K A R A K O L D R U Z E , I N D E P E N D A N C E S T . , G H A L A Y I N I B L D G . , B E I R U T , L E B A N O Np h o n e + 9 6 1 ( 0 ) 3 3 3 7 4 1 2 • e - m a i l D I A R A M A D A N @ G M A I L . C O M

DIA D. RAMADAN

TITLESales and Marketing leadership in FMCG and Pharmaceuticals industries

Sales and Marketing professional with cross-functional expertise in financial analysis, supply chain, distribution, and new business development. More than twenty five years experience in FMCG, and five years recently in pharmaceuticals combining strong analytical skills with business know how to positively contribute to organization’s bottom line. Proven history of improving operations and increasing profitability. Ability to talk and conduct business in Arabic, English and French languages. Computer literate in multiple software applications. Excellent interpersonal and analytical skills.

PROFESSIONAL EXPERIENCEMay 2011 – January 2016Consumer Health Care (CHC) Group Products ManagerSANOFIResponsible for handling the CHC business from relationship with distributors (creating/applying marketing/sales strategy, forecasting/ordering, and financial) to medical promotion and commercial promotion. Started as Product Manager. Prepared and assisted in the launch of several

CHC products (Oenobiol, Lactacyd, Enterogermina) Promoted to CHC Group Product Manager in November 2011 Initiated the Pharmacy Project from a consumer perspective approach with

focus on category management. Starting with pharmacies segmentation then strategy per channel to developing action plan and its implementation (including advertising, display, and positioning)

Launched the, in pharmacy, direct to consumer promoters activity Implemented the change in distributors in alignment with portfolio

consolidation approach

July 94 – April 2011 Marketing Manager - I. Hakim Dowek & Sons s.a.l. (FMCG and Foodservice Equipment)Distributors for: ConAgra (food products), SC Johnson (household products), General Mills (food products), Nestle Purina (pet food), Dial (soap), Food Specialities (food products), Avery Berkel (scales), Victorinox (cutlery)

In charge of handling the business from relationship with suppliers (creating/applying marketing/sales strategy, forecasting/ordering, and

financial) to handling the merchandising/promotion and advertising of the entire portfolio. Also following up on warehousing/distribution function. Started as sales manager. Restructured the sales team making it more efficient

and reached sales growth of 300% in 6 years. Appointed by the board as marketing manager coordinating and putting

Business plans with suppliers. Developing the sales reporting system to better monitor performance against targets and take corrective action accordingly.

Initiated the merchandising department, trained its team and applied the category management concept for all brands.

Started the Avery Berkel brand of scales in 1996 and brought it to market leading position in three years.

Started the Food Specialities Diamond brand in 1996 and brought it to leading position in foodservice.

Launched the Proplan (Nestle Purina) pet food brand in 2000 which successfully became major player in the market in two years.

Planned and successfully implemented the re-launch of the Windex (SCJ) brand in 2001 bringing it from 1% to 10% market share in one year with leading position in modern retail.

Launched the Canola Harvest Oil brand in 2007 which successfully became leader in the market in two years.

Launched the Lamb Weston French fries brand in 2006 which successfully became leader in the foodservice market in one year.

Launched the Black Angus Beef brand in 2009 which successfully became leader in the foodservice market in one year

Feb. 91 - June 94 Advertising and Promotion Manager - Geadah Bros. (FMCG) Distributors for: General Foods (food products), Dandy (chewing gum), EFFEMEX (Uncle Ben’s rice, pasta and sauces), Plumrose (canned meat), Reckitt & Colman (household products), Foster Clark’s (food products)

In charge of handling the business from relationship with suppliers (creating/applying marketing/sales strategy) to handling the merchandising/promotion and advertising of the entire portfolio. Started as sales manager. Repartitioned areas of sale which made the sales

force more efficient and increased sales by 80% in 2 years. Appointed by the board to initiate the marketing department for formulating

A&P plans per brand, and coordinating with advertising agencies on implementation of advertising campaigns, production of TV commercials, and promotion material.

Made intensive promotion campaigns for the Stimorol chewing gum (Dandy) which brought it to leading position.

Planned and executed several successful tasting/cooking campaigns for Uncle Ben’s sauces which largely contributed to their leading position.

Planned and successfully implemented the re-launch of the Foster Clark’s brand (breakfast drink) bringing it from 5% to 30% market share in one year.

Dec. 88 - Jan. 91 Sales Manager - Société Libanaise pour le commerce et l'Industrie "MERCURY" s.a.r.l. (Pharmaceuticals and cosmetics)

Oct. 84 - Nov. 88Area Sales Manager - Ets. Wafic Idriss s.a.r.l. (FMCG)

EDUCATION AND INDUSTRY CERTIFICATION

Certified Management Accountant (CMA), Institute of Management Accountants (IMA) under preparation.

Foundational Financial Accounting Certificate (FFAC) , Institute of Management Accountants (IMA) - 2014

American University of Beiruto B.S. Petroleum Studies June 1982 o B.A. Economics June 1983

PERSONAL INFORMATION Marital status: Married Nationality: Lebanese Date of Birth: October 7, 1961