PERANCANGAN MEDIA PROMOSI TEMPAT WISATA ALAM …

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PERANCANGAN MEDIA PROMOSI TEMPAT WISATA ALAM SONGGON BANYUWANGI Laporan Tugas Akhir Ditulis sebagai syarat untuk memperoleh gelar Sarjana Desain (S.Ds.) Nama : Elrica Nathania Pungky Setyabudi NIM : 00000020444 Program Studi : Desain Komunikasi Visual Fakultas : Seni dan Desain UNIVERSITAS MULTIMEDIA NUSANTARA TANGERANG 2021

Transcript of PERANCANGAN MEDIA PROMOSI TEMPAT WISATA ALAM …

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PERANCANGAN MEDIA PROMOSI TEMPAT

WISATA ALAM SONGGON BANYUWANGI

Laporan Tugas Akhir

Ditulis sebagai syarat untuk memperoleh gelar Sarjana Desain (S.Ds.)

Nama : Elrica Nathania Pungky Setyabudi

NIM : 00000020444

Program Studi : Desain Komunikasi Visual

Fakultas : Seni dan Desain

UNIVERSITAS MULTIMEDIA NUSANTARA

TANGERANG

2021

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LEMBAR PERNYATAAN TIDAK MELAKUKAN PLAGIAT

Saya yang bertanda tangan di bawah ini:

Nama : Elrica Nathania Pungky Setyabudi

NIM : 00000020444

Program Studi : Desain Komunikasi Visual

Fakultas : Seni dan Desain

Universitas Multimedia Nusantara

Judul Tugas Akhir :

PERANCANGAN MEDIA PROMOSI TEMPAT WISATA ALAM

SONGGON BANYUWANGI

dengan ini menyatakan bahwa, laporan dan tugas akhir ini adalah asli dan belum

pernah diajukan untuk gelar sarjana, baik di Universitas Multimedia Nusantara

maupun di perguruan tinggi lainnya.

Karya tulis ini murni merupakan gagasan, rumusan dan

penelitian/implementasi saya sendiri tanpa bantuan pihak lain kecuali arahan dosen

pembimbing dan narasumber.

Demikian surat Pernyataan Originalitas ini saya buat dengan sebenarnya.

Apabila dikemudian hari terdapat penyimpangan serta ketidakbenaran dalam

pernyataan ini, maka saya bersedia menerima sanksi akademik berupa pencabutan

gelar (S.Ds) yang telah diperoleh serta sanksi yang berlaku di Universitas

Multimedia Nusantara.

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Tangerang, 7 Januari 2021

Elrica Nathania Pungky Setyabudi

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HALAMAN PENGESAHAN TUGAS AKHIR

PERANCANGAN MEDIA PROMOSI TEMPAT

WISATA ALAM SONGGON BANYUWANGI

Oleh

Nama : Elrica Nathania Pungky Setyabudi

NIM : 00000020444

Program Studi : Desain Komunikasi Visual

Fakultas : Seni dan Desain

Tangerang, 22 Januari 2021

.

Pembimbing

Clements Felix Setiyawan, S.Sn., M.Hum.

Ketua Program Studi

Mohammad Rizaldi, S.T., M.Ds.

Penguji

Edo Tirtadarma, S.Ds., M.Ds.

Ketua Sidang

Rani Aryani Widjono, S.Sn., M.Ds.

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KATA PENGANTAR

Wisata Alam Songgon adalah wisata alam yang terletak di Kabupaten Banyuwangi

atau dapat disebut dengan the sunrise of Java, tepatnya di Kecamatan Songgon.

Banyaknya wisata alam yang terdapat didalamnya membuat Wisata Alam Songgon

menjadi wisata yang mempunyai keberagaman. Mulai dari hutan, sungai, air terjun

hingga wisata alam yang kekinian seperti paintball atau air softgun. Namun

sayangnya keberadaan Wisata Alam Songgon Banyuwangi masih belum diketahui

oleh banyak orang terutama masyarakat luar Banyuwangi.

