Pemasaran Online 2
-
Upload
nurmustofa -
Category
Documents
-
view
73 -
download
2
description
Transcript of Pemasaran Online 2
![Page 1: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/1.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 1/256
Pemasaran Online 2
Endar Nirmala, S.Kom, M.T
P u s a t P e n g e m b a n g a n P e m b e r d a y a a n P e n d i d i k da n T e n a g a K e p e n d i d i k a n B i s n i s d a n P a ri w i s a t a
![Page 2: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/2.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 2/256
KATA PENGANTAR
i ! a l a m a n
![Page 3: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/3.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 3/256
DAFTAR ISI
KATA PENGANTAR ...........................................................................................
DAFTAR ISI........................................................................................................................ II
PETA KEDUDUKAN BAHAN AJAR...........................................................................IV
GLOSARIUM..................................................................................................................... V
PENDAHULUAN............................................................................................................... 1
A. DESKRIPSI.................................................................................................................... 1B. PRASYARAT.................................................................................................................. 2
C. PETUNJUK PENGGUNAAN............................................................................................. 2
D. TUJUAN AKHIR..............................................................................................................2
E. KOMPETENSI INTI DAN KOMPETENSI D ASAR.............................................................3
F. CEK KEMAMPUAN AWAL.............................................................................................4
PEMBELAJARAN............................................................................................................. 5
A. DESKRIPSI.................................................................................................................... 5
B. KEGIATAN BELAJAR.....................................................................................................5
IKLAN ONLINE.................................................................................................................6
A. TUJUAN PEMBELAJARAN............................................................................................. 6
B. URAIAN M ATERI........................................................................................................... 6
C. R ANGKUMAN...............................................................................................................56
D. TES FORMATIF............................................................................................................56
E. KUNCI J AWABAN TES FORMATIF..............................................................................5
PEMASARAN DALAM E!COMMERCE....................................................................5"
A. TUJUAN PEMBELAJARAN........................................................................................... 5"
B. URAIAN M ATERI......................................................................................................... 5"
C. R ANGKUMAN.............................................................................................................113
D. TES FORMATIF.......................................................................................................... 114
E. KUNCI J AWABAN...................................................................................................... 115
PEMASARAN PADA SITUS MOBILE.....................................................................116
A. TUJUAN PEMBELAJARAN........................................................................................116
B. URAIAN M ATERI......................................................................................................116
C. R ANGKUMAN.............................................................................................................13#
D. TEST FORMATIF........................................................................................................13#
ii ! a l a m a n
![Page 4: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/4.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 4/256
E. KUNCI J AWABAN...................................................................................................... 131
AFFILIASI PEMASARAN...........................................................................................132
A. TUJUAN PEMBELAJARAN........................................................................................132B. URAIAN M ATERI......................................................................................................132
C. R ANGKUMAN.............................................................................................................152
D. TEST FORMATIF........................................................................................................153
E. KUNCI J AWABAN...................................................................................................... 153
BLOG DAN ADSENSE...............................................................................................155
A. T$%$&' P()*(+&%&,&'......................................................................................... 155
B. URAIAN M ATERI......................................................................................................155
C. R ANGKUMAN.............................................................................................................1-#
D. TEST FORMATIF........................................................................................................1-1
E. KUNCI J AWABAN...................................................................................................... 1-1STRATEGI PEMASARAN ONLINE.........................................................................1-3
A. TUJUAN PEMBELAJARAN.............................................................................. 1-3
B. URAIAN MATERI................................................................................................. 1-3
C. R ANGKUMAN.............................................................................................................216
D. TES FORMATIF.......................................................................................................... 21
E. KUNCI J AWABAN...................................................................................................... 21
EVALUASI...................................................................................................................... 21"
A. ATTITUDE SKILLS.....................................................................................................21"
B. KOGNITIF SKILLS...................................................................................................... 21"
C. PSIKOMOTORIK SKILLS.............................................................................................. 21-D. PRODUKBENDA KERJA SESUAI KRITERIA STANDAR.................................................21-
E. B ATASAN WAKTU YANG TELAH DITETAPKAN............................................................21-
F. KUNCI JAWABAN......................................................................................................21-
PENUTUP......................................................................................................................... /I
DAFTAR PUSTAKA....................................................................................................... /II
iii ! a l a m a n
![Page 5: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/5.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 5/256
PETA KEDUDUKAN BAHAN AJAR
P,0'0! P('(&$&' P('&&&' K)$'07&0 A8)0'0,&0 P(+&9&'&'P,0'0 P,8$7 B&,&' B0'0 T,&'&70 P('%$&+&'
B0'0 D&&'&'
A'&+0& 8&' P(,(':&'&&' P('(++&&' P()&&,&' A'&+0& 8&'
R0( P&&, P()&&,&' P()&&,&' O'+0'( R0( P&&,
P('&'&, P('&'&, P('&'&,
1
E7')0 A8)0'0,&0 A7$'&'08&' B0'0 P(,7&',&'
![Page 6: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/6.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 6/256
i" ! a l a m a n
![Page 7: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/7.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 7/256
GLOSARIUM
I7+&' '+0'( )(8( (,07+&'&' 8('&' )('$'&7&' )(80&0'(,'( 8&' ;(*<W,+8 W08( W(* =8('&' $%$&')('9&)&07&' (&' ()&&,&' <,)0= $'$7)('&,07 (+&'&'
A8 07+&' A;&,('( M()*&'$' 7(&8&,&'L(&8 0)( ;&7$ 9&' 80(,+$7&' $'$7 )('9(+(&07&' $&$
7(0&&' ,8$70 )(80&P $ 00+& 9&' 80$'&7&' $'$7 07+&' &&$ *&''(,
9&' &)0+ &8& &+&)&' ;(* 80&& K'('
P $ *+:7(, &+07&0 $'$7 )()*+7 07+&' $ A8 *+:7(, A+07&0 $'$7 )()*+70, 07+&'
S)&,'( (+(' 0'&,
C'(>$&+ &8 I7+&' 0'0 80&)0+7&' 80 &+&)&' ;(* 8('&' &,(
0'80?08$ (,('$ 9&' )('$'%$'0 ;(*0(.
S(&,: &8 I7+&' 0'0 80&)0+7&' &8& &+&)&' ;(* &0+
(':&,0&' 8&' %&,0'&''9&
I7+&' D0,(7,0 '+0'( I7+&' 9&' &)0+ &8& $&$ 80,(7,0 (,('$.
I7+&' D&@&, +:&+ J('0 07+&' 0'0 ,&0 8&' 80(,$'$7&' $'$7 $'$7
*0'0 +7&+.
I7+&' 7'(' I7+&' 7'(' 80&)0+7&' &8& &+&)&' ;(*0(
*(,$& (7 +0'7 9&' ($&0 8('&' &$,&'
('9(80& 7'(' &8
I7+&' 80+&9 I7+&' 9&' 80&)0+7&' 7)*0'&0 &'&,& (7
&)*&, 8&' &'0)&0 <(&0 08&7 0'(,&70@ ((,0
,0: )(80&=8&' (0& 07+&' 80+&9 )()0+070 $7$,&'
9&' (+& 80&$,
I'(,00&+ *&''(, *&''(, 9&' 80&)0+7&' &'&,& &+&)&' 80 0$
W(*. K(07& A'8& )('7+07 8&,0 &$ &+&)&' 7(
&+&)&' +&0''9& A'8& &7&' 80&)0+7&' 07+&' 0'0
(*(+$) &+&)&' *(,07$'9& 80&)0+7&'
P!$ 8&' !$'8(, I7+&' *&''(, 0'0 &)0+ &8& %('8(+& *&,$
" ! a l a m a n
![Page 8: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/8.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 8/256
9&' +(*0 7(:0+ 80 && &&$ 80 *&;&
&+&)&' ;(*
F+&0' &8?(, I7+&' 0'0 )$':$+ 80 +&0&' && 7'(' &0
08&7 8&+&) %('8(+& (,0&.
W&++&(, J('0 I7+&' 0'0 )('$*& +&&, *(+&7&'
&8?(,00' &+&)&' ;(* 9&' 80+0&.
M& &8?(,00' J('0 07+&' 0'0 80&)0+7&' &8& ;(*
(':&,0&' $&$ ()& 9&' &0+'9&
804$'%$77&' 2&8& 2(4& &4&$ 16+$10 2()(4&&''+0'(
#klanBanner I7+&' *&''(, &8&+& (*$& &)*&, &&$
&'0)&10 9&' 804&)20+7&' 2&8& 1(*$&5 ;(*
$'$7 $%$&' (,07+&'&'.
$ideo online B('$7 07+&' 9&' 80&,(7&' &8& 7'('ad"ertisingbanner ?08(.
#klan Media Sosial I7+&' 80&)0+7&' 7(&8& ('$'& %(%&,0'
0&+.
#klan ri%& 07+&' 9&' 8&& *(,0'(,&70 8('&'media'multimedia( 7'$)(' 8&' )(,$&7&' &*$'&'
&'&,& ?08( (7 &)*&, &'0)&0 8&'
$&,&
So%ial Bookmark $&$ (7'+0 ;(* 9&' 8&& A'8& $'&7&'
$'4$7 )('90)2&'A )('&4$, 8&' *(,*&0 *667)&,7
8&,0 ;(**+
)SS *eed ')i%&Site +0'7 8('&' *&,0 $*%(7 8&' &'&+ (0& (',0
Summary( *+
+dNetworks S(*$& %&,0'&' <'(;,7= 07+&' 9&'
)('$*$'7&' 8&' )()(80&0 &'&,& ()&&'
![Page 9: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/9.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 9/256
"i ! a l a m a n
![Page 10: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/10.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 10/256
07+&' 8('&' ()0+07 0$ ;(*.
)ep +d +gen%ies Agen periklanan yang mewakili blog-blog serta
situs web tertentu dan memediasi penjualan merekauntuk kampanye-kampanye besar yang dilakukan
brand-brend besar ataupun agensi iklan besar
)SS +d"ert Iklan ini ditampilkan di dalam RSS Feed
Sponsors&ip Merupakan bentuk bantuan dana atau dapat juga
dalam bentuk produk/layanan sebagai ganti promosi
terhadap suatu brand.
Pay Per#mpression Pengiklan harus membayar setiap kali iklan tampil
pada halaman web penyedia iklan
Pay Per li%k Pengiklan membayar pemasang iklan setiap kali
pengunjung mengklik pesan iklan mereka
Pay Per +%tion Pengiklan hanya membayar untuk iklan mereka bila
pengunjung telah melakukan tindakan yang
diinginkan
Pay Per Sale. ipe yang kedua memberikan komisi sesuai dengan
jumlah produk atau layanan yang berhasil terjualmelalui link yang ditampilkan a!!iliator
Pay Per -ead ipe pembayaran ini memberikan komisi
berdasarkan jumlah orang yang telah mengisi !orm
"isian#$ sur%ey$ atau sign up untuk menjadi member
pada website pemilik program a!!iliate.
Pay Per ownload T0( ()*&9&,&' 0'0 )()*(,07&' 7)00
*(,8&&,7&' ,&' 9&' )('8;'+&8 @0+(
&&$ ,8$7 9&' 80&;&,7&' ('9(+('&,&
&@@0+0&(.
Pay Per Play T0( ()*&9&,&' 0'0 )()*(,07&' 7)00
($&0 8('&' %$)+& ,&' 9&' )()$&,
&$80 &&$$' ?08( 9&' 80&)0+7&' +(
"ii ! a l a m a n
![Page 11: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/11.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 11/256
&@@0+0&,.
Pay Per )ead D&' $'$7 0( &9 (, ,(&8 7)00 80*(,07&'
*0+& A'8& ('80,0 )('7+07)()*&:& 07+&'9&' 808,7&' 8&' 80&$, 8&+&) 8$,&0
(,('$
ost Per#ntera%tion D('&' )8(+ 0'0 ('07+&' )()*&9&, $'$7
07+&' ,++?(, *0&&'9& 80()&7&' 8&+&)
?08( &&$ &+07&0
(!:))(,:( 2('9(*&,&'A 2()*(+0&'A 2('%$&+&'A 2()&1&,&'
<(,8&&'&' *&,&' 8&' %&& )(+&+$0 0() (+(7,'07(+(7,'07= ((,0 0'(,'( &&$ (+(?00 ;;; &&$
%&,0'&' 7)$(, +&0''9&. E!C))(,:( 8&&
)(+0*&47&' 4,&'1@(, 8&'& (+(74,6'07A 2(,4$7&,&'
8&& (+(7,'07 0() )&'&%()(' 0'?(',0
)&0 8&' 0() ('$)$+&' 8&&
)&0. M$8&'9& 80(*$ 7 '+0'(
B&''(, )(80& $'$7 )(),)07&' ,8$7 8&+&)
*('$7 &)*&,. A@0+0&0 :&,& )('&0+7&' $&' 8('&' )('%$&+
,8$7 8&,0 (,$&&&' &&$ +()*&& ()0+07
,8$7 <&@@0+0&( )(,:&'= 8('&' *(,&*$'
)('%&80 ()&&, ,8$7 <&@@0+0&( )&,7((,=
8&' <&'9&= 80*&9&, ((+& ,8$7 (,%$&+
M*0+( M&,7(0' ((,&'7& ,&7(7 ()&&,&' 9&'
)()$'70'7&' ,&'0&0 &&$ (*0'0 $'$7
*(,7)$'07&0 8&' (,+0*& 8('&' &$80('
&&$ 7'$)(' )(,(7& (:&,& 0'(,&70@ 8&'
,(+(?&' )(+&+$0 (,&'7& )*0+( &&$ %&,0'&'
'0,7&*(+
MMS ('07+&' 8&& )('0,0) (&' (7 ?08(
"iii ! a l a m a n
![Page 12: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/12.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 12/256
8&' +08(; &)*&, 8&,0 ,8$7
G&)( M*0+( )(),)07&' ,8$7 9&' (8&'
M&,7(0' 80,)07&' 8&+&) *(*(,&& (,)&0'&'.
$&*0+09 $&$ 00+& 9&' )('$'%$77&' 7()$8&&'
)&'$0& $'$7 )('$'&7&' $&$ &+&
(,('$ &&$ *%(7 *$&&' )&'$0& +&0''9&
$'$7 )(':&&0 $%$&' (,('$
K8( R *&,:8( 8('&' (7(+)7 &,0 &,&+(+
80$'&7&' $'$7 )()&$77&' &+&)& 0$
9&' &'%&' 9&' :$7$ )(,(7&' %07&
*,;0' 0'(,'(
&8('( ,,&) 7(,%&&)& (,07+&'&' )(+&+$0 )(80&
I'(,'( 9&' 80(+('&,&7&' +( G+(.
M(+&+$0 ,,&) (,07+&'&' A8S('( ()0+07
0$ ;(* &&$ *+ 9&' (+& )('8&@&, 8&'
80($%$0 7(&'&&''9& 80(,*+(7&'
)()&&' $'0 07+&' 9&' *('$7 8&'
)&(,0'9& (+& 80('$7&'
B+ 0'7&&' 8&,0 ;(* + &8&+& *('$7 &+07&0
;(* 9&' )('9(,$&0 $+0&'!$+0&' <9&'
80)$& (*&&0 0'= &8& (*$& &+&)&'
;(* $)$) 1(1$&0 8('&' 46207 8&' 4$%$&' 8&,0
0 ('$'& *+ (,(*$.
B89 *&0&' I0 <0'@,)&0= 8&+&) ;(*0(
:9*(,&:( 8$'0& )&9&
801&8?&'4&( K(,$0&'
)(& 8&& *&0&' 0'@,)&0 8&& (,()*$'90 8&,0 $&$
&+&)&'
$(,!@,0('8+9 )$8& 80$'&7&'
,0( ,0)(, ,0( 9&' 80+&7$7&' 8('&' :&,& *(,()$ &&$
i/ ! a l a m a n
![Page 13: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/13.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 13/256
)(;&;&':&,&0 (+&'&' *&07 (:&,&
+&'$' )&$$' )(+&+$0 ()&0+ 8&' :&.
R0( (7$'8(, ,0( 9&' 80+&7$7&' 8('&' )('(?&+$&08&&!8&& 8&+&) *$7$!*$7$ 80 (,$&7&&'
*&07 @@+0'( )&$$' '+0'(.
,0( 7$&'0&0@ 80+&7$7&' 8('&' )(+&7$7&' ('9(*&,&'
7$(0'(, 8&' 7()$80&' )('+& 8&&'9&
8('&' )('$'&7&' )(8( &00:
,0( 7$&+0&0@ ,0( 9&' 80+&7$7&' 8('&' )(+&7$7&'
*(,?&0 +&'$' &&$ &'9&!%&;&* 8('&'
(+&'&' )&$$' :&+' (+&'&'.
P,0:0' ,&(0 ('(&&' &,& 9&' 80+&7$7&' 8('&'
)('&)*&7&' &80& )()*(,07&' 807'
)()(,:&'07 &,& <)('$,&'0 (8070
8(:0)&+ 80*(+&7&' 7)&= 8&' )('(&7&'
&,& 8(''& )()*(,07&' &'8& ('%(+&
$'$7 &,& 9&' 80&;&,7&'.
E9(!:&:9 ('&&&' 9&' ('&7 80&'8&' 8&' )$8&
800'& )('&,07 (,&0&'
A@(,!&+( (+&9&'&' $,'& %$&+
/ ! a l a m a n
![Page 14: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/14.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 14/256
PENDAHULUAN
A. D(7,00
K'( (!)&,7(0' &8& 8&&,'9& &)& 8('&' )&,7(0' *0&& 9&7'0
*&&0)&'& &&, ,8$7 9&' 80%$&+ 8&& (,%$&+. D0 8&+&)'9& (,8&& (&+&
$'$, 9&' )()('&,$0 ('%$&+&' $&$ ,8$7 8&' *&&0)&'& &&,
('%$&+&' *(,+&'$' (@(70@ 8&' (@00('. P0&7 ,8$(' &0 0'0'
)('&+&)0 7($'$'&' 08&7 &8& 9&' 0'0' )('&+&)0 (*&+07'9& *$7&'
M&7& 8&,0 0$ )$':$++& 08( $'$7 )()*$& ?(,0 '+0'( 8&,0 ,&(0 )&,7(0'
9&' )(,(7& ,(':&'&7&'. D$'0& '+0'( 8&' 8$'0& '9&& &0 *(,*(8&
7($'$'&' 8&' &)*&&''9&. O+( 7&,('& 0$ 0)+()('&0 &&$ (,;$%$8&'
8&,0 (*$& ,&(0 (!)&,7(0' 8('&' )&,7(0' *0&& &0 %$& *(,*(8&.
E!M&,7(0' *$7&'+& ('&' *&&0)&'& ((,&' )(':0&7&' (*$&
;(*0( '&)$' +(*0 )(,$%$7 7( *&&0)&'& (*$& *0'0 '+0'( 8&&
80*&'$' 8&' 80%&+&'7&'. M()*('$7 (*$& +0'7$'&' *0'0 80)&'&
7'$)(' )('&)*0+ &+0 8&' 07$ $,$ &'80+ 8&+&) )('('$7&' 0+0&'
()*(+0&''9&. M(+&+$0 *('$7 80&+ 8&' 7)$'07&0 8$& &,& 9&' *&07 )&7&
E!M&,7(0' $' 8&& *(,%&+&' 8('&' )&70)&+.
D('&' 8()070&' (!)&,7(0' &8&+& &+& &$ :&,& )()&&,7&' ,8$7
(:&,& '+0'( 8&' )(,$&7&' :&,& *&,$ $'$7 8&& )()(,+$& :&7$&'
&,( &$80(':(. J07& (*$& (,$&&&' (+& (,%(*&7 8('&' :&,&
,&800'&+ 9&' 08&7 7$'%$' *(,&0+ )&7& (!)&,7(0' &8&+& %&;&*&''9&
7&,('& 0'(,'( 8&& 807&&7&' )('&'8$' ,&'!,&' *&,$ 9&' )$'70'
*(+$) &;&,( (,&8& ,8$7 9&' 80%$&+ (*$& (,$&&&' 8&' 8&&
)('%&80 &,( (+&'%$'9&.
M(80& ()&&,&' '+0'( )(+0$0 07+&' '+0'( (C))(,:( )*0+( )&,7(0'
0&+ )(80& &&$ %(%&,0' 0&+ (7'07 &@0+0&0 ()&0+ )&,7(0' 0)&0
(&,: ('0'( 8&' ,&(0 ()&&,&' '+0'(.
P&8& *$7$ 0'0 9&' )(,$&7&' 7(+&'%$&' 8&,0 *$7$ ()&&,&' '+0'(
()((, &$ &7&' )()*&& 07+&' '+0'( (C))(,:( )*0+( )&,7(0'
(7'07 &@0+0&'0 ('$'&&' &8('( 8&' ,&(0 ()&&,&' '+0'(.
0 ! a l a m a n
![Page 15: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/15.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 15/256
B. P,&9&,&
S(*(+$) )()(+&%&,0 *$7$ 0'0 (*&07'9& &'8& $8& $'& )()(+&%&,0 *$7$
()&&,&' '+0'( ()((, I.
C. P($'%$7 P('$'&&'
A&, &'8& 8&& )()(+&%&,0 *$7$ 0'0 +(*0 *&07 (,&07&' ($'%$7
*(,07$
• B&:& 8&' &&)0 *$7$ 0'0 )$+&0 8&,0 &+&)&' (,&)&
• P&&)0 00+&!00+& 9&' (,8&& &8& +&,9
• P&&)0 (0& $%$&' 8&,0 (0& 7(0&&' *(+&%&,
• K(,%&7&' (0& $& &8& &8& (0& 7(0&&' *(+&%&,
• T08&7 80*('&,7&' )(+&'%$7&' 7(&8& 7(0&&' *(+&%&, *(,07$'9& &&*0+&
&8& 7(0&&' *(+&%&, 9&' *(,&'7$&' *(+$) $'&
D. T$%$&' A70,
A'8& 80&,&7&' )&)$ )()&&)0 8&' )('&+07&07&' )&,7(0' '+0'( 0'0
8&+&) 7(08$&' (&,0!&,0 $'$7 )()$+&0 )()*&'$' 07& E'(,,('$,
8&' *(,;0,&$&& ('80,0.
2 ! a l a m a n
![Page 16: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/16.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 16/256
E. K)(('0 I'0 8&' K)(('0 D&&,
KOMPETENSI INTI KOMPETENSI DASAR1. M('&9&0 8&' )('&)&+7&' 1.1. M()&&)0 '0+&0!'0+&0 7(0)&'&'
&%&,&' &&)& 9&' 80&'$'9& 8('&' )('9&8&,0 $*$'&'
7((,&$,&' 8&' 7)+(70&
&+&) 8&' %&&8 ,&9& (,&8&
7(*(&,&' T$&' 9&'
)(':0&7&''9&
1.2. M('8(7,007&' 7(*(1&,&'
T$&' 9&' )(':0&7&'*(,*&&0 $)*(, ('(,0 80 &+&)
1.3. M('&)&+7&' '0+&0!'0+&0 7(0)&'&'
($&0 8('&' &%&,&' &&)&
8&+&) 7(08$&' (&,0!&,0
2. M('&9&0 8&' M('&)&+7&' 2.1. M('$'%$77&' 2(,0+&7$ 0+)0&
2(,0+&7$ %$%$, 800+0' &'$' <)()0+070 ,&& 0'0' &$ *%(70@
%&;&* (8$+0 <' ,9' %$%$, (+00 :(,)& (7$' &0!
7(,%&&)& 46+(,&'A 8&)&0= &0 *(,&'$' %&;&* (,*$7&
&'$' ,(126'10@ 8&' ,&70@ 7,00 7,(&0@ 0'?&0@ 8&' (8$+0
8&' )('$'%$7&' 107&2 (*&&0 +0'7$'&'= 8&+&) &740?04&1
*&0&' 8&,0 +$0 && *(,*&&0 (&,0!&,0 1(*&&0 ;$%$8
(,)&&+&&' 8&+&) *(,0'(,&70 0)2+()('4&10 07& 8&+&)
(:&,& (@(70@ 8('&' +0'7$'&' )(+&7$7&' 2(,:6*&&' 8&'
0&+ 8&' &+&) (,& 8&+&) *(,807$0
)('()2&47&' 80,0 (*&&0 2.2. M('&,&0 7(,%& 0'80?08$ 8&'
:(,)0'&' *&'1& 8&+&) 7(+)7 8&+&) &70?0& (&,0!
(,&$+&' 8$'0&. &,0 (*&&0 ;$%$8 0)+()('&0
)(+&7&'&7&' (,:*&&' 8&'
)(+&,7&' &0+ (,:*&&'
3. M()&&)0 )('(,&7&' 8&' 3.. M('(,&7&' 07+&' '!+0'(
)('&'&+00 ('(&$&' 3.". M('(,&7&' P()&1&,&' 8&+&)
@&7$&+ 76'1(24$&+A 8&' E!C))(,:(.
1 ! a l a m a n
![Page 17: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/17.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 17/256
KOMPETENSI INTI KOMPETENSI DASAR2,61(8$,&+ *(,8&&,7&' ,&& 3.-. M('(,&27&' P()&&,&' &8&
0'0' &$'9& ('&' 0+)$ 0$ )*0+(2('(4&5$&'A 4(7'6+60A ('0 3.1# M()&&)0 &@0+0&0 P()&&,&'
*$8&9& 8&' 5$)&'06,& 8&+&) 3.11. M()&&)0 &8('( 8&' B+0'
;&;&1&' 7()&'$0&&' 3.12. M()&&)0 ,&(0 )()*$&
7(*&'&&' 7('(&,&&' 8&' P()&&,&' '!+0'(
2(,&8&*&' (,7&0 ('9(*&*
@(')('& 8&' 7(%&80&' 8&+&)
*08&' 7(,%& 9&' (0@07 $'$7
)()(:&7&' )&&+&.
4. M('+& )('&+&, 8&' 4.. M(,&':&' 07+&' '!+0'(
)('9&%0 8&+&) ,&'& 7'7,( 4.". M('8()',&07&' P()&&,&'
8&' ,&'& &*14,&7 4(,7&04 8&+&) E!C))(,:(
8('&' 2('()*&'&' 8&,0 4.-. M('8()',&07&' ()&&,&'
9&' 80(+&%&,0'9& 80 1(76+&5 &8& 0$ )*0+(
(:&,& )&'80,0 8&' )&)2$ 4.1#. M(,&':&' &@0+0&10 2()&1&,&'
)(+&7&'&7&' $& (0@07 80 4.11. M('8()',&07&' &8('( 8&'
*&;& ('&;&&' +&'$'. *+0'
4.12. M(,&':&' ,&(0 P()&&,&'
'!+0'(
F. C(7 K()&)$&' A;&+
1. A& 9&' 80)&7$8 8('&' )&,7(0' O'+0'(
2. K)'(' )&,7(0' '+0'( (,80,0 8&,0 && &%& (*$7&'
3. A& 9&' 80)&7$8 8('&' S(&,: E'0'( O0)0&0'
4. A& 9&' 80)&7$8 8('&' ('%$&+&' '+0'(
5. M(80& && &%& 9&' 80$'&7&' $'$7 )&,7(0' '+0'(
! a l a m a n
![Page 18: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/18.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 18/256
PEMBELAJARAN
A. D(7,00
M&(,0 ()*(+&%&,&' '+0'( )&,7(0' &&$ ()&&,&' '+0'( &8& 7(+& /
()(((, II 0'0 )(+0$0 P()&&,&' )(+&+$0 I7+&' O'+0'( ()&&,&' )(+&+$0
(C))(,:( ()&&,&' &8& (,&'7& )*0+( :&,& )(+&7$7&' &@0+0&0
A8('( 8&' B+0' 8&' ,&(0 ()&&,&' '+0'(.
B. K(0&&' B(+&%&,
K(0&&' *(+&%&, )(+0$0
• K(0&&' *(+&%&, P()&&,&' )(+&+$0 I7+&' O'+0'( (,80,0 8&,0 P('(,0&'
07+&' ' +0'( %('0!%('0 07+&' ' +0'( &)0+&' 8&' 7'(' 07+&' ' +0'(
)('80,0*$07&' 07+&' ' +0'( 8&' )8(+ ()*&9&,&' 07+&' ' +0'(
• K(0&&' *(+&%&, " P()&&,&' )(+&+$0 (:))(,:( (,80,0 8&,0 P('(,0&'
E!C))(,:( ,&(0 ()&&,&' 8&+&) E:))(,:( )('$'&7&'
A@0+0&0 ()&&,&' $'$7 )(),)07&' 0$ E!C))(,:( 8&'
)()*$& &+07&0 E!C))(,:(
• K(0&&' *(+&%&, - P()&&,&' )(+&+$0 (,&'7& )*0+( (,80,0 8&,0 D&&,!
8&&, ()&&,&' )(+&+$0 (,&'7& )*0+( (0@07&0 (,&'7& )*0+(
)()*$& W(*0( )('$'&7&' ()+&( &8& (,&'7& )*0+( 8&'
,&(0 ()&&,&' &8& (,&'7& )*0+(
• K(0&&' *(+&%&, 1# M(+&7$7&' A@0+0&'0 (,80,0 8&,0 P('(,0&' A@0+0&0
()&&,&' (%&,& A@0+0&0 ()&&,&' 8& :&,& )(+&7$7&' A@0+0&0
()&&,&'
• K(0&&' *(+&%&, 11 A8('( 8&' B+0' (,80,0 8&,0 P('(,0&' A8('(
8&' B+ &&,& )('8&& (,($%$&' A8&'( )('$'&7&' 0'(,@&:(
A8('( )('()&7&' 07+&' 80 B+ 8&' )()*$& *+
• K(0&&' *(+&%&, 12 S,&(0 P()&&,&' O'+0'( (,80,0 8&,0 R0( &&, '+0'( 8&' S&0'&' <K)(0,= S,&(0 )('&,07 P,(7 P(+&'&'
M()*$& 7'(' 9&' )('&,07 M()*0'& $*$'&' (+&'&' )(+&+$0
*(,*&&0 )(80& S,&(0 )('8&&7&' ('8&&&' 8&' 7($'$'&'
3 ! a l a m a n
![Page 19: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/19.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 19/256
K(0&&' B(+&%&,
IKLAN ONLINE
A. T$%$&' P()*(+&%&,&'
S((+& )()(+&%&,0 7(0&&' *(+&%&, ((,& 80807 )&)$
1. M('%(+&7&' ('(,0&' 07+&' '+0'(.2. M('9(*$7&' %('0!%('0 07+&' '+0'(.
3. M('%(+&7&' :&,& )()&&,7&' 07+&' '+0'(.
4. M('%(+&7&' )8(+ ()*&9&,&' 07+&' '+0'(.
B. U,&0&' M&(,0
G&)*&, .1 W(*0( D(07.:)
4 ! a l a m a n
![Page 20: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/20.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 20/256
A)&0+& G&)*&, .1 A8&7&
07+&' 9&' 80&)0+7&'
S(*$7&' A& %('0'9&
U'7&7&' ('8&& &'8&
&)&07&' 8&+&)
()*(+&%&,&'.
B,;(, &8&+& &+07&0 $'$7
)()*$7& ;(*0( :''9&
0'(,'( (>+,(, G+(
C,)( M0+& F0,(@>
T$& .1
T(+00+& +(*0 %&$<*$7& *,;(,
7&+0&' 8&' 7(07&'
;;;.8(07.:) &8& &88,(
*&,= A8&7& 07+&' 9&'
80&)0+7&' A&7& 07+&'
(,(*$ 0'(,&70@ J07& &'8& 7+07
07+&' (,(*$ && 9&' (,%&80
T$+0 &0+'9& 8&+&) 7(,& 8&'
&)&07&' 8&+&) ()*(+&%&,&'.
1. I7+&' O'+0'( K'(
M('0'7&'9& ('$'& 7)$(, (+& )(+&0,7&' :&,&
*&,$ 8&+&) ()&&,&'. S()&70' $+(,'9& 0'4(,'(4 I7+&' '+0'( &8&+&(+& )('$*& :&,& ,&' )('$)$+7&' *(,0& )(8( (,07+&'&'
)(+&7$7&' 7)$'07&0 )()*(+0 8&' *(,,)0. B+8('&' )('$'&7&'
)(80& 0'(,'( 8&';070 %&,0'&' 0&+ 8&' ;(*0( *(,0& &8&+& :' ;(*<W,+8 W08( W(*
*&&0)&'& 0'@,)&0 8&& 8('&' )$8&'9& =8('&' $%$&'
808&&7&'. I'@,)&0 *(,(,&7 8('&' :(& 8&+&))('9&)&07&' (&'
()&&,&' <,)0=0$'&' 8(07 *+ ;(( 8&' ,@0+ @&:(*7 $'$7 )('&,07
80(,*&&,$0 0'@,)&0'9&. (+&'&'
M(80& *&,$ )('9&%07&' ('&*$'&' 8&,0 )(80&,&800'&+ <@0+) :(&7 )$07 &)*&, (7= 8&' (7'+0 800&+ 7$$'9&
0'(,'(. K'( ((,0 ,(&+ 0)( ' 8()&'8 0'(,&70 (+& )()&7& *&'9&7
)(80& ,&800'&+ $'$7 *(,&+0 7( 800&+.
5 ! a l a m a n
![Page 21: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/21.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 21/256
G&)*&, .2 C' *+ 8&' ;070
S$)*(, 08.;,8,(.:) 8&' ;;;.;070(80&.,
M('$,$ W070(80& 07+&' *&''(,
9&' 80%$&+ 7(&8& @0,)& $7$)
&8& &$' 1--3 +( G+*&+
N(;,7 N&?0&, &8&+& 9&'
(,&)& 807+07. HW0,(8 (*$&
)&%&+& ;(* (,&)& 9&' )('%$&+
,$&' 07+&' 8&+&) %$)+& *(&, 7(
(%$)+& ('07+&' &+& &$'9&&8&+& AT T <(,$&&&'
(+(7)$'07&0 AS= &8& *$+&'
O7*(, 1--4.
G&)*&, .3 C' %&,0'&' 0&+ <;;;.F&:(*7.:)=
S$)*(, ;;;.@&:(*7.:)
G&)*&, .4 I7+&' *&''(, (,&)& AT T.
S$)*(, ;;;.'(+0'.:);,8&8!*&''(,.
6 ! a l a m a n
![Page 22: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/22.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 22/256
P&8& &$' 1--6 07+&' 0'(,&70@ +&0,. S:7;&?( P' <*&''(, HP= A'8&
8&& *(,)&0' P' 80 *&''(, *(,0'(,&70 8('&' (*$& 07+&' &'&
)('0'&+7&' &+&)&' ;(*.
G&)*&, .5 I7+&' 0'(,&70@ S:7;&?( P' <*&''(, HP=
S$)*(, ;;;.(&.$(''.(8$:012#(;S;0'G&)(0'8(>.)+
I'(,&:0?( A8?(,00' B$,(&$ <IAB ! ;;;.0&*.'(= 8080,07&' &8& &$' 1--6
8&' *(,*&0 80 N(; Y,7 C09. IAB )('()*&'7&' &'8&, 0'8$,0 07+&'
'+0'( ((,0 $7$,&' &'8&, *&''(, 8&' (8)&' ('$7$,&'. P&8& &$'
2##3 IAB )()(,+$& @,)& 07+&' '+0'( (,)&$7 !$ 8&' @,)& ,0:
)(80&.
G&)*&, .6 IAB
7 ! a l a m a n
![Page 23: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/23.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 23/256
T$& .2
S$80 P$&7&
C&,0+& *&&' )('('&0 ('(,0&' 07+&' '+0'( 8&' 07+&' '+0'( )('$,$
('8&& &,& &+0. A'8& 8&& )('$'&7&' )(80& 0'(,'(P(,$&7&&'
(7+&. S(,& *$&+& 7(0)$+&'. T$+0 &8& 7(,& &0+'9& 8&' $'7&7&'
7(0)$+&' &'8& 8&+&) ()*(+&%&,&'.
L()*&, K(,%& .1
P('(,0&'07+&' S$)*(,
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
P('(,0&' O'+0'(
S$)*(,
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
P('(,0&' I7+&' O'+0'(
S$)*(,
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
S$)*(,
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
K(0)$+&' KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
08 ! a l a m a n
![Page 24: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/24.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 24/256
G&)*&, . M&%&+& D(07
S$)*(, )&%&+& 8(07 (800 1#6 8&'
;;;.7)&.:)
T$& .3 G&)*&, ." W(*0( K)&
0( +matila& 9ambar 5.5 dan 5.6.
2( +daka& iklan yang ditampilkan dikedua gambar tersebut:
Sebutkan;
1( +paka& kedua iklan yang ditampilkan tersebut memilik tu<uanyang sama:
( Bandingkanla& apa keuntungan dan kerugian <ika kalian
menggunakan iklan online dan iklan o=ine>tradisional'misalkan
ma<ala&, koran dan t"(. Tuliskan <awaban pada kertas dan
ungkapkan <awaban kalian dalam pembela<aran.
