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PENGANTAR KARYA TUGAS AKHIR

PERANCANGAN PROMOSI WISATA PUNCAK

WRINGIN DI PURBALINGGA MELALUI

MEDIA KOMUNIKASI VISUAL

Disusun Guna Melengkapi dan Memenuhi Persyaratan

Mencapai Gelar Sarjana Seni Rupa

Program Studi Desain Komunikasi Visual

Disusun Oleh :

Anang Dwi Prasetya

C0710011

PROGRAM STUDI S1 DESAIN KOMUKASI VISUAL

FAKULTAS SENI RUPA DAN DESAIN

UNIVERSITAS SEBELAS MARET

SURAKARTA

2016

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PERSEMBAHAN

Karya ini penulis persembahkan untuk:

Keluarga tercinta, sahabat tersayang, dan teman yang telah mendukung.

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MOTTO

“Jangan Menyepelekan Orang Sepele”

-Anang Dwi Prasetya-

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KATA PENGANTAR

Puji syukur kepada Tuhan Yang Maha Esa atas segala limpahan rahmat

dan hidayat sehingga Tugas Akhir ini dapat terselesaikan dengan judul

Perancangan Promosi Wisata Puncak Wringin Di Purbalingga Melalui Media

Komunikasi Visual.

Dalam penyusunan Tugas Akhir ini, penulis telah banyak sekali menerima

bimbingan dan dukungan dari berbagai pihak. Dalam kesempatan ini penulis ingin

mengucapkan terima kasih yang sebesar-besarnya kepada:

1. Drs. Ahmad Adib M.Hum., Ph.D. selaku Dekan Fakultas Seni Rupa dan

Desain dan seluruh jajaran,

2. Dr. Deny Tri Ardianto S.Sn., Dipl.Art. selaku Ketua Jurusan Desain

Komunikasi Visual Fakultas Seni Rupa dan Desain,

3. Dr. Deny Tri Ardianto S.Sn., Dipl.Art. selaku Pembimbing Akademik,

4. Ercilia Rini Octavia, S.Sn., M.Sn. selaku Koordinator Tugas Akhir,

5. Drs. Bedjo Riyanto, M.Hum.selaku Dosen Pembimbing I Tugas Akhir yang

telah memberikan bimbingan dan pengarahan,

6. Arief Iman Santoso, S.Sn., M.Sn. selaku Dosen Pembimbing II Tugas Akhir

yang telah memberikan bimbingan dan pengarahan,

7. Seluruh Staff Pengajar yang telah memberikan bekal ilmu dan bimbingan

kuliah serta Staff Administrasi yang telah memberikan bantuan administrasi,

8. Kedua Orang Tua Tercinta yang selalu memberikan dukungan doa,

9. Seluruh Keluarga Besar Desain Komunikasi Visual angkatan 2010 yang

selalu memberi motivasi dan dukungan,

10. Seluruh pengelola Wisata Puncak Wringin Desa Panusupan.

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Penulis menyadari bahwa penyusunan Pengantar Karya Tugas Akhir ini

masih jauh dari kesempurnaan. Oleh karena itu penulis mengharapkan kritik dan

saran yang bersifat membangun demi kesempurnaan Pengantar Karya Tugas

Akhir ini. Semoga Pengantar Karya Tugas Akhir ini dapat bermanfaat bagi

penulis khususnya dan bagi pembaca umumnya. Atas perhatian dan kerjasamanya

penulis ucapkan terimakasih.

Surakarta, 23 Juni 2016

Penulis

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DAFTAR ISI

HALAMAN JUDUL ......................................................................................... i

HALAMAN PERSETUJUAN .......................................................................... ii

HALAMAN PENGESAHAN ........................................................................... iii

HALAMAN ORISINALITAS TUGAS AKHIR ............................................. iv

HALAMAN PERSEMBAHAN ....................................................................... v

HALAMAN MOTTO ....................................................................................... vi

KATA PENGANTAR........................................................................................ vii

DAFTAR ISI ..................................................................................................... ix

DAFTAR GAMBAR ........................................................................................ xiv

DAFTAR BAGAN ........................................................................................... xvii

DAFTAR TABEL ............................................................................................ xviii

ABSTRAK......................................................................................................... xix

ABSTRACT ....................................................................................................... xx