Berdasarkan hasil penelitian yang dilakukan oleh penulis ditemukan bahwa

keberadaan tempatnya yang cukup terpencil dan kurangnya promosi yang

dilakukan membuat Wisata Alam Songgon hanya dikunjungi oleh masyarakat lokal

Banyuwangi saja. Pengelola salah satu Wisata Alam Songgon sendiri dan dinas

pariwisata yang mengurus Kecamatan Songgon mengatakan bahwa memang masih

dibutuhkannya perancangan promosi yang lebih efektif lagi untuk meningkatkan

minat masyarakat terhadap Wisata Alam Songgon.

Oleh karena itu, penulis memilih untuk mengangkat topik penelitian ini

dengan tujuan dan harapan agar Wisata Alam Songgon Banyuwangi dapat dikenal

lebih luas dan lebih diapresiasi oleh masyarakat.

Selama proses perancangan ini penulis mendapatkan dukungan serta

bantuan melalui berbagai pihak. Maka dari itu penulis ingin mengucapkan rasa

terima kasih dan syukur kepada beberapa pihak, yaitu:

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1. Allah SWT karena telah memberikan penulis kesehatan, kemudahan

serta rahmat-Nya sehingga penulis dapat menyelesaikan Tugas Akhir

ini dengan baik.

2. Kedua orang tua dan keluarga penulis yang telah mensupport penulis

baik berupa moral dan materi.

3. Mohammad Rizaldi, S.T., M.Ds., selaku ketua program studi Desain

Komunikasi Visual.

4. Clements Felix Setiyawan, S.Sn., M.Hum., selaku dosen pembimbing

Tugas Akhir yang telah memberikan banyak arahan kepada penulis

selama proses pengerjaan Tugas Akhir

5. Savira, Devin, Frelly, Arthur, dan Jason yang telah banyak membantu

penulis selama proses pengerjaan Tugas Akhir, mendengarkan keluh

kesah penulis dan memberikan semangat kepada penulis.

6. Dan kepada semua pihak yang tidak dapat penulis sebutkan namanya

satu persatu.

Tangerang, 11 Januari 2021

Elrica Nathania Pungky Setyabudi

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ABSTRAKSI

Wisata Alam Songgon merupakan wisata alam yang terletak di Kabupaten

Banyuwangi, Kecamatan Songgon di dataran tinggi lebih tepatnya di lereng

Gunung tertinggi ketiga di Jawa Timur, yaitu Gunung Raung. Potensi wisata alam

yang terdapat di Wisata Alam Songgon sangat bermacam-macam dan bervariasi,

yaitu mulai dari wisata alam hutan pinus, air terjun, sungai, sampai dengan wisata

yang sudah kekinian seperti paintball dan airsoft gun. Saat ini sudah terdaftar

sebanyak 14 wisata alam yang terdapat di Wisata Alam Songgon. Wisata Alam

Songgon awalnya sangat diramaikan oleh pengunjung, namun seiring berjalannya

waktu wisatawan yang datang menjadi berkurang dikarenakan promosi yang

dilakukan oleh Wisata Alam Songgon kurang efektif dan maksimal sehingga hanya

masyarakat Banyuwangi saja yang mengetahui mengenai wisata alam ini. Hal ini

merupakan berita yang sangat tidak bagus karena dapat membuat Wisata Alam

Songgon menjadi tidak dikenal oleh masyarakat luar dan menjadi tidak

berkembang. Oleh karena itu penulis merancang media promosi yang efektif untuk

Wisata Alam Songgon. Penulis juga melakukan penelitian melalui wawancara dan

kuantitatif dengan menyebarkan kuisioner berupa google form kepada target

penelitian dan juga penulis melakukan studi eksisting untuk mendapatkan hasil

yang komprehensif.

Kata kunci : Promosi, wisata alam, songgon, banyuwangi

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ABSTRACT

Songgon Nature Tourism is a natural tourism located in Banyuwangi district,

Songgon sub-district in the highlands, more precisely on the slopes of the third

Mountain in East Java, as known as Mount Raung. Te natural potential in Songgon

Nature Tourism very diverse and varied, it have natural tourism such has pine

forests, waterfalls, rivers to currents tours such as paintball and airsoft gun.

