Presentation SM Unilever

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STRATEGIC OPEN INNOVATION: UNILEVER OLEH: ADIB ARIFIYANTO NOVIANA DARMANINGSIH TRY ANDRIANTO

Transcript of Presentation SM Unilever

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STRATEGIC OPEN INNOVATION: UNILEVEROLEH:ADIB ARIFIYANTONOVIANA DARMANINGSIH TRY ANDRIANTO

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PT Unilever Indonesia Tbk merupakan salah satu perusahaan Fast Moving Consumer Goods (FMCG) terkemuka di Indonesia. Rangkaian produk Perseroan mencakup produk Home & Personal Care serta Foods & Refreshment ditandai dengan brand-brand terpercaya danternama di dunia

Creating a better future every day

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Fast facts

173,000 employees20 nationalities among our top tier managersMore than 190 countries in which our products are sold264 manufacturing sites worldwide51 billion sales in 201289 million invested in community programmes worldwide

People are the heart of our business.

Our peopleMenciptakan lingkungan kerja yang dapat mengeluarkan seluruh potensi pekerjaPekerja Unilever terdiri dari beberapa bangsa dengan budaya yang berbeda-beda

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Model Bisnis yang diterapkan oleh Unilever adalah pertumbuhan yang berkelanjutan.

Business Model

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Compass winning with pillars:Winning with brands and innovation Winning in the market place Winning through continuous improvement Winning with people

Strategi yang diterapkan di Unilever dinamakan Strategi Kompas

BUSINESS STRATEGY

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CompetitorCompetitor Utama

Competitor Lainnya

Unilevers Approach to Open InnovationCase study

Unilever is a large and successful multinational company, with a focus on sustainable growth and a long history of successful innovation

Menyediakan produk kebutuhan sehari-hari :Personal CareHomecareRefreshmentsFood

MisiWe will develop new ways of doing business that will allow us to double the size of our company while reducing our environmental impact.

Unilevers Compass Strategy

BIGGERBETTERFASTER INNOVATION

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InnovationUnilever is a world leader in research and development (R&D).

891 million invested in R&D in 2009At least 250 new patent applications filed each yearA portfolio of more than 20,000 patents and patent applications

Competitive advantage through an integrated R&D programme.

More than 6,000 R&D professionals6 strategic R&D laboratories delivering groundbreaking technologies31 major development centres developing and implementing product innovations92 locations around the globe with R&D teams implementing innovations in countries and factories

Focused efforts that swiftly bring bigger innovations to market.

Innovation driving growth 3Knorr Stock Potrevolutionises bouillon with a format that provides a more authentic bouillon.Small & Mightyis the industrys first super-concentrated liquid detergent, using one-third of the packaging, one-third of the water and one-third of the transport of dilute liquids.Dove Body WashUses proprietary NutriumMoisture technology, earning its scientifically-proven claim to provide effective natural nourishment.

Open InnovationDevelopments in science and technologyChanging consumer demand and new marketsPartnerships with suppliers and universitiesThe rise in importance of developing and emerging countriesSocial media - customer push rather than consumer research

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DefinisiThe Open Innovation paradigm assumes that firms can and should use external as well as internal ideas, and internal and external paths to market, as they look to advance their technology. Open Innovation assumes that internal ideas can also be taken to market through external channels, outside a firms current businesses, to generate additional value. Chesbrough-

BenefitOpen innovation model describes new ways for companies to capture value both through using and adapting external innovation and through external routes for the exploitation of internal technical developments

Open Innovation at Unilever1. Research and Development

Modes of Open Innovation at UnileverThe Flow of Ideas from OutsideIdeas flow into Unilever from elsewhereIdeas coming from this route are mainly technology focused.Outside Incubation PolicyDelivered by the New Business UnitThe new Business Unit find entrepreneurs who want to build businesses in areas of interest to UnileverThe technology is then licensed to the entrepreneur who subsequently builds the business outside of Unilever

co-creationUnilever looks for companies with complementary capabilities and form enduring relationships

S W O T

Background

StrengthStrategi promosi Unilever yang efektifCSR yang kuatMarket leader consumer goodSDM yang handalMeningkatnya pangsa pasarMemiliki hubungan yang erat dengan pemasok, konsumen, dan distributormoto operational excellent with no compromise on quality

OpportunitiesTingginya kepuasan konsumen Luasnya potensial market Tinggi dan stabilnya tingkat kesetiaan masyarakat terhadap produk consumer goodThreatsAdanya kenaikan biaya bahan baku pemalsuan dan penyelundupan produk dari ChinaAdanya campaign against unilever oleh greenpeace Produk pesaing dengan harga lebih rendah WeaknessBirokrasi yang panjang karena kebijakan sentralisasiLambatnya konsolidasi intern Rendahnya respon pasar terhadap produk tertentuUnilever memiliki struktur matriks, yang terdapat beberapa tantangan yang mesti dihadapi

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