L()*&, K(,%& .2Nama ? @@@@@@@@@@@@@@@@@@@@@@@@@@@
Kelas ? @@@@@@@@@@@@@@@@@@@@@@@@@@@@
#klan online #klan o=ine>Tradisional
![Page 25: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/25.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 25/256
00 ! a l a m a n
![Page 26: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/26.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 26/256
T$%$&' I7+&' '+0'( 9&0$
&. M('0'@,)&07&' 7'$)(' ('&' )(,(7!)(,(7 *&,$ )('80807 )(,(7&
('&' *(,*&&0 @0$, 8&' )&'@&& )(,(7 (,& )('@&0+0&0 (':0&&'
:0,& )(,(7 9&' 00@.
*. M()*&'$' 7(&8&,&' <A;&,('(= )(,(7 )()*$& 7'$)(' &8&,
&7&' (*$& )(,(7 &&$ ,8$7 )(,$&7&' $%$&' %&'7& &'%&' 9&'
('0' *&0 (0& ()&&,. S((+& 7'$)(' &$ ('&' )(,(7,8$7
+&'7& (+&'%$'9& &8&+& )('8&&7&' 7((,:&9&&' 7'$)('.
S()&70' *&07 )(,(7,8$7 807('&+ +( 7'$)(' ()&70' )$8& *0'0
&&$ ,8$7 8&' %&& 80%$&+ )0&+7&' 07+&' '+0'( *&''(, *&07 &0: &&$
0'(,&70@ )(,$&7&' )(80& (& $'$7 )(),)07&' )(,(7. K(7$&&'?0$&+ 8&& 807)$'07&07&' 8('&' *&07 )(+&+$0 )(80& 0'0.
:. M('%&'7&$ (+&'&' *&,$ 8&' )(':0&7&' (,)0'&&' 7'$)('.
T(,8&& 3 +&'7& 8&+&) )(':0&7&' (,)0'&&' 7'$)(' 9&0$
1=)('0'@,)&07&' 2= )()*$%$7 3=.)('0'&7&'. I7+&' &,$ 8&&
)(9&70'7&' 7'$)(' ('&' && 9&' )(,(7& *$$7&' 8&' )('&&
)(,(7& )()*$$7&'. D('&' 07+&' '+0'( 7'$)(' *&,$ 8&& 80%&,0'
7&,('& *&&&' ;&7$ 8&' ;0+&9& *$7&' +&0 )('%&80 7('8&+&.
8. M()(,$&0<)()*$%$7= 7'$)(' $'$7 )(':*& ,8$7 8&' %&& 9&'
8007+&'7&' S()$& *('$7 ()&&,&' '+0'( (,+$ 80&,&7&' $'$7 &,(
('%$&+&' %&'7& &'%&'. N&)$' 07+&' '+0'( )('8,' ('%$&+&'
8&+&) %&'7& ('8(7 8&' )('('&. T08&7 ((,0 )(80& 07+&' ,&800'&+
07+&' '+0'( 8&& )('$*& 7'$)(' ('0&+ )('%&80 7'$)(' 9&'
(*('&,'9& 8&' +&'$' )(+&7$7&' 0'8&7&' ()*(+0&' ,8$7 (,&8&
07+&' 9&' 80&;&,7&'. K'$)(' 8&& (,0 8&,0 07+&' '+0'( 9&'
80&;&,7&' +&'$' 7( &+&)&' ;(* (,$&&&' &'9& 8('&' &$ 7+07.
(&+& &70?0& 7'$)(' 8&& 80 +&:&7 (:&,& &7$,& 8&' 80$7$,
7(*(,&0+&''9&. B(0$ $+& 8('&' &,( ('07+&'&'.
(. M()*&'$' +9&+0& 7'$)('. S((+& 7'$)(' )('9&8&,0 8&'
)()*$$7&' $&$ ,8$7 )&7& )(,(7& (,+$ &$ *&&0)&'& :&,&
)()('$0 7(0'0'&' &&$ 7(*$$&' (,(*$. P&8& 007 0'0 ('0' *&0
()&&, $'$7 )('$'%$77&' 7(&8& 7'$)(' *&&0)&'& )(,(7 (,('$
&&$ ,8$7 (,*&07 &7&' )()('$0 7(*$$&' (,(*$. S(0'& 0)*$++&
02 ! a l a m a n
![Page 27: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/27.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 27/256
+9&+0& 7'$)(' (,&8& ,8$7!,8$7 9&' 80&;&,7&' +(
(,$&&&'.
M('&& 7&+0&' )()0+0 07+&' '+0'( (*&&0 )(80& ,)0 M$'70'
(*&0&' 8&,0 7&+0&' &7&' )('%&;&* (7&,&' %&)&''9& 0'(,'( 7(,(' 7&,('&
0'(,&70@. J07& 7&+0&' )()0+0 07+&' '+0'( (*&&0 )(80& ,)0 )&7& 7&+0&'
&7&' )('8&&7&' *(*(,&& 7($'$'&' 80&'&,&'9& 9&0$
&. T08&7 &8& &'&+ 7(8&+$;&,&.
S(*$& 07+&' :(&7 ((,0 7,&' )&%&+& &'9& 80:(&7 $'$7 &'&+ &&$
*$+&' (,('$ &%& (,&'$' (,*0'9& *(0$ $+& (+(?00. S((+&
$*+07&0 *(,&70, )&7& 07+&' &7&' )('%&80 $&' M(80& '+0'( 8&& +(*0
@+(70*(+ 0'&' 8&' *(,$*&!$*&. S(*$& ;(*0( 8&& 80&7( 24 %&)
(&,0 &,0 ()0'$ <24= 8&' 08&7 &7&' (,'& *(,&70,. O,&'!,&'
)('$'%$'0 0$ *(,0& @&?,0 )(,(7& 8('&' )(+0& *&''(, (0& &,0
(&' 8&& 80(,7$& 8&' 7'(' 8&& 80(,*&,$0 8&+&) 0$'&' )('0.
*. L(&8 0)(.
B$$ ;&7$ *(,)0'$!)0'$ *&7&' *(,*$+&'!*$+&' (*(+$) (*$&
07+&' @@+0'( 8&& 80$&, &&$ 80:(&7. I'@,)&0 '+0'( 8&&
80$*+07&07&' ((,& )$'70' 8&' *(,$*& (:&,& (,&$, )(70$' &8&
&&$ 08&7 &8& +(&8 0)(.
:. K$&+0& &&,&'.
K(07& A'8& *(,7('8&,& )(+(;&0 *0++*&,8 &&$ )(''' 07+&' 80(+&!(+&
@0+) (,0 @&?,0 A'8& I7+&' 8&& 80&)0+7&' )(70$' A'8& 08&7 )()0+070
7(('0'&' (,&8& ,8$7 9&' 80&;&,7&' 0'@,)&0 9&' 80&;&,7&'
$' (,*&&. B(,*(8& 8('&' 07+&' '+0'( 7'$)(' &'9& (,+$ )('!
7+07 *&''(, &&$ 07+&' '+0'( +&0''9& %07& )(,(7& (,&,07 )&7& 0'@,)&0
+(*0 +&'%$ 80&)0+7&'.
8. K(*(*&&'.
P('$'& 0'(,'( )()0+070 7',+ +(*0 *(&, && && 9&' 0'0' )(,(7&
+0& 8&' +&7$7&' (,&8& 07+&' '+0'(. T08&7 ((,0 ('8('&, ,&80
(''' (+(?0( ()*&:& )&%&+& 8&' K,&' &&$ 07+&' *0++*&,8 80 %&+&'
,&9& M(,(7& 08&7 )()0+070 7',+ && && 9&' 0'0' )(,(7& 8('&, 8&,0
07+&' ,&80 &&$ +0& 8&,0 07+&' 80 )&%&+&. K(*(*&&' 8&+&) )()0+0
01 ! a l a m a n
![Page 28: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/28.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 28/256
)()$'70'7&' (+&'&' $'$7 )('&)*0+ 7($$&' $'$7 *(,0'(,&70
8('&' )(,(7 &&$ 08&7.
(. J&'7&$&'.D('&' )(80& I'(,'( 07+&' &'8& 80&)0+7&' &'& &8& *&& (,&@0
08&7 (8$+0 80 )&'& +7&0 7'$)(' A'8&. S&$ 07+&' '+0'( )()0+070
('0 $'$7 )(':&&0 ,0*$&' 7'$)(' 9&' (,(*&, 80(+$,$ 8$'0&.
@. B0&9&.
A&+7&' A'8& )()&&)0 *&&0)&'& )('(++& &'&,&' )('()$7&'
:&,& ()*&9&,&' 9&' &+0' (@(70@ )()0+0 )(80& 07+&' '+0'( 9&'
(& )&7& &'&,&' A'8& 8&& 80()& 8&' &0+ 8&& +(*0 (,$7$,
80*&'80'7&' 07+&' ,&800'&+. C' (*$& 07+&' 80 ? (+&)& 3# 8(07
(+&)& 1 )0'$ *0&9&'9& :$7$ )('$,& 7($&'&' A'8& 80*&'80'7&'
8('&' 07+&' *&''(, 80 (*$& ;(*0( *(,0& &&$ &8;,8 80+(.
A&7& 07+&' '+0'( (+&+$ *(,&0+ (*&0&' 8&,0 7&+0&' &7&' )('%&;&* 0&
8&' (*&0&' +&0 )$'70' 08&7 K('&& 07+&' '+0'( 08&7 8&& *(,&0+ &0
7&,('& (,8&& 7('8&+&!7('8&+& 9&' 80&'&,&'9& 9&0$
&. P $ *+:7(,.
K(07& 7'$)(' )()*$7& (*$& ;(*0( 7&8&'!7&8&' *&'9&7 07+&'
9&' &)0+ 8&' &'& )('&'$ U'$7 )('&'$+&'0 &+ (,(*$7'$)(' 8&& )('$'&7&' $ *+:7(, &8& ('&$,&' &8&
*,;(, &&$ )('0'&+ (*$& &+07&0 $'$7 )('&+&$ 07+&' *&''(,
$.
0 ! a l a m a n
![Page 29: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/29.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 29/256
G&)*&, .- P('&$,&' $ *+7(, 80 I'(,'( E>+,(,
*. A8 *+:7(,.
S(*&0&' *(&, *,;(, && 0'0 8&& )()*+70, !$ *&7&' &8&
*,;(, M0++& F0,(@> (,8&& (7('0 9&' 8&& )('*+70, 07+&'
'+0'( ((,0 A8B+:7 P+$ *(0$ $+& &8& G+( C,)(. H&+ 0'0 8&&
)('&70*&7&' 07+&' 9&' 0'0' 80&9&'7&' (,*+70,.
G&)*&, .1# A8*+:7 P+$
S$)*(, &88'.)0++&.,('!US@0,(@>&88'&8*+:7!+$
:. K(:(&&' 7'(70
B&'8;08 %$& 8&& )('%&80 )&&+& *(&, *&0 07+&' '+0'( )(70$'
&+ 0'0 *(,&'$,!&'$, 8&& 80&'$+&'0 8('&' &80,'9& (7'+0
('0,0)&' 8&& 9&' :(&.
03 ! a l a m a n
![Page 30: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/30.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 30/256
#n*o dan obala&
C&,& )('(:(7 7(:(&&' 7'(70
*$7&+& *,;(, 8&' )&$7&' &+&)& ;;;.((8(.'(
U'$7 )(':*& 7(:(&&' 7'(70 0'(,'( 7&+0&' (7&' *(0' (.
G&)*&, .11 ;;;.((8(.'(
8. L&9&,.D('&' *&'9&7'9& $7$,&' +&9&, 7)$(, &*+( (,)&$7 )&,'(
)('9(*&*7&' ()&&, &,$ )()*$& 8(&0' 9&' +(*0 80'&)0 &&$
)()*$& *(*(,&& ?(,0 07+&' &&, 8&& 80*$7& 80()$& &8(.
G&)*&, .12 S)&,'( T&*+( 8&' M'0,
S$)*(,;;;.(:9:+(*(.:)*+&:7*(,,9,,&)*+&:7*(,,9!,&8(!$
('.;070(80&.,;070C)$(,)'0,
04 ! a l a m a n
![Page 31: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/31.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 31/256
;;;.123,@.:)-1-3361&*+(!:)$(,!!)*0+(!
'(!?(:,.)+
M('&& 07+&' '+0'( 80$7&0 M$'70' (*&0&' 8&,0 7&+0&' &7&' )('%&;&*0'(,&70@ 8&& *(,(,&7!(,&7<&'0)&0= 8&& *(,)&0' &)( 80 07+&'. H&+!&+
(,(*$+& 9&' )()*$& ,&' %&80 (,&,07 +( 7&,('& 0$ %07& 7&+0&' &7&'
)()*$& 07+&' &8& *(*(,&& @&7, 9&' &,$ 80('$0 80&'&,&'9& &8&+&
&= )('&,07 (,&0&'
*= )('9&)&07&' (&'
:= )()07& 0'8&7&'
I7+&' 9&' )('&,07 0'@,)&0@ 8&' )()07& 0'8&7&' &,$ )()*(,07&' &,&&'
9&' %(+& 7&,('& ('$'& 0'(,'( &7&' )(,(' 8('&' *&07 %07&
80*(,0&$ && 9&' &,$ 80+&7$7&' +( 7&,('& 0$ 00 8&,0 07+&' '+0'( &,$
0'7& 8&' (,&,& :'
&= (+(' (7&,&' $'$7 ('&;&,&' (,*&07 &$,&'0 A'8&
*= 7+07 80 0'0 $'$7 ('0,0)&' :(& 7( ,$)&
:= )('9$)*&'7&' (7&,&'
8= 8&@&, S(7&,&' $'$7 V$(, G,&0.
2. J('0!%('0 I7+&' O'+0'(I7+&' '+0'( 8&& 807(+)77&' )('%&80 3 9&0$
&. I7+&' T(>
I7+&' 9&' 80&)0+7&' *(,$& (7 &%& C'
1= I7+&' +0'7
J('0 07+&' 0'0 +(*0 80(7&'7&' 7( ('$+0&' &+&)& +0'7 07+&' 8&'
7((,&'&' 0'7& 8&,0 07+&' 0$ ('80,0 D&+&) )()*$& +0'7 $&&7&'
80$+0 (('8(7 )$'70' &7&' (&0 &,$ )(;&70+0 7((+$,$&' 00
07+&'. J('0 07+&' 0'0 *0&&'9& 80()&7&' 80 &= I7+&' *&,0
*= I7+&' (7 PPC
:= P(,$7&,&' +0'7 8('&' ()0+07 0$ ;(* +&0'
8= I7+&' B&''(, <9&' *(,00 +0'7 07+&'=
05 ! a l a m a n
![Page 32: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/32.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 32/256
G&)*&, .13 I7+&' *&,0 8(07.:)
2= I7+&' K'(7$&+ <C'(>$&+ &8=
I7+&' 0'0 80&)0+7&' 80 &+&)&' ;(* 8('&' &,( 0'80?08$ (,('$
9&' )('$'%$'0 ;(*0(. S(*$& 0() 07+&' 7'(7$&+ )()0'8&0
(7 8&,0 (*$& ;(*0( $'$7 7&& 7$':0 8&' )('()*&+07&' 07+&' 7(
&+&)&' ;(* *(,8&&,7&' && 9&' ('$'& +0& *&07 )(+&+$0 07+&'
9&' 80()&7&' &8& &+&)&' &&$ 07+&' !$. M0&+'9& %07&
('$'& )(+0& ;(*0( ('&' +&,&& 80)&'& ;(*0( (,(*$)('$'&7&' 07+&' 7'(7$&+ ('$'& )$'70' )(+0& 07+&' $'$7
(,$&&&' 9&' *(,$*$'&' 8('&' +&,&& ((,0 &+&!&+&
+&,&& &&$ ('%$&+ 07( (,&'80'&'. I7+&' 7'(7$&+ %$&
80$'&7&' +( )(0' (':&,0 $'$7 )('&)0+7&' 07+&' &8& &+&)&'
&0+ (':&,0&' )(,(7& *(,8&&,7&' 7&& && 9&' ('$'& (+&
)(':&,0.
06 ! a l a m a n
![Page 33: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/33.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 33/256
G&)*&, .14 ;;;.:'(>$&+&8.9&.'(
3= I7+&' &0+ (':&,0&' <S(&,: &8 <8&& 80(*$ %$& &9 (, :+0:7 &8==
I7+&' 0'0 80&)0+7&' &8& &+&)&' ;(* &0+ (':&,0&' 8&' %&,0'&''9&.
T&)0+'9& 07+&' *(,8&&,7&' &8& 7&& 7$':0 9&' 80:&,0 +( ('$'&
9&' )('$'&7&' +&9&'&' )(0' (':&,0 *0&&'9& *(,$& (7 8&&
80()&7&' 80 && 80*&;& &&$ 80 (*(+& 7&'&' &0+ (':&,0&' 8&+&)
(*$& 7&7 8&' (,8&& 7&& &8. (&0 && 0'0 *(*(,&& @,)& (+&0'(7 8&& 80$'&7&' ((,0 &)*&, &&$ ?08(. A'8& &'9& &7&'
)()*&9&, %07& I7+&' 0'0 807+07 +( ('$'&. P('9(80& 07+&' 0'0
<P+&@,)=&8&+& G+( A8;,8 8&' M0:,@ &8C('(,.
07 ! a l a m a n
![Page 34: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/34.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 34/256
G&)*&, .15 I7+&' G+( &8;,8
S$)*(, ;;;.+(.:)
4= I7+&' D0,(7,0 '+0'(<O'+0'( 80,(:,0(=
I7+&' 9&' &)0+ &8& $&$ 80,(7,0 (,('$. C' 07+&' 80,(7,0
9&0$ (,$&&&'!(,$&&&' 9&' )('()&7&' 07+&' 80 80,(7,0
Y(++; P&(.
G&)*&, .16 ;;;.A8'(;,780,(:,9.:)
28 ! a l a m a n
![Page 35: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/35.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 35/256
5= I7+&' D&@&, +:&+<L:&+ L00'= &&$ SEO<S(&,: E'0'(
O0)00'=L7&+. J('0 07+&' 0'0 ,&0 8&' 80(,$'$7&' $'$7 $'$7
*0'0 +7&+. C''9& G+( P+&:( $'$7 B0'0 Y& L:&+ Y(+$'$7 B0'0 8&' *&'9&7 +&0. A8& 7()$'70'&' *0'0 9&' &'8&
%&+&'0 $8& (,8&@&, A'8& &'9& (,+$ )('7+&0) &%&. S(*&0&' 00
8&,0 +0 0'0 80(80&7&' +( Y(++; P&( &&$ (,$&&&' *(&, +&0''9&
((,0 I'@USA 9&' (+& )('$)$+7&' 0'@,)&0 0'0 (+&)&
*(,&$'!&$'. P&07&' 8&@&, A'8& 807+&0) $ 8&( 8&' )()0+070
0'@,)&0 9&' 7&9& 8&' ,(+(?&'.
G&)*&, .1 ;;;. 9(+.:)
6= I7+&' 7'(' <C'(' &8=
I7+&' 7'(' 80&)0+7&' &8& &+&)&' ;(*0( *(,$& (7 +0'7 9&'
($&0 8('&' &$,&' ('9(80& 7'(' &8 A8&$' :&,& 7(,%&'9&
&8&+& 0() I7+&' 7'(' )('&'&+0& &+&)&' ;(*0( A'8& (:&,&
*(,7(+&'%$&' )(':&,0 7&& 9&' *(,($&0&' 8&' )('&)0+7&' +0'7 7(
7'(' 80 ;(*0( A'8&. A8& *(*(,&& &+ 9&' 80%&807&' 8&&, 8&+&)
)('&)0+7&' 07+&' 7'(' 80&'&,&'9& &8&+& ,@0+ +('7& (0&
*&0&' 8&,0 7'(' *(,8&&,7&' $+&,0& *(,*&0 0&+ 8&'
7)('&,. M0&+'9& %07& ('$'& )(+0& &+&)&' ;(*0( ('&'
)*0+ 80 8(7 0() I7+&' 7'(' 8&& )('$'%$77&' 07+&' $'$7 %('0
20 ! a l a m a n
![Page 36: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/36.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 36/256
)*0+ 9&' 80%$&+ &&$ ()& ('%$&+&' )*0+. H&0+'9& 07+&' 9&'
,(+(?&' 80&)0+7&' 7(&8& ('$'& 9&' (& (,&
)(),)07&' 7'(' (,*&07 A'8&.
G&)*&, .1" I7+&' 7'('
S$)*(, &8?(,0(.*0'&8.)0:,@.:)('!
$:+336:'('!&8?(,00'!(>+&0'(8
22 ! a l a m a n
![Page 37: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/37.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 37/256
T$& .4
iskusikanla&;
0( Buatla& kelompok yang terdiri dari A3 +nggota.
2( arila& penyedia iklan baris menggunakan mesin
pen%ari, kalian dapat menggunakan kata kun% iiklan
baris'tiap kelompok &arus memili& penyedia iklan
baris yang berbeda dan 3 %onto& iklan( .
1( +matila& iklanAiklan yang dibuat ole& para pengiklan,
apaka& iklan tersebut menarik, menyampaikan pesan
dan memikat tindakan.
( Tulisla& &asil pengamatan kalian dalam kertas dan
sampaikan dalam pembela<aran.
T$& I'80?08$ <M()*$& 07+&' *&,0=
1= T('$7&' ()& 07+&' 9&' 0'0' &'8& *$& <)0&+7&' %$&+
)*0+ ), &'8'( ,$)&= 8&' 0&7&' (7 9&'
)('&,07 8&' )()07& 0'8&7&'.
2= C&,0+& ('9(80& 07+&' *&,0 ,&0 )('$'&7&' )(0' (':&,07&+0&' 8&& )('$'&7&' 7&& 7$':0 07+&' *&,0 ,&0 <:'
&+&)& ('9(80& 07+&' *&,0 ,&0 ;;;.*&'8$'&:(.:)=
3= D&@&,*$& &7$' &8& ;(*0( ('9(80& 07+&' *&,0 (,(*$
4= B$&+& (*$& 07+&' *&,0 8('&' ()& *(*& <)0&+7&'
,$)& &'& )*0+ ), 7)$(, %&) &7&0&'=
5= A)&0 ,( ()*$&&' &7$' *&:& 8&' :(,)&0 7(('$&' 8&'
(,9&,&&' 8&,0 ('9(80& 07+&' (,& :&,& ()*$&&' 07+&' *&,0
6= T$+07&' +&'7&!+&'7& 8&+&) )()*$& &7$' 07+&' *&,0
7(('$&' 8&' (,9&,&&' ('0' 9&' &,$ 80&$0
+( ('07+&' 8&' ,( ()*$&&' 07+&' *&,0.
= J07& &8& ,( ()*$&&' &7$' 8&' 07+&' 7&+0&'
)('&+&)0 )&&+& :&& )&&+& (,(*$ 8&' $'7&7&'
8&+&) ()*(+&%&,&'
![Page 38: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/38.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 38/256
21 ! a l a m a n
![Page 39: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/39.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 39/256
*. I7+&' 80+&9
I7+&' 9&' 80&)0+7&' 7)*0'&0 &'&,& (7 &)*&, 8&' &'0)&0 <(&0
08&7 0'(,&70@ ((,0 ,0: )(80&=8&' (0& 07+&' 80+&9 )()0+070 $7$,&'9&' (+& 80&$,. T(,8&& *(*(,&& %('0 07+&' 80+&9 80&'&,&'9& 9&0$
1= I'(,00&+ *&''(,
*&''(, 9&' 80&)0+7&' &'&,& &+&)&' 80 0$ W(*. K(07& A'8&
)('7+07 8&,0 &$ &+&)&' 7( &+&)&' +&0''9& A'8& &7&' 80&)0+7&'
07+&' 0'0 (*(+$) &+&)&' *(,07$'9& 80&)0+7&'. K&8&'!7&8&' 07+&'
(,(*$ 8&& 80$$ .
G&)*&, .1- ;;;.*$0'(80:0'&,9.:)
2= P!$ 8&' !$'8(,
I7+&' *&''(, 0'0 &)0+ &8& %('8(+& *&,$ 9&' +(*0 7(:0+ 80 && &&$ 80
*&;& &+&)&' ;(*. U'$7 (*&0&' ('$'& I7+&' 0'0 &'&
)('&'$ )&7& &8& *,;(, (,8&& 0+0&' $'$7 )()*+7 07+&'*&''(, %('0 0'0< $ *+:7(,=. P!$ *+:7(, 8&& )('%&80 )&&+&
7&,('& 7&8&'!7&8&' (*$& ;(*0( (,+$ )('$'&7&' ! $
$'$7 )('&)0+7&' 0'@,)&0 7(&8& ('$'&.
2 ! a l a m a n
![Page 40: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/40.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 40/256
G&)*&, .2# P $ *&''(,
S$)*(, W070(80& <('.;070(80&.,;070P!$&8=
3= F+&0' &8?(,
I7+&' 0'0 )$':$+ 80 +&0&' && 7'(' &0 08&7 8&+&) %('8(+&
(,0&. B0&&'9& ('$'& 8&& )('$$ 07+&' 0'0. D('&' )()0+0
)*+ :+( 9&' 80(,&7&' &8& 07+&' %('0 0'0 00 )*+ :+( 0'0
*0&&'9& 80 && %7 7&'&'. I7+&' M('&)*&' 80*$& 8('&'
DHTML &&$ F+& 8&' )(+&9&' 80 +&0&' && 7'(' (*$& 0$
(+&)& *(*(,&& 8(07. S(,0'7&+0 &'0)&0 *(,&70, 8('&'
)('0+&' 7( 8&+&) (*$& 07+&' *&''(, 80 &+&)&'.
23 ! a l a m a n
![Page 41: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/41.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 41/256
G&)*&, .21 C' ?(,+&9.S$)*(, ;;;.8(07.:)
4= W&++&(, A8?(,00'
J('0 I7+&' 0'0 )('$*& +&&, *(+&7&' &+&)&' ;(* 9&' 80+0&.
B0&&'9& (7'07 &9 (, :+0:7 08&7 )$'70' 80$'&7&' $'$7 07+&' 0'0.
E@(7 8&,0 07+&' 0'0 $+0 $'$7 80$7$, 7&,('& 08&7 &8& 7+07!
&9&'<:+0:7,$=. T$%$&' $&)& 8&,0 07+&' %('0 0'0 &8&+& *,&'80'.
K&,('& 07+&' 0'0 7'0('.
G&)*&, .22 C' W&++&(, &8
S$)*(, 08.9&.:)$
24 ! a l a m a n
![Page 42: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/42.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 42/256
5= M& &8?(,00'
J('0 07+&' 0'0 80&)0+7&' &8& ;(* (':&,0&' $&$ ()& 9&'
&0+'9& 80$'%$77&' &8& (& &&$ +$0 ()(&&' '+0'( ((,0G+( M&.
G&)*&, .23 ;;;.)&.+(.:)
6= I7+&' B&''(,
I7+&' *&''(, &8&+& (*$& &)*&, &&$ &'0)&0 9&' 80&)0+7&'
&8& (*$& ;(* $'$7 $%$&' (,07+&'&'. B&''(, &0 8('&' @,)&
GIF &&$ JPEG (&0 *&''(, %$& 8&& )('$'&7&' )(80& +&''9&
((,0 F+& ?08( J&?&S:,0 HTML5 8&' (7'+0 0'(,&70@ +&0''9&.
T(7'+0 0'(,&70@ )()$'70'7&' ('$'%$' $'$7 *(,0'(,&70 8&'
*(,,&'&70 8&+&) *&''(,. B&''(, 08&7 (,*&& &8& ,$&' )(,(7&
)('()&0 *(*(,&& &'8$7 )()(,+$& &8& )$(?(, &&$ &&
807+07.
T(,8&& $7$,&' &'8&, $'$7 07+&' *&''(, *&07 *&''(, &0 &&$
80'&)0. U7$,&''9& 80'9&&7&' 8('&' 0>(+ 8&' *9( )0&+7&' $7$,&'
*&''(, 2#> > 2#> 8('&' *(&, @0+( 5# K0+*9(. U7$,&' *&''(, 8&&
80+0& &8& G&)*&, .24.
25 ! a l a m a n
![Page 43: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/43.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 43/256
G&)*&, .24 C' $7$,&' *&''(, &'8&, .
S$)*(, W070(80&
G&)*&, .25 C' B&''(,
S$)*(, ;;;.A8?(,(,?(,.:).(>&)+(*&''(,.)+
26 ! a l a m a n
![Page 44: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/44.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 44/256
= V08( '+0'( &8?(,00' *&''(,
B('$7 07+&' 9&' 80&,(7&' &8& 7'(' ?08(. B(,*&&0 @,)&
(,(80& (,)&$7 07+&' 80'&)0 9&' 8&& &)0+ (*(+$) ((+&&&$$' (+&)& &9&''9& 7'(' ?08( (,('$. S(*$& ?08(
*(,%$8$+ 8&& )('0'7&7&' +&+$ +0'& ;(* 8('&' )()&'@&&7&'
SEO. C' A8S('( @, V08( <Y$$*(=.
G&)*&, .26 C' I7+&' ?08(
S$)*(, ;;;.A8?(,(,?(,.:).(>&)+(
"= I7+&' M(80& S0&+
I7+&' 80&)0+7&' 7(&8& ('$'& %(%&,0' 0&+. C&,& 7(,%&'9&
)()&'@&&7&' 80'&)07& ('&,$ 0&+ ((,0 0'@ 8&,0 )$+$ 7(
)$+$ ,(7)('8&0 +&'$' 8&,0 ()&' 7( ()&' 8&' ,$ 8('&'
07 (,('$ )0&+7&' )&':0'. P('9(80& 07+&' %&,0'&' 0&+
80&'&,&'9& F&:(*7 Y$T$*( <)(+&+$0 G+( A8W,8 = V08(E
M((* ;0(, 8&' L0'7(8I'. P('07+&'&' 0'0 (,0' 80+('7&0 +$0
07+&' +&0' 9&' 80&;&,7&'. T&,( 07+&' *(,8&&,7&' (,0+&7$
7(('0'&' ('$'& 8(),&@0 (&0 8&& *(,$& 7&& 7$':0 &&$7'(' <(,$&)& $'$7 07+&' 80 Y$T$*(=. A8& 7&+&'9& 07+&' &8&
)(80& 0&+ 0'0 8&& *(,$& 80+&9 (7 *&7&' ,0: )(80&.
27 ! a l a m a n
![Page 45: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/45.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 45/256
:. I7+&' ,0: )(80&<)$+0)(80&=
T( I'(,&:0?( A8?(,00' B$,(&$ <IAB= (+& )('('$7&' &$,&' $'$7
07+&' %('0 0'0. 07+&' ,0: )(80& &8&+& 07+&' 9&' 8&& *(,0'(,&70 8('&'7'$)(' 8&' )(,$&7&' &*$'&' &'&,& ?08( (7 &)*&, &'0)&0
8&' $&,&. I7+&' *(,*('$7 &'0)&0 (&0 08&7 (,8&& 0'(,&70 )&7&
80(*$ 07+&' 80+&9. A8& *&'9&7 %('0 07+&' 0'0 80&'&,&'9&
1= ((+!*&:7
2= @+&0'
3= (>&'80'
4= ,&'00'&+ <0'(,00&+ 0',00&+ (>(,00&+=
5= ?08( Ketika mousedi
6= $$'8(, rollo"er maka
iklan
beruba&
G&)*&, .2 R0: )(80& &8 S;0 P
S$)*(, ;;;.&9)&,7()(80&.&0&
![Page 46: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/46.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 46/256
18 ! a l a m a n
![Page 47: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/47.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 47/256
T$& .5
D07$07&'+&1. B$& 7(+)7 9&' (,80,0 8&,0 3!4 ,&'.
2. C&,0+& (*$& 07+&' 80+&9 <)0&+7&' 07+&' *&''(, 07+&' (& 07+&'
?08( &&$ %('0 07+&' 80+&9 +&0''9&= &8& ;(*0( ('9(80& 07+&'.
3. A)&0+& 07+&'!07+&' 9&' 80*$& +( &,& ('07+&' ,8$7 &&7& 9&'
8007+&'7&' &&7& 07+&' )('&,07 )('9&)&07&' (&' 8&' )()07&
0'8&7&'. S0&& 9&' )('%&80 &,( 07+&' 9&' 80&)0+7&'T$+0+& &0+
('&)&&' 7&+0&' 8&' &)&07&' 8&+&) ()*(+&%&,&'.
T$& I'80?08$ <M()*$& *&''(,=
1. T('$7&' ()& 07+&' 9&' 0'0' &'8& *$& <)0&+7&' %$&+ )*0+
), &'8'( ,$)&=.
2. S0&7&' (7 9&' )('&,07 8&' &)*&, 9&' ($&0 8('&' ()&.
3. C&,0 ('9(80& ()*$&&' *&''(, '+0'( 8('&' :&,& )('$'&7&'
)(0' (':&,0 8('&' 7&& 7$':0 )()*$& *&''(,<:' &+&)&
()*$& *&''(, '+0'( ;;;.*&''(,'&:7.:)= .
4. S((+& &'8& )('8&&7&' ;(*0( ()*$& *&''(, ,&0 I7$0+&
($'%$7 ()*$&&' *&''(, 8&' :&& +&'7&!+&'7&'9& &8& 7(,&.
5. J07& &8& ,( ()*$&&' 7&+0&' )('&+&)0 )&&+& :&&
)&&+& (,(*$ 8&' $'7&7&' 8&+&) ()*(+&%&,&'.
6. T$'%$7&' &0+'9& 7(&8& $,$ 7&+0&' $'$7 80'0+&0.
3. M()&&,7&' 07+&'
D&+&) )()&&,7&' 07+&' '+0'( &'8& 8&& )(+&7$7&''9& 8('&' ,&0 &&$
*(,*&9&,. S(0& 0+0&' ('$ &8& 7($'$'&' 8&' 7(,$0&''9&. A8& *(*(,&&
&+ 9&' 8&& &'8& +&7$7&' $'$7 )()&&,7&' 07+&' '+0'( (:&,& ,&0
9&0$
10 ! a l a m a n
![Page 48: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/48.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 48/256
&= M(':&,0 ('9(80& 07+&' '+0'( ,&0. C&,&'9& $'&7&' )(0' (':&,0
)0&+'9& G+( &&$ Y& 7()$80&' )&$7&' 7&& 7$':0 07+&' ,&0.
C' ('9(80& 07+&' ,&0
1= ;;;.*&'8$'&:(.:)
2= ;;;.*&'8$'.+>.:.08
3= ;;;.*(,'0&&.:)
4= ;;;.7*&$.:)
G&)*&, .2" ;;;.*&'8$'&:(.:)
*= M()*$& 7'(' 9&' *(,7$&+0& 8&' 80:&,0 *&'9&7 ,&' ((+& 0$
+&7$7&'
1= S$*)0 &,07(+ 7( &,07(+ 80,(7,0 &&$ 80,0*$, 7'('
I'(,'( 0$ ((,0 %&,0' +&*&!+&*& ()&70' *&'9&7 7'(' 9&' (,(80&
$'$7 80*&:& *(,00 ('&' ,8$7 8&' )(!,(?0(;!'9& 7()$80&'
80&)*&7&' @$'0 $'$7 *(,*&0 8('&' ()&' 8&' @&0+0& $'$7
7()*&+0 7( ;(*0( )&0 ;(*0( &'8& &7&' )('8&&7&' +&+$ +0'&
9&' 0'0 8&' )(0' (':&,0 &7&' )()*(,0&$7&' *&;& ;(*0( &'8&
)()0+07 7,(80*0+0& $'$7 7&& 7$':0 (,7&0. A8& *(*(,&& ;(*0(
80,0*$, 9&' ('&' $'$7 )('(,*07&' 7'(' 80 ;(*0( )(,(7&
8('&' *0&9& 9&' 7(:0+ &&$ *&7&' ,&0. S&& )(':&,0 80,0*$,
12 ! a l a m a n
![Page 49: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/49.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 49/256
7'(' &07&' *&;& )(,(7& )(':&&0 &,( &&, A'8& 08&7
80&*&( 8('&' 07+&' *&''(, *(*& 8&' &.
T0 7(07& )('0,0)7&' &,07(+
<&= J&'&' )('0,0)7&' &,07(+ 9&' &)& 7( *(*(,&& ;(*0(. S(0&
80,0*$, 7'(' &,$ )()0+070 &,07(+ 9&' *(,*(8&. M(0' (':&,0
08&7 (,:&9& 8$+07&0 7'(' 8&' 08&7 &7&' )()*(,07&' (,0'7&
0'0 $'$7 ;(*0( &'8&.
<*= P&07&' *&;& A'8& )(+('7&0 ()$& 0'@,)&0 *&0&' ('&'
('$+0. S(,&7&' &+&)& ;(*0( A'8& (0'& ,&' 8&&
8&&' 8&' (,$*$' 7( ;(*0( 9&' &'8& 7(++&.