Currently, 14 nature tourism have been registered in Songgon Nature Tourism. At

first Songgon Nature Tourism was very crowded with tourists but as time goes by

the tourists who came become less, because the promotions that Songgon Nature

Tourism promotions offered were not effective and maximal so that only

Banyuwangi people knew about this natural tourism. This news is a bad news for

Songgon Nature Tourism because it can this natural tourism become unknown to

the outside community and become undeveloped. So that’s why author designes an

effective promotional media for Songgon Nature Tourism. Author also do research

through interviews and quantitative by distributing questionnaires in google form

to research targets and author also do existing studies to get comprehensive results.

Keywords: Promotions, natural tourism, songgon, banyuwangi

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DAFTAR ISI

LEMBAR PERNYATAAN TIDAK MELAKUKAN PLAGIAT ..................... ii

HALAMAN PENGESAHAN TUGAS AKHIR/SKRIPSI* ............................. iv

KATA PENGANTAR ........................................................................................... v

ABSTRAKSI ........................................................................................................ vii

ABSTRACT ......................................................................................................... viii

DAFTAR ISI ......................................................................................................... ix

DAFTAR GAMBAR .......................................................................................... xiv

DAFTAR TABEL ............................................................................................ xxiv

DAFTAR LAMPIRAN ..................................................................................... xxv

BAB I PENDAHULUAN ...................................................................................... 1

1.1. Latar Belakang .......................................................................................... 1

1.2. Rumusan Masalah ..................................................................................... 3

1.3. Batasan Masalah ....................................................................................... 3

1.4. Tujuan Tugas Akhir .................................................................................. 4

1.5. Manfaat Tugas Akhir ................................................................................ 4

BAB II TINJAUAN PUSTAKA ........................................................................... 6

2.1. Promosi ..................................................................................................... 6

2.1.1. Tujuan Promosi .............................................................................. 6

2.1.2. Pendekatan Promosi ....................................................................... 7

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2.1.3. Jenis Promosi ............................................................................... 11

2.1.4. Bauran Promosi ............................................................................ 13

2.1.4.1. Advertising ...................................................................... 13

2.1.4.2. Direct Marketing ............................................................. 13

2.1.4.3. Sales Promotion .............................................................. 14

2.1.4.4. Personal Selling .............................................................. 14

2.1.4.5. Public Relations .............................................................. 14

2.1.5. Media Promosi ............................................................................. 15

2.1.6. Strategi Promosi (AISAS) ............................................................ 16

2.2. Fotografi .................................................................................................. 17

2.2.1. Landscapes Photography ............................................................. 18

2.2.2. Komposisi Foto ............................................................................ 18

2.3. Tipografi .................................................................................................. 22

2.3.1. Klasifikasi Tipografi .................................................................... 22

2.4. Warna ...................................................................................................... 25

2.4.1. Color Temperature ....................................................................... 27

2.4.2. Color Schemes .............................................................................. 28

2.5. Desain ...................................................................................................... 30

2.5.1. Prinsip Desain .............................................................................. 32

2.5.2. Layout ........................................................................................... 38

2.5.2.1. Grid ................................................................................. 38

2.5.3. Design Process ............................................................................. 44

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2.6. Pariwisata ................................................................................................ 48

