PENGARUH PESAN VIDEO TUTORIAL SKENARIO FILM ...repository.upnvj.ac.id/2203/1/AWAL.pdfRaditya Dika di...

PENGARUH PESAN VIDEO TUTORIAL SKENARIO FILM

OLEH RADITYA DIKA

DI YOUTUBE TERHADAP MINAT BELAJAR MEMBUAT

SKENARIO FILM

(Survei Pada Pengguna Youtube Yang Mengomentari Tutorial

Pembuatan Skenario Film)

SKRIPSI

RIEKE RIZKY AMALIA

1310411173

UNIVERSITAS PEMBANGUNAN NASIONAL “VETERAN” JAKARTA

FAKULTAS ILMU SOSIAL DAN ILMU POLITIK

PROGRAM STUDI ILMU KOMUNIKASI

2017


OLEH RADITYA DIKA

DI YOUTUBE TERHADAP MINAT BELAJAR MEMBUAT

SKENARIO FILM



SKRIPSI

Diajukan Sebagai Salah Satu Syarat Untuk Memperoleh Gelar

Sarjana Ilmu Komunikasi

RIEKE RIZKY AMALIA

1310411173

UNIVERSITAS PEMBANGUNAN NASIONAL “VETERAN” JAKARTA

FAKULTAS ILMU SOSIAL DAN ILMU POLITIK

PROGRAM STUDI ILMU KOMUNIKASI

2017

v


OLEH RADITYA DIKA DI YOUTUBE TERHADAP MINAT

BELAJAR MEMBUAT SKENARIO FILM.



Rieke Rizky Amalia

Abstrak

Latar Belakang Raditya Dika adalah seorang youtuber asal Indonesia dan masuk

kedalam Top Ten Youtuber in Indonesia karena saat ini banyaknya orang yang

membuka Youtube dalam hal ini video tutorial. Tujuan Penelitian penelitian ini

bertujuan untuk mengetahui pengaruh pesan video tutorial skenario film oleh

Raditya Dika di youtube terhadap minat belajar membuat skenario film (survei

pada pengguna youtube yang mengomentari tutorial pembuatan skenario film).

Metodologi penelitian metode survei dengan pendekatan kuantitatif dengan jenis

penelitian eksplanatif. Sampel dalam penelitian ini adalah orang yang

mengomentari video tutorial skenario film Raditya Dika 214 responden. Teknik

penarikan sampel purposive sampling. Teknik pengumpulan data

menggunakan kuesioner menggunakan google form. Hasil Penelitian perhitungan

t hitung > t tabel yaitu 8,642 > t tabel 1,960 maka dapat disimpulkan H0 ditolak

dan Ha diterima bahwa dapat disimpulkan terdapat pengaruh antara pesan video

tutorial skenario film oleh Raditya Dika di Youtube terhadap minat belajar

membuat skenario film. Saran peneliti sebaiknya youtuber di Indonesia lebih

banyak mengunduh video yang beredukasi.

Kata kunci: Pesan Video, Youtube, Minat Belajar.

vi

THE INFLUENCE OR MESSAGE VIDEO TUTORIALS

SCENARIO A FILM BY RADITYA DIKA ON YOUTUBE TO

INTERSET LEARN TO MAKE SCENARIO FILM.

(Survey On Youtube Users Who Commented On The Manufacture

Of Scenario Tutorials Film)

Rieke Rizky Amalia

Abstract

Background Raditya Dika was a youtuber from Indonesia and entering into Top

Ten Youtuber In Indonesia because this time the number of people who go on

youtube in this case video tutorials. Research objectives this research aims to

understand the influence of message video tutorial scanario a film by Raditya

Dika on youtube to interest learn to make scenario films (survey users on youtube

which comment on tutorials making scenario film). Research methodology a

method of surveying with the quantitative approach with the kind of research

eksplanatif. Sample in this research was one which withdrawal sample purposive

sampling. Technique data collection uses a quetionnaire uses google form. The

result of the study calculation t count > t table namely 8,642 > t table 1,960 so

can be concluded H0 were rejected and Ha accepted than can be concluded is the

betweeen the message video tutorials scenario film. Advice researchers should

youtuber in Indonesian more download video education.