I'8(>0' &8&+& ((,0 0() ('&,0&'. A,0'9& 7(07& ((,&'
)(':&,0 0'@,)&0 )('$'&7&' 7&& 7$':0 (,('$. G+( &7&'
)('%(+&%& (0& &+&)&' ;(*0( A'8& )()*&:& ()$& 7'(' 8&'
0'8(7 9&' ($&0 8('&' 7&& 7$':0 &8& (0& &+&)&'. 7()$80&'
G+( &7&' )(':&,0 &8& 8&&*&(!'9& 8&' )('::77&' $'$7
7'(' 9&' &+0' ,(+(?&'. G+( $'$+ && ()$& )(0' (':&,0
8&+&) 7(:(&&' 8&' &7$,&0 8&,0 ;(*0( ('0'8(7&'. DMO &8&+&80,(7,0 (' $,:( 9&' )('&,07. M(,$&7&' (*$& 7)$'0&
7'(' +*&+ 9&' 8&& 80&)*&7&' 80(80 8&' 80(,*&,$0 +(
,(+&;&' (:&,& (,&$,. M('0,0)7&' 7'(' A'8& 7( 80,(7,0 0'0 &8&+&
+&'7& +&0' $'$7 )('0)&+7&' ;(*0( A'8& $'$7 )(0' (':&,0.
T0 (*(+$) )('0,0)7&' 7'(' 7( DMO
<&= B$& K&& 7$':0 9&' &7$,& $'$7 (0& &+&)&) <*(,007&' 0'8(>
9&' (&=
<*= I7$0 (8)&' ('&%$&'. J07& A'8& (+& )('0,0)7&' 0$ A'8&8&' 08&7 (,:&9& *&;& 0$ (+& 800'8(7 70,0)7&' (&' 7( @,$)
)(,(7& < ;;;.,($,:(!'(.:)@,$) = .
<:= B(,&0!&0+& 8('&' *(*(,&& 70,0)&' 8&,0 ;(*0( 9&' &)&.
J07& A'8& )('0,0)7&' (,+&+$ *&'9&7 (',0 $'$7 ;(*0( 9&'
&)& (80, )$'70' )('&'8&0 ;(*0( A'8& (*&&0 &).
11 ! a l a m a n
![Page 50: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/50.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 50/256
G&)*&, .2- ;;;.,($,:(!'(.:)@,$)
B(,07$ &8&+& *(*(,&& :' 8&,0 80,0*$, 7'('
<&= ;;;.(0'(&,0:+(.:)
<*= ;;;.0'2$*)0.:.&
<:= ;;;.GA,0:+(.:)
<8= ;;;.8).,
1 ! a l a m a n
![Page 51: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/51.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 51/256
G&)*&, .3# ;;;.8).,
G&)*&, .31 ;;;.(0'(&,0:+(.:)
13 ! a l a m a n
![Page 52: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/52.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 52/256
T0 )()&$7&' 7'(' 7( ;(*0( DMO.
<&= B$& K&& 7$':0 9&' &7$,& $'$7 (0& &+&)&) <*(,007&' 0'8(>9&' (&=
<*= I7$0 (8)&' ('&%$&'. J07& A'8& (+& )('0,0)7&' 0$ A'8& 8&'
08&7 (,:&9& *&;& 0$ (+& 800'8(7 70,0)7&' (&' 7( @,$)
)(,(7& < ;;;.,($,:(!'(.:)@,$) = .
<:= B(,&0!&0+& 8('&' *(*(,&& 70,0)&' 8&,0 ;(*0( 9&' &)&. J07&
A'8& )('0,0)7&' (,+&+$ *&'9&7 (',0 $'$7 ;(*0( 9&' &)&
(80, )$'70' )('&'8&0 ;(*0( A'8& (*&&0 &).
T0 ('0'8(>&' W(*0(.
<&= B$& 0()& G+( 8&' )('0,0)7&''9& 7( G+( )(+&+$0 W(*)&(,
)(,(7& A+& 0'(,@&:( <;;;.+(.:);(*)&(,+=. S(*$&
0()& /ML &8&+& 0'8(7 8&,0 ()$& &+&)&' 80 0$ W(* A'8&
<;;;.>)+!0()&.:)=.
<*= L&7$7&' (:&,& )&'$&+ )('0,0) URL A'8& 7( )(0' (':&,0 ((,0
Y& 8&' G+( <;;;.+(.:)&88$,+:'0'$(&88$,+=.
<:= G$'&7&' '(! . T&)*&7&' URL A'8& 7( &+& &$ 0$
9&' &7&' )('0,0)7&' URL A'8& 7( *(*(,&& )(0' (':&,0
<)0&+'9& ;;;.&88)(.:)=.
14 ! a l a m a n
![Page 53: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/53.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 53/256
G&)*&, .32 ;;;.&88)(.:)
&# B(,&*$' &8& (*$& ,$ ((,0 +( ,$ &&$ 9&
,$ 07$ *(,&,00&0 8&' )('$'&7&' 9& &';(,.
G&)*&, .33 &';(,.9&.:)
15 ! a l a m a n
![Page 54: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/54.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 54/256
G&)*&, .34 ;;;.9&,$.:)
3= M()*$& &7$' 80 0&+ )(80&
P,( ,)0 &&$ *(,07+&' 8&& &'8& +&7$7&' )(+&+$0 0&+
)(80& )0&+'9& )()&'@&&7&' @&'&( &8& &7$' @&:(*7. D00'0
&'8& 8&& )('&,&7&' ('$'%$' ;(*0( &'8& $'$7 %0'+07(
&8& @&'&( @&:(*7 *0'0 &'8&. F&'&( 0'0 &'&+& *(,$'&
$'$7 )('%&+0' $*$'&' 8('&' 7'$)('. B(0$ $+& %07& &'8&
)()0+070 (*$& ,8$7 *&,$ &&$ ($&$ 9&' *&,$ 9&' 0'0'
&'8& &;&,7&'. D('&' &8&'9& )(80& %('0 0'0 (0& 7&+0 &'8&
)()&&' ('&;&,&' &'8& 80 @&'&( )&7& (:&,& )&0
0'@,)&0 (,(*$ &7&' )$':$+ 80 ;&++ @&:(*7 7'$)('
&'8&. L(*0 (*&'9& @&:(*7 )(,$&7&' &+& &$ )(80&
%(%&,0' 0&+ 9&' &7&' )()*(,07&' (@(7 ?0,&+ )&,7(0' &,0'9&
()&''9& ()&' 8&,0 )()*(, @&'&( &'8& 07$ )()*&:& ;&++
&'8&.
16 ! a l a m a n
![Page 55: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/55.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 55/256
G&)*&, .35 ;;;.@&:(*7.:)ASUSI'8'(0&ID
4= M('$'&7&' S:0&+ B7)&,7
S:0&+ B7)&,7 &8&+& $&$ (7'+0 ;(* 9&' 8&& A'8&
$'&7&' $'$7 )('90)&' )('&$, 8&' *(,*&0 *7)&,7 8&,0
;(**+. A'8& 8&& *(,*&0 +0'7 @&?,0 8('&' &&*& ()&'
&&$ &'& 7(+$&,&. D&' ()$& ,&' 8&& )(+0& *7)&,7*(,8&&,7&' 7&(,0 & &&$ )(0' (':&,0. A8& *&'9&7 +&9&'&'
:0&+ *7)&,7 9&' (,(80& ((,0 :0&+)&,7(,.:)
'+9;0,(.:). L&9&'&' 0'0 )('&;&,7&' $'$7 )('9(*&,+$&7&'
;(**+ A'8& 80 *(,*&&0 ;(*0( :0&+ *7)&,7 ((,0
80.:) $)*+($'.:) ,(880.:) @&?(.:) 8(+.0:0.$.:)
,(++(,.:) S+&8., :''(&., *+0'7+0.:) 8&' )&0
*&'9&7 +&0 9&' +&0'.
A8& 0& )&'@&& 8&,0 :0&+ *7)&,7 9&' 8&& A'8& (,+(
9&0$.
<&= D&& )('8,' '&07'9& ,&@@0: ;(**+ A'8&.
<*= D&& )()*&'$ ;(*0( A'8& &&, 8&& 80%(+&%&0 +( G+(.
<:= M('9(80&7&' +0'7 *&+07 &&$ *&:7+0'7 )('$%$ ;(**+ A'8&.
17 ! a l a m a n
![Page 56: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/56.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 56/256
G&)*&, .36 ;;;.:0&+)&,7(,.:)
5= B$& :&''(+<$(,= 8&' ?08( ('&' ,8$7 *((,& ,(?0(;'9&
80 ;(*0( ('9(80& ()& ?08( ((,0 Y$$*(.
G&)*&, .3 ;;;.9$$*(.:)$(,A:(,
8 ! a l a m a n
![Page 57: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/57.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 57/256
6= B(,&*$' &&$ *(,7)('&, 80 @,$)!@,$). A'8& 8&& *(,07+&'
&&$ ,)0 80 @,$)!@,$) ((,0 7&7$. A&$ @,$)!@,$)
(,('$ 9&' &8& 7&0&''9& 8('&' ,8$7 9&' 80%$&+ &&$ @,$)8('&' 07 9&' ($&0 8('&' &+ 9&' 0'0' 80&;&,7&'.
G&)*&, .3" ;;;.7&7$.:.08
= M(+&7$7&' *+;&+70' ($&0 &,07(+ 9&' ,(+(?&'
J07& A'8& &8&+& (,&' *+(, &70@ &&$ )()0+070 *+ 7,,&
&07&' 7'(' (+&+$ 80(,*&,$0 (:&,& (,&$, (0'& (+&+$
)('%&80 ($&$ 9&' )('&,07 *&0 &,( &&, A'8& $'$7
)('0'7&7&' (,0'7& 8&' ,&@07 80 *+ &'8& 8&&
)()&'@&&7&' )(0' (':&,0 *+. B(,07$ &8&+& *(*(,&& 08( +&0'
*&&0)&'& :&,&'9& )('0'7&7&' +&+$ +0'& 7( *+ A'8&
<&= M('&$, @((8 +&'$' 80 Y& &&$ G+( (0'& ;(*0( A'8& 80%(+&%&0 (:&,& (,&$,.
<*= T&)*&7&' +0'7 7( *+ A'8& 80 0'&$,( ()&0+ &8& && &'8&
)(+&7$7&' ()&&,&' )('$'&7&' $,& (+(7,'07 8&' )&(,0
()&&,&' +&0''9& .
0 ! a l a m a n
![Page 58: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/58.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 58/256
<:= T&)*&7&' RSS @((8 <R0: S0( S$))&,9= &&, ,&' 8&&
*(,+&'&'&' 0'@,)&0 8&,0 &'8&. RSS &8&+& +0'7 8('&' *&,0 $*%(7
8&' &'&+ (0& (',0 *+. O,&'!,&' 8&& )('&)*&7&' RSS@((8 7( ;(*0( )(,(7& (0'& (0& $8&( 7( *+ A'8& (:&,&
)&0 80(,*&,$0 80 ;(*0( )(,(7& %$&. I'0 :&,& 9&' *&$ $'$7
)('&0+7&' +0'7 *&+07 7( *+ A'8&.
<8= M('$+0 7)('&, 80 *+ ,&' +&0' 8&' 7()$80&' &07&' A'8&
)('&)*&7&' +0'7 7()*&+0 7( ;(*0( A'8&.
J07& &'8& )()0+0 $'$7 )()&&,&' 07+&' (:&,& *(,*&9&, C&,0+& ('9(80&
07+&' 9&' 9&' *(,('&+&)&' 80*08&''9& ($&07&' 8('&' &'&,&' 8&'&,( ()&,&' &'8& B(*(,&& ('9(80& 07+&' 9&' )('&;&,7&' %&&'9& 80
0'(,'( 80&'&,&'9& &8&+&.
1= A8 N(;,7. S(*$& %&,0'&' <'(;,7= 07+&' 9&' )('$*$'7&' 8&'
)()(80&0 &'&,& ()&&' 07+&' 8('&' ()0+07 0$ ;(*. J&,0'&' 07+&'
((,0 0'0 *0&&'9& )('&,(7&' 7&)&'9(!7&)&'9( 9&' 08&7
)()$'9&0 &,( &$80(':( 7$$ (&0 )('0':&, (*(&, )$'70'
,&' 9&' )(+0& 07+&' 8('&' *0&9& (7(:0+ )$'70'. C'
V&+$(C+0:7M(80& 8&' T,0*&+ F$0' <;;;.?&+$(:+0:7)(80&.:) 8&'
;;;.,0*&+@$0'.:)=
2 ! a l a m a n
![Page 59: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/59.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 59/256
G&)*&, .3- ;;;.?&+$(:+0:7)(80&.:)
2= R( A8 A(':0(. A(' (,07+&'&' 9&' )(;&70+0 *+!*+ (,& 0$ ;(*
(,('$ 8&' )()(80&0 ('%$&+&' )(,(7& $'$7 7&)&'9(!7&)&'9(
*(&, 9&' 80+&7$7&' *,&'8!*,('8 *(&, &&$$' &('0 07+&' *(&,.
C' F(8(,&(8 M(80& 8&' T,0*&+ F$0'<;;;.@(8(,&(8)(80&.'( 8&' ;;;.,0*&+@$0'.:)=.
1 ! a l a m a n
![Page 60: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/60.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 60/256
G&)*&, .4# ;;;.@(8(,&(8)(80&.'(
3= RSS A8?(,. I7+&' 0'0 80&)0+7&' 80 8&+&) RSS F((8 9&' *0&
80($&07&' 8('&' 7'(7 :'(' RSS @((8 (,(*$ &&$ (:&,&
)&'$&+ 80&,(7&' &8& 7(*$$&' ,)0 (,('$. C'
;;;.*,&'8,($*+0:.:).
G&)*&, .41 ;;;.*,&'8,($*+0:.:)
! a l a m a n
![Page 61: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/61.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 61/256
4= S',0. M(,$&7&' *('$7 *&'$&' 8&'& &&$ 8&& %$& 8&+&)
*('$7 ,8$7+&9&'&' (*&&0 &'0 ,)0 (,&8& $&$ *,&'8.
S',0 '+0'( &8&+& ,&(0 &+(,'&0@ 9&' *&'9&7 80$'&7&' 8&'80&'& +(*0 (@(70@ 8&,0&8& ()&&'&' 07+&' '+0'( *(,*('$7 *&''(,.
5= J&,0'&' I7+&' 8&' B$,& I7+&'. J&,0'&' 07+&' &8&+& (7(+)7 ;(*0(
9&' )('9(80&7&' ()& $'$7 07+&' &&$ (*&&0 (,&'&,& 9&' 8&&
80*(+0 )(+&+$0 ('%$&+&' $'&+. J&,0'&' 07+&' 0'0 )(,$&7&' 7$)$+&'
;(*0( 9&' 80)0+070 +( (,$&&&'()0+07 9&' &)& <)0&+'9& AOL
CNN S, I++$,&(8 ()$& 80)0+070 +( AOLT0)( W&,'(,=.
J&,0'&' (,07+&'&' *(,0'8&7 (*&&0 (,&'&,& &'&,& ('07+&' 8&'
('9(80& ()& 07+&' 8&' )()*(,07&' +$0 (7'+0 $'$7 7(8$&'9&.
J&,0'&' 07+&' )()*(,07&' (,?(, 07+&' (,$& 9&' 8&& )(+&9&'0 07+&'
7(&8& (%$)+& ;(*0( )('&;&,7&' (+&:&7&' 8&' (+&,&' (,&
('&,(&'. J&,0'&' (,07+&'&' *0&&'9& )('7&(,07&' ;(*0(
*(,8&&,7&' :&''(+ ('07+&' )()*&9&, $'$7 *(,07+&' 80 &+$,&'
(,('$ 8&' 08&7 (0& ;(*0(.
G&)*&, .42 ;;;.&+.:)
3 ! a l a m a n
![Page 62: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/62.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 62/256
6= B(,&*$' 8('&' G,$ *$90' :''9& ;(*0( L0?0'S:0&+ 8&'
G,$' 9&' && 0'0 (+& )('%&80 &'& $+(,.
G&)*&, .43 ;;;.,$'.:)*,;(:0:&
= M()&'@&&7&' ()&&,&' &@0+0&0. P()&&,&' A@0+0&0 8&& )('%&80 :&,& 9&'*&$ $'$7 )()*$& ('%$&+&' 7&,('& &'& (@(70@ &@ ('%$&+&'
$$,:0' )()*&'$ )()&&,7&' 8&' )('%$&+ ,8$7 A'8& $'$7 7)00
7(:0+ (, ('%$&+&'. B(,07$ &8&+& *(*(,&& :' %&,0'&' &@0+0&0 $'$7
)(),)07&' ;(*0( A'8& 8&' )('&0+7&' 0'*$'8 +0'7 7( 0$ A'8&
<&= ;;;.@,((*0(+0.:)
<*= ;;;.&@@0+0&(!,,&).&)&'.:)
<:= ;;;.@@(,@,(.:)
<8= ;;;.,&@@0:9'(,9.:)
<(= ;;;.+(.:)&8('(
4 ! a l a m a n
![Page 63: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/63.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 63/256
G&)*&, .44 &@@0+0&(!,,&).&)&'.:)
"= M('9(;& &:( 07+&' *&''(, *(,8&&,7&' 8(),&@0 8&' 7&&,0 :'
;;;.*$,)(80&.:) 8&' (,$&&&' %&& *,7(, *&''(,
;;;.,(&+)(80&.:).
G&)*&, .45 ;;;.*$,)(80&.:)
5 ! a l a m a n
![Page 64: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/64.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 64/256
T$& 6
G&)*&, .46 ;;;.7*&$.:) 8&' ;;;.*(,'0&&.:)
D07$07&'+&
&= B$&+& 7(+)7 8('&' &'& 9&' (,80,0 8&,0 3!4 ,&'.
*= B$&+& (*$& 07+&' &8& ;;;.7*&$.:) 8&' ;;;.*(,'0&&.:) ()&
8&& 7&+0&' ('$7&' ('80,0 )0&+7&' 7('8&,&&'<)*0+),= 7)$(,
&'8'(.
:= S((+& ()& 80('$7&' 7$)$+7&' &)*&, 8&' 0&7&' (7 9&' &7&'
80%&807&' 7'(' 07+&' 7&+0&'.
8= C&&+& ,( ()*$&&' 07+&' 8&,0 7(8$& ('9(80& 07+&' ,&0 (,(*$.
(= B&'80'7&'+& ,( ()*$&&' 7(('$&' 8&' ,&9&,& ('07+&' ,(
%$&+ *(+0 8('&' 7'$)(' 7()$8&&' &7( (,&8& )('()$7&' 07+&'
@= A)&0+& &0+'9& I7+&' 9&' 7&+0&' *$&.
= T(,)&$7 7(8&+&) %('0 9&' )&'& 07+&' 9&' 7&+0&' *$& .
= A&7& &8& +&9&'&' ('$7$,&' $'$7 07+&' 9&' 7&+0&' &;&,7&'.
0= B&&0)&'& 7&+0&' &$ *(,&& *&'9&7 7'$)(' 9&' (,&,07 8('&' ,8$7
9&' 7&+0&' &;&,7&'
%= A8&7& @&0+0& $'$7 )()(,)$8& )('$%$ 7(&8& 07+&' 9&' 7&+0&' *$&
7= K($'$'&' && 9&' 808&& +( ('9(80& 07+&'.
+= J07& (,8&& )&&+& 8&+&) ()*$&&' 07+&' :&& 8&' $'7&7&' 8&+&)
()*(+&%&,&'
6 ! a l a m a n
![Page 65: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/65.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 65/256
L()*&, K(,%& .3
Kelompok ?
Nama anggota ?
0. CCCCCCCCCCCCCC.
2. CCCCCCCCCCCCCC.
1. CCCCCCCCCCCCCC.
. CCCCCCCCCCCCCC.
Komponen
Berniaga.%om
Tokobagus.%om
Prosespembuatan
Ketentuan dan
Persyaratan
Proses <ualbeli
CCCCCCCCCCC.
CCCCCCCCCCC.
CCCCCCCCCCC.
4. M8(+ P()*&9&,&' I7+&' O'+0'(
A8& *&'9&7 :&,& $'$7 )()&&,7&' 07+&' *(0$ $+& :&,& ()*&9&,&''9&.
B(,07$ &8&+& *(*(,&& *('$7 8&' 0() ()*&9&,&' 07+&' '+0'(
&= P&9 P(, I),(0'. P('07+&' &,$ )()*&9&, (0& 7&+0 07+&' &)0+
&8& &+&)&' ;(* ('9(80& 07+&' C&,& 9&' &+0' $)$) $'$7 )8(+ 0'0
&8&+& CPM &&$ *0&9& (, (,0*$ &9&'&'. P('07+&' )('0$' *0&9&
$'$7 )('&)0+7&' (&' 07+&' 7( (,0*$ ()0,& <C (, M0++( &&$ C
(, T$&'8=. )(8( 0'0 80$'&7&' 8('&' $%$&' *,&'8 &;&,('( 8&'
('0'@,)&0&' ,8$7. CPM $'$7 R0: M(80& &,&'9& +(*0 0'0
8&,0&8& )(80& 07+&' &'8&,. H&+ 0'0 808&&,7&' &8& $7$,&' @0+( 9&'
80$'&7&'. CPM )(,$&7&' *('$7 ()*&9&,&' 9&' )('$'$'7&'
![Page 66: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/66.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 66/256
('9(80& 07+&' B0&&'9& ;(*0( 8('&' ,&@0: 0'0 C''9& ,&+
;(* ((,0 ;;;.9&.:) &&$ ;(*0( *(,0& ((,0 CNN
7 ! a l a m a n
![Page 67: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/67.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 67/256
G&)*&, .4 ;;;.:''.:)
*= P&9 P(, C+0:7. P('07+&' )()*&9&, 2()&1&' 07+&' (0& 7&+0
('$'%$' )('7+07 (&' 07+&' )(,(7& <C (, C+0:7=. M(,(7& 08&7
)()*&9&, $'$7 %$)+& &9&'&'. M(,(7& &'9& )()*&9&, *0+&
('$'%$' &'8& )('!7+07 &8& (&' 07+&' )(,(7& 8&' )('&,&7&' 7(
0$ ;(* 9&' )(,(7& ('$7&'. I7+&' PPC *0&&'9& 807&07&' 8('&'
()&&,&' (':&,0&' *(,*&9&,. M(8( ()*&9&,&' 0'0 %$& 7&8&'!
7&8&' 80$'&7&' 8&+&) ()&&,&' &@0+0&0 7(07& $%$&''9& &8&+& $'$7)('&,&7&' +&+$ +0'& 7( ;(* *&,$.
38 ! a l a m a n
![Page 68: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/68.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 68/256
G&)*&, .4" ;;;.+(.:)&8;,8
:= P&9 P(, A:0'. P('07+&' &'9& )()*&9&, $'$7 07+&' )(,(7& *0+&
('$'%$' (+& )(+&7$7&' 0'8&7&' 9&' 800'0'7&' <C (, A:0'=
)0&+'9& ()*(+0&' &&$ ('0,0)&' @,)$+0, <7'$)(' )('00 @,)$+0,=
)('!8;'+&8 @0+( &&$ )()*(+0 ,8$7. M(8( ()*&9&,&' 0'0 &8&+& :&,&
(,*&07 $'$7 ('07+&' 7&,('& )(,(7& &'9& )()*&9&, *0+& 07+&' (+&)()('$0 $%$&''9&. T(&0 )8(+ 0'0 )(,$&7&' %('0 (,*$,$7 *&0 ('9(80&
07+&' 7&,('& ('9(80& 07+&' &'9& 80&,&0 %07& 07+&' *(,&0+. M8(+ PPA 08&7
$)$) 80$'&7&' $'$7 07+&' *&''(, 8&' $)$)'9& (,7&0 8('&' &@0+0&0
()&&,&'.
8= P&9 P(, S&+(. T0( 9&' 7(8$& )()*(,07&' 7)00 ($&0 8('&' %$)+&
,8$7 &&$ +&9&'&' 9&' *(,&0+ (,%$&+ )(+&+$0 +0'7 9&' 80&)0+7&' &@@0+0&,.
M0&+'9& &8& &)&'.:).
30 ! a l a m a n
![Page 69: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/69.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 69/256
G&)*&, .4- ;;;.&)&'.:)
(= P&9 P(, L(&8. T0( ()*&9&,&' 0'0 )()*(,07&' 7)00 *(,8&&,7&' %$)+&,&' 9&' (+& )('00 @,) <00&'= $,?(9 &&$ 0' $ $'$7 )('%&80
)()*(, &8& ;(*0( ()0+07 ,,&) &@@0+0&(. C'
;;;.&,(&&+(.:)
G&)*&, .5# ;;;.&,(&&+(.:)$!(&,:,,&).:@)9(+
&= P&9 P(, D;'+&8. T0( ()*&9&,&' 0'0 )()*(,07&' 7)00 *(,8&&,7&'
,&' 9&' )('8;'+&8 @0+( &&$ ,8$7 9&' 80&;&,7&' ('9(+('&,&
&@@0+0&(. M0&+'9& &,(:&.,.
32 ! a l a m a n
![Page 70: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/70.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 70/256
G&)*&, .51 &,(:&.,.
*= P&9 P(, P+&9. T0( ()*&9&,&' 0'0 )()*(,07&' 7)00 ($&0 8('&'
%$)+& ,&' 9&' )()$&, &$80 &&$$' ?08( 9&' 80&)0+7&' +(
&@@0+0&,. M0&+'9& S(++0'PPP.
G&)*&, .52 ;;;.(++0'.;((*+9.:)
:= P&9 P(, R(&8. D&' $'$7 0( &9 (, ,(&8 7)00 80*(,07&' *0+& A'8&
('80,0 )('7+07)()*&:& 07+&' 9&' 808,7&' 8&' 80&$, 8&+&) 8$,&0
(,('$. M0&+'9& ;;;.(+(:*7.:).
31 ! a l a m a n
![Page 71: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/71.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 71/256
G&)*&, .53 ;;;.(+(:*7.:)
8= C P(, I'(,&:0'. D('&' )8(+ 0'0 ('07+&' )()*&9&, $'$7 07+&'
,++?(, *0&&'9& 80()&7&' 8&+&) ?08( &&$ &+07&0 <((,0 &+07&0
F&:(*7= 8&' *(,8&&,7&' 0'(,&70 8('&' 07+&' 0$. S(*$& 07+&' 8&&
*(,00 ?08( (,)&0'&' &&$ 7'(' 7&9& +&0''9&. H&+ 0'0 (,%&80 &'&
&,$ ('$'& I'(,'( (,0 8&,0 &+&)&' ;(* 8&' ()&&, &'9&
)()*&9&, *0+& ((,&' )('9(+(&07&' 0'8&7&'.
(= F+& R&( &&$ S',0. P()0+07 ;(*0( 9&' )()0+070 +&+$ +0'&
,('8& 7&8&'!7&8&' )()0+0 $'$7 )('%$&+ ,$&' *&''(, 8('&'
*0&9& (& (, *$+&'<@+& ,&(= &'& )()(,8$+07&' %$)+& 07+&' 80 7+07
&&$ %$)+& 07+&' &9&'. C''9& 07+&' (77+$0@ 80 ()$& &+&)&'
8&' + (,('$ &+&)&' ;(*0( *$+(0' *&0&' 8&' )('',0
7'('. S',0 *(,&,0 *&;& 08&7 &8& ('07+&' +&0' 9&' &7&'
)$':$+ 80 *&0&' (,(*$. S', (,0'7&+0 $+0 $'$7 80$7$, 8&'
(*&0&' *(&, 80$'&7&' $'$7 )('0'7&7&' *,&'8 &&$ 7(&8&,&&'
(,&8& $&$ )(,(7.
3 ! a l a m a n
![Page 72: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/72.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 72/256
T$& .
T$& I'80?08$
D('&' )()&'@&&7&' )(80& 0'(,'( :&,0+& (,0$'&' 8&+&)
()*&9&,&' 07+&' '+0'(. L0& L()*&, 7(,%& T$+0 %&;&*&' 7&+0&'
8&' $'7&7&' 8&+&) ()*(+&%&,&'.
L()*&, K(,%& .4
N&)& HHHHHHHHHHHH..
K(+& HHHHHHHHHHHH.
M(8( P()*&9&,&) P(,0$'&' I7+&'
C (, I),(0' <CPI=
C (, M0+( <CPM=
C (, C+0:7 <CPC=
C (, A:0'<CPA=
33 ! a l a m a n
![Page 73: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/73.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 73/256
C. R&'7$)&'
I7+&' '+0'( &8&+& )(8( (,07+&'&' 8('&' )('$'&7&' )(80&0'(,'( 8&' ;(*<W,+8 W08( W(* =8('&' $%$&' )('9&)&07&'
(&' ()&&,&' <,)0= $'$7 )('&,07 (+&'&'.
J('0 07+&' '+0'( 8&& 80 7(+)7&' )('%&80 3 9&0$ I7+&' (7 07+&'
80+&9 07+&' ,0: )(80&.
U'$7 )()&&, 07+&' (:&,& ,&0 8&& 80+&7$7&' 8('&' )(':&,0
('9(80& 07+&' ,&0 8&' )()*$& 7'(' 7()$80&' S$*)0 &,07(+ 7(
&,07(+ 80,(7,0 8&' %07& 7'(' *(,*('$7 ?08( 80 $'& 7( ;(*0(
((,0 9$$*( )()*$& *+ 8&' )(+&7$7&' *+;&+70'
(8&'7&' $'$7 9&' *(,*&9&, 8&& 80+&7$7&' 8('&' &@@0+0&0
,,&) A8 N(;,7.
M(8( ()*&9&,&' 07+&' '+0'(
1= P&9 P(, I),(0'.
2= P&9 P(, C+0:7.
3= P&9 P(, A:0'
4= P&9 P(, S&+(
5= P&9 P(, L(&8
6= P&9 P(, D;'+&8
= P&9 P(, P+&9
"= P&9 P(, R(&8
-= C P(, I'(,&:0'
1#= F+& R&( &&$ S',0
D. T( F,)&0@
1. S(*$7&' 2 :&,& )()&&,7&' J(+&7&' ('(,0&' 07+&' '+0'(
2. S(*$7&' 3 %('0 07+&' '+0'(
3. 07+&' '+0'( *&07 (:&,& ,&0 &&$ *(,*&9&,
4. S(*$7&' 3 )8(+ ()*&9&,&' '+0'(
34 ! a l a m a n
![Page 74: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/74.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 74/256
E. K$':0 J&;&*&' T( F,)&0@
1. I7+&' '+0'( &8&+& )(8( (,07+&'&' 8('&' )('$'&7&' )(80&
0'(,'( 8&' ;(*<W,+8 W08( W(* =8('&' $%$&' )('9&)&07&' (&'
()&&,&' <,)0= $'$7 )('&,07 (+&'&'
2. D0+&9 &8 (> &8 ,0: )(80&<)$+0)(80&= &8
3. U'$7 )()&&, 07+&' (:&,& ,&0 8&& 80+&7$7&' 8('&' )(':&,0
('9(80& 07+&' ,&0 8&' )()*$& 7'(' 7()$80&' S$*)0 &,07(+ 7(
&,07(+ 80,(7,0 8&' %07& 7'(' *(,*('$7 ?08( 80 $'& 7( ;(*0(
((,0 9$$*( )()*$& *+ 8&' )(+&7$7&' *+;&+70' (8&'7&'
$'$7 9&' *(,*&9&, 8&& 80+&7$7&' 8('&' &@@0+0&0 ,,&) A8 N(;,7
4. P&9 P(, I),(0' P&9 P(, C+0:7 P&9 P(, A:0' P&9 P(, R(&8 P&9 P(,
L(&8 P&9 P(, A:0' P&9 P(, S&+( P&9 P(, D;'+&8 P&9 P(, P+&9. C
P(, I'(,&:0' 8&' F+& R&( &&$ S',0
35 ! a l a m a n
![Page 75: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/75.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 75/256
K(0&&' B(+&%&, "
PEMASARAN DALAM E!COMMERCE
A. T$%$&' P()*(+&%&,&'
1. D&& )('%(+&7&' ('(,0&' E!C))(,:(
2. D&& )()&&,7&' ,8$7 )(+&+$0 ('%$&+&' '+0'(
3. D&& )(+&7$7&' &@0+0&0 $'$7 )(),)07&' 0$
E!C))(,:(
4. D&& )()*$& &&$ )()&'0$+&0 &+07&0 E!C))(,:(
A. U,&0&' M&(,0
B. U,&0&' M&(,0
1. P('(,0&' E!C))(,:(
S(%&7 &$' 1-- ()(,0'& A)(,07& (+& )('8(7+&,&07&' (,%&80'9&
(*$& ,(?+$0 0'8$,0 *&,$ 9&' &7&' *(,8&)&7 &8& &*0+0& (7')0
+*&+ 9&0$ (%&+&' 8('&' @(')('& )&,&7'9& *0'0 (:&,&
(+(7,'07800&+ 8('&' )('$'&7&' 0'(,'( (*&&0 )(80$) *(,,&'&70.
M(8( *(,,&'&70 0'0 7()$80&' +(*0 807('&+ (*&&0 00+& E!C))(,:(.
D(@0'00 8&,0 E!C))(,:( ('80,0 &'& *(,&&) (,&'$' 8&,0 (,(70@ &&$
7&:&)&& 9&' )()&'@&&7&''9&. A:0&0' @, E+(:,'0: C))(,:( <AEC=
(:&,& (8(,&'& )('80@0'007&' E!C))(,:( (*&&0 )(7&'0)( *0'0 (:&,&
(+(7,'0. C))(,:(N( (*$& 7',0$) 0'8$,0 )()*(,07&' 8(@0'00 9&'
+(*0 +('7& 9&0$ ('$'&&' %(%&,0' 7)$(, (*&&0 &,&'& (':0&&'
,(+&0 *0'0. T08&7 $& 8('&' 8(@0'00 (,(*$ C))(,:(N( )('&)*&7&'
*&;& 80 8&+&) E!C))(,:( (,%&80 ,( ()*(+0&' 8&' ('%$&+&' %&& &&$
,8$7 &'&,& 8$& *(+& 0&7 )(+&+$0 0'(,'( &&$ (,$7&,&' 8&' 80,0*$0
0'@,)&0 &'&, 8$& 0&7 80 8&+&) &$ (,$&&&' 8('&' )('$'&7&'
0',&'(. S()('&,& A)0, H&,)&' 8&+&) *$7$'9& N(!R(&89 <H&,)&' 2###=
(:&,& +(*0 (,(,0':0 +&0 )('8(@0'007&' E!C))(,:( (*&&0 $&$ %('0 8&,0
)(7&'0)( *0'0 (:&,& (+(7,'0 9&' )()@7$7&' 80,0 &8& ,&'&70 *0'0
*(,*&0 0'80?08$
36 ! a l a m a n
![Page 76: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/76.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 76/256
8('&' )('$'&7&' 0'(,'( (*&&0 )(80$) (,$7&,&' *&,&' &&$ %&&
*&07 &'&,& 8$& *$& 0'0$0 <B!!B= &'&, 0'0$0 8&' 7'$)(' +&'$'
<B!!C= &'&,& 7'$)(' 8&' 0'0$0 <C!!B= )&$$' &'&, 7'$)(' 8&'7'$)(' <C!!C=. B(*(,&& 7&+&'&' &7&8()00 $' (&7& )('8(@0'007&'
E!C))(,:( (*&&0 &+& &$ :&,& )()(,*&070 70'(,%& 8&' )(7&'0)(
(,$7&,&' *&,&' %&& 0'@,)&0 8&' ('(&$&' 8('&' )()&'@&&7&'
(7'+0 *(,*&0 %&,0'&' (,&+&&' 800&+.
G&)*&, ".1. P('(,0&' E!C))(,:(
T(,+(& 8&,0 *(,*&&0 %('0 8(@0'00 9&' 80&;&,7&' 8&' 80(,$'&7&' +(
*(,*&&0 7&+&'&' (,8&& 7(&)&&' 8&,0 )&0'!)&0' 8(@0'00 80)&'& E!
C))(,:( )()0+070 7&,&7(,007 (*&&0 *(,07$
• T(,%&80'9& ,&'&70 &'&,& 8$& *(+& 0&7
• A8&'9& (,$7&,&' *&,&' %&& &&$ 0'@,)&0 8&'
• I'(,'( )(,$&7&' )(80$) $&)& 8&+&) ,( &&$
)(7&'0)( (,8&&'&' '+0'(.
37 ! a l a m a n
![Page 77: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/77.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 77/256
D&,0 7&,&7(,007 80 && (,+0& %(+& *&;& &8& 8&&,'9& E!C))(,:(
)(,$&7&' 8&)&7 8&,0 *(,7()*&''9& (7'+0 0'@,)&0 8&'
(+(7)$'07&0 (0'& (:&,& 0'0@07&' )(,$*& :&,& )&'$0& )(+&7$7&'0'(,&70 8('&' +0'7$'&''9& 9&' 8&+&) &+ 0'0 &8&+& (,7&0 8('&'
)(7&'0)( 8&&'. S()&70' )('0'7&'9& 7)$'0& *0'0 9&'
)()(,$'&7&' 0'(,'( 8&+&) )(+&7$7&' &70?0&'9& (&,0!&,0 (:&,&
08&7 +&'$' (+& )(':0&7&' (*$& 8)&0' 8$'0& *&,$ 9&' 7(,&
8000+&7&' (*&&0 :9*(,&:( &&$ 8$'0& )&9&. B(,*(8& 8('&' 8$'0&
'9&& <,(&+ ;,+8= :9*(,&:( )()0+070 7&,&7(,007 9&' $'07 80)&'& (,&'
)&'$0& 8&& 8('&' )$8& *(,0'(,&70 8('&' 0&& &%& 80 8$'0& 0'0
(%&$ 9&' *(,&'7$&' (,$*$' 7( 0'(,'(. H0+&''9& *&&&' 8$'0&
9&' )()$'70'7&' ((,&' *(,7)$'07&0 8('&' ,&' +&0' (:&,&
(@00(' 8&' (@(70@ 0'0 (:&,& +&'$' )(,$*& :&,& (,$&&&' 8&+&)
)(+&7$7&' *0'0 8('&' (,$&&&' +&0' &&$ 7'$)('.