2.6.1. Kriteria Suatu Tempat Dikatakan Wisata .................................... 49

BAB III METODOLOGI .................................................................................. 51

3.1. Metodologi Pengumpulan Data ............................................................. 51

3.1.1. Wisata Alam Songgon ................................................................. 51

3.1.1.1.Wisata-Wisata yang Terdapat di Songgon ....................... 52

3.1.2. Wawancara ................................................................................... 64

3.1.2.1. Bapak Farid Muhammad ................................................. 65

3.1.2.2. Bapak Ahmad Junaedy S.h. ............................................ 68

3.1.2.3. Dwika Galuh Agustin. ..................................................... 72

3.1.2.4. Gilang Indrawan Yanuardi .............................................. 74

3.1.3. Kuisioner ...................................................................................... 75

3.1.3.1. Kuisioner Target Primer. ................................................. 76

3.1.3.2. Kuisioner Target Sekunder ............................................. 84

3.1.3.3. Kesimpulan Kuisioner. .................................................... 93

3.1.4. Studi Eksisting ............................................................................. 94

3.1.4.1. Wisata Alam Sevillage .................................................... 95

3.1.4.2. Saung Rangon Buah Tilu ................................................ 99

3.1.5. S.W.O.T ..................................................................................... 102

3.2. Metodologi Perancangan ....................................................................... 103

3.2.1. Overview .................................................................................... 103

3.2.2. Strategy ...................................................................................... 103

3.2.3. Ideas ........................................................................................... 104

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3.2.4. Design ........................................................................................ 104

3.2.5. Production .................................................................................. 104

3.2.6. Implementation ......................................................................... 104

BAB IV STRATEGI DAN ANALISIS PERANCANGAN .......................... 106

4.1. Strategi Perancangan ............................................................................. 106

4.1.1. Overview .................................................................................... 106

4.1.2. Strategy ...................................................................................... 107

4.1.2.1. Strategi Promosi ............................................................ 112

4.1.3. Ideas ........................................................................................... 115

4.1.3.1. Perancangan Komunikasi .............................................. 117

4.1.3.2. Perancangan Visual ....................................................... 121

4.1.4. Design ........................................................................................ 126

4.1.4.1. Perancangan Tahap Attention ........................................ 127

4.1.4.2. Perancangan Tahap Interest .......................................... 150

4.1.4.3. Perancangan Tahap Search ........................................... 155

4.1.4.4. Perancangan Tahap Action ............................................ 171

4.1.4.5. Perancangan Tahap Share ............................................. 176

4.2. Analisis Perancangan ............................................................................ 186

4.2.1. Analisis Instagram Ads .............................................................. 186

4.2.2. Analisis Facebook Ads ............................................................... 188

4.2.3. Analisis Twitter Ads ................................................................... 190

4.2.4. Analisis website .......................................................................... 190

4.2.5. Analisis iklan KRL ..................................................................... 192

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4.2.6. Analisis youtube display Ads .................................................... 194

4.2.7. Analisis Poster .......................................................................... 195

4.2.8. Analisis horizontal banner ......................................................... 196

4.2.9. Analisis Filter Instagram ........................................................... 198

4.2.10. Analisis Merchandise ................................................................. 199

4.2. Budgeting .............................................................................................. 203

BAB V PENUTUP ............................................................................................ 206

5.1. Kesimpulan ........................................................................................... 206

5.2. Saran ...................................................................................................... 207

DAFTAR PUSTAKA ....................................................................................... XIV

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DAFTAR GAMBAR

Gambar 2.1. Tahapan AISAS ............................................................................... 16

Gambar 2.2. Foto horizontal ................................................................................ 19

Gambar 2.3. Foto keseimbangan .......................................................................... 19

Gambar 2.4. Foto dengan garis ............................................................................ 20

Gambar 2.5. Foto dengan komposisi emphasis .................................................... 21

Gambar 2.6. Foto dengan komposisi framing ...................................................... 22

Gambar 2.7. Klasifikasi Tipografi (1) .................................................................. 23

Gambar 2.8. Klasifikasi Tipografi (2) .................................................................. 24

Gambar 2.9. Klasifikasi Tipografi (3) .................................................................. 25

Gambar 2.10. Pigment Color Wheel .................................................................... 26

Gambar 2.11. Color Temperature ........................................................................ 27

Gambar 2.12. Color Schemes ............................................................................... 28

Gambar 2.13. Symmetry ....................................................................................... 33

Gambar 2.14. Asymmetry ..................................................................................... 33

Gambar 2.15. Radial Balance .............................................................................. 34

Gambar 2.16. Isolation ......................................................................................... 34

Gambar 2.17. Placement ...................................................................................... 35

Gambar 2.18. Scale .............................................................................................. 35

Gambar 2.19. Contrast ......................................................................................... 36