Keywords : Video Message, Youtube, Interest Learning.

viii

DAFTAR ISI

JUDUL ................................................................................................................. i

PERNYATAAN ORISINALITAS ..................................................................... ii

PERNYATAAN PERSETUJUAN PUBLIKASI ............................................. iii

PENGESAHAN ................................................................................................ iv

ABSTRAK .......................................................................................................... v

ABSTRACT ...................................................................................................... vi

KATA PENGANTAR ...................................................................................... vii

DAFTAR ISI .................................................................................................... viii

DAFTAR TABEL .............................................................................................. ix

DAFTAR GAMBAR .......................................................................................... x

BAB I PENDAHULUAN

I.1 Latar Belakang ............................................................................................ 1

I.2 Rumusan Masalah ....................................................................................... 10

I.3 Tujuan Penelitian ........................................................................................ 10

I.4 Manfaat penelitian ...................................................................................... 10

I.5 Sistematika Penulisan ................................................................................. 11

BAB II KAJIAN TEORI

II.1 Konsep Dasar............................................................................................. 13

II.2 Definisi Konsep ......................................................................................... 19

II.3 Kerangka Berpikir ..................................................................................... 21

II.4 Hipotesis .................................................................................................... 22

BAB III METODOLOGI PENELITIAN

III.1.Pendekatan Penelitian .............................................................................. 23

III.2 Jenis Penelitian ......................................................................................... 23

III.3 Metode Penelitian..................................................................................... 23

III.4 Populasi Dan Sampel ............................................................................... 24

III.5 Teknik Penarikan Sampel ........................................................................ 25

III.6 Teknik Pengumpulan Data ....................................................................... 25

III.7 Operasional Variabel ................................................................................ 26

III.8 Teknik Analisis Data ................................................................................ 29

III.9 Waktu dan Lokasi Penelitian ................................................................... 36

BAB IV HASIL PENELITIAN DAN PEMBAHASAN

IV.1 Deskripsi Objek Penelitian ...................................................................... 37

IV.2 Hasil Penelitian ........................................................................................ 40

IV.3 Analisis Variabel ...................................................................................... 41

IV.4 Uji Korelasi .............................................................................................. 58

IV.5 Uji Regres ............................................................................................... 59

IV.6 Uji Koefisien Determinasi ....................................................................... 60

IV.7 Uji Hipotesis ............................................................................................ 60

ix

IV.8 Pembahasan.............................................................................................. 61

BAB V PENUTUP

V.1 Kesimpulan ............................................................................................... 65

V.2 Saran .......................................................................................................... 66

DAFTAR PUSTAKA ...................................................................................... 67

DAFTAR RIWAYAT HIDUP

LAMPIRAN

x

DAFTAR TABEL

Tabel 1. Referensi Jurnal.................................................................................. 5

Tabel 2. Operasional Variabel.......................................................................... 27

Tabel 3. Skala Likert ........................................................................................ 30

Tabel 4. Hasil Uji Validitas Pernyataan Variabel X ........................................ 31

Tabel 5. Hasil Uji Validitas Pernyataan Variabel Y ........................................ 31

Tabel 6. Tabel Alpha Cronbanch ..................................................................... 32

Tabel 7. Uji Reliabilitas Variabel X ................................................................. 33

Tabel 8. Uji Reliabilitas Variabel Y ................................................................. 33

Tabel 9. Nilai Korelasi ..................................................................................... 34

Tabel 10. Usia Responden................................................................................ 40

Tabel 11. Jenis Kelamin ................................................................................... 41

Tabel 12. Pendidikan ........................................................................................ 41

Tabel 13. Pernyataan 1 ..................................................................................... 42









Tabel 22. Pernyataan 10 ................................................................................... 46








Tabel 30. Tanggapan Responden Dimensi Makna .......................................... 51

Tabel 31. Tanggapan Responden Dimensi Simbol .......................................... 52

xi

Tabel 32. Tanggapan Responden Dimensi Bentuk Pesan ................................ 52

Tabel 33. Tanggapan Responden Dimensi Melihat ......................................... 53

Tabel 34. Tanggapan Responden Dimensi Mengamati ................................... 54

Tabel 35. Tanggapan Responden Dimensi Mempertimbangkan ..................... 54

Tabel 36. Pesan Video...................................................................................... 56

Tabel 37. Minat Belajar.................................................................................... 57

Tabel 38. Korelasi ............................................................................................ 58

Tabel 39. Hasil Koefisien Korelasi .................................................................. 58

Tabel 40. Hasil Uji Regresi .............................................................................. 59

Tabel 41. Hasil Koefisien Determinasi ............................................................ 60

Tabel 42. Tabulasi Silang ................................................................................ 62

xii

DAFTAR GAMBAR

Gambar 1.1 Pengguna Internet Di Indonesia ................................................... 3

Gambar 1.2 Indografis Perilaku Pengguna Internet Media Sosial ................... 4

Gambar 1.3 Channel Youtube Raditya Dika .................................................... 37

xiii

DAFTAR LAMPIRAN

Lampiran 1 Riwayat Hidup

Lampiran 2 Form. Kegiatan Konsultasi Skripsi (A.2.2)

Lampiran 3 Form Tanda Persetujuan Skripsi (A5)

Lampiran 4 Permohonan Riset

Lampiran 5 Surat Keterangan Riset

Lampiran 6 Kuesioner Penelitian

Lampiran 7 Data Identitas Responden

Lampiran 8 Data Variabel X

Lampiran 9 Data Variabel Y

Lampiran 10 Tabel r

Lampiran 11 Tabel t

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