P((, F0'&, )('$'7&7&' *&;& &8& ,0'0'9& E!C))(,:(
)('9(80&7&' 0'@,&,$7$, *&0 (,$&&&' $'$7 )(+&7$7&' (7&'0 ,(
*0'0 0'(,'&+ )('$%$ +0'7$'&' (7(,'&+ &'& &,$ )('&8&0 ,0'&'&'
;&7$ 8&' ,$&' <0)( &'8 &:(= 9&' (+&)& 0'0 )('%&80 0$ $&)&. P(+$&'
$'$7 )()*&'$' %(%&,0' 8('&' *(,*&&0 0'0$0 +&0' (,(*$ &,$
80)&'@&&7&' 7&,('& 8(;&& 0'0 (,&0'&' ($'$'9& (,+(&7 &8&*&&0)&'& (*$& (,$&&&' 8&& )()&'@&&7&' E:))(,:( $'$7
)('0'7&7&' 70'(,%& 8&+&) *0'0 0'0 9&' 80(+$0'9&.
4 %('0 ,(+&0 8&+&) 8$'0& *0'0 (*$& (,$&&&' <F0'&, 2###=
1. R(+&0 8('&' ()&7 <$+0(,=
2. R(+&0 8('&' ('9&+$, <80,0*$,=
3. R(+&0 8('&' ,(7&'&' <&,'(,= 8&'
4. R(+&0 8('&' 7'$)(' <:$)(,=.
48 ! a l a m a n
![Page 78: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/78.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 78/256
B(,8&&,7&' *0'0 0'0'9& )&0'!)&0' (,$&&&' )()0+070 $,$&' ,(
$&)&'9& ('80,0!('80,0 <:,( ,:((= 80)&'& &8& *(,*&&0 007 $*!
,( (,%&80 0'(,&70 &'&,& (,$&&&' 8('&' &+& &$ ('0& ,(+&0 80
&&. J07& 8&$+$ 7(*&'9&7&' ,(+&0 &'9& 8&& (,%&+0' (:&,& '(!!'(
,(+&0'0 7&,('& &+&&' (@00('0 )&7& 8('&' &8&'9& E!C))(,:(
$*$'&' &'&, (,$&&&' 8('&' ('0& (7(,'&+ +&0''9& 8&& 80+&7$7&'
(:&,& )&'9!!)&'9 ,(+&0'0 8('&' +(*0 :(& +(*0 *&07 8&' +(*0
)$,&.
G&)*&, ".2 P,( &'8 A+07&0 E!C))(,:(
S$)*(, P((, F0'&, ( &+ 2###
I'(,'( )(,$&7&' %&,0'&' 7)$(, 9&' 8&& )('$*$'7&' (,$&&&'
8('&' 8)&0' $*+07 ((,0 0'80?08$ 7)$'0& 0'0$0 8&' ,&'0&0. J&+$,
0'0 )(,$&7&' %&+$, (,)$,& 9&' 8&& 80$'&7&' (,$&&&' $'$7 )('%&+0'
7)$'07&0 (@(70@ 8('&' 7'$)('. M$+&0 8&,0 $7&, )('$7&, 8&& 8&' 0'@,)&0
&)&0 8('&' ,&'&70 ()*&9&,&' 8&& 80+&7$7&' 8('&'
40 ! a l a m a n
![Page 79: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/79.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 79/256
:(& 8&' )$,& )(+&+$0 0'(,'(. J('0 E:))(,:( 9&' ::7 )()&7&0 %&+$,
0'(,'( 0'0 &8&+& B!!C.
I',&'( )(,$&7&' 0'@,&,$7$, %&,0'&' 7)$(, 9&' )('$*$'7&' ()$&
$)*(, 8&9& )&'$0& *&07 )&'&%)(' )&$$' &@ 8&+&) (*$& (,$&&&'
(0'& 8('&' )$8& )(,(7& 8&& &+0' *(,7)$'07&0 $'$7 )('$'%&'
&70?0& *0'0 (&,0!&,0. A+07&0!&+07&0 9&' *(,$*$'&' 8('&' 7)$'07&0
7+&*,&0 8&' 7(,&0 *0&&'9& 800)+()('&07&' 80 8&+&) 0() 0',&'( 0'0.
S()('&,& E7,&'( )(,$&7&' (*$& 0'@,&,$7$, %&,0'&' 9&'
)('$*$'7&' (,$&&&' 8('&' &,& ()&7 8&' ,(7&'&' *0'0'9&. J07&
8&$+$ (7'+0 EDI <E+(:,'0: D&& I'(,:&'(= *&'9&7 80(,$'&7&' $'$7
7((,+$&' 0'0 0( E:))(,:( B!!B )(,$&7&' 0+0&' (& $'$7 )()*&'$'
0() (7,&'( 80 (,$&&&'.
G&)*&, ".3 H$*$'&' &'&,& (!*0'0 (!:))(,:( (! )&,7(0' (!&8?(,0)(' 8&' (!*&'70'
P&8& &70,'9& E!C))(,:( *$7&'+& (7(8&, )(7&'0)( ('%$&+&' *&,&'
&&$ %&& )(+&+$0 )(80$) 0'(,'( (&0 +(*0 &8& (*$& ,&'@,)&0 *0'0
9&' )(,$*& :&,&:&,& (,$&&&' 8&+&) )(+&7$7&' &70?0& $&&'9&
(&,0!&,0. P(,$*&&' )('8&&, 8&' ,(8(@0'00 $+&' (,&8& *0'0 0'0
42 ! a l a m a n
![Page 80: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/80.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 80/256
(,$&&&' (,0' 7&+0 &,$ 80+&7$7&' ($*$'&' 8('&' @(')('& 0'0
7&,('& *(,*&&0 &,&80)& *&,$ (+& )('$*$, ,0'0!,0'0 )&'&%()('
T$& ".1
1= S(*$7&' ('(,0&' (!*0'0 (!:))(,:( (!)&,7(0'
(!&8?(,0)(' 8&' (!*&'70' )('$,$ ()&&)&' &'8&.
2= S(*$7&' $*$'&' &'&,& 7(+0)& $* 0() 80&&
7'?('0'&+ 9&' %07& )&0 (,$ 80+&7&'&7&' &7&' %$,$ )('%&80 &+ 9&'
)(,$07&' (,$&&&' <80&8?&'&(=.
L()*&, K(,%& ".1
K(0&&' (+(7,'07 ('(,0&'
(!*0'0
(!:))(,:(
(!)&,7(0'
(!&8?(,0)('
(!*&'70'
L()*&, K(,%& ".2
K(0&&' E+(7,'07 B('$7 H$*$'&'
(!*0'0
(!:))(,:(
41 ! a l a m a n
![Page 81: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/81.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 81/256
(!)&,7(0'
(!&8?(,0)('
G&)*&, ".4 F$'0 I'(,'( 8&+&) B0'0
![Page 82: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/82.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 82/256
(!*&'70'
1. S,&(0 ()&&,&' 8&+&) (!:))(,:(
P(,7()*&'&' 0'(,'( (+& )('9(*&*7&' (,*('$7'9& (*$& &,('& *&,$ 9&'
+&0) 80(*$ (*&&0 8$'0& )&9& 80)&'& (0& 0'80?08$ )()0+070 &7 8&'
7()&)$&' $'$7 *(,$*$'&' 8('&' 0'80?08$ +&0' &'& &8&'9& *&&&'
&&$' 9&' )('&+&'0'9&. G+*&+0&0 9&' ($'$'9& &8& 8&&,'9&
(+& (,+&7&'& 80 8$'0& )&9& 9&' )('$*$'7&' &'&, (+$,$ )&9&,&7&
800&+ &&$ )(,(7& 9&' 7(,& )('$'&7&' 0'(,'( 8&+&) &70?0&
7(08$&''9& (0& &,0.
D&,0 (+$,$ &(7 7(08$&'
)&'$0& 9&' (,7('& 8&)&7
+( 7(&80,&' 0'(,'( (7,
*0'0 &&$ (,8&&'&'
)(,$&7&' 9&' &+0' :(&
$)*$'9&. B(,8&&' 80
8$'0& )&9& 8('&'
)()&'@&&7&' (,&'7&
(+(7)$'07&0 9&' 7(,&
800&+&7&' (*&&0 (!
:))(,:( <(+(:,'0:
:))(,:(= )(,$&7&' $&$ )(7&'0)( *0'0 (,('80,0 9&' )&0 ($)$,
%&$' $0&'9&. N&)$' 800'0+& +(&7 7(00)(;&&''9&. U'$7 (,&)& 7&+0'9&
(+$,$ )&'$0& 80 +&0&' *$)0 )()0+070 7(()&&' 8&' (+$&' 9&' &)&
$'$7 8&& *(,&0+ *(,*0'0 80 8$'0& )&9& 7&,('& (+&0' $&& 0'0 )&0
4 ! a l a m a n
![Page 83: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/83.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 83/256
(,+' *&,$ &+0' 08&7 80 (,(7')0&' I'8'(0& +&&' 9&' *(+$)
80&,& )&0 (,(80& (8()07&' +$&'9&. K&%0&' 8&+&) *$7$ 0'0 80&,&7&'
8&& )('%&80 0'$ )&$7 *&0 &'8& $'$7 )('8&+&)0 *08&' (!:))(,:(8&' *(,'0& $'$7 )$+&0 *(+&%&, 8&' )()&&)0'9&. M$8&!)$8&&' *$7$ 0'0
8&& )()*(,07&' (8070 7',0*$0 *&0 &'8& 80 ('& 7$,&''9& 7+(70
$&7& 80 *08&' (7'+0 0'@,)&0 (,$&)& 8&+&) &+ (!:))(,:(.
S,&(0 ()&&,&' 8&+&) (!:))(,:( 08&7 $*&'9& (,%&80 8&+&)
()&&,&' 7'?('0'&+ 9&0$ ('&)*0+&' 7($$&'!7($$&' ('&'
G&)*&, ".5 A+$, T,&'&70 (C))(,:(
()&&,&' *&$,&' ()&&,&' &+7&0 ()&&,&' 8&+&) $*$'&' 8('&'
7(&8&&' +0'7$'&' 9&' 80&,&7&' 8&' 7'800 (,&0'&'. D&+&) ,&(0
()&&,&' &8& 4 @&7, $&)& 9&' )('9(*&*7&' (,%&80'9& (,$*&&'
,&(0 8&+&) ()&&,&' 8&+&) (!:))(,:( 9&0$
1. D&$, 08$ ,8$7
S,&(0 &,$ 80($&07&' 8('&' &&!&& 8&$, 08$ 9&0$ &&(,7('&+&' && (,$)*$&' && 7(8(;&&&' 8&' && 7()$'8$,&'.
43 ! a l a m a n
![Page 84: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/84.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 84/256
G&)*&, ".6 P,8$: L0@( C9:+(
2. P00 (,&0'&' (,$&&&' 80 &&, 9&' )()&'@&&7&' (!:))(,:(
S,&(0 ()&&,&' &,$ 80($&07&' 8('&' 00 (,$&&&' 8&+&) &+(,&0'&' $&& &&7& 0'0' )('%&80 ()0)0' )('&'&' )('07$0 &&$
&'9& )('&)*0+ (*&0&' 7(:0+ 8&,0 &&,.
G&)*&, ". K)(00 (C))(,:(
44 ! a l a m a n
![Page 85: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/85.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 85/256
3. S0$&0 (7')0
S,&(0 ()&&,&' &,$ 80($&07&' 8('&' 0$&0 (7')0 8&' &'8&'&'
7(8(&' &&7& (7')0 *(,&8& 8&+&) 0$&0 )&7)$, &&$ 0'@+&0 0'0.
G&)*&, "." I'8(> P(,$)*$&' E7')0 T&$' 2#13
4. P('$'&&' )(80& '!+0'(
D&+&) ()&&,&' )(+&+$0 (!:))(,:( (,+$ )()(,0)*&'7&' 7(&'8&+&'
*(,*&&0 )(80& '!+0'( 8&' :&7$&' &,(&'9& 9&' (,+$ 80(,0)*&'7&'
8()0 )('0'7&7&' 8&9& &0' 8&+&) *(,*&&0 )(80& 9&' )()&'@&&7&'
%(%&,0' '!+0'(.
G&)*&, ".- M(80& P()&&,&'
O'+0'(
45 ! a l a m a n
![Page 86: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/86.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 86/256
4 F&7, 9&' )()('&,$0 ,&(0 (!:))(,:(&=.
1. D&$, 08$ ,8$72. P00 (,&0'&' (,$&&&' 80 &&, 3. S0$&0 (7')04. P('$'&&' )(80& '!+0'(
S,&(0 ()&&,&' *(,8&&,7&' 7(*$$&'
S(:&,& +(*0 %(+& ,&(0 ()&&,&' 8&& 80*&0 7(8&+&) ()& %('0 9&0$
1. M(,&'&' 7(*$$&' ,0)(, 8('&' )('&)*& %$)+& ()&7&0.
2. M(,&'&' 7(*$$&' ,0)(, 8('&' )()(,*(&, 0'7& ()*(+0&'.
3. M(,&'&' 7(*$$&' (+(70@ 8('&' )()(,&&'7&' (+&'&' 9&' &8&.
4. M(,&'&' 7(*$$&' (+(70@ 8('&' )('%&,0' (+&'&' *&,$.
*=. S,&(0 ()&&,&' *(,8&&,7&' )(80& 9&' 80$'&7&'
1= K(&+0&' +&+$!+0'& 0'@,)&0
T08&7 &8& :&,& 9&' +(*0 *&07 $'$7 )('&,&7&' +&+$ +0'& 7( 0$ &'8&
8&,0 &0+ (':&,0&' 9&' ($'$'9&. S(%$)+& *(&, +&+$ +0'& 8&&' 7(
;(*0( (:&,& +&'$' )(+&+$0 )(0' (':&,0. N&)$' +&'7& 0$ 08&7
)$8& 7&,('& )()(,+$7&' (7'07 0)&+0&0 (':&,0&' $'$7 &8& ;(*0(
A'8& &,$ 800)&+7&' 8('&' *&07 $'$7 ('$'& )&$$' )(0' (':&,0
$'$7 )('8&&7&' (,0'7& (,&& $'$7 7&& 7$':0 9&' 80&,(7&' 8&+&)
&0+ (':&,0&' ($'$'9& 9&' 800'0'7&' <80:&,0= +( &,& (':&,0
0'@,)&0 ,8$7 80 )(0' (':&,0 <(&,: ('0'(=.
U'$7 )(':&&0 &,( (':&,0&' 0'0 &'8& (,+$ )('0)&+7&' 7&& 7$':0
;(*0( A'8& $'$7 8&& 80007&' &8& $,$&' $&)& &8& )(0' (':&,0.
G$'&7&' 7&& 7$':0 +&+$ +0'& $&)& 9&' *(,$& &8& ,8$7 $&)& 9&' &'8&
&;&,7&' 8&+&) 0$ &'8&. S(*$& &$,&' ,&70 9&' 8&& 80$'&7&' &8&+&
8('&' )('$'&7&' 7&& 7$':0 <)(& 8&&= 8&' )('()&7&' 00+& (':&,0&'
(,(*$ 7(8&+&) $*$ 7'(' <*89= 80 (0& &+&)& ;(* &'8& 9&' *(,00
('&' 0'@,)&0 ,8$7!,8$7 9&' &'8& &;&,7&'.
46 ! a l a m a n
![Page 87: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/87.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 87/256
G&)*&, ".1# P(,(':&'&&'P()&&,&' O'+0'(
H0'8&,0 ('$'&&' 7&& 7$':0 9&' *(,$+&' &&$ $)&' 0'80 8&'
)()(,&&'7&' 7(&8&&' 7&& 7$':0 8&,0 &$ (,(' 0'& 8$& (,('.
C&,& '0 &7&' )()*$& 7&& 7$':0 8&+&) 0$ &'8& 8&& 800)&+7&'.
S(+&0' 0$ &07&' *&;& 0$ &'8& 08&7 80('$0 8('&' ,&@0 7&,('& 0$
8('&' (,+&+$ *&'9&7 ,&@0 )()*$$7&' ;&7$ &)0+ (,+&+$ +&)& $'$7
)()$& &+&)&' ;(*0( &'8& 8&' (,0'7&+0 7'800 0'0 &7&' 80&*&07&' +()(0' (':&,0. S(*&+07'9& $'&7&' &)*&, )('&,07 8&' ,(+(?&' (&0
&07&' *&;& 0$ &'8& *(,00 &)*&, )0'0)$). D()070&' $+& )()*$&
(*$& ;(*0( )('&,07 '&)$' (& *(,7'800 $(,!@,0('8+9.
S0$ &,$ )$8& 80'&?0&07&' )('$'&7&' +0'7 9&' ,(+(?&'. P&8& &&
9&' &)& &,$ *(,00 *(*(,&& &)*&, 9&' )('&,07 <(9(!:&:9= 9&'
)(':(,)0'7&' *0'0 &'8& (:&,& ,@(0'&+. S(*$& 0$ 9&' $(,!@,0('8+9
9&' 80,&':&' 8('&' *&07 *(,0'8&7 (*&&0 USP 8&' )()0?&0
('$'%$' $'$7 (& )('%(+&%&0 0'@,)&0 8&+&) 0$ &'8& 8&'
)('&?0&0 9&' )(,(7& 0'0'7&' )(+&+$0 0$ &'8&.
J07& *(,00 0'@,)&0 9&' *(,$'& 8&' )('9(80&7&' ,8$7 8&' +&9&'&' 9&'
($&0 &8& 7()$'70'&' *(&, *&;& ('$'%$' &'8& 8&&
)('7'?(,07&' 80,0'9& (0'& &7,0'9& )('%&80 ,(7 *$& &'8& 8&'
&70,'9& )('%&80 ()*(+0 ,8$7!,8$7 9&' &'8& &;&,7&'.
47 ! a l a m a n
![Page 88: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/88.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 88/256
2= O0)&+0&0 G+( M&
L00' &&$ )('8&@&,7&' *0'0 &'8& 80 (& G+(
<)&.+(.:.08= )(,$&7&' &+& &$ ,&(0 ()&&,&' (!:))(,:( 9&' &+0' ('0'.
L00' 7(8&+&) '& +7&+
)()*&'$ 0$ (!:))(,:( $'$7
)('8&&7&' ?00*0+0& 80&;&+
8&&*&( (':&,0&' 0'@,)&0 9&'
*(,$%$' &8& ('0)$'&'
(+&'&' +7&+. D&' 0)*& 8&,0
?00*0+0& 8&&*&( 0'@,)&0
(,(*$ )&7& &'8& *0&
)('8&&7&' ,(7 9&' *(,7$&+0& 8&+&) ;&7$ 0'7&.
M&'@&& (,*(&, 8&,0 8&@&, (& 80 +( &8&+& &'8& 8&& )()(,+('9&
(:&,& ,&0. A'8& &'9& (,+$ )('00 0'@,)&0 9&' 80(,+$7&' )(+&+$0
,( ?(,0@07&0 &+&)& 8&' *0'0 &'8& &7&' )&$7 8&+&) (& G+(
8&+&) ;&7$ 7$,&' 8&,0 &$ &,0.
G&)*&, ".11 P()(&&' A+&)& W(*
![Page 89: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/89.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 89/256
H&+ (,*&07 ('&' 8&@&, 0$ &'8& 80 (& G+( &8&+& +00' 0'0
)('8)0'&0 &+&)&' (,&)& &0+ )(0' (':&,0. O+( 7&,('& 0$ A'8&
8&& )(9&70'7&' *&;& A'8& &7&' )('8&&7&' +&+$ +0'& (':&,0&'
0'@,)&0 ('&;&,&' 9&' ,(+&0?( *&'9&7 8('&' ,(7 +7&+ )(+&+$0
('8&@&,&' *0'0 &'8& 80 )(0' (':&,0 +(.
S(+&0' 0$ )()$'70'7&' A'8& $'$7 )('$*$'7&' $+&&' ('&' ,&'!
,&' 9&' (+& )('$'&7&' ,8$7 8&' %&& *0'0 A'8&. K&,('& (*&0&'
*(&, ,&' *(,&'$' &8& $)&' *&+07 8&' &'&&' 8&,0 (+&'&' 9&'
$8& &8& 8&@&, $&& 80 G+( )()*&'$ &'8& $'$7 8&& )()*&'$'
7((,:&9&&' 8&,0 &,& (+&'&' )&$$' &'8& (+&7$7 ('%$&+ ,8$7
8('&' ,(7 8&,0 &,& (+&'& +7&+ 80 +7&0 %&'7&$&' $&& &'8& .
D0 (,& )8(,' )*0+( ,&' )('(+$$,0 ;(* )('$'&7&' &+07&0 )*0+(
)(,(7&. M&'@&&'9& G+( )&)$ )('&)0+7&' 8&@&, (& &8& &+&)&'(,&)& 8&,0 &0+ (':&,0&' 9&' 80+&7$7&' 8('&' )('$'&7&' (,&'7&
58 ! a l a m a n
![Page 90: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/90.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 90/256
)*0+(. J&80 %&'&' +$& $'$7 )('8&@&,7&' *0'0 &&$ $&& (!:))(,:(
&'8& 80 (& G+( $'$7 )('8,' ,(7 +7&+ *&0 $&& ()&&,&'
8&' ('%$&+&' '+0'( ,8$7!,8$7 &'8&.
3= K&)&'9( P&9 P(, C+0:7 <PPC=
H&0+ (':&,0&' *(,*&9&, )(,$&7&' &+&!&$ :&,& (,*&07 8&+&) )('%&+&'7&'
,&(0 ()&&,&' (!:))(,:( $'$7 )('8&&7&' (,0'7& (,&& 8&' &)0+
+&'$' 8&+&) &0+ )(0' (':&,0 $'$7 7&& 7$':0 *(,&,( (,('$. S((,0
'&)&'9& P&9 P(, C+0:7 &&$ &'8& )()*&9&, 07+&' *(,8&&,7&' %$)+& 7+07 (,!&,0
9&' &'8& 0'0'7&' )('$'%$77&' *&;& &'8& (+& )()*&9&, $'$7
)('8&&7&' (,0'7& (,&& 8&+&) &0+ )(0' (':&,0. G+( A8W,8 8&' Y& ?(,$,( &8&+& &,&'& 07+&' (,*&07 8('&' :&,&
)()*&9&, 7&)&'9( (, 7+07 9&' )()*(,07&' &0+ 9&' *(,)&'@&& $'$7
&0+ (':&,0&' *(,*&9&,.
G&)*&, ".12 C&,& 7(,%& 07+&' PPC <$)*(, ;,8,(&).:)=
50 ! a l a m a n
![Page 91: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/91.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 91/256
P(,&)&!&)& )()*$& 07+&' 9&' )('&,07 *&0 &,& ('$'%$'. O0)&+7&'
07+&' )('$'&7&' 7&& 7$':0 +&+$ +0'& (,0'0 8&@&, A8;,8 9&' &'8&
8&&7&' 8&,0 +( )()0+0 @,)& 07+&' (@(70@ 8&' )('()&7&' ('&;&,&'
&'8& $'$7 7&& 7$':0 9&' 80&,(7&'. J07& ('&;&,&' &'8& +(*0 0'0 07+&'
&'8& &7&' 800'8&7&' &&$ 80007&' (*&&0 8&@&, 9&' 80',0 &8&
&+&)&' (,&)& &0+ (':&,0&' 8&+&) )(0' (':&,0.
G&)*&, ".13 H$*$'&' M(80&S0&+ 8('&' P()&&,&'
![Page 92: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/92.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 92/256
S(0& 7&+0 ('$'& &7&' )('7+07 07+&' A'8& )(,(7& &7&' 80&,&7&' 7( 0$
A'8&. M(70$' )()*$$7&' (%$)+& *(&, $&' $'$7 )('8&&7&' +&+$ +0'&
8&' ,(7 (&0 $&' 9&' &'8& *(+&'%&7&' )('%&80 &'& *(,'0+&0 8&+&) &+
)('&,&7&' 0'@,)&0 (':&,0&' 9&' 80&,(7&' 8&' &70,'9& &7&' *(,$%$'
8('&' &8&'9& ('%$&+&' ,8$7 &'8& 8&+&) ;&7$ 9&'
,(+&0?( 0'7&.
4= P,)0 80 M(80& S0&+
M0+0&,&' ,&' (+&
)('$'&7&' +&@,) )(80&
0&+ ((,0 T;0(, F&:(*7
8&' )(80& 0& (%('0'9& $'$7
*(,0'(,&70 8('&' &$ &)&+&0'. S(*&0&' *(&, ,&' (&
(,$*$' 8('&' 0'(,'( )(+&+$0
0$ 0&+. H&+ 0'0 &8&
0+0,&''9& 8&& )()$'70'7&'
&'8& $'$7 )()&'@&&7&'
7(7$&&' )(80& 0&+.
M$+&0+& )('8&@&,7&' $&& &'8&
7( 0$ 0&+ 8&' )()*$&
&+&)&' ,@0+ 9&' )('&,07. D(&0' &+&)&' )(+&+$0 7$)0&0 ((+&
)()(,0)*&'7&' ,(7 9&' 80&,(7&'. M0&+'9& %07& :&+' &,( &'8&
&8&+& (,()$&' )$8& )&7& &'8& (,+$ )()0+0 8(&0' 8&' ;&,'& +&&,
*(+&7&' (,& &)*&, 9&' )('&,07 *&0 *&'9&7 (,()$&' $'$7
80&)0+7&' 8&+&) &+&)&' ;(*0( (!:))(,:( &'8&.
52 ! a l a m a n
![Page 93: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/93.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 93/256
J&'&' (,*$,$!*$,$ $'$7 )('%$&+ ,8$7 &'8&. F7$7&' (,+(*0 8&$+$
;&7$ &'8& 8('&' )()*&'$' (*$& 8&@&, ('07$ (0&. J&80 &'8& (,+$
)(+&7$7&' *(*(,&& +&'7& &;&+ 9&0$ *&&0)&'& )()*$& *&0 ('07$(0& P(,7('&+7&' 80,0 A'8& (*&&0 &+0 8&+&) &+ 9&' )('&,07 ('&'
0'@,)&0 7$$ )('('&0 80,0 &'8&. M0&+'9& %07& &'8& )('%$&+ ,8$7
('$,$'&' *(,& *&8&' )('%&80 &+0 8&+&) )()*(,07&' 0 *(,$'& &8&
:&,&!:&,& &&$ $&&!$&& ('$,$'&' *(,& *&8&'. B(,0'(,&70 8('&'
,&'!,&' 9&' )(':&,0 +$0 ('$,$'&' *(,& *&8&' %07& &'8& )()&'
*(,(,&7 8&+&) *08&' *&!*&&' &&$ +$0 ('$,$'&' *(,& *&8&'.
M(':*& $'$7 )('9(+(&07&' )&&+& )(,(7&. S(+&)& (,08( ;&7$
(,('$ &'8& &7&' )&)$ )()*&'$' 7((,:&9&&' 8&' $*$'&' *&07
8('&' ('07$ &'8&. S((+& )()('&'7&' 7((,:&9&&' ('07$ &'8&
)(,(7)('8&07&' ,8$7 &'8& 7(&8& )(,(7&.
D()070&' $+& )('0'@,)&07&' (:&,& (,&$, 8&' 0' (&' &'8&
(:&,& ,$0' &8& &+&)&' ;&++ F&:(*7 &'8&. B(,0'(,&70 8('&'
(+&'&' &'8& 8&' )('8&&7&' $)&' *&+07 )(,(7& ('&' ,8$7 &&$
%&&. D('&' :&,& 0'0 &'8& &0 8&& )('&,&7&' +&+$ +0'& *(,&,( *(&,
$'$7 0$ (!:))(,:( 9&' &'8& 7(++&.
5= P('$'&&' B+
M('$+0 8&' *+0' 8('&' 7(7$$&' 0'@,)&0 &'8& &8&+& &+& &$
,&(0 ()&&,&' (!:))(,:( 9&' &+0' (@(70@ 9&' &7&' )('&0+7&'
*&'9&7 +&+$ +0'& 9&' 80&,(7&' 8&' ,(7 9&' *(,7$&+0&. M('$+0 80
B+ (:&,& (,&$, 8&' )('9(80&7&' 7'(' 9&' $'07 8&' *(,$'& $'$7
()*&:& &'8&. J&'&' +$& $'$7 )('9(,&7&' $'8&'&' $'$7 8&&
*(,0'8&7 9&' ($&0 &8& &70, (0& 0'.
M('8,' ()*&:& *+ &'8& $'$7 ((,& )('&)*0+ 0'8&7&' (,)&$7
)()*(+0 ,8$7 &&$ )('8&@&, <0' $= 80 &+&)&' *+ &'8& $'$7 8&&
)()(,+( ()&0+ (*&&0 &,&'& ,)0 9&' 8&& &'8& $'&7&' 7()$80&'
&,0 7(07& &'8& ('8&7 )('&;&,7&' ,8$7!,8$7 &'8&. D('&' :&,& 0'0 &'8&
&7&' )&)$ )()*&'$' )&0+0' +0 (0& $'$7 )(),)07&' 8&' )('%$&+
,8$7 9&' &8& (,& )('&;&,7&' ,8$7 *&,$.
51 ! a l a m a n
![Page 94: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/94.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 94/256
S(+&0' *+0' )('$+0 &,07(+ (:&,& (,&$, 8&' )('0,0)7&''9& 7(
&+&)&' 8('&' (,0'7& (,0'0 8&+&) 7(+)7 80,(7,0 &,07(+. M('$+0
&,07(+ 9&' $'07 8&' *(,7$&+0& &07&' *&;& &,07(+ *(,7&0&' 8('&'(0&+0&0 0$ &'8&. D()070&' $+& )()&07&' *&;& 0$ *(,00 7&& 7$':0
*(,&,(. J&'&' +$& $'$7 )('9(,&7&' +0'7 7()*&+0 7( ;(*0( &'8& 8&+&)
(0& &,07(+ 9&' &'8& $+0.
S()&70' 0'0 %$)+& +0'7 7()*&+0 )('$'%$7 7( 0$ A'8& ()&70' 0'0
(,0'7& &+&)&' 0$ A'8&. J07& &( ,&'7 0'0 &8& 7()$'70'&'
7()$'70'&' *&;& ;(*0( A'8& &7&' )$':$+ 8&+&) &0+ (':&,0&' ,&'07
$'$7 7&& 7$':0 9&' 80&,(7&'. J07& 0$ &'8& )$':$+ 80 &+&)&' (,&)&
&8& && )(0' (':&,0 )('&)0+7&' &0+ (':&,0&' A'8& &7&' )('07)&0
&+0,&' 9&' *&'9&7 8&,0 &,& ('$'%$' 9&' 8&& )('7'?(,0 )('%&80
,(7 %07& ,8$7 8&' +&9&'&' 9&' &'8& &;&,7&' *(,$'& *&0 )(,(7&.
6= P('$'&&' V08( M&,7(0'
P('&)0+&' &)*&, 8&& *(,*0:&,& (,0*$ 7&& 8&' ('&9&'&' ?08(
*(,*0:&,& %$&&' 7&&. G&)*&, (,&7 )('&,07 (,&0&' ,&' 8('&' :&,&
9&' %&$ +(*0 *&07. A,&7&' 07+&' ()&&,&' &'8& &8& 0@& )&'$0& 0'0
$'$7 )('07)&0 )()(,+( *&'9&7 +&+$ +0'& 9&' 80&,(7&' 7( 0$ ;(*
(!:))(,:( &'8&. M('8&@&,7&' &+&)& ;(*0( (!:))(,:( &'8& 7( 0$
((,0 Y$T$*( <1=. M()*$& ?08( 9&' ::7 9&' )('$'%$77&' ,8$7
8&' %&& *0'0 A'8& <2=. P0' ?08( 0'0 80 Y$T$*( 8&' 0$ (,$& 8('&'
+0'7 7()*&+0 7( 0$ A'8& <3= A)*0+ 8&' &*&807&' ?08( &:&,& (,$&&&'
&'8& 8&' (+$':$,&' ,8$7 *&,$ 9&' &8& 80 (,$&&&' &'8&
)()$*+07&07&' ?08( (,(*$ 80 Y$T$*( 8&' &+$,&' ?08( +&0''9& <4=
)(,$&7&' +&'7&!+&'7& ,)0 (!:))(,:( &'8& 8&+&) 0'@,)&0
*(,*('$7 ?08( 9&' ('$ &7&' +(*0 )('&,07 :&+' (+&'&' &'8&.
O0)&+7&' 0'@,)&0 (7 8('&' %$8$+ 8&' 8(7,00. P&07&' %$8$+ ?08(
(,80,0 8&,0 @,&( 7&& 7$':0 9&' 80&,(7&' $'$7 )('&,07 7+0('.
S(+&0' :&,& (,(*$ 80&& (,)&$7 %$& ()*$&&' 5!6 7&& 7$':0 9&'
,(+(?&' 8&+&) & )+ 8&+&) &+&)&' ;(*0( &'8& *(,*&0 +0'7 8&' URL 80
)(80& 0&+ Y$T$*( 8('&' &7$' &'8& $'$7 )('0'7&7&' $+&,0&
5 ! a l a m a n
![Page 95: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/95.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 95/256
?08( &'8& 8&' )('8&&7&' ?00*0+0& 80 Y$T$*( +( :&+' 7+0('. D&+&)
;&7$ 0'7& &'8& &7&' )(+0& &+0,&' *(&, +&+$ +0'& 7( 0$ ;(* (!
:))(,:( &'8& )(+&+$0 &+$,&' ?08(.
= S$,& K&*&, D00&+
M(':0&7&' (,&'7&0&' ,&(0 ()&&,&' )(+&+$0 $,&!7&*&, 800&+
8&'&&$ 0'@,)&0 +&0' )(+&+$0 0'(,'( 9&' (@(70@. I'0 )()*&'$ A'8& $'$7
*(,*&0 8&' )(),)07&' 80,0 8&' *0'0 A'8&. B$& (,0 *$+(0' 8&'
)(),)07&' (:&,& (@(70@ )(+&+$0 *('$7!*('$7 ()&&,&' 8&' 0$
0&+. M('8,' ,&' $'$7 )('8&@&, $'$7 (,0 $,&!7&*&, <'(;+((,=
&'8& 8('&' )('9(80&7&' (!*7 ,&0 &&$ +&,&' ,&0 )('('&0 07
(,('$.
K0,0) $,&!7&*&, *$+&'&' $'$7 (+&'&' A'8&. S(,&7&' +0'7 7( 0$ &'8&
8&' *(,07&' 0'@,)&0 *(,7$&+0& 8('&' $'8&'&' $'$7 *(,0'8&7
)('$'%$'0 7()*&+0 &8& &70, $,&!7&*&, 9&' &'8& 70,0)7&'. K($'$'&'
$&)& 8&,0 (,0 $,&!7&*&, &'8& &7&' )('&,&7&' (+&'&' 9&' &'8&
&,(7&' )&7& 7()$'70'&' )('8&&7&' 7'?(,0 (*&0&' *(&, &7&'
)('0'7&.
J07& 0'@,)&0 8&+&) $,&!7&*&, &'8& *(,$'& 8&' $!!8&( A'8& &7&'
)('8&&7&' &,$ ('$'%$' (0& (0& *$+&' )(+&+$0 $,&!7&*&, *$+&'&'
9&' &'8& 70,0)7&'.
T$& ".2
1= S(*$7&' 7(+(*0&' 8&' 7(7$,&'&' ,&(0 ()&&,&'
9&' 80+&7$7&' *(,8&&,7&' 7(*$$&'.
