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PENGANTAR KARYA

TUGAS AKHIR

PERANCANGAN TIPOGRAFI

BERBASIS MOTIF BATIK PARANG CURIGO

Disusun Guna Melengkapi dan Memenuhi Persyaratan

Mencapai Gelar Sarjana Seni Rupa

Program Studi Desain Komunikasi Visual

Disusun oleh:

Andies Maftukhanan

C0714002

PROGRAM STUDI DESAIN KOMUNIKASI VISUAL

FAKULTAS SENI RUPA DAN DESAIN

UNIVERSITAS SEBELAS MARET

SURAKARTA

2018

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PERANCANGAN TIPOGRAFI

BERBASIS MOTIF BATIK PARANG CURIGO

Andies Maftukhanan 1

Arief Iman Santoso, S.Sn., M.Sn

2 , Ercilia Octavia, S.Sn., M.Sn

3

ABSTRAK

Andies Maftukhanan. 2018. Pengantar karya Tugas Akhir ini berjudul Perancangan Tipografi Berbasis Motif Batik Parang Curigo. Adapun permasalahan yang dikaji adalah (1) Bagaimana merancang tipografi berbasis

motif batik parang curigo sebagai salah satu identitas lokal budaya Indonesia. (2) Bagaimana merancang tipografi berbasis motif batik parang curigo yang terlihat

menarik dan estetik namun tetap fungsional. Tujuan perancangan ini adalah menghasilkan rancangan tipografi berbasis motif batik parang curigo sebagai media baru yang mampu melestarikan warisan budaya Indonesia kepada

masyarakat. Menghasilkan rancangan tipografi berbasis motif batik parang curigo yang memiliki nilai estetik dan fungsional. Diharapkan melalui media tipografi

tersebut dapat membantu mempermudah mengenal lebih jauh tentang motif batik parang curigo.

1 Mahasiswa Prodi S1 Deskomvis Fakultas Seni Rupa dan Desain Universitas

Sebelas Maret Surakarta

2 DosenPembimbing I

3 DosenPembimbing II

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PERANCANGAN TIPOGRAFI

BERBASIS MOTIF BATIK PARANG CURIGO

Andies Maftukhanan 1

Arief Iman Santoso, S.Sn., M.Sn

2 , Ercilia Octavia, S.Sn., M.Sn

3

ABSTRACT

Andies Maftukhanan. 2018. The Final Project Introduction is titled “Designing Typography based of Parang Curigo Batik Motive”. The Examined problems are (1) How to design typography based of Parang Curigo batik motive

as one of the Indonesia’s local cultures identity? (2) How to design an attractive and aesthetic yet functional typography based Parang Curigo batik motive? The

purpose of this observation to generate typography design based of Parang Curigo batik motive as new media that is able to preserve Indonesian culture to people. Also to generate typography design based of Parang Curigo batik motive that has

aesthetic and functional value. It is expected that through this typography media, it will be easier for people to know more about Parang Curigo batik motive.

1 Mahasiswa Prodi S1 Deskomvis Fakultas Seni Rupa dan Desain Universitas

Sebelas Maret Surakarta

2 DosenPembimbing I

3 DosenPembimbing II

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MOTTO

“Stay hungry, stay foolish”

(Steve Jobs).

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PERSEMBAHAN

Karya ini penulis persembahkan kepada :

Ibu, Bapak dan Keluarga yang selalu memberikan doa dan semangat.

Seluruh teman-teman dan sahabat yang selalu memberi dukungan.

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DAFTAR ISI

HALAMAN JUDUL ........................................................................................... i

HALAMAN PERSETUJUAN ............................................................................. ii

HALAMAN PENGESAHAN ............................................................................. iii

HALAMAN ORISINALITAS TUGAS AKHIR ................................................ iv

ABSTRAK . ........................................................................................................ v

ABSTRACT . ...................................................................................................... vi

MOTTO .............................................................................................................. vii

PERSEMBAHAN . ............................................................................................. viii

KATA PENGANTAR ........................................................................................ ix

DAFTAR ISI ....................................................................................................... xi

DAFTAR GAMBAR ........................................................................................... xiii

DAFTAR TABEL ................................................................................................ viv

DAFTAR BAGAN .............................................................................................. xv

DAFTAR LAMPIRAN........................................................................................ xvi

BAB I. PENDAHULUAN ................................................................................... 1

A. Latar Belakang Masalah................................................................................ 1

B. Rumusan Masalah ......................................................................................... 3

C. Tujuan Perancangan . ................................................................................... 3

D. Manfaat Perancangan .................................................................................... 4

E. Kerangka Pikir .............................................................................................. 4

F. Metodologi Penelitian ................................................................................... 5

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BAB II. KAJIAN TEORI .................................................................................... 9

A. Tinjauan Perancangan ................................................................................... 9

B. Tinjauan Tipografi ......................................................................................... 10

C. Tinjauan Batik............................................................................................... 16

D. Tinjauan Target Audience ............................................................................ 20

BAB III. IDENTIFIKASI DATA ........................................................................ 24

A. Data Batik Parang Curigo ............................................................................. 24

B. Data Tipografi Dekoratif ............................................................................... 29

C. Target Audience ........................................................................................... 35

D. Komparasi ................................................................................................... 35

BAB IV. KONSEP PERANCANGAN ............................................................... 40

A. Konsep Perancangan Tipografi ................................................................... 40

B. Konsep Kreatif Media Pendukung ................................................................ 43

BAB V. VISUALISASI KARYA . ..................................................................... 52

A. Font Batik Parang Curigo . .......................................................................... 52

B. Media Pendukung ........................................................................................ 55

C. Distribusi Font. ............................................................................................ 62

BAB VI. PENUTUP . ......................................................................................... 63

A. Kesimpulan. ................................................................................................... 63

B. Saran. ............................................................................................................ 63

DAFTAR PUSTAKA .......................................................................................... 64

LAMPIRAN......................................................................................................... 65

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DAFTAR GAMBAR

Gambar 2.1 Anatomi Huruf ................................................................................. 12

Gambar 2.2 Raja Surakarta Hadiningrat Paku Buwono X mengenakan batik......19

Gambar 3.1 Motif Batik Parang Curigo ............................................................. 27

Gambar 3.2 Pakem Motif Batik Parang Curigo .................................................. 28

Gambar 3.3 Poster Art Nouveau oleh Alphonse Mucha............................................. 30

Gambar 3.4 Poster Art Nouveau oleh Alphonse Mucha ...................................... 31

Gambar 3. 5 Sign Letter 1 .................................................................................................... 32

Gambar 3.6 Sign Letter 2 .................................................................................... 33

Gambar 3.7 Sign Letter 3 .................................................................................... 33

Gambar 3.8 Font Kawung Textile ....................................................................... 36

Gambar 3.9 Font Jawa Palsu ............................................................................... 37

Gambar 4.1 Storyboard Kinetic Typography Batik Parang Curigo .................... 48

Gambar 4.2 Storyboard Kinetic Typography Batik Parang Curigo .................... 49

Gambar 4.3 Storyboard Kinetic Typography Batik Parang Curigo .................... 50

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DAFTAR TABEL

Tabel 1. Tabel Analisa SWOT ............................................................................ 38

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DAFTAR BAGAN

Bagan 1. Kerangka Pikir ........................................................................................ 4

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DAFTAR LAMPIRAN

Lampiran ........................................................................................................... 65