access the Internet on a daily basis. Smartphonesare already becoming indispensable to Asian consumers.

2. APAC consumers are active smartphone users

- 77% of Japanese smartphone users have used their phone every day inthe past 7 days, which is the highest among the 26 around the worldwhere we conducted research. 64% of Chinese users, 58% of Australiansand 46% of New Zealanders also use their phones everyday.- Search is one of the most common activities on smartphones. 68% ofJapanese, 63% of Chinese, and 51% of Australian smartphone ownersperform mobile searches everyday.

3. Smartphones are used with other media

- Smartphone owners consume multiple other types of media inconjunction with their smartphone. The top three cross mediaactivities are watching TV, listening to music, and using theInternet. In Japan, more than half (53%) of respondents usesmartphones when they watch TV and 30% of them use while surfing theInternet. This data shows that mobile marketing is no longer optional consumers are always on their smartphones, even when they have otherentertainment media options.- People search on mobile after seeing an offline ad. Chinesesmartphone users are very responsive as a staggering 87% haveperformed a mobile search after seeing an ad. This figure is high inother markets as well, 63% of Australians, 62% of Japanese, and 57% ofNew Zealanders also search on their phones after seeing an offlinead.

4. Smartphones are the new yellow pages for local businesses

- Having a mobile presence is critical for local businesses. InAustralia and New Zealand, 86% and 80% of smartphone users searchlocally on their phones. The number is even higher in Japan and Chinawhere 91% and 93% of respondents indicated that they search localbusinesses on their phones.- Consumers do not stop after search. They actually visit the store,call the business, and make purchases. From the graph above, you cansee how many people call the businesses after performing a localsearch. Consumers from Australia and New Zealand showed similarly highresults, 54% and 50% respectively. 33% of Chinese users and 17% ofJapanese users also answered that they called the businesses aftersearching locally.

5. Shopping on mobile devices is growing, be ready for your customers

- Through our research we discovered that almost all of the smartphoneusers in APAC countries use their smartphones to research a product orservice. In Japan 100% of smartphone owners use their mobile device toresearch products or services. These numbers are high throughout APACwhere we see 94% from Australia, 97% from China, and 66% from NewZealand.- Smartphone shoppers also make mobile purchases quite often. Of thepeople in China that have made a purchase on their smartphone, 76% ofthem make mobile purchases at least once a month, which is the highestnumber globally. 59% of Australians, 52% of New Zealanders and 51% ofthe Japanese smartphone shoppers also make purchases at least once amonth.

Its clear that consumers have gone mobile and that businesses need tothink about how to make reaching the new mobile consumer an importantpart of their strategy. Visit thinkwithgoogle.com/mobileplanet to getthe insights you need to make data driven decisions on how to engagewith your customers on their smartphone.

Posted by: Soyeon Kim, APAC Product Marketing Manager, Google MobileAds