Gambar 2.20. Pointers ......................................................................................... 36

Gambar 2.21. Manuscript Grid ............................................................................ 39

Gambar 2.22. Contoh Manuscript Grid ............................................................... 39

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Gambar 2.23. The Column Grid ........................................................................... 40

Gambar 2.24. Contoh Column Grid ..................................................................... 40

Gambar 2.25. The Modular Grid ......................................................................... 41

Gambar 2.26. Contoh The Modular Grid ............................................................ 41

Gambar 2.27. The Hierarchic Grid ...................................................................... 42

Gambar 2.28. Contoh The Hierarchic Grid ......................................................... 42

Gambar 2.29. Compounds Grid ........................................................................... 43

Gambar 2.30. Contoh Compounds Grid .............................................................. 44

Gambar 3.1. Spot Payung Gantung ...................................................................... 53

Gambar 3.2. Spot Beranda Pandang .................................................................... 53

Gambar 3.3. Green Gumuk Candi ....................................................................... 54

Gambar 3.4. Bunga Matahari Bukit Mondoleko .................................................. 55

Gambar 3.5. Pemandangan Villa Bejong ............................................................. 56

Gambar 3.6. Air Terjun Telunjuk Raung ............................................................. 57

Gambar 3.7. Air Terjun Pertemon........................................................................ 58

Gambar 3.8. Air Terjun Kembar Arum ................................................................ 59

Gambar 3.9. Air Terjun Selendang Arum ............................................................ 60

Gambar 3.10. Air Terjun Lider ............................................................................ 60

Gambar 3.11. X-Badeng Adventure..................................................................... 61

Gambar 3.12. Guide membriefing wisatawan...................................................... 62

Gambar 3.13. Wisata Pemandian Baju Hitam ..................................................... 63

Gambar 3.14. Kampung Durian ........................................................................... 64

Gambar 3.15. Likin Durian Garden ..................................................................... 65

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Gambar 3.16. Screenshot whatsapp chat dengan Pak Farid ................................ 66

Gambar 3.17. Screenshot Video Call Whatsapp dengan Pak Ahmad .................. 69

Gambar 3.18. Screenshot Video Call Whatsapp dengan Dwika .......................... 73

Gambar 3.19. Screenshot Video Call Whatsapp dengan Gilang .......................... 75

Gambar 3.20. Kuisioner menggunakan Google Form untuk target primer ......... 77

Gambar 3.21. Kuisioner minat responden melakukan wisata alam ..................... 77

Gambar 3.22. Kuisioner minat responden melakukan wisata alam ..................... 78

Gambar 3.23. Kuisioner minat responden melakukan wisata alam 1 .................. 78

Gambar 3.24. Gambar pertanyaan ketertarikan wisata alam 1 ............................ 79

Gambar 3.25. Kuisioner minar responden melakukan wisata alam 2 .................. 79

Gambar 3.26. Gambar pertanyaan ketertarikan wisata alam 2 ............................ 79

Gambar 3.27. Kuisioner minat responden melakukan wisata alam 3 .................. 80

Gambar 3.28. Gambar pertanyaan ketertarik wisata alam 3 ................................ 80

Gambar 3.29. Kuisioner minat responden melakukan wisata alam 4 .................. 81

Gambar 3.30. Gambar pertanyaan ketertarikan wisata alam 4 ............................ 81

Gambar 3.31. Kuisioner tingkat pengetahuan responden tentang Wisata Alam

Songgon ........................................................................................................ 82

Gambar 3.32. Kuisioner pengetahuan responden terhadap Wisata Alam Songgon

....................................................................................................................... 82

Gambar 3.33. Kuisioner pengetahuan responden terhadap Wisata Alam Songgon

....................................................................................................................... 83

Gambar 3.34. Kuisioner pengetahuan responden terhadap Wisata Alam Songgon

....................................................................................................................... 83

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Gambar 3.35. Website sebagai media promosi .................................................... 84

Gambar 3.36. Kuisioner menggunakan Google Form target sekunder ............... 85