BAB I PENDAHULUAN ................................................................................. 1

A. Latar Belakang ................................................................................ 1

B. Rumusan Masalah ........................................................................... 3

C. Tujuan Perancangan ........................................................................ 3

D. Metode Penelitian ........................................................................... 3

1. Metode Penelitian Kualitatif ..................................................... 3

2. Teknik Pengumpulan Data ........................................................ 4

3. Teknik Sampling ....................................................................... 5

4. Teknik Analisis Data ................................................................. 5

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5. Kerangka Pikir .......................................................................... 6

BAB II KAJIAN TEORI ................................................................................... 9

A. Perancangan .................................................................................... 9

B. Promosi ........................................................................................... 9

C. Pariwisata ........................................................................................ 13

1. Definisi Pariwisata ..................................................................... 13

2. Pengertian Wisata Alam ............................................................. 15

D. Media ............................................................................................... 17

1. Definisi Media ............................................................................ 17

2. Jenis-jenis Media ........................................................................ 17

E. Komunikasi ..................................................................................... 20

F. Komunikasi Visual .......................................................................... 21

BAB III IDENTIFIKASI DATA ...................................................................... 23

A. Profil Wilayah ................................................................................ 23

1. Kabupaten Purbalingga ............................................................. 23

2. Letak Geografis Kabupaten Purbalingga .................................. 23

3. Visi dan Misi Kabupaten Purbalingga ...................................... 24

B. POKDARWIS Ardi Mandala Giri Desa Panusupan ...................... 26

1. Tentang POKDARWIS Ardi Mandala Giri ............................... 26

2. Tugas Pokok POKDARWIS Ardi Mandala Giri ....................... 26

3. Fungsi POKDARWIS Ardi Mandala Giri ................................. 27

4. Visi dan Misi POKDARWIS Ardi Mandala Giri ...................... 27

5. Struktut Organisasi POKDARWIS Ardi Mandala Giri ............. 28

C. Wisata Puncak Wringin ……………………………..................... 29

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D. Komparasi ...................................................................................... 45

1. Wisata Alam Kalibiru ............................................................... 45

2. Wisata Alam Gunung Api Purba .............................................. 50

E. Analisa SWOT ................................................................................ 56

BAB IV KONSEP PERANCANGAN .............................................................. 60

A. Metode Perancangan ....................................................................... 60

B. Konsep Kreatif ................................................................................ 61

C. Target Audience dan Target Market ................................................ 63

D. Standar Visual ................................................................................. 64

1. Pesan Verbal ............................................................................... 64

2. Pesan Non Verbal ....................................................................... 66

E. Pemilihan Media ............................................................................. 70

F. Prediksi Biaya ................................................................................. 75

BAB V VISUALISASI KARYA ...................................................................... 77

A. Poster ............................................................................................... 77

B. Iklan Koran ...................................................................................... 78

C. Brosur .............................................................................................. 79

D. Web Banner ..................................................................................... 80

E. Spanduk .......................................................................................... 81

F. Tiket Masuk ................................................................................... 82

G. Traffic Add ...................................................................................... 83

H. X Banner ........................................................................................ 84

I. Signage ........................................................................................... 85

J. Stationary ....................................................................................... 86

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1. Kop Surat ................................................................................... 86

2. Amplop ...................................................................................... 87

3. Kartu Nama ............................................................................... 88

K. Umbul-umbul ................................................................................. 89

L. Website .......................................................................................... 90

1. Halaman Beranda .................................................................... 90

2. Halaman Tentang ..................................................................... 90

3. Halaman Destinasi ................................................................... 91

4. Halaman Gunung Cilik ............................................................. 91

5. Halaman Curug Luwang Areng ............................................... 92

6. Halaman Camp Area ................................................................ 92

7. Halaman Rumah Pohon ............................................................ 93

8. Halaman Peta ........................................................................... 93

9. Halaman Kontak ....................................................................... 94

10. Halaman Informasi ................................................................... 94

M. Merchandise ................................................................................... 95

1. Kaos .......................................................................................... 95

2. Tote Bag ................................................................................... 96

3. Pin ............................................................................................ 97

4. Sticker ...................................................................................... 98

N. Media Sosial ................................................................................... 99

1. Facebook .................................................................................. 99

2. Instagram ................................................................................. 100

BAB VI PENUTUP ......................................................................................... 101

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A. Kesimpulan ................................................................................... 101

