PT MULTI INDOCITRA Tbk.

Public Expose Jakarta, Mei 2013

Corporate Overview

• Didirikan tahun 1990, kantor pusat di Jakarta

• Penawaran saham publik pada tahun 2005, terdaftar di BEJ

• Brand: PIGEON (babycare), HORI (lighting), ASTALIFT (skincare)

• 875 karyawan (Maret 2013) , > 130 distribution points

• Shareholders: PT Buana Graha Utama (60%) and Public (40%)

1

Distribusi dan pemasaran consumer products di Indonesia

2

1990 Company Establishment

1995 PI Establishment, JV with Pigeon Corp Japan

1996 License from Pigeon Corp Japan

2000 ISO 9002:1994 (PI)

2003 ISO 9001:2000 (PI)

2004 GMP & ISO 9001:2000 (MEC)

2005 IPO

2009 ISO 9001:2008 (MEC,PI)

2010 Launch HORI Lighting

2011 BPA free Bottle, LED Lamps

2012 Launch ASTALIFT

75 95 115

138 160

195 221

244

308 340

423 465

560

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

(Sal

es ID

R B

illio

n)

Long track record of sustainable growth

Corporate Milestone

Nationwide Distribution Network

3

Jakarta

Surabaya

Sub Distributors

> 130

Brand Store

15

Branches

2

Extensive & strong distribution network across the Indonesian archipelago

Babycare Product Portfolio

4

Complete range produk perlengkapan bayi dan ibu

HORI Energy Saving Lamp Product Portfolio

5

Solusi Lampu Hemat Energi dengan teknologi terkini

6

Anti-aging skincare brand dari FUJIFILM Corporation, Japan

ASTALIFT Products

Brand Stores

7

Showroom exclusive PIGEON di Pusat Belanja Terkemuka

Brand Stores

8

Counter ASTALIFT di SOGO Department Store Mall Alam Sutera

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Pembukaan counter pertama Astalift Sogo di Mall @ Alam Sutera Serpong 12 Desember 2012

Counter Astalift di dalam Sogo

Olga Lydia, brand ambassador Astalift untuk Indonesia

Pemotongan kue, seremoni pembukaan counter Astalift bersama principal dari FujiFilm TOKYO & FujiFilm Asia Pasifik

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Crowds di counter Astalift pada acara Beauty workshop @ Sogo Central Park 12 Februari 2013

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Media Gathering 2013 Ritz Carlton Hotel 4 April 2013

Presentasi oleh Maki Nogaito (Corporate Communication FTYO), perwakilan dari Fuji Film Tokyo Japan. Didampingi oleh Olga Lydia sebagai Brand Ambassador Astalift untuk Indonesia.

MAP EKSPANSI COUNTER

KELAPA GADING

ALAM SUTERA

PLUIT

CENTRAL PARK

GR-INDONESIA

Fasilitas Manufacturing

PT PIGEON INDONESIA

PT MULTIELOK COSMETIC

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Memproduksi nursing bottle, nipple, dan baby accessories. Didirikan tahun 1995

Memproduksi skincare & toiletries. Didirikan tahun 1981

PT Multi Indocitra Tbk di support dengan 2 pabrik modern

Business Overview

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Babycare 82.4% Teen

Skincare 5.3%

Lighting 12.3%

410 502

56

58

2011 2012

Domestic Export

>80% dominated by domestic market

(IDR Billion)

Net Sales Performance Net sales 2012

Contribution by Product Categories

Market share 64% for bottle and 66% for nipple (Nielsen Indonesia scantrack 2012)

Business Overview

15

560.0

0

100

200

300

400

500

600

2008 2009 2010 2011 2012

Net Sales (Miliar Rupiah)

Net sales bertumbuh sebesar 20.3% dari 2011, Net income growth 35%

40.6

0

5

10

15

20

25

30

35

40

45

2008 2009 2010 2011 2012

Net Income (Miliar Rupiah)

Ikhtisar Keuangan

16

62.5

2010 2011 2012

Laba Sebelum Pajak (Rp Miliar)

469.3

2010 2011 2012

Aset (Rp Miliar)

302

2010 2011 2012

Ekuitas (Rp Miliar)

130.1

2010 2011 2012

Kewajiban (Rp Miliar)

Activitas Pemasaran HORI - 2012

17

Trade fair Pekan Raya Jakarta & Jawa Timur

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Jalan Sehat di kota Subang, Bogor, Corebon, Banjarmasin

Konvoi

Jalan Sehat

Senam Sehat

Doorprize

HORI Booth

19

Consumer Activation Lucky Dip

20

TVC HORI (Metro, Trans7, TV One, SCTV)

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Papan Nama Toko

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Car Branding

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Outlet Display di HPM, SPM, Toserba, Toko listrik

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Newsletter

25

Sponsorship di Padang Golf, Arena Drag Bike

Activitas CSR HORI 2012

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Bantuan lampu HORI ke sarana ibadah

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Kampung HORI (Plang nama jalan, Painting pos kamling, painting gapura)

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Strategi Pemasaran HORI 2013 (LED)

Campaign Eco-lighting by LED HORI

Focus on Sales Office

Above the Line

Below The Line

(BTL)

• Customer Program in all SO • Service center in all SO • Periodically Promo in all SO :

Discount for selective items, Promo on Nasional Electric Day

• Build Image LED HORI as Eco-

lighting: Digital media

• Road show Eco-Lighting : Mall and office building @Jkt

• Display program Pareto Outlet in 5 biggest city. • Project program Special package

for tender building • Dress Up Outlets : shop sign, doors painting,

gondola, hanging mobile, wobler, sticker, display acrylic, tester, flyer, poster

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HORI Shop 2013

What is HORI Shop.. a concept that dress up the shop as service center with display for all variants of HORI Lighting in many possible media applications viewers can feel the experience/ ambience of any product’s types of HORI lighting & try them a tools for building impressions of HORI lighting brand image

*Design is for preview only, it’s not the final design

Achievements

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Major awards 2012

Top Brand

Majalah marketing 6 kategori

Indonesia Original Brand

SWA Magazine

Best of the best company

FORBES Indonesia

Reader’s Choice Majalah Mother & Baby 8 kategori

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Head Office Green Central City Commercial Area 6th Floor Jalan Gajahmada 188 Jakarta Barat – 11120 Indonesia Phone : +62-21- 2936 8888 Fax : +62-21- 2937 9212 E-mail : info@mic.co.id : corp.sec@mic.co.id www.mic.co.id www.pigeon.co.id www.hori-lighting.com www.astalift.co.id