Posicionamiento Google para Emprendedores
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Transcript of Posicionamiento Google para Emprendedores
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convertimos clicks en clientes
www.asuntosdigitales.net
Taller dictado por David Ioli (@iolidavid) para Wayra Venezuela el 28/08/2013
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SEO para Emprendedores
Importancia del SEO
Indexación de la página
Factores que afectan el SEO
Break
Estrategia de Posicionamiento
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importancia del SEO
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importancia del SEO
fuente de tráfico permanente (bajo costo)
gastas menos en publicidad online -adwords-
oportunidad de ayudar a otros
la reputación online de la empresa es mayor
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"comprende exactamente lo que quieres decir y te da exactamente lo
que deseas"
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más de 200 señales y una variedad de técnicas, que incluyen el algoritmo patentado PageRank™
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analytics
webmaster tools
adwords
adsenseblogger
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cómo nos indexamos
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indexación
html
Google fonts
google webmaster tools
sitemap
robots.txt
test
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factores del SEO
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1. Hypertext Transfer Protocol2. Domain name3. Subdirectory4. File name
anatomía de las URLs
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1. Search Friendly URLs
2. Heading Tags
3. Optimised Copy
4. Images
5. Stay Away From Old Keyword Strategies
6. User Led Copy
7. Videos
8. Going The Extra Mile
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<a href="http://www.flickr.com/photos/40756120@N04/9612283747/" title="MoleskineStore_London_ Harrods by Moleskine ®, on Flickr"><img src="http://farm4.staticflickr.com/3752/9612283747_4d8f1da54a_m.jpg" width="240"
height="160" alt="MoleskineStore_London_ Harrods"></a>
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content is King
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estrategia en SEO
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estrategia SEO
Estudio de Comportamiento Online
Selección de Palabras Clave
Plan Estratégico
Establecer Indicadores
Medición y Seguimiento
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ejercicio online
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recomendaciones
El contenido es lo más importante
Pensar en la audiencia + que en los MdB
No utilizar técnicas “black hat”
Buscar ayuda profesional