2= S(*$7&' 7(+(*0&' 8&' 7(7$,&'&' ,&(0 ()&&,&'
9&' 80+&7$7&' *(,8&&,7&' )(80& 9&' 80$'&7&'
53 ! a l a m a n
![Page 96: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/96.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 96/256
L()*&, K(,%& ".3
S,&(0
P()&&,&' K(+(*0&' K(7$,&'&'
*(,8&&,K(*$$&'
L()*&, K(,%& ".4
S,&(0
P()&&,&' K(+(*0&' K(7$,&'&' *(,8&&, M(80&
1. M('$'&7&' A@0+0&0 ()&&,&' $'$7 )(),)07&' 0$ E!
C))(,:(
A@0+0&0 ()&&,&' &8&+& $&& (,+(&' ('8&&&' &'&,& ('07+&' '+0'(
8('&' (8&&' 8&+&) ('%$&+&' '+0'(. D&' ()*&9&,&' 7)('&0
808&&,7&' &8& 70'(,%& 0'8&7&' *0&&'9& 8&+&) *('$7 7+07 ('%$&+&' 9&'
(+& 808&@&,7&'. H$*$'&' &'&,& &,& ('07+&' 8&' (8&&' *0&&'9& 80(*$
(*&&0 &@0+0&0 (8&&' 8&' ('(,*0 &&$ ('%$&+&' 7(&8& ,&'!,&' 9&'
807('&+ (*&&0 &@0+0&0. B&'9&7 )&'@&& &@0+0&0 ()&&,&' (,)&$7 ('0 $'$7
)('&0+7&' *&'9&7 $&'. A'8& 8&& )(+&7$7&' *&'9&7 ,( (,07+&'&'
(:&,& )&0 8&' )('(,0)& ()*&9&,&' &'9&
54 ! a l a m a n
![Page 97: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/97.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 97/256
*(,8&&,7&' &0+ 9&' 800'0'7&' 9&' )(+0$0 ('%$&+&' ('8&@&,&' 8&'
%$)+& (,)*&9&,&' (, 7+07 <PPC=.
M(70$' (*&0&' *(&, (8&&' &7&' )('&'& *(*(,&& 0'7& ,007
8('&' ('0$&' )&0 &8& 0'7& ,(07 +&0' 9&' )$'70' (,%&80 8&+&)
,( &@0+0&0. S((+& A'8& &$ && 9&' A'8& +&7$7&' 8('&' ()&&,&'
&@0+0&0 A'8& &7&' 8&& )()&&)0 8('&' *&07 (*(+$) A'8& )('(&$0
8&' )()&'@&&7&' %&& &@0+0&0.
A@0+0&0 ()&&,&' (+& )('%&80 7',0*$, $'$7 8&& *&'70 8&,0 (*&0&'
*(&, (,$&&&' '+0'( (,)&$7 A)&'.:) T7(80&.:) L&&8&.:.08
8&' +&0'!+&0'.
A)&'.:) )(,$&7&' &+& &$ 8&,0 ('!&8(0 &@0+0&0 ()&&,&' 8&'
(7&,&' (+& *&'9&7 &@0+0&0 9&' *(,$*$'&'.
A@0+0&0 ()&&,&' %$& )()*(,07&' A'8& 7(()&&' $'$7 )()(,0&7&'
80,0 80 *(+&7&' ,8$7 9&' A'8& $7&0 +&+$ &'8& )()*$&7&' 8&'
)('&;&,7&' +0'7 (,& *&''(, )(,(7& )(+&+$0 0$ ;(* ,0*&80 9&' &'8&
)0+070. A'8& &7&' )('(,0)& $&' $'$7 (0& ,8$7 9&' 80*(+0 9&' (+&
&'8& ;&70+0 8&' :&,& 0'0 8&& )('%&80 &+&&' 9&' :$7$ $'$7 *(,&,00&0
8&+&) $&& &@0+0&0.
J07& A'8& (+& *(,$&& )(':&,0 &)*&&' ('&0+&' )&7& &@0+0&0
()&&,&' 0'0 )(,$&7&' &+& &$ :&,& $'$7 )(+&7$7&''9&. A'8& 8&&
(& (0& 8('&' &$ (8&&' &&$ *(,&@0+0&0 8('&' (*&'9&7 (8&&'
9&' A'8& *$$7&' $'$7 *0'0 A'8&. A@0+0&0 ()&&,&' 80 0'(,'( (7&,&'
(+& )('%&80 ()&70' $+(, )&7& (7&,&' :&,& $&& &@0+0&0 0'0 &7&'
8&& )('9(80&7&' ;&7$ +$&' *&0 A'8& 8&' 08&7 (,+$ (,0 7()&'&!)&'&
$'$7 )(+&7$7&' $&& 9&' 7(()$& $& &@0+0&0 ()&:&) 0'0 08&7 8&&
&'8& +&7$7&' &'& )()0+070 %&,0'&' 0'(,'( 80()& 0'&+ &'8& &&$
80)&'&$' &'8& *(,&8&.
55 ! a l a m a n
![Page 98: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/98.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 98/256
T$& ".3
1= S(*$7&' )&:&)!)&:&) &@0+0&0 ()&&,&' 9&' 8&& 80+&7$7&'
8&+&) (!:))(,:(.
2= S(*$7&' )('$,$ &'8& )&'&7& 9() &@0+0&0 ()&&,&' (!
:))(,:( 9&' +(*0 *&07 8&' )('$'$'7&' %07& 70& *(,&*$'
8&+&) &@0+0&0 (,(*$.
L()*&, K(,%& ".5
N&)& S0$ M8(+ A@0+0&0
L()*&, K(,%& ".6
H&0+ A@0+0&0N&)& S0$
K(+(*0&' K(7$,&'&'
2. M()*$& 0$ E!C))(,:( 8('&' &+07&0 O('$,:(
B(,*&&0 &+07&0 (!:))(,:( (,$ )()('&,$0 7(:('8(,$'&' 8&'
,(7 *0'0 )(+&+$0 I'(,'( (,)&$7 (!)&,7(0' (!&8?(,00' (!
*&'70' (!&0+0' 8&' $*+00' '+0'( ,0(+ '+0'(.
56 ! a l a m a n
![Page 99: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/99.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 99/256
G&)*&, "..14 A+$, B(+&'%&
O'L0'(
S(*$& +0'7$'&' (!*&'70' +(*0 *(,7()*&' 8&' )&&' )()&0'7&' (,&'
('0' 8&+&) (!:))(,:( 8('&' )('((, 8&,0 )8$ ()*&9&,&' ,&800'&+
<9&0$ $&' $'&0 :(7 &&$ *('$7 &!&(,!*&(8= )('%&80 &+(,'&0@
()*&&9&,&' (:&,& (+(7,'07 <((,0 (!0() ()*&9&,&'= (0'& )('$$
7()$'70'&' ('$+&'&' ()*&9&,&' 8&+&) (!:))(,:(.
G&)*&, ".15 P,( ('%$&+&' *$9(,!(++(, 8&+&) (!:))(,:(
&= M&'@&& (!C))(,:( (:&,& $)$) &8&+& P(,+$&&' J&'7&$&'
G(,&@0 P(,+$&&' B&0 P(+&'&' M('0'7&7&' V00*0+0& )(+&+$0
S(&,: E'0'( M&,7(0' M()*(,07&' 0'@,)&0 *(,&,& ('&' *0'0 &'8&
7(&8& P(+&'&' T(,(80& (+&)& 24365 T08&7 (,'& T$$
57 ! a l a m a n
![Page 100: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/100.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 100/256
M()*&'$' L9&+0& P(+&'&' P('$,&'&' *0&9& P()&&,&' 8&'
P(,07+&'&' P('$)$+&' 8&& P(+&'&'.
*= M&'@&& 8&&, &+07&0 (!C))(,:( 8&+&) )('0'7&7&' ('%$&+&' ! 0'0)(,$&7&' &+ (,&)& )('$,$ &'&&' *&'9&7 ,&'.
1= A,0(7$, 8&' K'@0$,&0 S0()
A,0(7$, 8&&, 8&,0 &+07&0 ;(* 0'0 &8&+& &,0(7$, :+0('(,?(,. A,0'9&
(),(&' &+07&0 0'0 80%&+&'7&' )(+0*&7&' 7(8$& 00 9&7'0 00 )(0' (,?(,
$& 8&' 00 :+0('. H&+ 0'0 *(,*(8& 8('&' )0&+'9& &+07&0 M0:,@ W,8 9&'
&'9& )(+0*&7&' &$ 00 &%& 9&0$ 00 :+0('. A&$ *&0 ('$'& )(0' VA/
9&' &'9& )('$'&7&' 00 (,?(, &%& (8&'7&' 00 :+0(' &'9& 8$)*
(,)0'&+ &%& 9&' 08&7 )(+&7$7&' (),(&' &&$' 8000 :+0('.
G&)*&, ".16 A,0(7$, &+07&0 :+0('!(,?(, (!:))(,:(
68 ! a l a m a n
![Page 101: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/101.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 101/256
&. S&(+( W(* S(,?(,
U'$7 &+07&0 E!C))(,:( 0'0 ;(* (,?(, &,$ 8&& )('0'& 0&&
08('0& ('$'& 9&' (8&' )(+&7$7&' *,;0' (0& &+&)&'. P&8&
8&&,'9& &+07&0 ;(* 8&' ,7+ HTTP &8&+& &(+(. A,0'9& (0&
)(,(' (*$& ,(Q$( HTTP (,?(, &7&' (+(&0 *(7(,%& <:)+((= 8&'
08&7 )(+&7$7&' (':&&&' && 9&' (+& 80+&7$7&' +( ('$'&
(*(+$)'9& 8&' (,&8& 0&& 08('0& ('$'&. S(,?(, )()(,+&7$7&'
0'@,)&0 (,)0'&&' <,(Q$(= (:&,& (,0&+ &$ (,&$ &8& && ,(Q$(
)&$7. T08&7 &8& 7'(70 (,)&'(' <(,0(':(= 9&' *(,%&+&' ((+&
(*$& &+&)&' (+& (+(&0 80+&9&'0 807(,%&7&'.
G&)*&, ".1 (,*(8&&' S&(+( 8&' S&(@$++ 8&+&) (!:))(,:(
A&, (*$& 0$ ;(* )()$'9&0 )(),0 &( 8&+&) &+ 0'0 &+07&0 0'0
)&)$ )('0'& 0&& )()(&' && *(*(,&& 0'@,)&0 9&'
)('08('0@07&0 ('$'& &,$ 8070,0) 8('&' (0& ,(Q$( &+&)&' ;(*.
I'@,)&0 (,(*$ 800)&' 8('&' )('$'&7&' (0'. S(0' (,(*$
80(,$'&7&' $'$7 )(,(7&) ,&:70' &70?0& ('$'& 9&' )(+&+$0
(%$)+& &+&)&' &8& ;(*0( )0&+'9& &8& %('0 &+07&0 S0' C&,
<7(,(& *(+&'%&=. D0,(7&) $+& 0'@,)&0 08('0& ('$'& 9&' )()0+070 7(,(&
*(+&'%& (,(*$. D('&' PHP $'$7 ('$'&&' (0' 0'0 )$+&!)$+&
60 ! a l a m a n
![Page 102: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/102.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 102/256
80+&7$7&' ('&$,&' &8& @0+( .0'0 9&' )('$'%$77&' (0' 80)$+&0
<&,=. D('&' 0'0 PHP &7&' )()*$& $&$ 08('0@0(, $'07 8&' @0+( 9&'
*(,7&0&' 9&' 800)&' 80 (,?(, <+7&0'9& 80 &$, 80 .0'0 8&' '0+&08(@&$+'9& 80 80,(7,0 )=. K()$80&' &8& && ('$'& *(,7$'%$' &8&
&+&)&'!&+&)&' 0$ ;(* ()$& 0'@,)&0 ?&,0&*+( 9&' 800+0 +(
('$'& &7&' 800)&' 8&+&) @0+( &8& (,?(, 8&' ()$& :,0 9&'
80*$$7&' $'$7 )(+&:&7 (*&&0 08('0@0(, $'07.
I)+()('&0 (0' 8&& )()(,$'&7&' :70( 9&' 800)&' &8& 00
:+0(' &&$ 80,&&07&' )(+&+$0 &+&)& URL.
U'$7 ('$'&&' :70( 9&0$ 8('&' &0' ?&,0&*(+ )(+&+$0 :70( 9&'
)('90)&' 0'@,)&0 ()$& (+()(' *&,&' *(+&'%& 8&' &,&'9&. N&)$' &+0'0 )()0+070 7((,*&&&' 9&0$ 8&,0
<('.;070(80&.,;070S&(+(,:+= )('('&0 (0@07&0 :70(
9&' &'9& )('0%0'7&' 2# :70( (, 8)&0' 8&' *(,$7$,&' &'9& 4 *9(
(, :70(. C&,& +&0' &8&+& 8('&' )('08('0@07&0 08('0& 08('0@0(,
)()*(, $'07 &8& )&0'!)&0' ('$'& $&$ '0+&0 $'07 9&'
)('08('0@07&0 0&& ('$'& (,(*$. S(0'& &8& && ('$'&
)('&)*&7&' &$ 0() &8& 7(,(& *(+&'%& 0'@,)&0 9&' *(,7&0&' 8('&'
08('0@0(, $'07 &80 800)&' 80 7)$(, (,?(,. J07& )('$'&7&' :70(
$'$7 @$'0 ('90)&' 0'@,)&0 &80 80(,+$7&' )()*$& ,0' $'07 9&'
&7&' 80+(&77&' 8&+&) :70( 8&+&) 80,(7,0 80 (,?(, &7&' (,8&& (*$&
@0+( 9&' )()0+070 '&)& 9&' &)& (*&&0 ID ('$'& 9&' $'07. D&+&) @0+(
(,(*$ 8&& 800)&' ()$& ?&,0&*(+ 9&' *(,7&0&' 8('&' ('$'&.
C''9& (,8&& &,,&9 *(,00 0()!0() *&,&' 9&' 80&)*&7&' +(
(,&' ('$'& 7( 8&+&) 7(,(& *(+&'%&'9&.
T(,8&& 7((,*&&&' ('$'&&' :70( 9&7'0 *0+& *,;(, ('$'& 80
&$, $'$7 )('+&7 <,(%(:= :70(.
M(8( +&0' 9&' 8&& 80$'&7&' &8&+& 8('&' ,&&0 URL 9&0$
8('&' )('&70@7&' @+&('&*+(!,&'!08 8&+&) 7'@0$,&0 PHP &+ 0'0
*(,$'& &&, (0' 08 &7&' (:&,& )&0 80&)*&7&' 7( (0& ,(+&0?(
+0'7 &8& &+&)&'!&+&)&' ;(* (0& 7&+0 (0' (+& 80)$+&0.
62 ! a l a m a n
![Page 103: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/103.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 103/256
*. K'@0$,&0 S0() 8&' T+ Y&' D0$'&7&'
M&&+& +&0' 8&+&) &+07&0 0'0 &8&+& )('('&0 &(7 7(&)&'&' 8&+&)
)()(,+( 0'@,)&0 8&,0 ('$'& (,$&)& 8&& )('('&0 ('$'&&'
7&,$ 7,(80. I'@,)&0 0'0 (,+$ 80?(,0@07&0 +( 0'0$0 9&' *(,7$&+0@07&0 8&'
)()(,+$7&' ('&$,&' 7'@0$,&0 (,& ('$'&&' *(*(,&& )&:&) +.
D&+&) )()*&'$' &+07&0 0'0 80(,$'&7&' &+,0)& $'$7 )()(+0&,&
<)&0'&0'= &( ('&)*0+&' 0'@,)&0 (:&,& (:$,( (,&8& 7&,$ 7,(80
)('$'&7&' 78( (),,&)&' 7$$ 8&' ('$'&&' 0 0'&+&0
7$$.
&= E'7,00 P$*+0:!K(9 P,0?&(!K(9
S0&&$' 9&' 0'0' )(+&7$7&' 7)$'07&0 (,&8& (*$& )(0' (:&,&
(:$,( &7&' )()0+070 &+0'&' 8&,0 P$*+0: 7(9 )(0' (,(*$. K()$80&'
80(,+$7&' P,0?&( 7(9 9&' *(,0@& ,&&0& $'$7 8&& )()*&:& 0'@,)&0
9&' 80(,0)& 8&,0 ('0,0) 8&&. M0&+'9& &8& (),(&' 7&,$ 7,(80
8('&' (*$& *&'7 '&&*& )()0+070 P$*+0: 7(9 *&'7 (,(*$ 80)&'& 0&
8&& )(+&7$7&' 8(7,00 0'@,)&0 '&)$' )&0 80(,+$7&' P,0?&( 7(9 9&'
800)&' +( *&'7 (,(*$ $'$7 8&& )(+&7$7&' 8(7,00 8&&.
G&)*&, ".1" P('0,0)&' D&& T(,('7,00
*= S(,0@07&
P(&' (,('7,00 9&' 8070,0) 8&' 80(,0)& &7&' )()0+070 ()&:&) 0'&$,(
8&' ?(,0@07&0 (+&'%$'9& 80+&7$7&' (,&8& 0'&$,( (,(*$. U'$7 0$
,&'0&0 9&' &7&' )()(,$'&7&' 7)$'07&0 )(+&+$0 ;(* )()(,+$7&'
7(,%&&)& 8('&' ,&'0&0 +&0' 9&' )('(+$&,7&' (,0@07& 9&'
)()?(,0@07&0 ('0,0) (&'. O,&'0&0 0'0 $+&+& 9&' )()*(,07&' P$*+07
7(9 8&' P,0?&( 7(9. S&+& &$ :' ,&'0&0 9&' )('(,*07&' (,0@07&
(7$,00 &8&+& V(,0S0'.
61 ! a l a m a n
![Page 104: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/104.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 104/256
:= S(:$,( P,:+
P,7+ HTTP (:&,& &+&)0& *(,0@& (,*$7& (,&8& ('9$$&'. P&7(!
&7( 8&& 9&' )(+0'& )(+&+$0 ,$(, I'(,'( 8&& 80&8& 8&' 80*&:&.
N&)$' 0'@,)&0 7&,$ 7,(80 800'0'7&' &&, 08&7 )$8& (,*&:&. U'$7 0$
80*$$7&' ('$'&&' S(:$,( S:7( L&9(, &&$ SSL. SSL &8&+& ,7+
&)*&&' 80)&'& 7(9 8&' (,0@07& 8&,0 $&$ 0$ (!:))(,:( &7&'
80,&'@(, 7( *,;(, &&$ 7( (,?(, +&0'.
M(+&+$0 SSL *,;(, &7&' 8&& )()?(,0@07&0 (,0@07& 8&,0 0$ (,(*$
(0'& 8&& )('(&$0 08('0& ('0,0) (*('&,'9&. T&& :&,& ('7,00
0'0 )&0 )('&'8$' 7(+()&&' 9&7'0 &8& &(7 $)*(, 8&9& )&'$0&
&&*0+& 7$,&' %$%$, 9&7'0 &&*0+& (,%&80 &7( 08&7 & 80+&7$7&' +( ,&'9&' $8& *(,&8& 8&+&) 0().
8= E'7,00 8&' T+ S(7$,00
P&8& (,?(, 0$ (!:))(,:( (,+$ 80&)*&7&' )8$+ SSL &8& &&
0'&+&0'9&. U'$7 8&& )(+&7$7&' &$,0&0 7&,$ 7,(80 80(,+$7&'
(,0@07&. C' 9&' &+0' (,0' 80$'&7&' &8&+& V(,0S0' 9&' )()0+070
+&9&'&' P&9@+P,.
W(*0( 9&' )('$'&7&' 7'@0$,&0 SSL )&7& ;(*0( &+07&0 8&&
*(,7)$'07&0 8('&' *,;(, (:&,& (:$,(. C0,0'9& URL 80)$+&0 8('&'
*,;(, &7&' )(':&,0 P, 443 8&' )(':&,0 (,0@07&.
G&)*&, ".1- K)$'07&0 &'&, S0$ E!C))(,:(
6 ! a l a m a n
![Page 105: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/105.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 105/256
(= P('$'&&' F0,(;&++
F0,(;&++ 80$'&7&' $'$7 )(+0'8$'0 %&,0'&' +7&+ 8&,0 (,&'&' +$&,.
A8& *(*(,&& 0+0&' $'$7 )('()&7&' ;(* (,?(,
;(* (,?(, 80()&7&' 80 +$&, 8&,0 F0,(;&++ <+0& &)*&, ".4.6= &8&$'
7($'$'&' 8('&' )('()&7&' (,?(, 80+$&, 8&,0 @0,(;&++ &8&+& *&;& ;(*
(,?(, )$'70' &%& )('%&80 $*%(: ('9(,&'&' 8&,0 0&7 +$&, )&7&
)(,(7& '0@@(, 08&7 &7&' 8&& )('0'7&7&' (,&'&' *(,07$'9& $'$7
)(,$&7 (,?(,!(,?(, +&0''9&. D('&' 7&& +&0' ;(* (,?(, 08&7 &7&' 8&&
7($'$'&' 8&,0 (&+& )&:&) *('$7 (+0'8$'&' 9&' 80 $&&7&' @0,(;&++.
G&)*&, ".2# S0$ E!C))(,:( *(,&8& 80+$&, F0,(;&++
W(* (,?(, 80 8&+&) @0,(;&++ <+0& &)*&, ".4.=. J07& 80(,&7&' ((,0 0'0
(,+$ 807'@0$,&0 @0,(;&++ )('%&80 &7&' )(+(;&7&' ,&'&70 &8& TCP ,
"# &&$ 8('&' )()*+(7&' (:&,& +&'$' )(+(;&7&' &7( )&$$'
8('&' )('$'&7&' )(7&'0)( ,>9. K($'$'&' 8&,0 )('()&7&' ;(*
(,?(, 80 8&+&) @0,(;&++ 9&0$ @0,(;&++ &7&' )()*+7 &7( 8&,0 +$&, 9&'
)('$'&7&' +&9&'&' I'(,'( +&0''9& ((,0 T(+'( FTP. T(&0 &&*0+&
('9$$ '0@@(, (,(*$ )('$'&7&' 7(&+&&' 8&,0 ,,&) CGI :,0
)(,(7& &7&' )()$'9&0 &7( &7 (,*&& 7( %&,0'&' +7&+.
63 ! a l a m a n
![Page 106: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/106.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 106/256
G&)*&, ".21 S0$ E!C))(,:( *(,&8& 808&+&) F0,(;&++
P0+0&' 7(0& 9&' &+0' *&07 9&0$ )('$'&7&' 8$& @0,(;&++ &$ $'$7
)(+0'8$'0 %&,0'&' 0'(,'&+ +7&+ 8&' 9&' &$'9& +&0 $'$7 )(+0'8$'0 ;(*
(,?(, <+0& &)*&, ".4."=.
G&)*&, ".22 S0$ E!C))(,:( *(,&8& 808&+&) F0,(;&++
:. P(),(&' K&,$ K,(80
P(),(&' 7&,$ 7,(80 80+&7$7&' +( (,$&&&' 9&' 7$$ $'$7 0$
(,8&& *(*(,&& '&)& (,$&&&' 9&' :$7$ 807('&+ '&)$' ()$&'9&
)()0+070 7(&)&&' :&,& 7(,%&. M$+&!)$+& 8070,0) (,)0'&&' ,(Q$( 8('&'
0'@,)&0 7&,$ 7,(80 '), &'&+ 7&8&+$&,& &+&)& 8&' (*&&0'9& 8&'
7()$80&' (,$&&&' (,(*$ &7&' )('0,0)7&' 78( 7()*&+0&' (*&&0
,('. K8( PHP 80 0'0 &8&+& *(,@$'0 $'$7 )()*&'80'7&' 78( 9&'
64 ! a l a m a n
![Page 107: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/107.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 107/256
80(,0)& 8('&' '0+&0 9&' 808&& (*(+$)'9& 8&,0 &(' (),(&'. U'$7
&+07&0 0'0 80(,$'&7&' A$,0('(.:) (*&&0 (),( 7&,$ 7,(80.
2. M('$'&7&' &+07&0 (!:))(,:(
B&'9&7 (7&+0 &+07&0 (!:))(,:( 9&' 8&& 70& $'&7&' )$+&0 8&,0 9&'
*(,*&9&, &)&0 9&' ,&0 &&$ *(,&$ ('$,:(. A+07&0 (!:))(,:(
9&' 8&& 70& 8;'+&8 8&' 70& $'&7&' &'&,& +&0' M&('
C))(,:( P,(& O(':&, 8++. S(:&,& $)$) ,( *(+&'%& &8&
0$ (!:))(,:( (,0 (,&)*&, 8&+&) &+$, *(,07$
G&)*&, ".23 P,( K(,%& S0$ E!C))(,:(
65 ! a l a m a n
![Page 108: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/108.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 108/256
3. M('$'&7&' &+07&0 O(':&, $'$7 0$ (!:))(,:(
U'$7 )('$'&7&' O(':&, (*&&0
0$ (!:))(,:( (,+$ 70& +&7$7&'
*(*(,&& ,(8$, )$+&0 8&,0 0'&+&0
&+07&0 9&' 808&$+$0 8('&' 8;'+&8
&+07&0 7()$8&0' )('$+&8 8&'
)('(7,&7 @0+( &+07&0 (':&,
)('&)*&7& &)0+&' &'&, )$7&*&&& <)0&+ I'8'(0&= (,&
)('(++& 0$ (!:))(,:( 9&' (+& *(,&0+ 80 0'&+&07&' 7(8&+&) (,?(,
9&' (+& 70& )0+070 &7$' 8&' &;,8 (*(+$)'9&.
I'&+&0 &+07&0 O(':&,
1. D;'+&8 0'&++(, O(':&, 80
;;;.(':&,.:)0'8(>.,$(8;'+&88;'+&8
P&8& $,0&+ 0'0 7&)0 )('$'&7&' O(':&, ?(,0 1.5.5.1 9&' 8&&
808;'+&8 80
0$*.:)(':&,(':&,&,:0?(?1.5.5.1.0
2. U+&8 8&' (7,&7 0'&++(, O(':&, (,(*$ 7( 8&+&) 80,(7,0 0'
&'8&. R('&)( @0+( :'@0!80. )('%&80 :'@0. 8&' @0+( &8)0':'@0!
80. )('%&80 &8)0':'@0..
L&'7& M('$'&7&' A+07&0 O(':&,
I'&+&0 &+07&0 O(':&,
I'&+ E>('0' B&&&I'8'(0&
M('(++& &+07&0O(':&,
![Page 109: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/109.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 109/256
66 ! a l a m a n
![Page 110: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/110.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 110/256
G&)*&, ".24 F0+( H&0+ E>,&: O('C&,
K+07 +0'7 *(,07$ $'$7 $,0&+ :&,& )('$+&8 )(+&+$0 )('$ F0+( M&'&(,
;;;.080'(,.:)@,$)$,0&+1#16!:&,&!)('$+&8!@0+(!;(*0(!
).)+
3. B$& (*$& 8&&*&( *&,$ )(+&+$0 )('$ D&&*&( M9SL. D&&*&(
8&&*&( '&)( 8&&*&( $(, 8&' 8&&*&( &;,8 &'8& &7&'
80(,+$7&' &8& && ,( 0'&+&0 <S( 3=.
G&)*&, ".25 P(,0&&' M()*$& D&&*&( U(, 8&' P&;,8
67 ! a l a m a n
![Page 111: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/111.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 111/256
4. S( 1 ! K$'%$'0 &+&)& ;(*0( &'8&. C('&' I &,(( ( +0:(':(
8&' 7+07 C'0'$( N(>.
G&)*&, ".26 P(,($%$&' U'$7 I'&+&0
5. S( 2 ! P,(!I'&++&0'. T&& 0'0 &'9& $'$7 )('(:(7 &&7&
(,9&,&&' 0'&+&0 (+& (,('$0. S0+&7&' 7+07 C'0'$( N(>.
6.
G&)*&, ".2 D&@&, F0$, 9&' $7( 80 I'&+
78 ! a l a m a n
![Page 112: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/112.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 112/256
. S( 3 ! C'@0$,&0'. S0+&7&' 00 8(&0+ 8&&*&( 8&' +0' &8)0'
;(*0( &'8&.
G&)*&, ".2" K'@0$,&0 D&&*&(
". S( 4 ! I'&+&0 O(':&, (+(&0.
G&)*&, ".2- S$7( I'&++
70 ! a l a m a n
![Page 113: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/113.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 113/256
-. H&$ @+8(, 0'&++.
G&)*&, ".3# H&$ F+8(, I'&++
I'&+ E>('0' B&&& I'8'(0& $'$7 O(':&,
A8& *&'9&7 E>('0' 9&' 80*$& +( &8& ('()*&' ;(* $'$7
)()*&'$ ('$'& )('$*& *&&& 8(@&$+ O(':&, <E'+0= )('%&80
B&&& I'8'(0&. A'8& 8&& )(':&,0 (>('0' (,(*$ 80
;;;.(':&,.:)0'8(>.,$((>('0'(>('0' 8('&'
)('$'&7&' 7&& 7$':0 *&&& 0'8'(0&. P&8& *$7$ 0'0 70& &7&'
)('$'&7&' (>('0' ,&0 *(,07$
1. D;'+&8 B&&& I'8'(0& S,(F,' O('C&, 1.5.5.1. E>('0' B&&&I'8'(0& $'$7 F,'('8 C&&+. D;'+&8
;;;.(':&,.:)0'8(>.,$((>('0'(>('0'0'@(>('0'0
81#23-
2. D;'+&8 B&&& I'8'(0& B&:7('8 O('C&, 1.5.5.1. E>('0' B&&&
I'8'(0& $'$7 B&:7('8 A8)0'. D;'+&8 ;;;.(':&,.:)0'8(>.
,$((>('0'(>('0'0'@(>('0'0 81#23"
3. U+&8 8&' (7,&7 @+8(, 0'8'(0& 8&,0 0'&++(, B&&& I'8'(0&
S,(F,' O('C&, 1.5.5.1 7( @+8(, :&&++&'$&(
72 ! a l a m a n
![Page 114: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/114.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 114/256
G&)*&, ".31 U+&8 8&' E7,&7 F+8(, B&&&I'8'(0& $'$7 S,(@,'
4. U+&8 8&' (7,&7 @+8(, 0'8'(0& 8&,0 0'&++(, B&&& I'8'(0&
B&:7('8 O('C&, 1.5.5.1 7( @+8(, &8)0'+&'$&(
G&)*&, ".32 U+&8 8&' E7,&7 F+8(, B&&&I'8'(0& $'$7 B&:7('8
5. L0' 7( &+&)&' A8)0' ;;;.8)&0'!&'8&.:)&8)0' +&+$ 0+0 )('$
S9() L:&+0&0' L&'$&(. K+07 )*+ I'(, $'$7 )()*$& (',0
*&,$ 8('&' &,&)((, (*&&0 *(,07$
L&'$&( N&)( I'8'(0&
C8( 08
L:&+( 08ID.UTF!"08ID08!080'8'(0&
I)&( 08.'
D0,(:,9 0'8'(0&
71 ! a l a m a n
![Page 115: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/115.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 115/256
F0+('&)( 0'8'(0&
S&$ E'&*+(
S, O,8(, 2
G&)*&, ".33 H&+&)&' A8)0'
7 ! a l a m a n
![Page 116: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/116.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 116/256
G&)*&, ".34 S(0' B&&& I'8(0&
5. P0+0 )('$ S9() S(0'. K+07 )*+ E80 0+0 &* L:&+ $'$7)('&70@7&' (0' B&&& I'8'(0& &8& &+&)&' ;(* &'8&.
G&)*&, ".35 M('70@7&' B&&& I'8(0&
73 ! a l a m a n
![Page 117: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/117.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 117/256
M('(++& &+07&0 O(':&,
1. M()*$& 7&(,0
G&)*&, ".36 M()*$& K&(,0
K&&+ K&(,0 K+07 *$' )&$7&'
G&)*&, ".3 M('00 K&(,0
M&$7&' N&)& 7&(,0
D(7,00 )(& 8(7,00 9&' 80 0'8(> +(
M(& 7(9;,8 7&& 7$':0 9&' (,!0'8(> +( <(0& 7&& 80 *(,0 7)&=
D(7,00 8(7,00 ('&' 7&(,0
74 ! a l a m a n
![Page 118: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/118.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 118/256
G&)*&, ".3" H&+&)&' T&* D&&
I0 &* 8&&
E',9&,(' )('%&807&' $* 7&(,0
K&& 7$':0 ( 7&& 7$':0 9&' (,!0'8(> +( <(0& 7&& 80*(,0 7)&=
E',0 :('&' $'$7 )('&)0+7&' 80 )('$ )(
G&)*&, ".3- H&+&)&' S0)&'
K+07 0)&'
75 ! a l a m a n
![Page 119: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/119.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 119/256
2. M('&)*&7&' G,$ A,0*$
G&)*&, ".4# M('$ M('&)*& A,0*$
K&&+ &,0*$ ,$ &,0*$
G&)*&, ".41 H&+&)&' G,$ A,0*$
K+07 )&$7&'
G&)*&, ".42 M()&$77&' G,$ A,0*$
76 ! a l a m a n
![Page 120: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/120.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 120/256
3. M('&)*&7&' A,0*$
G&)*&, ".43 M('$ )('&)*& A,0*$
K&&+ &,0*$ &,0*$
G&)*&, ".44 H&+&)&' A,0*$
K+07 )&$7&'
77 ! a l a m a n
![Page 121: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/121.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 121/256
4. M&$7&' P0+0&' <0+0&' ;&,'& $7$,&' %('0 && )()(&' =
G&)*&, ".45 M('$ P0+0&'
K&&+ 0+0&'
G&)*&, ".46 H&+&)&' M('$ P0+0&'
K+07 )&$7&'
G&)*&, ".4 H&+&)&' M&$7&' P0+0&'
088 ! a l a m a n
![Page 122: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/122.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 122/256
M&$7&' '&)&
P0+0 9(
T&)*& '0+&0 0+0&'
5. M('&)*&7&' P,8$7 P()*$&
G&)*&, ".4" M('$ )('&)*& P,8$7 P()*$&
K&&+ P&*,07 P()*$&
M&$7&'
G&)*&, ".4- H&+&)&' )('&)*& &*,07
L('7&0 8&& 0)&'
080 ! a l a m a n
![Page 123: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/123.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 123/256
6. M('&)*&7&' P,8$7
G&)*&, ".5# M('$ )('&)*& &*,07
K&&+ ,8$7
G&)*&, ".51 H&+&)&' )('&)*& ,8$7
082 ! a l a m a n
![Page 124: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/124.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 124/256
G&)*&, ".52 H&+&)&' 8&& ,8$7
U'$7 )()&$7&' &)*&, 7+07 (> *,;(
081 ! a l a m a n
![Page 125: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/125.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 125/256
G&)*&, ".53 M('$'& &)*&, ,8$7
K+07 $'& 0+0 &)*&, ((+& (,! $+&8 0+0 &)*&, 80 8&@&, 8$*+( 7+07 80 &)*&, (,0+0
G&)*&, ".54 H&+&)&' )()&$77&' ,8$7
*(,8&&,7&' 7&(,0
)&$7&' 7&(,0 8&' ,8$7 (,7&0
08 ! a l a m a n
![Page 126: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/126.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 126/256
G&)*&, ".55 H&+&)&' &,0*$ ,8$7
M&$7&' &,0*$ %07& &,0*$ *(+$) &8& (',0 &,0*$ 80 7&&+ &,0*$
G&)*&, ".56 H&+&)&' &* 0+0&' ,8$7
M&$7&' 0+0&'
K(07 $7$,&' ;&,'& (&' 7()$80&' 7+07 *$' +$ %07& 0'0'
)('&)*&7&' 0+0&' )&$7 80 7&&+ 0+0&'
G&)*&, ".5 H&+&)&' &* 807' ,8$7
083 ! a l a m a n
![Page 127: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/127.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 127/256
K+07 &)*&7&' 807'
G&)*&, ".5" H&+&)&' &* &)*&, ,8$7
K+07 &)*&7&' &)*&, (> *,;( 0+0 &)*&,
G&)*&, ".5- H&+&)&' &)*& &)*&, ,8$7
K0+7 0)&'
. M('$*& P,8$7 $'$+&'
G&)*&, ".6# M('$ )('$*& ,8$7 $'$+&'
K+07 (7('0 )8$+
084 ! a l a m a n
![Page 128: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/128.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 128/256
G&)*&, ".61 M('$ )('&)*& )8$+ F(&$,(8
K+07 (80 &8& @(&$,(8
G&)*&, ".62 H&+&)&' (80 @(&$,(8
T$+07&' %$8$+ ,8$7 7()$80&' 80 0+0
". M('&)*&7&' S+08(, H)(
G&)*&, ".63 M('$ S+08(, H)(
S9() D(&0' I7+&'
085 ! a l a m a n
![Page 129: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/129.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 129/256
G&)*&, ".64 H&+&)&' 8(&0' 07+&'
K+07 (80
G&)*&, ".65 H&+&)&' (80 8(&0' 07+&'
K+07 &88 *&''(, )&$7&' %$8$+ )&$7&' +0'7 7+07 (> *,;($'$7 $+&8
G&)*&, ".66 H&+&)&' )('&)*& *&''(, 07+&'
086 ! a l a m a n
![Page 130: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/130.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 130/256
K+07 $'& +0 &)*&, ((+& (, $+&8 8$*+( 7+07 &)*&, 980 $+&8
-. K'@0,)&0 P()*&9&,&'
1. C(7 7'@0,)&0 ()*&9&,&' ()*(+0 80 ()&0+.
G&)*&, ".6 H&+&)&' 7'@0,)&0 ()*&9&,&'
2. M&$7 7( &0'@&0'.:)&8)0'
G&)*&, ".6" H&+&)&' (&'&' &8& &8)0'
087 ! a l a m a n
![Page 131: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/131.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 131/256
3. P(,&07&' N ,8(, 8&' %$)+& 9&' 80 ,&'@(,.
G&)*&, ".6- H&+&)&' 8(&0+ (&'&' &8& &8)0'
4. C&& 8(&0+ ()*&+0 80 &* A+&)& P('0,0)&' $'$7 ('0,0)&' *&,&'
5. D&@&, 8&' D(&0+ B&,&' 9&' &7&' 80 70,0) <80 :' &8& 8$& *&,&'
9&' 80 *(+0=
G&)*&, ".# H&+&)&' 8(&0+ ('%$&+&' *&,&' &8& &8)0'
008 ! a l a m a n
![Page 132: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/132.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 132/256
6. B(,0 K((,&'&' $'$7 *&,&' 9&' $8& 80 70,0) &&$ $8& (+(&0
G&)*&, ".1 H&+&)&' (&'&' 9&' $8& 8070,0)
000 ! a l a m a n
![Page 133: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/133.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 133/256
T$& ".4
1= S(*$7&' '&)& 0$ 8&' + 9&' &,$ &8& 8&+&) (!:))(,:(
9&' 8&& )()*$& &,& ()*(+0 &&$ (+&'&' )(,&& &)&'
8&+&) )(+&7$7&' ()*&9&,&'
2= S(*$7&' &$ &&$ 8$& &+07&0 &&$ +&@,) 0$ (!:))(,:(
)('$,$ &'8& &)&' 8&+&) )(+&7$7&' ,( ('%$&+&' 8&' *(,07&'
('%(+&&' $'$7 0+0&' &'8&..