B. Saran ............................................................................................. 102

DAFTAR PUSTAKA

LAMPIRAN

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DAFTAR GAMBAR

Gambar 3.1 Peta Kabupaten Purbalingga ........................................................ 24

Gambar 3.2 Gunung Cilik Wisata Puncak Wringin ........................................ 30

Gambar 3.3 Curug Luwang Areng Wisata Puncak Wringin ........................... 31

Gambar 3.4 Camp Area Wisata Puncak Wringin ........................................... 32

Gambar 3.5 Rumah Pohon Wisata Puncak Wringin ....................................... 33

Gambar 3.6 Area Parkir Wisata ....................................................................... 34

Gambar 3.7 Sekretariat Wisata ....................................................................... 35

Gambar 3.8 Tiket Wisata ................................................................................. 36

Gambar 3.9 Pondok Duduk ............................................................................. 36

Gambar 3.10 Basecamp Wisata ....................................................................... 37

Gambar 3.11 Mata Air .................................................................................... 38

Gambar 3.12 Gardu Pandang Pos 2 ................................................................. 38

Gambar 3.13 Tempat duduk ............................................................................ 39

Gambar 3.14 Panggok Pinang .......................................................................... 39

Gambar 3.15 Papan Petunjuk Arah Pintu Masuk Wisata ................................ 39

Gambar 3.16 Papan petunjuk pintu masuk dan cek tiket ................................. 40

Gambar 3.17 Papan petunjuk arah ke puncak .................................................. 40

Gambar 3.18 Papan petunjuk lokasi Gunung Cilik .......................................... 41

Gambar 3.19 Papan petunjuk pos 1 ............................................................... 41

Gambar 3.20 Papan petunjuk pos 2 ............................................................... 42

Gambar 3.21 Papan petunjuk arah ke Curug Luwang Areng .......................... 42

Gambar 3.22 Papan petunjuk arah ke Mata air ................................................ 43

Gambar 3.23 Papan petunjuk Puncak dan Camp Area .................................... 43

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Gambar 3.24 Promosi wisata Puncak Wringin media sosial Facebook ........... 44

Gambar 3.25 Banner Wisata Puncak Wringin ................................................. 44

Gambar 3.26 Pondok Inap Wisata Kalibiru ..................................................... 46

Gambar 3.27 Joglo Wisata Kalibiru ................................................................. 47

Gambar 3.28 Gardu Pandang Wisata Kalibiru ................................................. 47

Gambar 3.29 Perpustakaan Wisata Kalibiru .................................................... 48

Gambar 3.30 Flying Fox Wisata Kalibiru ........................................................ 48

Gambar 3.31 Jalur Trekking Wisata Kalibiru .................................................. 49

Gambar 3.32 Outbound Wisata Kalibiru ......................................................... 49

Gambar 3.33 Flying Fox Wisata Gunung Api Purba ....................................... 52

Gambar 3.34 Embung Nglanggeran Wisata Gunung Api Purba ..................... 53

Gambar 3.35 Camping Ground Wisata Gunung Api Purba ............................ 54

Gambar 3.36 Jalur Pendakian Wisata Gunung Api Purba ............................... 54

Gambar 3.37 Gardu Pandang Wisata Gunung Api Purba ................................ 55

Gambar 5.1 Poster ............................................................................................ 77

Gambar 5.2 Iklan Koran ................................................................................... 78

Gambar 5.3 Brosur ........................................................................................... 79

Gambar 5.4 Web Banner .................................................................................. 80

Gambar 5.5 Spanduk ........................................................................................ 81

Gambar 5.6 Tiket Masuk.................................................................................. 82

Gambar 5.7 Traffic Add.................................................................................... 83

Gambar 5.8 X banner ....................................................................................... 84

Gambar 5.9 Signage ......................................................................................... 85

Gambar 5.10 Kop Surat.................................................................................... 86

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Gambar 5.11 Amplop ....................................................................................... 87

Gambar 5.12 Kartu Nama ................................................................................ 88

Gambar 5.13 Umbul-umbul ............................................................................. 89

Gambar 5.14 Website ....................................................................................... 90

Gambar 5.15 Kaos ............................................................................................ 95

Gambar 5.16 Tote bag ...................................................................................... 96

Gambar 5.17 Pin .............................................................................................. 97