Gambar 3.37. Minat Responden dalam berwisata ............................................... 86

Gambar 3.38. Seberapa sering responden berwisata dalam 1 tahun .................... 86

Gambar 3.39. Minat responden dalam berwisata alam ........................................ 87

Gambar 3.40. Pertanyaan ketertarikan wisata alam 1 .......................................... 87

Gambar 3.41. Gambar pertanyaan ketertarikan wisata alam 1 ............................ 87

Gambar 3.42. Pertanyaan ketertarikan wisata alam 2 .......................................... 88

Gambar 3.43. Gambar pertanyaan ketertarikan wisata alam 2 ............................ 88

Gambar 3.44. Pertanyaan ketertarikan wisata alam 3 .......................................... 89

Gambar 3.45. Gambar pertanyaan ketertarikan wisata alam 3 ............................ 89

Gambar 3.46. Pertanyaan ketertarikan wisata alam 4 .......................................... 89

Gambar 3.47. Gambar pertanyaan ketertarikan wisata alam 4 ............................ 90

Gambar 3.48. Pengetahuan responden mengenai letak 4 wisata sebelumnya ..... 90

Gambar 3.49. Pertanyaan pengetahuan mengenai daerah Songgon .................... 91

Gambar 3.50. Pertanyaan pengetahuan mengenai letak Wisata Alam Songgon . 91

Gambar 3.51. Pertanyaan mengenai kunjungan responden .................................. 92

Gambar 3.52. Pertanyaan mengenai kebutuhan promosi di Wisata Alam Songgon

....................................................................................................................... 92

Gambar 3.53. Pendapat responden mengenai media promosi wisata alam songgon

....................................................................................................................... 93

Gambar 3.54. Sky Tree ......................................................................................... 96

Gambar 3.55. Paintball di Sevillage ...................................................................... 96

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Gambar 3.56. Live Music di Wisata Alam Sevillage............................................ 97

Gambar 3.57. Instagram Wisata Alam Sevillage .................................................. 98

Gambar 3.58. Twitter Wisata Alam Sevillage ...................................................... 98

Gambar 3.59. Saung Rangon .............................................................................. 100

Gambar 3.60. Instagram Wisata Alam Saung Rangon ....................................... 101

Gambar 3.61. Website Wisata Alam Saung Rangon .......................................... 101

Gambar 4.1. Mindmap Wisata Alam Songgon ................................................... 108

Gambar 4.2. Mindmap WIsata Alam Songgon ................................................... 108

Gambar 4.3. Moodboard konsep ......................................................................... 117

Gambar 4.4. Tagline ............................................................................................ 118

Gambar 4.5. Hastag ............................................................................................. 120

Gambar 4.6. Color Pallete ................................................................................... 121

Gambar 4.7. Billion Dreams Typeface ................................................................ 122

Gambar 4.8. Avenir Next Typeface ..................................................................... 122

Gambar 4.9. Fotografi Wisata Alam Songgon .................................................... 123

Gambar 4.10. elemen visual desain lingkaran .................................................... 123

Gambar 4.11. Elemen visual desain peta ............................................................ 124

Gambar 4.12. Modular Grid ................................................................................ 125

Gambar 4.13. Sketsa Fotografi ........................................................................... 126

Gambar 4.14. Hasil Fotografi ............................................................................. 126

Gambar 4.15. Sketsa Instagram post tahap attention ......................................... 128

Gambar 4.16. Sketsa Instagram story tahap attention ........................................ 128

Gambar 4.17. Modular Grid Instagram Story .................................................... 129

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Gambar 4.18. Modular Grid Instagram Story .................................................... 129

Gambar 4.19. Grid didalam Instagram post ....................................................... 130

Gambar 4.20. Grid didalam Instagram story ...................................................... 130

Gambar 4.21. Hasil akhir desain Instagram post ................................................ 131

Gambar 4.22. Hasil akhir desain Instagram story .............................................. 131

Gambar 4.23. Sketsa facebook ads ..................................................................... 132

Gambar 4.24. Modular Grid facebook ads ......................................................... 132