L()*&, K(,%& "."
N&)& S0$ N&)& T+
L()*&, K(,%& ".-
N&)& S0$ N&)& F0$,
002 ! a l a m a n
![Page 134: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/134.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 134/256
C. R&'7$)&'
1. E!C))(,:( *$7&'+& (7(8&, )(7&'0)( ('%$&+&' *&,&' &&$ %&& )(+&+$0 )(80$) 0'(,'( (&0 +(*0 &8& (*$& ,&'@,)&0*0'0 9&' )(,$*& :&,&:&,& (,$&&&' 8&+&) )(+&7$7&'&70?0& $&&'9& (&,0!&,0. P(,$*&&' )('8&&, 8&' ,(8(@0'00$+&' (,&8& *0'0 0'0 (,$&&&' (,0' 7&+0 &,$ 80+&7$7&'($*$'&' 8('&' @(')('& 0'0 7&,('& *(,*&&0 &,&80)& *&,$(+& )('$*$, ,0'0!,0'0 )&'&%()(' 7'?('0'&+ 9&' %07&)&0 (,$ 80+&7&'&7&' &7&' %$,$ )('%&80 &+ 9&' )(,$07&'(,$&&&' <80&8?&'&(=
2. B(,8&&,7&' 7(*$$&' (+&'&' ,&(0 ()&&,&'80+&7$7&' )(+&+$0 ()& %('0 9&0$8('&' )('&)*& %$)+&()&7&0 )()(,*(&, 0'7& ()*(+0&' )()(,&&'7&'(+&'&' 9&' &8& )('%&,0' (+&'&' *&,$.
3. S,&(0 ()&&,&' *(,8&&,7&' )(80& 80+&7$7&' )(+&+$0K(&+0&' +&+$!+0'& 0'@,)&0 O0)&+0&0 G+( M&.K&)&'9( P&9 P(, C+0:7 <PPC= P,)0 80 M(80& S0&+P('$'&&' B+ P('$'&&' V08( M&,7(0' S$,& K&*&, D00&+
4. A@0+0&0 ()&&,&' 8&+&) (!:))(,:( )(,$&7&' &+& &$:&,& $'$7 )(+&7$7&''9&. A'8& 8&& (& (0& 8('&' &$(8&&' &&$ *(,&@0+0&0 8('&' (*&'9&7 (8&&' 9&'
A'8& *$$7&' $'$7 *0'0 A'8&
5. D&+&) )()*&'$' &&$ )('(++& 0$ (!:))(,:( (,+$)()(,&07&' &,0(7$, 8&' 7'@0$,&0 9() (,&('$'&&' &+07&0 0$ (!:))(,:( 9&' ($&0 8('&',8$7 9&' 80&;&,7&' 8&' )&)$ )('%&& 7(&)&'&' 8&&(,& 7)$'07&0 (+&'&'.
6. K'@0$,&0 9() &+07&0 (!:))(,:( (,+$ )()(,&07&'7(&'8&+&' 9() 9&' *0&& 80(*$ 8('&' S&(+( W(*S(,?(, 8&' S&(@$++ W(* S(,?(,.
. K'@0$,&0 S0() 8&' T+ 9&' 80$'&7&' &8&+& E'7,00P$*+0:!K(9 P,0?&(!K(9 S(,0@07& S(:$,( P,:+ E'7,00 8&'T+ S(7$,00 P('$'&&' F0,(;&++ 8&' 7(&)&'&' P(),(&'K&,$ K,(80. S(0'& &,& (+&'&' ,8$7!,8$7 9&' &'8&
&;&,7&' )(,&& )()0+070 0+0&' ,8$7 8&' 7(&)&'&' 8&&)(,(7& 8&& 80(,&'$' %&;&*7&'
001 ! a l a m a n
![Page 135: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/135.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 135/256
D. T( F,)&0@
P($'%$7 K(,%&7&' &+!&+ *(,07$ 80 +()*&, (,0& 1. P('(,0&' 9&' &+0' (& ('&' (!:))(,:( &8&+&K.
2. P(,$&&&' 9&' )('&;&,7&' %&& &@0+0&0 ()&&,&' E!C))(,:( &8&+&...
3. S0$ 9&' )('&;&,7&' ()*$&&' (!:))(,:( ,&0
)('$'&7&' @&0+0& +$!0' &8&+& K
4. I0+& ('&)0+&' 0'@,)&0 8&' ,8$7 9&' ('&7 80&'8&' 8&'
)$8& 800'& &8&+& K
5. Y&' (,)&$7 8&+&) ,&(0 ()&&,&' *(,8&&,7&' 7(*$$&' &8&+&
K
6. Y&' (,)&$7 00+& ()*&9&,&' 9&' 80$'&7&' 8&+&)
()*&9&,&' ('%$&+&' '+0'( &8&+& K
. I0+& 9&' 80$'&7&' $'$7 )(*$7& 8&& &&$ )()*&:& 0'@,)&0
(,7$':0 &8&+& K
". Y&' (,)&$7 ('&)&' &,$ 8&& (,?(, 8&,0 %&,0'&' +:&+
)&$$' 0'(,'( &8&+& K
-. B&&0)&'& &+$, ,&'&70 (:))(,:(
00 ! a l a m a n
![Page 136: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/136.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 136/256
E. K$':0 J&;&*&'
1. (&+& &70@0& (,8&&'&' 9&' )('$'&7&' &,&'& %(%&,0'
:)$(, )&$$' (,&'7& +&0' 9&' (,$*$' 7( 0'(,'(.
2. &)&'.:)
3. ;,8,(.:)
4. (9(!:&:9
5. )()(,*(&, 0'7& ()*(+0&'
6. PPC
. 8(:,9
". F0,(;&++
-. A+$, ,&'&70 (C))(,:(
003 ! a l a m a n
![Page 137: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/137.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 137/256
Kegiatan B(+&%&, -
PEMASARAN PADA SITUS MOBILE
A. T$%$&' P()*(+&%&,&'
S((+& )()(+&%&,0 7(0&&' ()*(+&%&,&' - ((,& 80807
80&,&7&' 8&& B
1. M()&&)0 ('(,0&' 8&&, ()&&,&' )(+&+$0 (,&'7&
)*0+(
2. M('0'8('0@07&0 (0@07&0 (,&'7& )*0+(
3. M()*$& ;(*0( )('$'&7&' ()+&( &8& (,&'7&
)*0+(
4. M()&&)0 ,&(0 ()&&,&' &8& (,&'7& )*0+(.
B. U,&0&' M&(,0
1. P('(,0&' D&&, P()&&,&' M(+&+$0 P(,&'7& M*0+(.
P(,7()*&'&' (7'+0 8&+&) 8$'0& )&,7(0' (+&+$ *(,7()*&' 8&'
)$':$+ :&,&!:&,& *&,$ $'$7 )()$8&7&' 8&+&) )()&&,7&' ,8$7. P'(+
&8&+& :&,& *&,$ 9&' && 0'0 )('%&80 ,('8 (,('80,0 8&' )('%&80 ('%&&
$'$7 )('%$&+ ,8$7 A'8&. P'(+ $8& )('%&80 7(*$$&' *$7&' *&,&'
9&' +&'7& +&0 ((,0 () 8$+$. I'8'(0& ('80,0 )('%&80 &+& &$
('$'& '(+ 80 8$'0& 8&' &+ 0'0 )('%&80 +$0 :(& ,)0 (+&0' :&,&!
:&,& )&,7(0' 9&' $8& +&0) &&$ *0&&.
D&& 8&,0 R(8;0' )('$'%$77&' *&;& (*&'9&7 2# ,&' I'8'(0&)('$'&7&' '(+ 0'&, 4 )('$'&7&' '(+ @0$, 8&' 6
)('$'&7&' *&0: '(. D0(,70,&7&' ('$'& '(+ 0'&, &7&' (,$
*(,$)*$ 8&' )(':&&0 52 &8& &$' 2#1. A8&$' $,?(0 N0(+(' &$'
2#11 )('$'%$77&' (*&'9&7 4" ('$'& 0'(,'( 80 I'8'(0& )('&7(
0'(,'( 8&,0 (,&'7& )*0+(.
004 ! a l a m a n
![Page 138: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/138.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 138/256
D&& (,(*$ )('$'%$77&' *(&,'9& (+$&' $'$7 )()&&,7&' ,8$7 &&$
%&& (:&,& +&'$' )(+&+$0 &7( )*0+(.
<$)*(, ;;;.)&,7(0'.:.08('0''9&!()&&,&'!+&'$'!)(+&+$0!
(,&'7&!)*0+(=
M*0+( M&,7(0' &8&+& ((,&'7& ,&7(7 ()&&,&' 9&' )()$'70'7&'
,&'0&0 &&$ (*0'0 $'$7 *(,7)$'07&0 8&' (,+0*& 8('&' &$80(' &&$
7'$)(' )(,(7& (:&,& 0'(,&70@ 8&' ,(+(?&' )(+&+$0 (,&'7& )*0+( &&$
%&,0'&' '0,7&*(+
S(%&,& M*0+( M&,7(0'
M$':$+'9& ()&&,&' )*0+()*0+( )&,7(0' 80)$+&0 &8& &;&+ &$' 2###&' && S, M(&( S(,?0:( <SMS= )('%&80 ()&70' $+(,. D0 E,& 8&'
80 A0& *0'0 ('$)$+&' '), $'$7 )('0,0)7&' ,)0 8&,0 ,8$7
8&' +&9&'&' )(,(7&. A70,'9& SMS )('%&80 &+& ,)0 9&' & 80 *&0&'
+&0' 8$'0&. K&,('& 0$ 8080,07&' (8)&' $'$7 )(+0'8$'0 *&07 ()&&, 8&'
7'$)('. S(*&&0 (7'+0 9&' 807()*&'7&' &+$,&' *&,$ $'$7
()&&,&' )*0+( )$+&0 )$':$+ 80&'&,&'9&
M$+0)(80& M(&( S(,?0:(
D('&' MMS ('07+&' 8&& )('0,0) (&' (7 ?08( 8&' +08(;&)*&, 8&,0 ,8$7. H&)0, ()$& '(+ 8('&' +&9&, ;&,'& 8&& )('0,0)
8&' )('(,0)& MMS
G&)( M*0+( M&,7(0'
K(:('8(,$'&' 8&,0 &)( )*0+( $8& )$+&0 +(*0 :&'0. P(,)&0'&' 0'0
&'& 7&$&+ 8&+&) )(),)07&' ,8$7 9&' (8&' 80,)07&'
8&+&) *(*(,&& (,)&0'&'. P,)0 ()&:&) 0'0 %$& 807('&+ (*&&0 A8!
@$'8(8 )*0+( &)( &&$ )*0+( &8?(,&)0'
M*0+( W(* M&,7(0'
D00'0 ,8$7 9&' (8&' 80,)07&' &8& &+&)&' ;(* 9&' 80&7(
)(+&+$0 (,&'7& )*0+(. M&9,0& ('9(80& 7'(' )*0+( ((,0 +(
8&' 9& (+& )('%$&+ ()& 07+&' '+0'(. A8& %$& %&,0'&' 07+&' +&0''9&
9&' *(,@7$ &8& 0@& )*0+(.
005 ! a l a m a n
![Page 139: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/139.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 139/256
P()&&,&' ?0& B+$( 8&' I'@,&,(8
B+$( $+(, &'9& &8& &$' 2##3 I'@,&,(8 8000 +&0' &8&+& *(,'$7
(,$& 8&,0 ()&&,&' )*0+(.T08&7 ((,0 *+$( 0'@,&,(8 (,*&&.
K($'$'&' +&0' 8&,0 *+$( &8&+& 0& )()0+070 7(:(&&' ,&'@(, 9&' +(*0
0'0 8&' %$& ,&0 (,& $8& *(,8&&,7&' 00'.
<S$)*(, *$80,08;0'.;(*.08)()*0+(!)&,7(0'.)+=
M*0+( M&,7(0' )(+&+$0 78( $0:7 R('(
K8( R ((,0 *&,:8( &0 *$7&' &'9&
(7(+)7 &,0 &,&+(+ '&)$' )()0+70 2!
80)('0 ((,0 &8& &)*&, 80 (*(+& 7&'&'.
K(07& 78( R 800'8&0 +( 7&)(,& '(+
('$'& '(+ (,(*$ 7()$80&' 80&,&7&'
7( URL &,(. P&8& 8&&,'9& 78( R
)('0+&'7&' 7(*$$&' $'$7 )()&$77&'
&+&)& 0$ 9&' &'%&' 9&' :$7$
<$)*(, 7&7$.:.08=
G&)*&, -.1 K8( $0:7 R('(
![Page 140: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/140.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 140/256
)(,(7&' %07& *,;0' 0'(,'( )*0+(.
A'8& 8&& )('$'&7&' 78( R
$'$7 )('&,&7&' ('$'& '(+
7( &)0, ()$& $%$&' '+0'( ((,0
7( 0$ ;(* 0$ %&,0'&' 0&+ ((,0 F&:(*7 &&$ T;0(, 7( +7&0 P(&
G+( (*$& 8;'+&8 A S,( ?08( ,07(+ &+&)& ()&0+ &&$ (&'
(&' (7 ,0':0&' 7'&7 A'8& *$9 '; +0'7 &&$ 7$'.
J07& A'8& )()$$7&' $'$7 )('$'&7&' 78( R 8&+&) ()&&,&'
)*0+( A'8& $'&7&'+& 78( R 9&' 807(++& 9&' )()$'70'7&' A'8&
$'$7 )(+&:&7 8&' )('&'&+00 (*(,&& (,0' 78( 800'8&0. J$&
(+&:&7&' 78( R 9&' )('&,&7&' ('$'& 7( $%$&' 9&' *(,*(8&
)()$'70'7&' A'8& )(+&7$7&' *(*(,&& $%0 :*& (,0& $'$7 )('(&$0
&& ('&;&,&' 9&' (,*&07 80$7&0 +( &,( &&, A'8&.
006 ! a l a m a n
![Page 141: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/141.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 141/256
T$& -.1
C&,0+& :' ('&'
)*0+( )&,7(0'
$'%$77&'+& &8&
7(0&&' *(+&%&,
&)&07&' ('8&&
&'8& ('&' :'
(,(*$
2. K&,&7(,007 P(,&'7& M*0+( VS S0() D(7
P(,&'7& )*0+( )()0+070 *&'9&7 %('0 8&+&) &+ $7$,&' 8(&0' 8&' +&9$
(&0 )(,(7& )()0+070 7(&)&&' 7&,&7(,007 9&' &'& *(,*(8& 8&,0
0() 8(7.
1. U7$,&' 9&' 7(:0+
P(,&'7& )*0+( )()0+070 $7$,&' 9&' 7(:0+. K'$)(' )('0'0'7&'
(,&'7& 9&' (,7(:0+ $'$7 7('9&)&'&' 8&' )*0+0& )(,(7&.
2. M(),9 9&' (,*&&P(,&'7& )*0+( %$& )()0+070 )(),9 9&' 7(:0+ 9&0$ ,0)&,9 <RAM= 8&'
(:'8&,9<807=. P()*&&&' 0'0 &8&+& &+& &$ @&7, 9&' )()('&,$0
,&) $'$7 *(,*&&0 %('0 8&,0 (,&'7& 0'0. D('&' ()*&&&' %$)+& 8&,0
)(),9 (,0)*&'&'!(,0)*&'&' 7$$ &,$ 80&)*0+ $'$7 )()(+0&,&
()&7&0&' 8&,0 $)*(, 8&9& 9&' )&&+ 0'0.
3. D&9& ,( 9&' (,*&& 08&7+& (&'$ ,(7&' )(,(7& 9&0$ 8(7.
U7$,&' (7'+0 8&' *0&9& &8&+& *(*(,&& @&7, 9&' )()('&,$0
&$ 8&,0 $)*(, 8&9& 0'0. S((,0 &,8807 8&' RAM A'8& 8&&
)('()$7&' )(,(7& 8&+&) $7$,&' 9&' & 8('&' (*$& 7()&&' 7(:0+.
4. M('7'$)0 8&9& 9&' ,('8&
P(,&'7& )*0+( )('&*07&' (8070 8&9& 80*&'80'7&' 8('&' )(0'
8(7.P(,&'7& 0'0 &,$ )('()& 8&9& 7&,('& )(,(7& *(,%&+&' &8&
7(&8&&' 80)&'&8&9& 9&' 80(80&7&' 80*&&0 +( *&(,&0!*&(,&0.
007 ! a l a m a n
![Page 142: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/142.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 142/256
5. K$& 8&' 8&& 80&'8&+7&'
K&,('& (,&'7& )*0+( (+&+$ 80*&;& 7()&'& &%& )(,(7& &,$ :$7$
7$& $'$7 *('$,&'!*('$,&' (,&7&' 8&' ((7&+0 ((&'!((&' &0, 1. K'(70?0& 9&' (,*&&
P(,&'7& )*0+( )()0+070 *&'8;0 ,('8& *(*(,&& 8&,0 )(,(7& *&7&'
08&7 (,&)*$'. K(*&'9&7&' 8&,0 )(,(7& )('$'&7&' 7'(70 ;0,(+(.
2. M&& 08$ 9&' ('8(7
P(,&'7&!(,&'7& 7'$)(' 0'0 )('9&+& 8&+&) 0$'&' 8(07 7(*&'9&7&'
8&,0 )(,(7& (+&+$ )('9&+&. C*& &)*0+ 7&$ (*$& &'8'( )(,(7&
*0' 8&+&) 0$'&' 8(07 8&' 7(*&'9&7&' ,&' 08&7 )()&07&'
&'8'( )(,(7& *&7&' 7(07& )&+&) &,0. PDA &7&' )('9&+& %07& &'8&
)('(7&' )*+ ;(, )(,(7&.
G&)*&, -.2 J('0!%('0 P(,&'7& M*0+(
<S$)*(, ?&,0&.;(*.08 ;;;.&)&'(.:)=
T$& -.2
C&,0+& (0@07&0 (,&'7&)*0+( (:&,& $)$) 9&'8&& )('&)0+7&' )&,7(0''+0'(
028 ! a l a m a n
![Page 143: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/143.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 143/256
3. M()*$& W(*0( )('$'&7&' ()+&( &8& (,&'7&
)*0+(
9ambar 7.1 +plikasi mobile menggunakan&ttp?>>mobile%p.%onduit.%om
M*0+( ;(* &8&+& &+07&0 &7( 0'(,'( &&$ &7( 0'(,'( )('$'&7&'
(,&+&&' 9&' *(,0@& )*0+( *(,*&007&' *,;(, 9&' *(,$%$&' $'$7
)('&7( +&9&'&' 8&& (:&,& ;0,(+( 8('&' )('$'&7&' (,&'7&
)*0+( ((,0 &'8'( PDA 8&' (,&'7& ,&*+( 9&' (,&)*$' 7(
(*$& %&,0'&' (+(7)$'07&0 (+$+&,.
M*0+( ;(* 9&' 80&7( )(+&+$0 (,&'7& )*0+( (,+$ 80,&':&' 8('&'
)()(,0)*&'7&' 7((,*&&&' (,&'7& )*0+( ((,0 (*$& &'8'(
9&' )()0+070 +&9&, 8('&' $7$,&' 9&' (,*&& &&$$' *(*(,&&
7((,*&&&' &8& (*$& (,&'7& )*0+(.
P(,7()*&'&' )*0+( ;(* 08&7 +(& 8&,0 )&&+& U&*0+09 8&'
0'(,(,&*0+09. P(,)&&+&&' 0'(,(,&*0+09 80('&,$0 8&,0 @,&)('&0
020 ! a l a m a n
![Page 144: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/144.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 144/256
+&@,) (,&'7& )*0+( 0() (,&0 )*0+( 8&' )*0+( *,;(,.
P(,)&&+&&' U&*0+09 *(,$& 80 (70&, $7$,&' @007 &,8;&,( 9&' 7(:0+
8&,0 @&7, *('$7 '(+ <+&9&, ,(+$0 (,*&& 8&' 0'$('$'&7((,*&&&' (,&0'&+=. I'0 &8&+& 8$& &'&'&' (,*(,& 7(07&
)(+&7$7&' 8(&0' ;(* $'$7 )*0+( ;(*.
Y&' (,+$ 800'& *&;& )*0+( ;(*0( &,$+& 80,&':&' $(, @,0('8+9 8&'
)()*(,07&' 7($&&' 0'&' 80&'&,&'9&
C(& 80&7( ('$'& )*0+( &8& 80)&'& &%& 8&' )(,(7& 08&7 $'9&
*&'9&7 ;&7$ $'$7 )()&$70 (%$)+& *(&, 0'@,)&0. B$&+&' ;(*0(
)*0+( &'8& @& +&80' 8&' )$8& $'$7 80*&:&.
S(8(,&'&7&' N&?0&0 ;(*0( )*0+( &'8& 08&7 *+( )()*$&
('$'%$' *0'$'. J07& &'8& )()0+070 ;(*0( 9&' 7)+(7 7&7
(':&,0&' &7&' )()$8&7&' ('$'%$' &'8& )(':&,0 0'@,)&0 9&'
)(,(7& *$$7&'.
B$& ;(*0( )*0+( &'8& $)* @,0('8+9 ('$'& )*0+( *(,'&?0&0
8('&' )('$'&7&' %&,0 )(,(7& )&7& &'8& &,$ )()(,0)*&'7&'
$7$,&' %&,0 9&' *(,*(8&. A'8& *0& )(,&':&' ;(*0( )*0+( &'8&
(8()07&' ,$& (0'& ,&' ,&' 9&' )()0+0+70 %&,0 9&' +(*0 *(&,
8&& *(,'&?0&0 8('&' )$8&. G$'&7&' )*+ 9&' +(*0 *(&, 8&' *(,0
)(,(7& ,$&' $'$7 )('0'8&,0 &+& 7+07.
B$& ;(*0( )*0+( &'8& )$8& 80*&:& &,$ &8& 7',& &'&,& +&&,
*(+&7&' 8&' (7. K'(' &,$ (& 8('&' +&9&, 8&' 8&& 80*&:& &'&
&,$ )0' &&$ 0':0'.
W(*0( )*0+( &'8& &,$ 7)&0*+( 0$ ;(* )*0+( 9&' 08(&+ *(7(,%& 80
()$& +&@,) )*0+( 8&' ,0('&0 &'8(.
B$& +:&+ @,0('8+9 ('$'& )*0+( (,0' 7&+0 )(':&,0 0'@,)&0 +:&++(;& '(+ )(,(7&. M&7& $&9&7&' ;(*0( )*0+( &'8& )$8& 80()$7&'
+( )(,(7&.
B$& ;(*0( A'8& )$8& $'$7 )('7'?(,0! *$&+& :&+' (+&'&' $'$7
8('&' )$8& )()*(+0 ,8$7 &&$ )('$*$'0 A'8&. F7$7&' &8&
8(&0+ ,8$7 8&' 0'@ +&0''9& 9&' &7&' )()*&'$ 7'?(,0 )()0'0)&+7&'
022 ! a l a m a n
![Page 145: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/145.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 145/256
+&'7& 9&' 80(,+$7&' $'$7 )('9(+(&07&' ('%$&+&' )()*$& (',0 8&&
+(*0 )$8& 8('&' )('$'&7&' )('$ :,++ $'&7&' 8&@&, &&$ :('&'
7&7 $'&7&' :+0:7 :&++ $'$7 &'0+&' :(& 7( '), (+(' &'8&.<$)*(, &;7(9(!0):.:);!:'('$+&82#12#-M*0+(!M&,7(0'!R(,!
I'8'(0&.8@=
G&)*&, -.4 W(*0( )*0+( )&,7(0'
S$)*(, &+*0)&,7(0'.:))*0+(!)&,7(0'0!9$,!0(!)*0+()*0+(!;(*0(!()+&(.)+
W,8,( )(,$&7&' &+& &$ &+07&0 9&' 8&& 80$'&7&' $'$7
)()*$& ;(*0( &&$ *+. A8& *(*(,&& :&,& 9&' 8&& A'8& +&7$7&'
$'$7 )('9&%07&' *+ W,8,( A'8& 7( 8&+&) ?(,0 )*0+( ((,0 )*0+(
,( C&,,0'' )*0+( WP T$: 8&' +&0''9&. S(+&0' 0$ %$& *0&
)('$'&7&' +$0' 8('&' )()*$& &)0+&' W,8,( +(*0 ,('0@
8('&' 8()070&' *+ A'8& (:&,& )&0 &7&' 8&& )('9($&07&'8('&' $7$,&' +&9&, (,&'7& 9&' 80$'&7&'.
021 ! a l a m a n
![Page 146: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/146.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 146/256
S&+& &$ +$0' 9&' :$7$ (,0' 80$'&7&' 8&+&) )()*$& *+ ?(,0
)*0+( &8&+& W,8,( M*0+( P&:7. D('&' )('$'&7&' +$0' 0'0 :&,&
)()*$& W,8,( ?(,0 )*0+( )('%&80 +(*0 )$8& &'9& 8('&' )('!0'&++ )('&70@7&' 8&' 7()$80&' )('&$, *(*(,&& 7'@0$,&0'9&.
B(,07$ &8&+& +&'7&!+&'7& :&,& )()*$& W,8,( ?(,0 )*0+(
)('$'&7&' W,8,( M*0+( P&:7
&. D&,0 &+&)&' A8)0'0,&0 W,8,( 0+0 +$0' A88 N(; &8&
7&7 (':&,0&' 7(077&' W,8,( )*0+( P&:7 7+07 S(&,: +$0'.
9ambar 7.3 #nstall Plug#ns
*+.$$,:0'!&,'(,.:)2#121#;!!$(!)*0+(!;(*!8(?(+)('!$0'!;,8,(
*. D&,0 (8(,(&' +$0' 9&' )$':$+ 7+07 I'&++ N; &8& W,8,(
M*0+( P&:7 ((+& 0'&+&0 (+(&0 %&'&' +$& 80&70@7&'. E'&7'9&
+&0 8&+&) :&,& )()*$& W,8,( ?(,0 )*0+( 0'0 +$0'!'9&
)(,$&7&' +$0' ,&0.
02 ! a l a m a n
![Page 147: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/147.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 147/256
:. S(+&'%$'9& &8&+& 7'@0$,&0 W,8,( M*0+( A'8&. A7&' &8& 4
0+0&' )('$ &8& &+&)&' A8)0'0,&0 W,8,( 9&0$ M*0+(
T()(M*0+( W08(M*0+( S;0:(, 8&' A'&+90:.
9ambar 7.4 Menu Pili&an Dordpress Mobile Pa%k
*+.$$,:0'!&,'(,.:)2#121#;!!$(!)*0+(!;(*!8(?(+)('!$0'!;,8,(
M*0+( T()( *(,@$'0 $'$7 )('&$, &)0+&' W,8,( A'8&. S0+&7&'
*(,(7,(&0 ('80,0 ($&0 8('&' 7(0'0'&' A'8&. N&)$' 80&,&'7&' $'$7
:&,& )()*$& W,8,( 8('&' )*0+( &:7 $'$7 )()*(,07&' :('&' 80
()$& )('$ 7(:$&+0 :+(&, :&:( ';. H&+ 0'0 $'$7 )('0'7&7&' 7(:(&&'
&7( 80 *+ A'8&.
M*0+( W08( *(,00 0+0&' ;08( && &%& 9&' 0'0' 80&)0+7&' 80 *+
)*0+( A'8&. 0'&+ *(,07&' :(7+0 &%& &8& ;08( )&'& 9&' A'8& $7&
&&$ 9&' (*(+$)'9& (+& A'8& (0' 80 *+ ?(,0 8(7.
M*0+( S;0:(, &8&+& *&0&' 7'@0$,&0 8&,0 :&,& )()*$& W,8,(
)('$'&7&' )*0+( &:7 0'0. P&8& )('$ 0'0 &&*0+& A'8& &+& )('&$,
(0' &7&' )('&70*&7&' *+ A'8& )('%&80 *+&'7. O+( 7&,('& 0$ &&,
08&7 (,%&80 7(&+&&' 7'@0$,&0 07$0 (0' 9&' &8& &8& :,(('
*(,07$ 0'0.
023 ! a l a m a n
![Page 148: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/148.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 148/256
G&)*&, -. K'@0$,&0 M*0+( S;0:(, *+.$$,:0'!&,'(,.:)2#121#;!!$(!)*0+(!
;(*!8(?(+)('!$0'!;,8,(
G&)*&, -. K'@0$,&0 M*0+( S;0:(, *+.$$,:0'!&,'(,.:)2#121#;!!$(!)*0+(!
;(*!8(?(+)('!$0'!;,8,(
024 ! a l a m a n
![Page 149: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/149.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 149/256
T$& -.3
B$&+& ;(*0( )*0+( 8('&' )('$'&7&' +$0' W,8,(.
1. R&':&'+& ;(*0( )*0+( 9&' 0'0' &'8& *$&
(,&07&' (07& ()*$&&' ;(*0( 8&+&) )*0+( <8(0'
0'(,@&:( 8&' 0()&=
2. T$+07&' +&'7&!+&'7& :&,& 0'&++ ;,8,( 8&' +$0'
WP M*0+( P&:7
3. P,(('&07&' ;(*0( &'8& &8& 7(0&&' ()*(+&%&,&'.
L()*&, K(,%& -.1
1. R&':&'&' W(*0( M*0+(
Tema Deb ?
esign > #nter*a%e Debsite mobile ?
025 ! a l a m a n
![Page 150: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/150.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 150/256
L()*&, K(,%& -.2
Sitemap> Peta Debsite mobile ?
L()*&, K(,%& -.3
2. L&'7&!+&'7& :&,& 0'&++ ;,8,( 8&' +$0' WP )*0+( &:7
026 ! a l a m a n
![Page 151: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/151.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 151/256
4. S,&(0 P()&&,&' P&8& P(,&'7& M*0+(
P&'& &&, 8&' ,&'&70 80 8$'0& )&9& 70&' &,0 70&' )('0'7&. H&+ 0'0 &7
+(& 8&,0 &9& 08$ 8&' 8$7$'&' (,&'7& 9&' )()&8&0 ((,0
)&,'( 8&' 7)$(, &*+(. B(,07$ *(*(,&& ,&(0 ()&&,&' )(+&+$0
(,&'7& )*0+(
SMS
M(70$' 70'0 +&9&'&' :& )('%&)$, &0 SMS )&0 *(,&&'. L()*&&
,0( I'@,)& )('$'%$77&' (,70,&&' 8&& %$)+& (&' 9&' 8070,0) +(;&
&+07&0 :& )(':&&0 5# )0+0&, (&' (, &,0 8&' 21 )0+0&, (&' (, &,0
)(+&+$0 SMS.
C''9& 9&0$ P+&'( H++9;8 R(, 80 L& V(&. M(,(7& )('%&+&'7&'
7&)&'9( SMS 8&+&) ,&'7& )('&077&' %$)+& &'& A!L0 P+&9(, C+$*.
K&)&'9( (,(*$ *(,&0+ )('0'7&7&' %$)+& &'& 0'& 13.
S&'& ('0' *&0 ()&&, $'$7 )('9&8&,0 *&;& )(70$' *&'9&7
+&@,) )(&0' 80 +$&, &'& SMS *0& )('%&80 &707 ()&&,&' +&'$'
9&' &'& *(,$'& 80 )&& 70'0. N&)$' (*&07'9& ('$'&&' SMS $'$7
(&' ,)0 8&' ,&'&70 *(,'0+&0 0'0.
A+07&0 M*0+(
A+07&0 )*0+( )()*(,07&' 7()$8&&' 80*&'80' )*0+( *,;(,. D('&'&+07&0 )*0+( &7( 7( 0$ )('%&80 +(*0 :(& 8&' +(*0 )$8& 8&+&)
('$'8$&'. H&0+ $,?(0 G+( )('$'%$77&' *&;& 6 ('$'&
:('8(,$' &7&' )()*(+0 ,8$7 &&$ +&9&'&' %07& 0$ )()*(,07&'
7()$8&&'.
B&0 &,& ()&&, &+07&0 )*0+( )(;&70+0 (+$&' &7 &'9& $'$7
)('0'7&7&' *,&'8 &;&,('( )(+&+$0 07+&' &0 %$& $'$7 )('$)$+7&'
8&& *(,'0+&0 ('&' (+&'&' $'$7 7(('0'&' 7)$'07&0.
M*0+( $&( 0' ,(
D&& (:'$+&':9.:) )('$'%$77&' *&;& 6# (+&'&' 9&' (8&'
*(,*(+&'%& 80 (,&0 80 ;&7$ 9&' &)& )('&7( 0'(,'( )(+&+$0 (,&'7&
)*0+(!'9& )(':&,0 0'@,)&0 8&' )()*&'80'7&' &,& 8&' *&,&' 8&+&)
,&'7& )(':&,0 ('&;&,&' (,*&07.
027 ! a l a m a n
![Page 152: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/152.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 152/256
U'$7 0$+& &'& ('0' *&0 ()0+07 (,&0 $'$7 )('0)&+7&' 0$'9&
&&, )$8& 80&7( )(+&+$0 (,&'7& )*0+(. D&& (:'$+&':9.:)
)('&&7&' *&;& (*&'9&7 4# ('$'& (,&'7& )*0+( *(,&+0 7(7)(0, (,&0 7&,('& )()0+070 ('&+&)&' *$,$7 8('&' &7( )*0+(.
<$)*(, ;;;.)&,7(0'.:.08('0''9&!()&&,&'!+&'$'!)(+&+$0!
(,&'7&!)*0+(=.
C. R&'7$)&'
M*0+( M&,7(0' &8&+& ((,&'7& ,&7(7 ()&&,&' 9&'
)()$'70'7&' ,&'0&0 $'$7 *(,7)$'07&0 8&' (,+0*& 8('&'&$80(' )(,(7& (:&,& 0'(,&70@ 8&' ,(+(?&' )(+&+$0 (,&'7& )*0+(
&&$ %&,0'&' '0,7&*(+.
S(%&,& )*0+( )&,7(0' ) )) &)( )*0+( )&,7(0';(*
)*0+( )&,7(0' ()&&,&' ?0& *+$( 8&' 0'@,&,(8 8&' M*0+(
M&,7(0' )(+&+$0 78( $0:7 R('(
M(,&':&' )*0+( ;(*0( &,$+& $(, @,0('8+9 8&' )()*(,07&'
7($&&' 0'&' 80&'&,&'9& :(& &7( (8(,&'&7&' '&?0&0
*$& $)* @,0('8+9)$8& 80*&:& 7)&0*+( 8('&' ()$& +&@,)+:&+ @,0('8+9 )$8& $'$7 )('7'?(,0
S,&(0 )*0+( )&,7(0' SMS A+07&0 )*0+( 8&' M*0+( $&( 0'
,(.
D. T( F,)&0@
1. A& 9&' 80)&7$8 8('&' )*0+( )&,7(0'2. M(,&':&' ;(*0( )*0+( &,$ $(, @,0('8+9 80&'&,&'9& KK
3. B&&0)&'& ,&(0 ()&&,&' 8&+&) (,&'7& )*0+(
018 ! a l a m a n
![Page 153: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/153.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 153/256
E. K$':0 J&;&*&'
1. S((,&'7& ,&7(7 ()&&,&' 9&' )()$'70'7&' ,&'0&0 $'$7
*(,7)$'07&0 8&' (,+0*& 8('&' &$80(' )(,(7& (:&,& 0'(,&70@ 8&'
,(+(?&' )(+&+$0 (,&'7& )*0+( &&$ %&,0'&' '0,7&*(+
2. C(& &7( (8(,&'&7&' '&?0&0 *$& $)* @,0('8+9)$8& 80*&:&
7)&0*+( 8('&' ()$& +&@,) +:&+ @,0('8+9 )$8& $'$7
)('7'?(,0
3. SMS A+07&0 )*0+( 8&' M*0+( $&( 0' ,(.
010 ! a l a m a n
![Page 154: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/154.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 154/256
K(0&&' B(+&%&, 1#
AFFILIASI PEMASARAN
A. T$%$&' P()*(+&%&,&'
S((+& )()(+&%&,0 7(0&&' *(+&%&, 1# 0;& 80&,&7&' 8&&
B1. )()&&)0 ('(,0&' &@0+0&0 ()&&,&'
2. M()&&)0 (%&,& &@0+0&0 ()&&,&'
3. C&,& )(+&7$7&' &@0+0&0 ()&&,&'
B. U,&0&' M&(,0
1. P('(,0&' A@0+0&0 P()&&,&'
A& 0$ A@0+0&0 D&+&) ('(,0&' B&&& I'8'(0& 9&' 80()$,'&7&'
&@0+0&0 9&' )(,$&7&' &8$,&' 8&,0
7&& &@@0+0&0' <B&&& I',0=
&8&+& *('$7 7(,%&&)& &'&,& 8$&
+()*&& 9&' )&0'!)&0' *(,80,0
('80,0. S(:&,& 0'7& &@0+0&0 %$&
*0& 80&,07&' &'& &&$ :&*&'.