Gambar 5.18 Sticker ......................................................................................... 98

Gambar 5.19 Facebook .................................................................................... 99

Gambar 5.20 Instagram .................................................................................... 100

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DAFTAR BAGAN

Bagan 1.1 Model Analisa Interaktif .................................................................. 5

Bagan 1.2 Kerangka Pikir Konsep Perancangan ............................................... 7

Bagan 3.1 struktur organisasi Pokdarwis Desa Panusupan ............................... 28

Bagan 4.1 Konsep Perancangan Promosi Wisata Puncak Wringin ................... 61

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DAFTAR TABEL

Tabel 3.1 Analisis SWOT ............................................................................. 59

Tabel 4.1 Prediksi Harga ............................................................................... 76

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Perancangan Promosi Wisata Puncak

Wringin Di Purbalingga Melalui

Media Komunikasi Visual Anang Dwi Prasetya1

Drs. Bedjo Riyanto, M.Hum.2 Arief Iman Santoso S.Sn., M.Sn.3

ABSTRAK

Anang Dwi Prasetya. 2016. Pengantar karya Tugas Akhir ini berjudul “Perancangan Promosi Wisata Puncak Wringin Di Purbalingga Melalui Media Komunikasi Visual”. Adapun permasalahan yang dikaji adalah: (1) Bagaimana merancang strategi promosi untuk Wisata Puncak Wringin agar menarik perhatian masyarakat luas? (2) Bagaimanakah merancang media promosi yang tepat, efektif, dan komunikatif untuk mempromosikan Wisata Puncak Wringin? Tujuan dari perancangan ini adalah untuk Merancang strategi promosi Wisata Puncak Wringin agar mampu menarik perhatian masyarakat dan memudahkan pengunjung untuk mencapai lokasi wisata melalui pemilihan komunikasi visual yang tepat serta merancang media promosi yang tepat, efektif, dan komunikatif untuk mempromosikan Wisata Puncak Wringin. Purbalingga adalah salah satu Kabupaten di Provinsi Jawa Tengah. Sekarang ini di Purbalingga terdapat banyak wisata baru salah satunya adalah Wisata Puncak Wringin. Wisata Puncak Wringin merupakan wisata pemandangan alam yang baru diresmikan pada tanggal 1 januari 2016. Namun kurangnya promosi yang dilakukan oleh pengelola menjadikannya wisata tersebut kurang dikenal oleh masyarakat luas. Oleh karena itu, dengan adanya perancangan promosi Wisata Puncak Wringin ini diharapkan dapat menambah eksistensi Wisata Puncak Wringin sehingga banyak wisatawan yang berkunjung ke wisata tersebut. 1 Mahasiswa Desain Komunikasi Visual Fakultas Seni Rupa dan Desain Universitas Sebelas Maret Surakarta NIM C0710011 2 Dosen Pembimbing 1 3 Dosen Pembimbing 2

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Designing Promotion Puncak Wringin

Tourism In Purbalingga Through

Visual communication Media Anang Dwi Prasetya1

Drs. Bedjo Riyanto, M.Hum.2 Arief Iman Santoso S.Sn., M.Sn.3

ABSTRACT Anang Dwi Prasetya, 2016. The introduction this final project is entitled “Designing Promotion Puncak Wringin Tourism In Purbalingga Through Visual communication Media”. The problems examined are: (1) How to Designing Promotion Strategy for Puncak Wringin Tourism that making all people be excited? (2) How to designing promotion media be useful,effective and communicative for promoted Puncak Wringin Tourism? The aim of this design is to designing promotion strategy Puncak Wiringin Tourism in order to attract people and facilitate visitors to reach the tourism site by election right visual communication and designing appropriate communication media, effective and communicative to promote the Puncak Wringin Tourism. Purbalingga is the city in central java. Currently in Purbalingga there are many new tourist one of which is the Puncak Wringin Tourism. Puncak Wringin Tourism is the travel landscape , which was inaugurated on January 1, 2016. But because not enough promotion by tour manager making that tourist less known by the public. So with my Design promotion Puncak Wringin Tourism, i hope it will be useful to promoted this tourist and all people will be going to Puncak wringin Tourism. 1 The Students of Visual Communication Design Faculty of Fine Art and Design Sebelas

Maret University Surakarta, Student number C0710011 2 Guide Lecture 1 3 Guide Lecture 2