Gambar 4.25. grid didalam facebook ads ........................................................... 133

Gambar 4.26. Hasil akhir facebook ads .............................................................. 134

Gambar 4.27. Sketsa twitter ads ......................................................................... 134

Gambar 4.28. Modular grid twitter ads .............................................................. 135

Gambar 4.29. grid didalam twitter ads ............................................................... 135

Gambar 4.30. Hasil akhir twitter ads .................................................................. 136

Gambar 4.31. Sketsa Twitter ads ........................................................................ 137

Gambar 4.32. Modular grid youtube display ads ............................................... 137

Gambar 4.33. grid didalam youtube display ads ................................................ 137

Gambar 4.34. Hasil akhir youtube display ads ................................................... 138

Gambar 4.35. Sketsa Horizontal Banner ............................................................ 139

Gambar 4.36. Modular grid horizontal banner .................................................. 139

Gambar 4.37. grid didalam horizontal banner ................................................... 140

Gambar 4.38. Hasil akhir horizontal banner ...................................................... 141

Gambar 4.39. Sketsa Poster ................................................................................ 142

Gambar 4.40. Modular grid poster ..................................................................... 142

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Gambar 4.41. grid didalam poster ...................................................................... 143

Gambar 4.42. Hasil akhir poster ......................................................................... 144

Gambar 4.43. Sketsa iklan KRL ......................................................................... 145

Gambar 4.44. Modular grid hanging alley ......................................................... 145

Gambar 4.45. Modular grid wall branding ......................................................... 145

Gambar 4.46. Modular grid standing panel ....................................................... 146

Gambar 4.47. grid didalam hanging alley KRL .................................................. 146

Gambar 4.48. grid didalam wall branding KRL ................................................. 147

Gambar 4.49. grid didalam standing panel KRL ................................................ 147

Gambar 4.50. Hasil akhir hanging alley KRL ..................................................... 148

Gambar 4.51. Hasil akhir wall branding KRL .................................................... 149

Gambar 4.52. Hasil akhir standing panel KRL ................................................... 150

Gambar 4.53. Sketsa Instagram feeds interest .................................................... 151

Gambar 4.54. Modular grid Instagram feeds ..................................................... 151

Gambar 4.55. grid didalam instagram feeds ....................................................... 152

Gambar 4.56. Hasil akhir Instagram feeds interest............................................. 153

Gambar 4.57. Sketsa Facebook post interest ...................................................... 153

Gambar 4.58. Modular grid facebook ads interest ............................................. 154

Gambar 4.59. grid didalam facebook post ads .................................................... 154

Gambar 4.60. Hasil akhir facebook post ads interest.......................................... 155

Gambar 4.61. Sketsa Instagram post search ....................................................... 156

Gambar 4.62. Modular grid Instagram feeds search .......................................... 157

Gambar 4.63. grid didalam Instagram feeds search ........................................... 157

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Gambar 4.64. Hasil akhir Instagram feeds tahap search .................................... 158

Gambar 4.65. Hasil akhir Instagram feeds multiple post tahap search .............. 158

Gambar 4.66. Sketsa Facebook multiple post tahap search................................ 159

Gambar 4.67. Modular grid Facebook multiple post .......................................... 160

Gambar 4.68. grid didalam facebook multiple post ............................................ 160

Gambar 4.69. Hasil akhir facebook multiple post tahap search .......................... 161

Gambar 4.70. site plan website Wisata Alam Songgon ...................................... 162

Gambar 4.71. flow chart website Wisata Alam Songgon ................................... 162

Gambar 4.72. modular grid website .................................................................... 163

Gambar 4.73. design wireframe website ............................................................. 163

Gambar 4.74. grid website .................................................................................. 164

Gambar 4.75.website bagian pertama laman utama ............................................ 165

Gambar 4.76. website bagian kedua tentang Wisata Alam Songgon .................. 166

Gambar 4.77. website bagian ketiga Destinasi Wisata Alam Songgon .............. 167

Gambar 4.78. website bagian keempat Informasi fasilitas Wisata Alam Songgon

..................................................................................................................... 168