N&)$' 8&+&) (,)0'+0 *0'0
'+0'( ('(,0&' &@0+0&0 )('&+&)0
(8070 ('&)*&&' )&7'&. A@0+0&0
&8&+& :&,& )('5&10+7&' $&' G&)*&, 1#.1 P,( A@0+0&08('&' )('%$&+ ,8$7 8&,0
S$)*(, 54428(5(,*&.:6)(,$&&&' &&$ +()*&& ()0+07
,8$7 <&@@0+0&( )(,:&'= 8('&' *(,&*$' )('%&80 ()&&, ,8$7 <&@@0+0&(
)&,7((,= 8&' <&'9&= 80*&9&, ((+& ,8$7 (,%$&+. D0 +$&, '((,0
012 ! a l a m a n
![Page 155: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/155.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 155/256
('(,0&' &@0+0&0 )()0+070 7(8(7&&' 8('&' (7(,%&&' ((,0 :&+ *,7(,
&&$ (,&'&,& 7&,('& )('(,&7&' :&,& 7(,%& 9&' &)&.
M()&' (:&,& *&&& ('(,0&' :&+ 80 I'8'(0& &'& 08('07 8('&':&+ &'& :&+ 07( :&+ &'7$&' &)&0 :&+ 7&$ 9&' *(+&7&'&'
$+(, 80 ,&'& $7$). T(&0 A'8& ('$ *0& )('%&80 (,&'&,& &'& &,$
)(+&'&, $7$) ((,0 *&'9&7 (,$&&&' *,7(, 9&' *(,7()*&' 80
A)(,07& )&$$' E,&.
G&)*&, 1#.2 R(?('$( S&,(
S0() 7(,%& (*&&0 0+$,0 A'8& *0& )(+0& :&,& 7(,%& &@0+0&0 8&+&)
('%$&+&' ,$)&. M0&+'9& %07& A'8& 0'0' )('%$&+ ,$)& 7()$80&' ()&'
A'8& )()*&'$ )(':&,07&' ()*(+0. K(07& ,&'&70 ()*(+0&' *(,&0+
(,%&80 *(,7& *&'$&' ()&' A'8& $8& $)$) %07& ()&' A'8& 80*(,0 7)00
&& *&'$&''9& (,(*$.
D&,0 0+$,&0 (,(*$ &8& 8$& &+ 9&' 8&& 70& %&807&' (8)&'. P(,&)&
*0'0 &@0+0&0 )('%&80 &'& )$8& 80+&7$7&'. S(0& ,&' *0&
)(+&7$7&''9& &'& &,$ )('$&&0 0+)$ &,0(7$, &&$ (7'07 *&'$'&'.
K(8$& (7(,%&&' 0'0 &'& ,('8& ,(07 7(,$0&' 7&,('& A'8& 08&7
)(),8$70 (*$& *&,&' $'.
N& 7(&+0&' )()&&,7&' )(),(('&07&' ,8$7 *&7&' )('$'&7&'
0'(,'( 8('&' *&07 &&$$' )('('$7&' :&+' ()*(+0 9&' *('&, &8&+&
7(&+0&' 9&' (,+$ A'8& )0+070 %07& 0'0' )('(+$0 *0'0 &@0+0&0. J&80 *$7&'
*(,&,0 *0'0 &@0+0&0 *0& 80+&7$7&' &'& 70++ (,('$ 8&' 7(&+0&'!7(&+0&'
0'0 ,(+&0@ +(*0 )$8& 80(+&%&,0.
011 ! a l a m a n
![Page 156: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/156.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 156/256
S0$ &)&'.:) )0&+'9& )('9(80&7&' ,,&) 0'0 $'$7 ('$'& 0'(,'(
9&' )('&'8,$'0 &70?0& ()&&,&' '+0'(. K(07& (,%&80 ,&'&70 80
&)&'.:) &,& ()&&, (,(*$ &7&' )('8&&7&' (%$)+& 7)00 9&'80('$7&' +( 0&7 (,$&&&'.
TUGAS 1#.1
C&,0+& :' ;(*0( 9&' *(,&@0+0&0 *(,07$ %('0 *0'0'9& :&&+& &+&)&8)&0' &&$ URL ;(*0( (,& *0'0'9&. L('7&0 &*(+ 80*&;& 0'0.
L()*&, K(,%& 1#.1
NO NAMA URLALAMAT DOMAIN JENIS BISNIS
1 A)&'.:)
2
3
4
5
6
"
-
1#
01 ! a l a m a n
![Page 157: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/157.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 157/256
2. S(%&,& A@0+0&0 P()&&,&'
A@0+0&0 ()&&,&' *(,&&+ 8&,0 ,&7(7 *&0 &0+ 80 )&'& ('8&&&' $&&
80*&0 &'&,& &@0+0&0 *0'0. P&8& &70, 1--4 7'( *&0 &0+ *(,(?+$0
)('%&80 I'(,'( M&,7(0' A@0+0&0. CDN; &8&+& 0$ (,&)& 9&' )()0+070
@0$, ()&&,&' &@0+0&0. I'0 &8&+& 0$ )$07 9&' *(,,0('0 9&'
)('9(80&7&' ('$'& I'(,'( 8('&' @&0+0& $'$7 )(+0& 8&@&, ?08(
)$07 8&' &+*$) 8&' %$& )()*(+0 &+*$) '+0'(.
S((,& (!:))(,:( ;(*0( )('%&80 7)'(' ?0&+ 8&+&) ()&&,&'
I'(,'(. L&9&'&' ;(* 2.# ((,0 *(,*&0 %&,0'&' *+0' 8&' ?08( 0&+
)()*(,0 8,'&' +(*0 +&'%$ $'$7 0'8$,0 ()&&,&' &@0+0&0. P(,%$80&' 8&'
(:(,&' 0'8$,0 &8&+& *(*(,&& ()&0' (,)$7& 80*08&' 0'0. S(+ '(+
*0'0 (7, 7($&'&' 8&' 0'8$,0 &,0;0&& 80&,&7&' $'$7 )('$&0
)&'@&& )&70)&+ 8&,0 &@0+0&0 ()&&,&' 80 &$' )('8&&'
3. C&,& )(+&7$7&' A@0+0&0 P()&&,&'
C&,& )(+&7$7&' &@0+0&0 ()&&,&' 0$ *(,&&)(&0 9&' +(*0 $+&, 0&+&
()$& &@@0+0&( )&,7((, )(+&7$7&' ('%$&+&' )(+&+$0 L0'7 K$$ <&@@0+0&(
+0'7= 9&' 80*(,07&' +( &@@0+0&( )(,:&' <()0+07 *&,&'%&&= 7(&8& &@@0+0&(
)&,7((,. K(07& &8& ('$'& 0'(,'( 9&' )('7+07 +0'7 (,(*$ 8&'
)(+&7$7&' ,&'&70 )&7& 80,0'9& *(,&7 && 7)00.
U'$7 :&,& ()*&9&,&' *0&&'9& 70& 80)0'& )('00 '&)& &+&)& +('7&
'&)& ('(,0)& :(7 <$'$7 7)00= ()&0+ '), (+(' 8&' (*&&0'9&.
S(+&'%$'9& 70& &7&' 80)0'& $'$7 )()*&:& &@@0+0&( &,(()(' <(,%&'%0&'
&@@0+0&(=.
A@@0+0&( &,(()(' &8&+& (*$& 87$)(' +(&+ 9&' )('07& 70& 8('&'
&@@0+0&( )(,:&' 00'9& *0&&'9& )('9&&7&' 7((&7&&' 70& (,&8&
9&,& 7(('$&' 9&' 80(,&7&' +( &@@0+0&( )(,:&' ((,0 08&7 *+(
)('0,0) ()&0+ &)< ()&0+ 7)(,0&+ 9&' 08&7 80)0'& +( ()0+07 ()&0+
(,(*$=
013 ! a l a m a n
![Page 158: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/158.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 158/256
B(*(,&& :&,& $)$) $'$7 )()*$& $&' )(+&+$0 *('$7 ()&&,&'80&'&,&'9&
P&9!P(,!K+07 I'0 )('&:$ &8& )8(+ 07+&' I'(,'( 80 )&'& ('07+&')()*&9&, %07& ('$'& )('7+07 07+&'. D&+&) (7'07 07+&' 07+&' 9&'
,(+(?&' 8('&' 00 &+&)&' ;(* 80&)0+7&' *(,&)& 8('&' 7'('. I'0
)('0'7&7&' 7()$'70'&' ('$'& ;(* )('7+07 &8& 07+&'.
T(,&'$' &8& %$)+& 7+07 07+&' )('(,0)& )('00 ;(*0( ('07+&'.
P(,*&'80'&' B(+&'%& A8& *(*(,&& 0$ *(+&'%& '+0'( 8&' ,&+
*(+&'%& 80 I'(,'(. B&'9&7 8&,0 )(,(7& )('&)0+7&' 8&@&, (,*&'80'&'
&,& 8&,0 ,8$7 9&' )(,(7& &;&,7&' $'$7 80%$&+. P,&+ *(+&'%&
*&'9&7 )('8$7$' +&9&'&' (,*&'80'&' &,& 80)&'& ('$'& 8&&
)()*&'80'7&' (@(70?0& *0&9& ,8$7 9&' 7)(00@ 8&' (+&9&'&'
(*(+$) ()*(+0&' &7$&+.
P&9!P(,!L(&8 D&+&) %('0 0'0 (0& 7&+0 7+0(' ,(0(, 80 0$ ;(*
)(,:&' (*&&0 &70*& 8&,0 07+&' 80 0$ &@0+0&0 9&' 80('$7&' %$)+&
$&' 9&' 80*(,07&' 7(&8& &@0+0&0.
P&9!P(,!S&+( D&+&) )(8( 0'0 $'$7 (0& ('%$&+&' 9&' 80&0+7&'
8&,0 07+&' 9&' 80&)0+7&' 80 0$ &@0+0&0 0'0 *&0&' +&*& 9&' 80*(,07&'
7(&8& &@0+0&0.
B0'0 P,)0 )(+&+$0 W(*0( B&'9&7 0$ )('&;&,7&' &80& *(,*&0('&;&,&' ()*(+0&'. M(,(7& )('&;&,7&' 807' 8&' ,&*& 7(&8&
(+&'&' 9&' )()0+0 $'$7 )()*(+0 (:&,& '+0'(. B(*(,&& 8&,0
)(,(7& )('&;&,7&' +&9&'&' ('0,0)&' ,&0 $'$7 (+&'&'. L&0''9&
)('&)0+7&' ,(?0(; ,8$7 8&' &,07(+ ('&' ,8$7 8&' %&& (0'&
)('8,' ()*&:& $'$7 )()*(+0'9&. B(*(,&& *0'0 +(*0 $7&
)('$'&7&' 0$ ,0*&80 $'$7 *(,7)$'07&0 8('&' (+&'&'
('0&+ )(,(7&. S0$ ,0*&80 (+& &8& 7('9&&&''9& )('%&80 @&7,
$&)& )$':$+'9& ()&&,&' &@0+0&0.
E)&0+ B+ F,$) U&& 7(:0+ (,0' )('$'&7&' (7'07 ()&&,&'
()&0+ $'$7 )(':&&0 ,)0 *0'0. M(,(7& )('$'&7&' ()&0+ $'$7
)('()*&'7&' $*$'&' 8('&' (+&'&' 8&' )('8&&7&' $)&'
*&+07 (+&'&'. E)&0+ (,0' 80$'&7&' $'$7 )()*&;& 07+&' 8&' (&'
,)0. B0'0 8&& )('%(+&7&' (,&' *0'0 )(,(7& 8&' *(,*0:&,&
014 ! a l a m a n
![Page 159: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/159.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 159/256
('&' ,8$7 8&' +&9&'&' )(+&+$0 *+. F,$) *(,@$'0 (*&&0 +&@,)
'+0'( $'$7 0'(,&70 8('&' (+&'&'.
K($'$'&' A@0+0&0
1. T&'& )8&+ 0'?(&0
U'$7 )()$+&0 &@@0+0&( )&,7(0' 08&7 *$$ )8&+ 7&,('& $'$7 07$ ,,&)
&@@0+0&( 8&,0 $&$ )(,:&' (*&0&' *(&, 08&7 )(;&%0*7&' $'$7 )()*(+0
,8$7 (,+(*0 8&$+$. K&+&$ $' &8& *0&9& 9&' 80 7(+$&,7&' *0&&'9&
&'9&+& $'$7 )()*(+0 8)&0' 8&' 0' (,& *0&9& 7'(70 0'(,'(.
W&+&$$' (& *0& )('$'&7&' 8)&0' 8&' 0' ,&0&' 8)&0' 8&'
0' *(,*&9&, +(*0 )()*(,07&' 7(*(*&&' $'$7 ,,&) &@0+0&0 80*&'80'
9&' ,&0&'. L&0 $+& && 0'0 *&'9&7 0' 8&' 8)&0' *(,&,& )$,&
&& 0'0.
2. T&'& R(07 K(,$0&'
M&'@&& +&0' 8&,0 &@@0+0&( )&,7((, &8&+& )0'0)'9& ,007. J07& ,8$7 9&' 80
07+&'7&' 08&7 )('&0+7&' $&' )&7& 8&& )('0'&+7&' ,8$7 (,(*$
8&' )()0+0 9&' +&0''9&. T08&7 &8& 7',&7 %&'7& &'%&' 9&' )('07&
$'$7 ,8$7 9&' 08&7 )('&0+7&' $&' 9&' *&'9&7. D&' *0+& 08&7 (,+$
)('(+$&,7&' )8&+ ('$'9& 08&7 &8& ,(07 7(,$0&' 9&' (,+$ 80
&'$' 7&,('& 08&7 (,+$ )('(+$&,7&' *0&9& $'$7 ('(+00&' &&,
()*$&&' ,8$7 ('9$$'&' &+( +((, ()*&'$'&' 0$ ('%$&+&'
8&' (*&&0'9& )&7& ,(07 7(,$0&' *0& 80*0+&' 08&7 &8& 80*&'80'7&'
)8(+ *0'0 '+0'( +&0''9&.
3. S&'& M$8& D0%&+&'7&'
A@@+0&( M&,7(0' &8&+& :&,& )$8& $'$7 )()*$& 7($'$'&' 7&,('&
&'& )$8& 80%&+&'7&'. P()&&,&' A@0+0&0 8&& )('&0+7&' 7($'$'&'
&'9& 8('&' (*$& 07+&' &&$ +0'7 7( ;(*0( )(,:&' 80)&'& :&+'
7'$)(' &7&' 80&,&7&' $'$7 7+07 8&' 80+&'%$7&' $'$7 )(+&7$7&'()*(+0&'. D('&' 7'$)(' )('7+07 07+&' &8& 0$ &@0+0&0 9&'
80&,&7&' 7( ;(*0( )(,:&' 8&' )()*(+0 ,8$7 0$ )&7& &@@0+0(,
)('8&&7&' 7)00. A,&&' 9&' ()&70' *&'9&7 )&7& +(*0 *&'9&7
7($'$'&' *&0 &@@0+0&(,.
015 ! a l a m a n
![Page 160: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/160.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 160/256
4. P(+$&' P('&0+&' Y&' S&'& B(&,
P(+$&' ('&0+&' 9&' &'& *(&, 0'0 807&,('&7&' *(,&&)'9& ,8$7 9&'
*0& 80&&,7&' 8&' '0+&0 7)00 ()&&,&''9& 9&' )(':&&0 6# 8&,07($'$'&' )(,:&'. P('0 7($'$'&' 9&' &'& *(&, )()*$& &@@0+0&(
)&,7(0' *('&,!*('&, )(,$&7&' 7(()&&' ()& *&0 ,&' *0&&.
5. T08&7 *$$ ('&+&)&' )('%$&+ <)&,7(0'=
A@@+0&( M&,7(0' 08&7 )()(,+$7&' ('&+&)&' ('%$&+&'. K(*&'9&7&'
,,&) &@0+0&0 )('9(80&7&' )&(,0 ()&&,&' 9&' &'& *&07. D&+&)
&@@0+0&( )&,7(0' &'$' %&;&* 70& &8&+& $'$7 )(':&,0 ,(7 $'$7
)(,:&' 70& 08&7 (,+$ 7&;&0, )('('&0 7 ,( (&'&' 8&'
('0,0)&' ,8$7. I'0 ()$& )(,$&7&' $& 8&,0 )(,:&'.
6. B&'9&7 0+0&' 8&' :(+& (+$&'
B(0$ 70& )('(&$0 ,&(0 )(':&,0 &&, 9&' ('0&+ &@@0+0&(
)&,7(0' )(,$&7&' %&+&' 9&' &'& (@(70@ $'$7 )()(,+( 7($'$'&'
80 (&+& '0:( )&,7(.
. T08&7 *(,$,$&' 8('&' ('(&7&' 8&' ('0,0)&' *&,&'
A'8& 08&7 (,+$ $0' )()070,7&' 8&' )('$,$ &+ ('(&7&' 8&'
('0,0)&' *&,&' 7&,('& ()$&'9& )(,$&7&' $& )(,:&'.
". T08&7 (,+$ *(,$*$'&' +&'$' 8('&' ()*(+0
Y&' (,+$ &'8& +&7$7&' &'9&+& )('&,&7&' ,(7 7( 0$ )(,:&'
8('&' *(,0'(,&70 )(+&+$0 *+ &&$ ;(*0( &'8&. S(+&'%$'9& ()*(+0 8&'
)(,:&' 9&' &7&' )(+&7$7&' 7)$'07&0.
-. T08&7 )('90& ;&7$
B&'9&7 ,&(0 9&' )()$'70'7&' &'8& $'$7 )()(,+( 7)00 ('%$&+&'
(:&,& )&0 &&$$' ()0!)&0 &'& &,$ )()*$$7&' *&'9&7
;&7$ 7&,('& 0'(,'( )('%&'7&$ (:&,& +*&+ 70&8&' 8&& 8('&' )$8&
)('()$7&' ,0*$&' ,(7 8&+&) 24 %&).
<$)*(, ;;;.*+(,()$+&.0'@-!7($'$'&'!&@@0+0&(!)&,7(0'!$'$7!
)'(&0!)('$&'7&'!*+=
016 ! a l a m a n
![Page 161: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/161.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 161/256
K(,$0&' A@0+0&0
S&+& &$ 7(+()&&' $&)& &8& &@0+0&0 &8&+& ,&707 I'(,'( 0+(&+ 8&'
08&7 (0 07+&'. M(,(7& 8&& )('9(&7&' ()*&:& )(+&+$0 07+&' &+$.P('$'&&' 0+(&+ 8&,0 '&)& )(,(7 8&' + (,$&&&' &8&+& $)$) 8&+&)
()&&,&' &@0+0&0.
S&))0' )(,$&7&' 7(+()&&' $&)&. B(*(,&& &@0+0&0 :('8(,$'
)('$'&7&' ()&0+ &) $'$7 )(),)07&' *0'0 )(,(7&. L&0''9&
)()*$& &+&)&' ;(* 9&' *(,$%$&' $'$7 )()&'0$+&0 ,&(0
('0'8(7&' (&,: ('0'(.
A@0+0&0 ()&&,&' 08&7 ($&0 8('&' &'8&, 0'8$,0 8&' 08&7 )()0+070
,($+&0 $&. P,&707 )('$'&7&' 0$ %&,0'&' 0&+ @,$) '+0'( 8&'&(7 +&0' 8&,0 I'(,'( $'$7 07+&' ,8$7 8&' %&& 8&' )('&;&,7&' &7(
,&0 7( ('$'& $+0 $'$7 )('(,&7&' +&'7&!+&'7& ,($+&0 &8&
('$'&&''9&.C&,& M('%&80 A@0+0&0 A)&'
A)&' )(,$&7&' 0$ ,(&0+ (,*(&, 8&' (,$+(, 80 A)(,07& 9&'
)('%$&+ *(,*&&0 )&:&) ,8$7 )$+&0 8&,0 *$7$ @;&,((+(7,'07 &)&0
<$)*(, ;;;.&''(&0,&.:)&@@0+0&(.)=
![Page 162: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/162.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 162/256
(,&+&&' ,$)& &'& %$& &8&. A)&' %$& )('9(80&7&' ,,&) &@0+0&0
8('&' 0() 7)00 &&$ &8?(,00' @(( $'$7 &,& &@0++0&('9&.
H&+ 0'0 *0& %&80 +&&' *0'0 '+0'( *&0 &,& &@@0+0&( 8('&' )(,(@(,('07&'
(,& )('%$&+ ,8$7 A)&' 9&' &0+'9& &'& )('%&'%07&'. N&)$'7('8&+&'9& &8&+& 7(07& )()*$7& 0$ &)&'.:) 0'0 7(*&'9&7&' &,&
()$+& )()&' 08&7 )('(&$0 *&&0)&'& :&,& )('8&@&, ,,&) &@0+0&0
A)&' 0'0 7&,('& )()&' 0() '&?0&0 *&0 &@0+0&0 &&$ 80(*$ 8('&'
&:0&( ,,&) +(&7'9& )()*0'$'7&'.
P,,&) &@0+0&0 A)&' 0'0 *(,'&)& A)&' A:0&(. U'$7 )('8&@&,
0+&7&' *$7& 0$ A)&' 80 &)&'.:).
017 ! a l a m a n
![Page 163: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/163.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 163/256
G&)*&, 1#.4 H&+&)&' A)&'
S$)*(, ;;;.&)&'.:)
L&+$ +0&+& &8& *&0&' &+0' *&;& (,8&& $+0&' *(:)( &' &@@0+0&( K+07
&8& $+0&' (,(*$ &&$ &'8& 8&& +&'$' )()*$7&'9& +(;& $,+ 0'0
&@@0+0&(!,,&).&)&'.:).
L&+$ ((+& 0$ 7+07 J0' '; @, @,((. S((+& 0$ 07$0 +&'7&!+&'7&'9&
0'& (+(&0 8&,0 )('00 8&& +('7& &'8& &+&)& $,+ *+ &&$ ;(*0(
&'8& 8&' )(8( ()*&9&,&' 9&' &'8& 7(('8&70. L&+$ ((+& 0$ &'8&
80&,$7&' )()0+0 ,8$7 $'$7 80&&,7&' 80 *+ &&$ ;(*0( &'8&. A'8&
8&& )(),)07&' ,8$7 (,(*$ (8()070&' ,$& &&, ,&' 9&'
)('$'%$'0 *+ &&$ ;(*0( &'8& (,&,07 $'$7 )()*(+0 ,8$7 (,(*$.
D&' %07& &8& &+& (,&' 9&' )()*(+0 ,8$7 (,(*$ 8&,0 *+ &&$
08 ! a l a m a n
![Page 164: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/164.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 164/256
;(*0( &'8& &'8& &7&' )('8&&7&' 7)00 8&,0 &0+ ('%$&+&'
(,(*$. B(&,'9& *(,*(8& $'$7 (0& 7&(,0 ,8$7.
M('$,$ *(,*&&0 $)*(, &8& 9&' )('&&7&' *+ &&$ ;(*0( &&
&%& 8&& )('07$0 ,,&) &@0+0&0 0'0 &&+7&' 08&7 (,7&0 8('&'
8)&0' ;(*0( &)&' &&$ &&$' 9&' )0+07 &7 &(' 8&,0 &)&'.
B&&& 8&,0 *+ &&$ ;(*0( (,(*$ *(*& 9&' (,('0'
*&&0)&'& :&,& &'8& $'$7 )(),)07&' *&,&' (,(*$ &&,
*&,&' (,(*$ 80)0'&0 +( ('$'%$' *+ &'8&.
$)*(, &'87&',&.:):&,&!)('8&@&,!,,&)!&@0+0&0!&)&'.)+
B(,07$ &)0+&' ((+& )&$7 7( &+&)&' &)&'( &:0&(
9ambar 08.3 !alaman +maone +sso%iates
K+07 J0' N; @, F,(( )&7& &7&' &)0+ &+&)&' S0' I'
00 ! a l a m a n
![Page 165: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/165.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 165/256
G&)*&, 1#.6 H&+&)&' S0' I'
K+07 0' 0' $0' $, (:$,( (,?(, )&7& &7&' &)0+ &+&)&' ,(0,&0'
G&)*&, 1#. H&+&)&' R(0,&0
K+07 :,(&( &::$' )&7& &7&' &)0+ &+&)&' 0'@,)&0
02 ! a l a m a n
![Page 166: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/166.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 166/256
G&)*&, 1#." H&+&)&' I'@,)&0'
K+07 '(> 9$, ;(*0( ,@0+( &7&' &)0+ &+&)&' ,@0+ ;(*0(
01 ! a l a m a n
![Page 167: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/167.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 167/256
G&)*&, 1#.- H&+&)&' P,@0+ W(*0( A
0 ! a l a m a n
![Page 168: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/168.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 168/256
G&)*&, 1#.1# H&+&)&' P,@0+ W(*0( B
K+07 '(> &7&' &)0+ &+&)&' ?(,0@07&0
03 ! a l a m a n
![Page 169: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/169.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 169/256
G&)*&, 1#.11 H&+&)&' V(,@0@07&0
7+07 :&++ )( ';
G&)*&, 1#.12 H&+&)&' P,( V(,@0@07&0 $'$7 M('&0+7&' PIN
K+07 F0'0 &7&' )('&)0+7&' &+&)&' $7( ?(,@07&0
04 ! a l a m a n
![Page 170: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/170.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 170/256
G&)*&, 1#.13 H&+&)&' V(,@07&0 S$7(
K+07 F0'0 &7&' &)0+ &+&)&' $'$7 )('$%$ )(8( ()*&9&,&'
G&)*&, 1#.14 H&+&)&' M('$%$ M(8( P()*&9&,&'
K+07 S(:0@9 P&9)(' M(8 N; &7&' )('&)0+7&' %('0!%('0:&,& ()*&9&,&'
05 ! a l a m a n
![Page 171: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/171.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 171/256
G&)*&, 1#.15 H&+&)&' M(8( P()*&9&,&'
J07& 7+07 (:0@09 &9)(' )(8 +((, )&7& &7&' &)0+ &+&)&' ('(++&&' A:0&( )&7& &7&' )('&)0+7&' &+&)&' ('(++&&' A:0&(.
G&)*&, 1#.16 H&+&)&' P('(++&&' A:0&(
06 ! a l a m a n
![Page 172: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/172.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 172/256
T$& 1#.2
C(,)&0 &+!&+ *(,07$ 7()$80&' 7(,%&7&' 8('&' (+00 8&' *('&,
1. A& &%& :&,& ()*&9&,&' 7)00 &8& ;(*0( 9&' *(,&@0+0&0*(,07$ %('0 *0'0'9&
2. M('$,$ &'8& &8&7& :&,& +&0' $'$7 )(+&7$7&' 7(0&&'&@@0+0&0 &'& &,$ )()*$& ;(*0( %(+&7&'
3. A& &%& 7('8&+&!7('8&+& 8&+&) )(+&7$7&' &@@0+0&0 )&,7(0'
L()*&, K(,%& 1#.2
C&,& B&9&, A+&)& W(*0( J('0 B0'0
L()*&, K(,%& 1#.3
P('8&& &'8& ('&' :&,& +&0' )(+&7$7&' 7(0&&' &@0+0&0&'& )()*$& ;(*0(
CCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCC.
CCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCC.
CCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCC.
CCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCC.
CCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCC.
![Page 173: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/173.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 173/256
07 ! a l a m a n
![Page 174: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/174.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 174/256
L()*&, K(,%& 1#.4
K('8&+& )(+&7$7&' A@0+0&0
CCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCC.
CCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCC.
CCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCC.
CCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCC.
CCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCC.
CCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCC.
CCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCC.
T$& 1#.3
T$& K(+)7
B$&+& 7(+)7 )&0'!)&0' 7(+)7 2 ,&' :*&+&&'8& )(+&7$7&' &@@0+0&0 &8& +()*&& ()0+07 ,8$7 <&@@0+0&(
)(,:&'= 8('&' *(,&*$' )('%&80 ()&&, ,8$7 <&@@0+0&(
)&7((,= $+07&' +&'7&!+&'7&'9& ,(('&07&' &8&
7(0&&' ()*(+&%&,&'.
![Page 175: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/175.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 175/256
038 ! a l a m a n
![Page 176: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/176.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 176/256
L()*&, K(,%& 1#.5
L&'7&!+&'7& )(+&7$7&' A@0+0&0
N&)& A@0+0&( M(,:&' KKKKKKKKKKKKKKKKK..
KKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKK.
KKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKK
030 ! a l a m a n
![Page 177: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/177.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 177/256
C. R&'7$)&'
R&'7$)&'
A@0+0&0 ()&&,&' *(,&&+ 8&,0 ,&7(7 *&0 &0+ 80 )&'& ('8&&&'
$&& 80*&0 &'&,& &@0+0&0 *0'0. P&8& &70, 1--4 7'( *&0 &0+
*(,(?+$0 )('%&80 I'(,'( M&,7(0' A@0+0&0. CDN; &8&+& 0$
(,&)& 9&' )()0+070 @0$, ()&&,&' &@0+0&0.
A@0+0&0 &8&+& :&,& )('&0+7&' $&' 8('&' )('%$&+ ,8$7 8&,0
(,$&&&' &&$ +()*&& ()0+07 ,8$7 <&@@0+0&( )(,:&'= 8('&'*(,&*$' )('%&80 ()&&, ,8$7 <&@@0+0&( )&,7((,= 8&' <&'9&=
80*&9&, ((+& ,8$7 (,%$&+.
C&,& $)$) )()*$& $&' )(+&+$0 ()&&,&' '+0'( P&9!P(,!K+07
P(,*&'80'&' B(+&'%& P&9!P(,!L(&8 P&9!P(,!S&+( B0'0 P,)0
)(+&+$0 W(*0( 8&' E)&0+ B+ F,$).
K($'$'&' &@0+0&0 T&'& )8&+ 0'?(&0T&'& R(07 K(,$0&' S&'&
M$8& D0%&+&'7&' P(+$&' P('&0+&' Y&' S&'& B(&, T08&7 *$$
('&+&)&' )('%$&+ <)&,7(0'= B&'9&7 0+0&' 8&' :(+& (+$&' T08&7*(,$,$&' 8('&' ('(&7&' 8&' ('0,0)&' *&,&'T08&7 (,+$
*(,$*$'&' +&'$' 8('&' ()*(+0 8&' 08&7 )('90& ;&7$.
K(,$0&' &@0+0&0 ,&707 I'(,'( 0+(&+ 8&' 08&7 (0 07+&' S&))0'
08&7 ($&0 8('&' &'8&, 0'8$,0 8&' 08&7 )()0+070 ,($+&0 $&.
032 ! a l a m a n
![Page 178: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/178.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 178/256
D. T( F,)&0@
1. A& 9&' 80)&7$8 8('&' A@0+0&02. A& 7($'$'&' )(+&7$7&' A@0+0&0
3. B&&0)&'& :&,& 7(,%& A@0+0&0 (:&,& $)$)
4. B(,07&' :' ;(*0( 9&' )(+&7$7&' A@0+0&0
E. K$':0 J&;&*&'
1. A@0+0&0 &8&+& :&,& )('&0+7&' $&' 8('&' )('%$&+ ,8$7 8&,0
(,$&&&' &&$ +()*&& ()0+07 ,8$7 <&@@0+0&( )(,:&'= 8('&'
*(,&*$' )('%&80 ()&&, ,8$7 <&@@0+0&( )&,7((,= 8&' <&'9&=80*&9&, ((+& ,8$7 (,%$&+.
2. K($'$'&' &@0+0&0 T&'& )8&+ 0'?(&0T&'& R(07 K(,$0&' S&'&M$8& D0%&+&'7&' P(+$&' P('&0+&' Y&' S&'& B(&, T08&7 *$$('&+&)&' )('%$&+ <)&,7(0'= B&'9&7 0+0&' 8&' :(+& (+$&' T08&7*(,$,$&' 8('&' ('(&7&' 8&' ('0,0)&' *&,&'T08&7 (,+$*(,$*$'&' +&'$' 8('&' ()*(+0 8&' 08&7 )('90& ;&7$
3. P,( 7(,%& &@0+0&0 (:&,& $)$)
4. C' ;(*0( )(+&7$7&' &@0+0&0
• ;;;.&$$*)0.;(*.08
• &*,07*&:7+0'7.:)
• 7'(.:)
• @()&+(.,(.:.08&@@0+0&(.)+
031 ! a l a m a n
![Page 179: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/179.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 179/256
• &8('(:&).:)
• ;;;.:0'8.:)$*+0(,$0.
• ;;;.00.:.08('&'!00.
• $*.7+07&9&.:);(*(,($%$&'!('(,*0.
• 7$)$+*+(,.:)
• )&'&(.$&)(80&.:)
• ;;;.(&9)&,.:)&@@0+0&0.)+
• ;;;.0'8;(*)&7(,.:)&@&'&@@0+0&(0'8(>.%
• ;;;.%&&',(.:),,&)!&@0+0&0
• ;;;.,$&';(*.:)&@@0+0&((,)
03 ! a l a m a n
![Page 180: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/180.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 180/256
Kegiatan B(+&%&, 00
BLOG DAN ADSENSE
A. T$%$&' P()*(+&%&,&'
Setela& mempela<ari kegiatan bela<ar 00 peserta didikmampu?
0. Men<elaskan pengertian Blog dan +dsense2. Mempresentasikan pembuatan blog
1. Mema&ami %ara menda*tar dan mendapat Persetu<uan+dsense
. Mema&ami pemasangan iklan adsense dalam blog
3. Mema&ami %ara men%arikan pendapatan dari 9oogle+dsense
4. Mengoptimalkan inter*a%e +dsense
B. U,&0&' M&(,01. P('(,0&' B+
G&)*&, 11.1 H&+&)&' ;(*0( E8$7&0
<$)*(, ;;;.)!(8$7&0.;(*.082#1112*+! $,$!0'8'(0&.)+=
![Page 181: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/181.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 181/256
033 ! a l a m a n
![Page 182: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/182.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 182/256
T$& 11.1
A)&0+& &)*&, 80&& $'7&7&' ('8&& &'8& &)&07&'8&+&) 7(0&&' ()*(+&%&,&'
B+ )(,$&7&' 0'7&&' 8&,0 ;(* + &8&+& *('$7 &+07&0
;(* 9&' )('9(,$&0 $+0&'!$+0&' <9&' 80)$& (*&&0
0'= &8& (*$& &+&)&' ;(* $)$).
T$+0&'!$+0&' 0'0 (,0'7&+0 80)$& 8&+&) $,$ (,*&+07 <00 (,*&,$ 8&$+$ *&,$
7()$80&' 8007$0 00 9&' +(*0 +&)&= )(70$' 08&7 (+&)&'9& 8()070&'.
S0$ ;(* ((,0 0'0 *0&&'9& 8&& 80&7( +( ()$& ('$'& I'(,'(
($&0 8('&' 07 8&' $%$&' 8&,0 0 ('$'& *+ (,(*$.
B(,07$ *(*(,&& ('9(80& *+ ,&0 9&' 8&& &'8& :*& 80&'&,&'9&
1. B+(,.:)
2. W,8P,(.:)
3. B+)(.:)
4. M$+0+9.:)
5. L0?(%$,'&+.:)
6. B+((,9.:)
. E8$*+.,
M()*$& B+
S9&,& $&)& (*(+$) A'8& )()*$& *+ &8&+& )()0+070 &+&)& ()&0+ 9&'
)&0 &70@. B(,07$ :&,& )()*$& *+ &8& ;,8,(.
