Modul ke:

Fakultas

Program Studi

01Ekonomi &

Bisnis

S1 Manajemen

Lukertina Sihombing, S.Kom, M.M

Pengantar Bisnis

Pengenalan Dunia Bisnis

Kontrak Perkuliahan

• Indikator Penilaian

–Kehadiran : 10 %–UTS : 25 %–UAS : 25 %–Tugas : 40 %

Kontrak Perkuliahan

• Kehadiran dicatat pukul 20.00, lewat dari waktu tersebutdianggap tidak hadir.

• Ketidak hadiran hanya diperkenankan 3 kali.• Tugas dikumpulkan tepat waktu. 2 Tugas sebelum UTS, dan 2

tugas sebelum UAS.• Pembayaran dilunasi pada pertemuan akhir sebelum UTS atau

UAS, Jika belum lunas maka tidak diperkenankan mengikutiUTS atau UAS.

• Tidak diperkenankan menggunakan kaos oblong dan sandal selama mengikuti kegiatan perkuliahan.

Business

An organization that produces goods and / or services that are

then sold for the purpose of obtaining profit

Ebert & Griffin (2011)

The profits that you earn

o There needs to be a demand for the service that you offer.

o You need to attract customers, meaning that they choose you instead of your competitors

o To earn high profits, you need to keep your expenses low

Profit as a Motive to Understand Business

Develop strong business skillsMore enjoyable Perform better Identify the types of businesses

Decisions to create the Business

The goal of a businessIdentify the resources a business uses to

produce a product or serviceIdentify the key stakeholders that are involved

in a businessDescribe the business environment to which a

firm is exposed.Describe the key types of business decisions.

The Goal of a Business

Businesses are established to serve the needs of consumers

by owners who seek to make profits.

Business rely on this factors

Natural resourcesHuman resourcesCapitalEntrepreneurship

Five types of stakeholders are involved in a business

OwnerCreditorsEmployeesSuppliersCustomers

General The business environment

Organization culture

A strong organizational culture controls the morale of employees and helps all employees to work toward the

same goals, and can also assist new employees in learning.

Segmented The business environment

Social environment Industry environment Economic environmentGlobal environment

Key types of Business Decisions

ManagementMarketingFinanceAccountingInformation Systems

Business Decisions Affect a Firm’s Earnings

The usual international business conduct

• Attracting foreign investors• Utilizing technology• Use inexpensive resources• Diversify internationally

Contemporary global economy

Marketplaces of the main worldTrade agreements and alliancesExport and Import BalanceExchange rateForms of Competitive Advantage

Terima KasihLukertina Sihombing, S.Kom, M.M