Rebable (Recyle Bag Portable) Business Model Canvas

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Sampah di Surabaya mencapai 9560 m 3 /hari sumber : data SLDH Kota Surabaya

Transcript of Rebable (Recyle Bag Portable) Business Model Canvas

Page 1: Rebable (Recyle Bag Portable) Business Model Canvas

Sampah di Surabaya mencapai 9560 m3/harisumber : data SLDH Kota Surabaya

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DESAIN MONOTON !3

Tas Recycle

Rp 65.000 Rp 55.000 Rp 90.000

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Tanggul AnginRp. 2.500.000 s/dRp. 3.000.000 perminggu

40 orang 400 tas Rp. 20.000.000 s/dRp. 30.000.000 perbulan

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Fashion (44,18%) Kerajinan (27,72%) Desain (7,03%) Periklanan (6,28%)

Nilai PDB industri kreatif rentan tahun 2002-2006 (Dalam Trilliun Rupiah)

Sumber : Pemetaan Industri Kreatif(Diolah dari Data BPS dan beberapa sumber lainnya)

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Rebable (Recycle Bag Portable)Usaha Handmade Bag, Tas Berbahan Dasar Barang Daur

Ulang Dengan Desain Stylish Berkonsepkan Vintage

Totally Eco and Gaul

Rumah Produksi :Jl.Rungkut Harapan H/42 Surabaya

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Sumenep, October 11th 1993

SDM IPTEK, Keputih Tegal Timur No. 42-44 Sukolilofullerena.blogspot.comEngineering Physics ITS 2011Nanotechnology and P&IDiagram

ǀ 087 750 118 140

Develops marketing and promotion strategy, based on knowledge of establishment policy, nature of market, and cost.

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Struktur Perusahaan

Chief Executive Officer

Derivani Nur Widodo

Design and Development

DirectorFirmansyah

Widodo

Production Director

Artha Bona Rini Rizki

Marketing and Promotion Director

Nur Abdillah Siddiq

Finansial DirectorShilvia

KurniawatiVisi REBABLE:

“Sebagai pelopor, penggerak dan penggiat EcoFashion, demi

terciptanya bumi yang lebih baik.”1

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Recycle

Fashion Kreativitas

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Konsep RebableKonsep Produk

Industri Kreatif 2

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Menggunakan konsep VINTAGETagline : “Totally Gaul and Eco”

Vintage adalah sesuatu yang tua

atau outmoded yang biasanya berupa barang bekas pakai dan tidak jauh dari barang-barang yang

berbau antik.

(www.google.com/2012/06/whats-vintage-style.html)Era 80-an

Era 90-an

Era saat ini

No. HAK MERK ED10201200154

Rebable

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Tas Sekolah

Kegunaan Rebable

Kantong Portable Kado Ulang TahunTas Hang Out 4

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Bagian Rebable

Karung Goni

Kardus

Kain KanvasKulit imitasi

Beraneka Aksesoris

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Rp. 200.000,-Rp. 230.000,-

Kompetitor

Bentuk tas kaku

Aksesoris tas yang diberikan terbatas

Bentuk kurang fashionable

dikalangan remaja

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Wanita dengan estimasi usia 14 – 28 tahun, 25,2% = 25.000.000 (BPS, 2011)Siswi SMP, SMA, mahasiswi,dan pekerja kantoranPerempuan = Fashion

Browne dan Kaldenberg (1997), (Davis, 1992:27)

Pengguna facebook dan penikmat online shop (toko online)Facebook: Rebable Ina Website: www.rebable.com

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Sosial Networking (Facebook,twitter,dll) = 95,4%

Segmentasi Pasar

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Media OnlineOn the Spot FTI FUN DAYPAMITSKonsinyasi Toko ALIT ROYAL lt.LGAlat Promosi

http://www.indo-brand.com/Rebable/cat1467521_1325223.aspx rebable.comhttp://www.youtube.com/watch?v=wflnVMNbaDIhttps://www.facebook.com/rebableinahttp://rebable.tokobagus.com/http://www.kaskus.co.id/showthread.php?t=143307

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Reseller

Brigitta Devianti CITS sistem Informasi

Archita Arinta PutriSMAN 15 Sby

Memanfaatkan media katalog

Agastya KharismawatiAkutansi UNESA

Via BBM (Hompila Bag)

Rebable Di Vietnam dan MalaysiaKewirausahaan FTI FairTaman Bungkul Surabaya

Marketing

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Strategi Khusus

Season I : Vintage Was Born Season II : How Vintage Feel

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Apresiasi

Toga EBSRebable With SASHI DREW at Java Jazz Festival

Respon Dosen dan MahasiswaDimuat di media Online

Detik.com Liputan6.com

Dimuat di Media Cetak

KompasJawapos

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Rebable (Recycle Bag Portable)Order Rebable (Call Only) : 0856 8896 044

Totally Eco and Gaul

Rumah Produksi :Jl.Rungkut Harapan H/42 Surabaya

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CASH FLOW REBABLE1 Maret sampai dengan 31 Desember 2012 (dalam ribuan rupiah)

URAIAN Maret April Mei Juni Juli Agustus Septem Oktob Nopem Desember

U. MASUK

1. Terima dana DIKTI 2.500 4.750 - 820,5 - - - - - -

2. Penjualan/Pendapatan 361 1.907 3.530 3.420 7.000 8.000 9.000 10.000 11.000 12.000

3. Sumber Lainnya - 1.500 - - 5.000 - - - - -

TOTAL UANG MASUK 2.861 8.157 3.530 4.240,5 12.000 8.000 9.000 10.000 11.000 12.000U. KELUAR

KELUAR

A. INVESTASI AWAL 932 - - - - - - - - -

B. BIAYA OPERASIONAL 931,9 1.070,7 2.466,6 651,4 2.450 2.800 3.150 3.500 3.850 4.200

TOTAL UANG KELUAR 1.863,9 1.070,7 2.466,6 651,4 2.450 2.800 3.150 3.500 3.850 4.200

SALDO AKHIR BULAN 997,1 8.083,4 10.791,2 14.380,3 23.930,3 29.130,3 34.980,3 41.480,3 48.630,3 56.430,3TOTAL TAS TERJUAL (unit) 14 27 49 40 70 80 90 100 110 120

a. Online Market 5 7 10 9 15 20 25 30 35 40

b. On the Spot 9 20 22 12 30 30 30 30 30 30

c. Reseller - - 17 19 25 30 35 40 45 50

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KONSEP PORTABEL

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PRODUKSI

Pembelian Bahan BakuPemilahan dan PencucianPemotongan, Desain, dan PenjahitanFinishing TasREBABLE

ReshionReschoolKantong Portable

Produksi> 400 produk

Rumah Produksi :Jl.Rungkut Harapan H/42 Surabaya

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• Introduces Rebable product to community and potential customers

• Send promotions through direct selling, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, join competitions or other special events.

• Use social media sites and websites such as Twitter and Facebook to promote discounts and new product of Rebable

• Design, implement, and facilitate annual marketing plan for Rebable.

• Develops marketing and promotion strategy, based on knowledge of establishment policy, nature of market, and cost.

Job Desk of Marketing and Promotion Director