Gambar 4.79. website bagian kelima Informasi Event Wisata Alam Songgon .. 169

Gambar 4.80. webiste bagian keenam kotak pertanyaan Wisata Alam Songgon 170

Gambar 4.81. Hasil akhir website ....................................................................... 170

Gambar 4.82. Sketsa Instagram feeds ................................................................. 171

Gambar 4.83. Sketsa Instagram story ................................................................. 172

Gambar 4.84. modular grid instagram feeds ...................................................... 172

Gambar 4.85.modular grid instagram story ....................................................... 172

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Gambar 4.86. grid didalam Instagram feeds ....................................................... 173

Gambar 4.87. grid didalam instagram story ....................................................... 173

Gambar 4.88. hasil akhir Instagram feeds .......................................................... 174

Gambar 4.89. hasil akhir Instagram story ........................................................... 174

Gambar 4.90. Sketsa facebook multiple post ...................................................... 175

Gambar 4.91. modular grid facebook multiple post ........................................... 175

Gambar 4.92. grid didalam facebook multiple post ............................................ 176

Gambar 4.93. Hasil akhir facebook multiple post ............................................... 176

Gambar 4.94. modular grid facebook multiple post ........................................... 177

Gambar 4.95. modular grid dalam Instagram filter ............................................ 178

Gambar 4.96. Hasil akhir Instagram filter .......................................................... 178

Gambar 4.97. modular grid design botol ............................................................ 179

Gambar 4.98. modular grid dalam design botol ................................................. 180

Gambar 4.99. modular grid design baju ............................................................. 181

Gambar 4.100. modular grid dalam design baju ................................................ 181

Gambar 4.101. modular grid sticker ................................................................... 182

Gambar 4.102. modular grid didalam sticker ..................................................... 183

Gambar 4.103. modular grid didalam topi ......................................................... 184

Gambar 4.104. grid dan hasil design backpack .................................................. 184

Gambar 4.105. grid dan hasil design dry bag ..................................................... 185

Gambar 4.106. hasil mockup Instagram ............................................................. 187

Gambar 4.107. hasil mockup facebook multiple post .......................................... 189

Gambar 4.108. hasil mockup facebook post ads ................................................. 189

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Gambar 4.109. hasil mockup twitter ads ............................................................. 190

Gambar 4.110. hasil desain website .................................................................... 191

Gambar 4.111. hasil mockup website .................................................................. 192

Gambar 4.112. hasil mockup hanging alley ........................................................ 193

Gambar 4.113. hasil mockup wall branding ....................................................... 194

Gambar 4.114. hasil mockup standing panel ...................................................... 194

Gambar 4.115. hasil mockup youtube display ads .............................................. 195

Gambar 4.116. hasil mockup poster .................................................................... 196

Gambar 4.117. hasil mockup billboard indoor ................................................... 197

Gambar 4.118. hasil mockup billboard outdoor ................................................. 197

Gambar 4.119. hasil mockup filter instagram ..................................................... 198

Gambar 4.120. hasil mockup botol minum ......................................................... 199

Gambar 4.121. hasil mockup baju ....................................................................... 200

Gambar 4.122. hasil mockup sticker ................................................................... 201

Gambar 4.123. hasil mockup topi ........................................................................ 202

Gambar 4.124. hasil mockup backpack ............................................................... 202

Gambar 4.125. hasil mockup dry bag ................................................................. 203

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DAFTAR TABEL

Tabel 4.1. Tabel Creative Brief ........................................................................... 109

Tabel 4.2. Tabel Strategi AISAS ........................................................................ 112

Tabel 4.3. Tabel Pelaksanaan AISAS ................................................................. 115

Tabel 4.4. Tabel Biaya Media Online ................................................................. 204

Tabel 4.5. Tabel Biaya Media Cetak ................................................................... 204

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DAFTAR LAMPIRAN

LAMPIRAN A: FORM BIMBINGAN ............................................................ xix

LAMPIRAN B: KUESIONER .......................................................................... xix

LAMPIRAN C: TRANSKRIP WAWANCARA ............................................. xix