Proses Bisnis Telekomunikasi Selular

Kuliah Umum Sistem Informasi Manajemen Fakultas Ekonomi, Universitas Jenderal Achmad Yani

Cimahi, 11 April 2014

Oleh: Helmi Wahidi

Knowing MIS

Telecom Process

The 2nd Curve

Discussion

Agenda

2

Management Information Systems (MIS) is the study of people, technology, organizations and the relationships among them.

MIS helps firms realize maximum benefit from investment in personnel, equipment and business processes.

MIS is a people-oriented field with an emphasis on service through technology.

What is Management Information Systems?

Source: http://mays.tamu.edu 3

4

Telco Process Framework

Source: http://www.tmforum.org

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Process Hierarchy

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Future Mobile

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Telco Main Process

DEVELOPMENT CRM REVENUES ENTERPRISE

•License •Technology •Networks

•PLM •Marketing

•Customer Contact •Sales •CLM

•Billing •Payment •Assurance

•Strategic •Human

Capital •Asset

•Stakeholder

C U S T O M E R

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GSM Networks

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GSM from 1G to 5G

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SIMcard Process

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Customer Lifecycle

• Acquire prospective customer.

• Manage the customer lifecycle through: • Segmentation • Campaign (up/cross selling) • Loyalty

• Churn & win-back management.

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Telco Assurance

Source: http://www.ey.com

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Revenue Leakages

Source: http://www.kpmg.com

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Digital Life (DNA ecosystem)

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The 2nd Curve

M2M

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Comment

Question

Critique

Suggestion

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Discussion

Terima-kasih

Contact: helmiwahidi@gmail.com