'lik link ini (( www.)ordPress.*om. Setelah terbuka$ klik tombol +et Started
034 ! a l a m a n
![Page 183: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/183.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 183/256
G&)*&, 11.2 H&+&)&' W,8,(.:)
K+07 G( S&,(8 &7&' &)0+ &+&)&' @,) 00&'
035 ! a l a m a n
![Page 184: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/184.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 184/256
G&)*&, 11.3 H&+&)&' @,) ,(0,&0 W,8,(
K+07 :,(&( *+ &7&' &)0+ ,(0(, $7(
036 ! a l a m a n
![Page 185: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/185.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 185/256
G&)*&, 11.4 H&+&)&' ,(0(, $7(
7()$80&' :(7 ()&0+ $'$7 )(+&7$7&' 7'@0,)&0
G&)*&, 11.5 H&+&)&' 7'@0,)&0 &8& ()&0+
K+07 A:0?( B+ )&7& &7&' &)0+ ( $ *+
037 ! a l a m a n
![Page 186: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/186.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 186/256
G&)*&, 11.6 H&+&)&' ( $ *+
K+07 '(> ( &7&' &)0+ %('0!%('0 ()(. P0+0 ()( 9&' &'8& 0'0'7&'
G&)*&, 11. H&+&)&' T()(
P0+0 T()( 7+07 N(> S(
048 ! a l a m a n
![Page 187: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/187.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 187/256
G&)*&, 11." H&+&)&' T()( $'$7 C$$)0(
P0+0 C$$)0( &&$ '(> (.
K+07 C$$)0( &7&' )('&)0+7&'
G&)*&, 11.- S(0' (+()(' *+
S(0'+& (+()(' &)0+&' 8('&' @&0+0& 9&' 80(80&7&' %07& $8&(+(&0 7+07 )*+ &?(.
040 ! a l a m a n
![Page 188: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/188.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 188/256
H&+&)&' $'$7 &,( 7( ;0(, &&$ @&:(*7 7+07 '(> (
G&)*&, 11.1# H&+&)&' $'$7 &,(
K+07 '(> ( &7&' )('&)0+7&' @&0+0& $'$7 (,&)&
G&)*&, 11.11 H&+&)&' @&0+0& $'$7 0' (,&)&
042 ! a l a m a n
![Page 189: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/189.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 189/256
M0&+'9& 7+07 )&7& &7&' &)0+ G&)*&, &+&)&' 0' (,&)&
G&)*&, 11.12 H&+&)&' :,(&( (,&)&
I0+& 0'&' &+&)&' (,&)& &'8& 7+07 $*+0 &&$ @0'0.
J07& 0'0' )('+& +(*0 +&'%$. 7(07 '&)& *+ 8007$0 (,0'& +0')0&+'9& ;;;.80&':(+(&,'0'13.;,8,(.:)+0'
M&7& &7&' &)0+
k
G&)*&, 11.13 H&+&)&' +0'
041 ! a l a m a n
![Page 190: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/190.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 190/256
M&$77&' &+&)& ()&0+ &&$ $(,'&)( 8&' &;,8 ($&0 8('&'
,(0,&0 &;&+ . M&7& &7&' &)0+ &+&)&' &8)0' ()& )('(++& *+
&'8& 0+&7&' &'8& )(+&7$7&' 0' &&$ (0' *&0&'!*&0&' *+ &'8&.
G&)*&, 11.13 H&+&)&' &8)0'
T$& 11.2
T$& M&'80,0
1. S(+&0' ('9(80& *+ 9&' $8& 80(*$7&' 80&& :*&+&:&,0 ('9(80& *+ +&0'.
2. B$&+& *+ )('$'&7&' ;,8,( 8('&' )('07$0 +&'7&!+&'7& 80&& +('7&0 +&'7&!+&'7& 80&& 0'& )()0'*(,0& &&$ ,8$7 +('7&0 7)'('!7)'(' +&0' 8('&')('&)*& ;08( 9&' 80(80&7&'
3. G$'&7&' (7'07 SEO 9&' (,'& 80%(+&7&' 80*$7$ 1 (0'&
*+ &'8& *(,&8& &8& SERP (,&)&4. T$+07&' 7('8&+& 9&' &'8& ()$7&' 807$07&' 8('&' ()&'
+&0' $'$7 )()(:&7&' )&&+& (,(*$.
04 ! a l a m a n
![Page 191: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/191.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 191/256
L()*&, K(,%& 11.2
1. P('9(80& B+ KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
L()*&, K(,%& 11.3
2. L&'7&!+&'7& 0' *(,0&,8$7 8&' (0' ;08( &8& *+
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
043 ! a l a m a n
![Page 192: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/192.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 192/256
L()*&, K(,%& 11.4
3. T(7'07 SEO
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
L()*&, K(,%& 11.5
4. K('8&+& 8&' ()(:&&''9&
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
044 ! a l a m a n
![Page 193: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/193.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 193/256
2. P('(,0&' A8('(
G&)*&, 11.14 S$)*(, ;;;.7&0.:) 8&' 7+07!(,$2&'.*+.:)
T$& 11.3
A)&0+& &)*&, 80&& $'7&7&' ('8&& &'8& &)&07&'
8&+&) 7(0&&' ()*(+&%&,&'
A8S('( &8&+& ,,&) 7(,%&&)& (,07+&'&' )(+&+$0 )(80& I'(,'( 9&'
80(+('&,&7&' +( G+(. M(+&+$0 ,,&) (,07+&'&' A8S('( ()0+07
0$ ;(* &&$ *+ 9&' (+& )('8&@&, 8&' 80($%$0 7(&'&&''9&
80(,*+(7&' )()&&' $'0 07+&' 9&' *('$7 8&' )&(,0'9& (+&
80('$7&' +( G+( 80 &+&)&' ;(* )(,(7&. P()0+07 0$ ;(* &&$ *+
&7&' )('8&&7&' ()&$7&' *(,$& ()*&0&' 7($'$'&' 8&,0 G+(
$'$7 (0& 07+&' 9&' 807+07 +( ('$'%$' 0$ 9&' 807('&+ (*&&0
0() &9 (, :+0:7 <:= &&$ *&9&, (, 7+07.
S(+&0' )('9(80&7&' 07+&'!07+&' 8('&' 0() *&9&, (, 7+07 G+( A8S('( %$&
)('9(80&7&' A8S('( $'$7 (':&,0&' <A8S('( @, S(&,:= 8&' 07+&' &,&&'
<R(@(,,&+=. P&8& A8S('( $'$7 (':&,0&' ()0+07 0$ ;(* 8&& )()&&'
7&7 (':&,0&' G+( 80 &+&)&' ;(* )(,(7&. P()0+07 0$ &7&'
045 ! a l a m a n
![Page 194: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/194.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 194/256
)('8&&7&' ()&$7&' 8&,0 G+( $'$7 (0& (':&,0&' 9&' 80+&7$7&'
('$'%$' )(+&+$0 7&7 (':&,0&' (,(*$ 9&' *(,+&'%$ 8('&' 7+07 &8&
07+&' 9&' 80(,&7&' &8& &0+ (':&,0&'. P&8& 07+&' &,&&' ()0+07 0$&7&' )('(,0)& ()&$7&' ((+& 7+07 &8& 07+&' *(,+&'%$ 8('&' 0'8&7&'
(,('$ +( ('$'%$' 9&' (+& 80(&7&0 &'&,& G+( 8('&'
()&&' 07+&' (,(*$. <$)*(, 08.;070(80&.,;070A8S('( =
3. C&,& )('8&@&, A8('(
P,( (,($%$&' A8S('( )()0+070 *(*(,&& &&&' ! *(*(,&& 8&,0 0&7
A8('( 8&' *(*(,&& 8&,0 0&7 A'8&. B(,07$ &&&' ,( (,(*$
&. M('0,0)7&' (,)'&'
H&+ (,('0' $'$7 )(,&0 7($7(&' *(,&)& A8S('( &8&+& )()0+070
0$ ;(* 8('&' 7'(' )('&,07 9&' )()$&7&' ('$'& A'8& !
(*(+$) )('&%$7&' (,)'&' 7( A8S('( (,07& &&7& 0$ A'8&
)()0+070 7'(' 9&' )('&,07 8&' ,00'&+. T('$ &%& A'8& %$& (,+$
('$'%$' &&$ 08&7 &8& (,&' $' 9&' &7&' )(+0& 07+&' A'8& %&80
&07&' ,&'!,&' (+& )('(&$0 ('&' 0$ A'8& (*(+$)
)('()&7&' 07+&' 80 &'&.
A8& *(*(,&& &$,&' ('&' %('0 7'(' && &%& 9&' 8&& 80(,0)& 9&'
&,$ A'8& *&:&. J07& 0$ ;(* A'8& &8&+& &+& &$ 8&,0 0$ )0,&
&8('( <((,0 B+(, Y$T$*( &&$ H$*&(= A'8& &,$ )('8&@&,
)(+&+$0 &7$' A'8& 80 &'& 8('&' )('07$0 ,( (,)'&' 9&'
*(,*(8&.
L&'7&!+&'7& )('8&@&, +( &8('(
;;;.+(.:)&8('( 7+07 0' $
046 ! a l a m a n
![Page 195: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/195.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 195/256
G&)*&, 11.16 H&+&)&' )()0+0 +( &::$'
G&)*&, 11.1 H&+&)&' &::$' +(
047 ! a l a m a n
![Page 196: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/196.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 196/256
K+07 9( ,:(88 +( &:$' 0' 0' &7&' &)0+ &+&)&' &::$'
G$'&7&' &+&)& ()&0+ 9&' &'8& )0+070 7+07 0' 0' )&7& &7&' &)0+
&+&)&' 0'@,)&0 7'(' ;(*.
G&)*&, 11.1" H&+&)&' 0'@,)&0 7'(' ;(*0(
K+07 :$'0'$( &7&' &)0+ &+&)&' 00' 0'@,)&0 7'&7
058 ! a l a m a n
![Page 197: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/197.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 197/256
G&)*&, 11.1- H&+&)&' 0'@,)&0 7'&7
K+07 $*)0 )9 &+0:&0'
050 ! a l a m a n
![Page 198: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/198.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 198/256
G&)*&, 11.1- H&+&)&' 7'@0,)&0 (,)'&' &+07&0$8& 8070,0)
T$& 11.4
1. C*&+& &'8& )('0,0) (,)'&' 7( +( &'8('(
$'$7 )('8&@&,7&' 07+&' &'8& $+07&' +&'7&!
+&'7&'9& $'&7&' ;(*0( 9&' (+& &'8& *$&.
2. A8&7& ('9(80& +&9&'&' &8('( +&0' (+&0' +((*$7&'
3. :*&+& &'8& )('0,0)7&' (,)'&' ('8&@&,&'$+07&' +&'7&!+&'7&'9&
4. D07$07&' (,*(8&&' )('$'&7&' +( &8('(8('&' ('9(80& &8('( +&0''9& $+07&' (,*(8&&'9&.
052 ! a l a m a n
![Page 199: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/199.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 199/256
L()*&, K(,%& 11.6
1. L&'7&!+&'7& ('0,0)&' (,)'&' ('8&@&,&' 07+&'
&8& +( &8('(
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
L()*&, K(,%& 11.
2. P('9(80& +&9&'&' &8('( (+&0' +(
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
051 ! a l a m a n
![Page 200: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/200.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 200/256
L()*&, K(,%& 11."
3. N&)& ('9(80& +&9&'&' &8('( KKKKKKKKKKKKK..
L&'7&!+&'7& )('0,0)7&' (,)'&' &8('(
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
L()*&, K(,%& 11."
P(,*(8&&' G+( A8('( 8('&' P('9(80& &8('( +&0'
P('9(80& A8('( +&0' <$+07&'G+( A8('( '&)& ('9(80& &8('(=
05 ! a l a m a n
![Page 201: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/201.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 201/256
T$& 11.5
C&$,( <F' P, S:= +()*&, (,($%$&' 8&,0 +(+&'7&!+&'7& && 9&' 80+&7$7&' ((+& +()(+&7$7&' ?(,0@07&0 %(+&7&'
L()*&, K(,%& 11.-
H&0+ :&$,(
L&'7&!+&'7& 9&' 80+&7$7&' ((+& 80 ?(,0@07&0+( &8('(
KKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKK
053 ! a l a m a n
![Page 202: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/202.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 202/256
*. V(,0@07&0 P(,)'&' A'8& 8&,0 A8('(
A8('( )()(,07& 0'@,)&0 8&+&) (,)'&' A'8& <&+&)& URL 8&'
+&0'!+&0'.= 8&' )('0,0)7&' ()&0+ 7(&8& A'8& )('('&0 &$ (,)'&'
A'8& 8&+&) &$ &,0.
J07& (,)'&' A'8& 08&7 80($%$0 A'8& &7&' )('(,0)& ()&0+ 9&'
)('%(+&7&' &+&&' ('+&7&' 8&' 7()$'70'&' +&'7& (+&'%$'9& 9&'
8&& A'8& &)*0+.
:. T()&7&' 07+&' 80 0$ &'8&
S((+& A8('( )()?(,0@07&0 0'@,)&0 A'8& &&'9& *&0 A'8& $'$7
)()*$& $'0 07+&' (,&)& A'8& 8&' )('()&7&' 78( 07+&' &8& URL
9&' A'8& *(,07&' 8&+&) (,)'&'. P&07&' $'$7 )('()&7&' 78(07+&' &8& 0$ ;(* 9&' ,&(0.
A'8& &'9& &7&' )(+0& $'0 07+&' 7' &8& 0$ 0'& A'8& )(+(;&0
0'%&$&' 7(8$& 8&' A8('( )('&70@7&' (('$'9& &7$' A8S('( A'8&.
A'8& %$& &7&' )(+0& ;&,'& )(,& 80 (&'%&' *&0&' && &7$' 9&'
)('9&&7&' *&;& A'8& )&0 8&+&) ('0'%&$&'.
8. M('0'%&$ &7$' &'8& $'$7 (,($%$&'
S((+& 0() A8('( )('8((70 *&;& A'8& (+& )('()&7&' 78(
07+&' &8& &+&)&' &70@ A8('( (:&,& )&0 )('(,$7&' ,(('0'%&$&' 8&' )()(,07& &&7& 0$ A'8& )()&$0 7(*0%&7&' A8('(.
S&& A8('( )('9(+(&07&' ('0'%&$&' 7(8$& A8('( )('0,0)7&' ()&0+
7(&8& A'8& $'$7 )()*(,0&$7&' &$ (,)'&' A'8&. P,( 0'0
8&& *(,+&'$' 0'& &$ )0'$.
J07& (,)'&' A'8& 08&7 80($%$0 &8& &&&' 0'0 A'8& &7&' )('(,0)&
()&0+ 9&' )('%(+&7&' &+&&' ('+&7&' 8&' 7()$'70'&' +&'7&
(+&'%$'9& 9&' 8&& A'8& &)*0+.
(. A7$' 80 ($%$0
A7$' A8S('( A'8& 70'0 80&70@7&' (('$'9&. W&,'& )(,& 80 (&'%&'
*&0&' && &7$' A'8& (+& 0+&' 8&' A'8& &7&' )$+&0 )(+0& 07+&' &70@
8&+&) *(*(,&& %&).
054 ! a l a m a n
![Page 203: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/203.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 203/256
4. M('()&7&' 07+&' 80 B+
&. M('()&7&' I7+&' A8('( &8& W,8,(
S((+& 80(,0)& +( G+( A8('( (*&&0 $*+0(, <('(,*0= 07+&'
&8('('9&. C&,& (,)$8& $'$7 )()&&'7&' 07+&' +( &8('( &8&+&
)()&&'7&''9& 7( 08(*&, *+ 7&,('& ()&'9& $8& (,(80& 8&'
0'&+ )&$77&' 78( &8('(!'9& 7(8&+&) 7&7 ;08( 08(*&, (,(*$
($&0 8('&' $7$,&''9&.
T(&0 +7&0 S08(*&, (,*&& &'9& 80 08(*&, *&07 80 70,0 80 7&'&' 80 *&;&
&+&)&' <F(,= &%&. U'$7 P00 (,('$ ((,0 80 *&;& %$8$+ <0+(=
80*&;& 7'(' <(*(+$) 7&7 7)('&,= &&$$' 80 && %$8$+ 08&7%&,&'
(,(80& +( T()( W,8,(.
A8& 2 :&,& $'$7 )()&&''9& 9&0$ 8('&' )()&7&0 (80 )+ 8&' )(+&+$0
P+$0' 9&' $8& (,(80& 80 W,8,(. )('$'&7&' +$0' )(,$&7&'
:&,& 9&' (,)$8& 8&+&) ()&&'&''9&.
P+$0' W,8,( 9&' &7&' 70& &7&0 800'0 &8&+& A8('( C$)
P+&:()('
C&,& $'$7 0'&++ P+$0' A8('( C$) P+&:()(' 80 W,8,( 1. M&$7 7( D&*&,8 W,8,( &'8&.
2. K+07 P+$0'X
3. K+07 A88 N(;X
4. K+07 A8('( C$)(, P+&:()(' 80 K&7 S(&,:.
5. K+07 S(&,: P+$0'X
6. K+07 I'&++ N;X
055 ! a l a m a n
![Page 204: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/204.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 204/256
G&)*&, 11.2# H&+&)&' +$0' A8('( :$) +&:()('
D()070&' P+$0' A8('( C$) P+&:()(' $8& (,!0'&++ 80 W,8,(
&'8&.
S(7&,&' )&,0 70& +&'%$7&' +&'7& (+&'%$'9&....
C&,& S(0' P+$0' A8('( C$) P+&:()('
1. K+07 S(0'X 80 D&*&,8 W,8,(
2. C&,0 8&' K+07 CRX A8('( CPX
3. C9 8&' P&( 78( &8('( &'8& 7( 8&+&) 7&7 *(&, 9&' (+&
80(80&7&'
T(,8&& *(*(,&& 0+0&' 00 ()&&'&' I7+&' A8('( A'8&
80&'&,&'9&
o A*?( P C'(' <80&& 00 0'=
o B(+; P C'(' <80*&;& 00 0' 80&& 7&7 7)('&,=
o A*?( P&( C'(' <80&& I0 H&+&)&'= B(+; P&( C'(' <80*&;&
00 H&+&)&'=
o A*?( P T0+( <80&& J$8$+ P0'=
056 ! a l a m a n
![Page 205: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/205.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 205/256
G&)*&, 11.21 M('('$7&' 00 07+&' &8('(
4. P0+0 J$)+& P 9&' 800'0'7&' <)0&+'9& 1=
5. J07& 0'0' )('&)*&7&' 07+&' +&0 7+07 A88 B+:7X 8&' +&7$7&'
+&'7& '.3 8&' '.4.
6. K+07 S&?( C&'(X %07& $8& (+(&0.
G&)*&, 11.22 M('('$7&' %$)+& 7&7 07+&'
057 ! a l a m a n
![Page 206: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/206.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 206/256
C&&&'
G+( A8('( &'9& )('00'7&' 3 07+&' 8&+&) 1 &+&)&'.
T(&0 A'8& 8&& )('&)*&7&' 8('&' ,,&) A@@0+0&0 9&' +&0' &&$$' PPC9&' +&0' (+&)& 08&7 )(+&'&, TOS <T(,) @ S(,?0:(= G+( A8('(.
<$)*(, ;;;.80:7'&8&:&,&.:)2#1212:&,&!)()&&'!07+&'!+(!
&8('(!7(.)+=
*. C&,& M()&&' I7+&' G+( A8('( D0 B+(, <B+=
• M&$7 7( 0$ G+( A8('( ;;;.+(.:)&8('( 8&' L0'
)('$'&7&' &7$' G+( A8('( &'8&. A&*0+& *(+$) )()$'9&0 A7$'
G+( A8('( :(7 0'&' &9& (*(+$)'9& &&$ K+07 D00'0
• P0+0 07+&' &9& K()$80&' 7+07 $'0 07+&' *&,$.
• L&+$ 00 8&& 8&&'9& (*&&0 *(,07$
N&)& <I0 N&)& I7+&' A'8&=
U7$,&' 07+&' <S($07&' 8('&' (+(,& &'8&=
J('0 07+&' <T0'&+ 800+0 )&$ 07+&' *(,&)*&, (7 &&$ 07+&' (7
*(,&)*&,=
S&+$,&' 7$$ <D0 7'7&' &%&=
G&9& 07+&' <H&'9& 07+&' A8W,8=
G&)*&, 11.23 M()&$77&' 07+&' &8('( &8& *+
068 ! a l a m a n
![Page 207: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/207.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 207/256
• Setelah semua data data terisi$ kemudian klik Simpan dan dapatkan
kode.
• ,opy semua kodenya
G&)*&, 11.24 M()&$77&' 78( 07+&' &8('(
• Masuk 'e logger$ alu pilih ata etak.
• 'lik ambahkan +adget$ 'emudian pilih M/0a%aS*ript.
• Masukan/Paste kode +oogle Adsense yang barusan anda ,opy.
• 'lik Simpan.
<$)*(, 7(.*+.:)2#13#-:&,&!)()&&'!07+&'!+(!&8('(!
80.)+=
:. M()*$& $'0 07+&'
U'$7 )()*$& $'0 07+&' A8S('( *&,$ 9&' 8&& A'8& 7(++& 80 &7$' A'8&
07$0 ($'%$7 *(,07$.
1. M&$7 7( &7$' A'8& 80 ;;;.+(.:)&8('(.
2. K$'%$'0 &* I7+&' &9&.3. D&,0 *0+& &)0' 0+0 ,8$7. J07& A'8& &'9& 0'0' )('&)0+7&'
07+&' &8& 0$ ;(* A'8& 0+0 K'('.
4. K+07 U'0 07+&' *&,$.
060 ! a l a m a n
![Page 208: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/208.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 208/256
G&)*&, 11.25 M()&$77&' 78( 07+&' &8('(
5. B(,0 '&)& 8&' ($&07&' $'0 07+&' A'8&.
6. K+07 S0)&' 8&' 8&&7&' 78(.
. P0+0 %('0 78( 9&' &7&' 80$'&7&'
o U'$7 )('$'&7&' 78( 07+&' &0'7,' *0&,7&' %('0 78(
80(&7&' 7( A0'7,' 80 )('$ &,07!$,$' J('0 78(.
o J07& A'8& 0'0' )('$'&7&' 78( 07+&' A8S('( 9&' &8&
0+0 S0'7,' 8&,0 )('$ &,07!$,$' J('0 78(.
J07& A'8& )()0+0 $'$7 )()*$& $'0 07+&' ,('0@ A'8& 08&7 &7&'
)(+0& )('$ &,07!$,$' J('0 78( 80 7&7 K8( 07+&'. U'0 07+&'
,('0@ &'9& )('$'&7&' 78( 07+&' &0'7,'.
". S&+0' 8&' ()(+7&' 78( 07+&' 7( 78( $)*(, HTML +&)&' A'8&
()& 07+&' 0'0' 80&)0+7&'. J07& A'8& 08&7 )('(&$0 :&,&'9&
A'8& 8&& )('0'%&$ P&'8$&' P('(,&&' K8( 7&)0.
S((+& 0$ ;(* A'8& 800)&' 07+&' &7&' &)0+ 8&+&) *(*(,&& &&. J07&
'&'0 A'8& 0'0' )('$*& ((+&' $'0 07+&' 0'0 A'8& 8&& )('(80'9& 8&,0
8&@&, 07+&' 7'(' 80 *&;& &* I7+&' &9&.
<$)*(, $,.+(.:)&8('(&';(,1-""+08=
T$& 11.6
P&&'+& 07+&' &8('( &8& *+ &'8& &$,+& +(&707+&' &8& ()& ,&(0 80 *+ &'8& $+07&' +&'7&!+&'7&'9&
062 ! a l a m a n
![Page 209: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/209.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 209/256
L()*&, K(,%& 11.2#
L&'7&!+&'7& )()&&' 07+&' &8('( 80 *+
KKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKK
C&,& M(':&0,7&' D++&, G+( A8('(
J07& &'8& $8& *(,(+$ 8('&' 8$'0& A8('( G+( 8&' $8&
)('8&&7&' 8++&, +(*0 8&,0 1## )&7& &7&' *$$ :&,& )(':&0,7&' 8++&,
G+( A8('( 8=('&' W((,' U'0'.
M('&& +(;& W((,' U'0' K&,('& :&,& 0'0 &8&+& :&,& )$8& 8&' 08&7
*&'9&7 '&' %07& 80*&'80' 8('&' )(':&0,7&' E&,'0' 8++&, +(
&8('( )(+&+$0 C(7 9&' &,$ )('$'$ *(,)0'$!)0'$ 8&' %$& :&,&
)(':&0,7&' :(7 +( &8('( 80 *&'7 8('&' *&'9&7 '&'.
061 ! a l a m a n
![Page 210: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/210.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 210/256
B(,07$ +&'7&!+&'7& :&,& )$8& )(':&0,7&' (&,'0' G+( A8('(
8('&' W((,' U'0'
1. U*& 8&$+$ )(8( ()*&9&,&' &'8& 8('&' )(8( ()*&9&,&')('$'&7&' W((,' U'0' $'$7 :&,&'9& 0+0 &* A7$'7$ 8&' 0+0
P('&$,&' A7$' 8&' 0+0 $+0&' E80 &8& R0':0&' P()*&9&,&'
G&)*&, 11.26 H&+&)&' (80 :&,& ()*&9&,&'
06 ! a l a m a n
![Page 211: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/211.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 211/256
2. S(+&'%$'9& &7&' 7(+$&, %('8(+& 0+0+& K'@0$,&0 W((,' U'0' $0:7
C& +&+$ 0+0 )*+ L&'%$ 8&' 0)&' ('&$,&' ((+&'9&.
G&)*&, 11. 2 H&+&)&' 0+0 *('$7 ()*&9&,&'
3. J07& $8& )(+&7$7&' (0' ()*&9&,&' (&,'0' +( &8('( )(+&+$0
W((,' U'0' )&7& 7()*&+0 7( D&*&,8 A8('( &'8& 8&' 0+0 &*
A7$'7$ 7()$80&' 0+0 $+0&' R0;&9& P()*&9&,&'.
063 ! a l a m a n
![Page 212: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/212.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 212/256
G&)*&, 11. 2" H&+&)&' ,0;&9& ()*&9&,&'
4. J07& %$)+& (&,'0' $8& )(':&&0 +0)0 ()*&9&,&' 9&0$ +(*0 8&,0 &&$
&)& 8('&' 1## 8++&, )&7& &7&' )$':$+ ,0;&9& ()*&9&,&'
5. S((+& 0+0 +0'7 R0':0&' )&7& ((+& 7$,&' +(*0 3 )0'$ ((+& &'8&
)(,$*& :&,& ()*&9&,&' )('%&80 ()*&9&,&' (&,'0' +( &8('(
)(+&+$0 W((,' U'0' )&7& &7&' )('&0+7&' 1# 800 9&' 80(*$
MTCN <M'(9 T,&'@(, C',+ N$)*(,=.
064 ! a l a m a n
![Page 213: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/213.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 213/256
G&)*&, 11. 2- H&+&)&' ,0':0&' ()*&9&,&'
G&)*&, 11. 3# H&+&)&' +&,&' ('&0+&'
065 ! a l a m a n
![Page 214: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/214.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 214/256
C&,& )(':&0,7&' ()*&9&,&' +( &8('( 80 ;((,' $'0'
S((+& &'8& $8& )('(&$0 1# 800 '), ,&&0& <MTCN= 8&' $8&)('(&$0 %$)+& ('&0+&' &'8& 70'0 &&'9& &'8& 8&&' 7(()&
('&)*0+&' $&' 9&' *(,+ W((,' U'0'. S&9& 70,& $8& 08&7 &0'
8&' 08&7 $+0 +&0 $'$7 )('()$7&' + WU *0& 80 7&', POS P(&8&0&'
B&'7 I'8)&, 8&' ()&!()& 9&' )(+&9&'0 $0:7 C& W((,' U'0'.
S((+& &'8& )('()$7&' (,&0 W((,' U'0' 9&' 70,&!70,& &'8& $8&
9&70' 70'0 0'&+ )('9(,&7&' &8& (++(,
• F K0 I'8('0& <KTP SIM &&$ +&0''9&=
• M&(,&0 6###
• MTCN <M'(9 T,&'@(, C',+ N$)*(,=
S((+& 0$ '&'0 &'8& &7&' 80*(,0 +()*&,&' P('(,0)&&' U&' 8&' 00+&
($&0 9&' 80)0'& %07& &8& 7($+0&' &'8& *+( *(,&'9& 8('&' (++(,.
O0)&+0&0 I'(,@&:( A8('(
A8('( (+& )('&)*&7&' @0$, *&,$ 8&' )('%&807&' @0$, 9&' &8& +(*0
)$8& 80$'&7&' (0'& &'8& 8&& )()&70)&+7&' ('$'&&'
&8('( 80&'&,&'9&
• L&,&' 70'(,%& )('9(+$,$ L0& &007 &,0&' 8&+&) @,)& ,&@07
8&' (,+( ;&;&&' ('&' 70'(,%& )('$'&7&' )(,07 *&,$ 9&'
)()*(,07&' 8(&0+ ('&' %$)+& ('&0+&' A'8& 8&,0 *(,*&&0 %('0
07+&' $7$,&' 07+&' %('0 ('&,(&' 8&' +&0'!+&0'.
• P()(+0&,&&' &7$' +(*0 :(& A8('( (+& )('9(8(,&'&7&' ,(
$'$7 *(*(,&& $& $)$) $'& )()*&'$ ('9(+(&0&' A'8& 8('&'
:(&. J07& A'8& )()(,*&,$0 0'@,)&0 7'&7 &&$ )('(80 *(*(,&&
$'0 07+&' *(,&)&&' A'8& &7&' )('8&&0 *&;& $& %('0 0'0
)()(,+$7&' 7+07 8&' '&?0&0 &7$' +(*0 (8070 8&,0&8& (*(+$)'9&.
•
L0'7 *&'$&' 9&' )(''%+ K0'0 &8& 7'(' *&'$&' 9&' (,(80& 80(0& &+&)&' $&9& A'8& 8&& )('()$7&' %&;&*&' (,&8&
(,&'9&&' 8('&' :(& &)*0+ *(,'&?0&0 )(+&+$0 &7$'.
• A7( +(*0 )$8& &8& $)*(, 8&9& 8&,0' K$'%$'0 &+&)&' $)*(,
8&9& 9&' 80,&':&' $+&' 80 0$ A'8& 8&& )('()$7&' 7'('
066 ! a l a m a n
![Page 215: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/215.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 215/256
(,*&,$ 8&,0 *+ ('&' (+$7 *(+$7 A8S('( @&0+0& Y$T$*( 8&'
&7$' T;0(, &8('( ()$& 8&+&) &7$' )0+07 A'8&.
• F0$, 9&' (+& *(,&'0 '&)& &8('( (+& )()(,*&,$0 '&)&*(*(,&& @0$, 80 &7$' (*&&0 $&9& $'$7 )('$,&07&' $%$&'
)(,(7& 8('&' +(*0 %(+&. S()('&,& &8('( *(,&,& '&)& *&,$
+(*0 0'$00@ %07& A'8& *(+$) )('(,0 && 9&' )(,(7& +&7$7&' &'8&
8&& )('7+07 +0'7 *&'$&' 80 &+&)&' 00 (*(+&'9.
B(*(,&& &+ 9&' *(+$) *(,$*&
D('&' ()$& ('9()$,'&&' &8& A8S('( A'8& )$'70' 0'0' &$
&&7& ()$&'9& 8&+&) ,,&) *(,*(8&. B(*(,&& &+ (& &8('(
(,&&'7&'
• P()*&9&,&' M(8( 8&' %&8;&+ ()*&9&,&' *(+$) *(,$*&.
• K8( 07+&' A'8& 08&7 (,+$ )()(,*&,$0 78( 80 &+&)&' 8&' ,(
('&)*&&' 78( &8& 0$ (& &)&.
• P('&,(&' 07+&' I7+&' &7&' (& 80::77&' 8('&' &+&)&' ((,0
(*(+$)'9&.
067 ! a l a m a n
![Page 216: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/216.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 216/256
C. R&'7$)&'
B+ )(,$&7&' 0'7&&' 8&,0 ;(* + &8&+& *('$7 &+07&0 ;(*
9&' )('9(,$&0 $+0&'!$+0&' <9&' 80)$& (*&&0 0'= &8&
(*$& &+&)&' ;(* $)$) T$+0&'!$+0&' 0'0 (,0'7&+0 80)$&
8&+&) $,$ (,*&+07 <00 (,*&,$ 8&$+$ *&,$ 7()$80&' 8007$0 00 9&'
+(*0 +&)&= )(70$' 08&7 (+&)&'9& 8()070&' S0$ ;(* ((,0 0'0
*0&&'9& 8&& 80&7( +( ()$& ('$'& I'(,'( ($&0 8('&'
07 8&' $%$&' 8&,0 0 ('$'& *+ (,(*$.
B(,07$ *(*(,&& ('9(80& *+ ,&0 9&' 8&& &'8& :*&
80&'&,&'9& B+(,.:) W,8P,(.:) B+)(.:)
)$+0+9.:) L0?(%$,'&+.:) B+((,9.:) E8$*+.,
S9&,& $&)& (*(+$) A'8& )()*$& *+ &8&+& )()0+070 &+&)&
()&0+ 9&' )&0 &70@
A8S('( &8&+& ,,&) 7(,%&&)& (,07+&'&' )(+&+$0 )(80& I'(,'(
9&' 80(+('&,&7&' +( G+(. M(+&+$0 ,,&) (,07+&'&'
A8S('( ()0+07 0$ ;(* &&$ *+ 9&' (+& )('8&@&, 8&'
80($%$0 7(&'&&''9& 80(,*+(7&' )()&&' $'0 07+&' 9&'
*('$7 8&' )&(,0'9& (+& 80('$7&' +( G+( 80 &+&)&' ;(*
)(,(7&. P()0+07 0$ ;(* &&$ *+ &7&' )('8&&7&' ()&$7&'
*(,$& ()*&0&' 7($'$'&' 8&,0 G+( $'$7 (0& 07+&' 9&'
807+07 +( ('$'%$' 0$ 9&' 807('&+ (*&&0 0() &9 (, :+0:7
<:= &&$ *&9&, (, 7+07.
S(+&0' )('9(80&7&' 07+&'!07+&' 8('&' 0() *&9&, (, 7+07 G+(
A8S('( %$& )('9(80&7&' A8S('( $'$7 (':&,0&' <A8S('( @,
S(&,:= 8&' 07+&' &,&&' <R(@(,,&+=.
C&,& )('8&@&, A8('( M('0,0)7&' (,)'&' V(,0@07&0
P(,)'&' A'8& 8&,0 A8('( T()&7&' 07+&' 80 0$ &'8&
M('0'%&$ &7$' &'8& $'$7 (,($%$&' A7$' 80 ($%$0.
M('()&7&' 07+&' 80 B+ (,8&& &8& +7&0 S08(*&, 9&0$ 80
08(*&, *&07 80 70,0 80 7&'&' 8&' 80 *&;& &+&)&' <F(,=.
A8& 2 :&,& $'$7 )()&&''9& 9&0$ 8('&' )()&7&0 (80 )+ 8&'
)(+&+$0 P+$0'
078 ! a l a m a n
![Page 217: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/217.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 217/256
G+( A8('( &'9& )('00'7&' 3 07+&' 8&+&) 1 &+&)&' (&0 A'8&
8&& )('&)*&7&' 8('&' ,,&) A@@0+0&0 9&' +&0' &&$$' PPC 9&'
+&0' (+&)& 08&7 )(+&'&, TOS <T(,) @ S(,?0:(= G+( A8('(
C&,& )(':&0,7&' 8++&, G+( A8('( 8('&' )('$'&7&' W((,'
U'0' 7&,('& :&,& 0'0 &8&+& :&,& )$8& 8&' 08&7 *&'9&7 '&'
D. T( F,)&0@
1. A& 9&' 80)&7$8 8('&' *+
2. A& 9&' 80)&7$8 8('&' A8('(
3. B&&0)&'& :&,& )('8&& (,(%$$%$&' 8&,0 +( &8('(
4. S0$ && &%& 9&' )('9(80&7&' +&9&'&' )()*$& *+
E. K$':0 J&;&*&'
1. B+ )(,$&7&' 0'7&&' 8&,0 ;(* + &8&+& *('$7 &+07&0 ;(* 9&'
)('9(,$&0 $+0&'!$+0&' <9&' 80)$& (*&&0 0'= &8& (*$&
&+&)&' ;(* $)$) T$+0&'!$+0&' 0'0 (,0'7&+0 80)$& 8&+&) $,$ (,*&+07
<00 (,*&,$ 8&$+$ *&,$ 7()$80&' 8007$0 00 9&' +(*0 +&)&= )(70$'
08&7 (+&)&'9& 8()070&' S0$ ;(* ((,0 0'0 *0&&'9& 8&& 80&7(+( ()$& ('$'& I'(,'( ($&0 8('&' 07 8&'
$%$&' 8&,0 0 ('$'& *+ (,(*$.
2 A8S('( &8&+& ,,&) 7(,%&&)& (,07+&'&' )(+&+$0 )(80& I'(,'(
9&' 80(+('&,&7&' +( G+(. M(+&+$0 ,,&) (,07+&'&' A8S('(
()0+07 0$ ;(* &&$ *+ 9&' (+& )('8&@&, 8&' 80($%$0
7(&'&&''9& 80(,*+(7&' )()&&' $'0 07+&' 9&' *('$7 8&'
)&(,0'9& (+& 80('$7&' +( G+( 80 &+&)&' ;(* )(,(7&. P()0+07
0$ ;(* &&$ *+ &7&' )('8&&7&' ()&$7&' *(,$& ()*&0&'
7($'$'&' 8&,0 G+( $'$7 (0& 07+&' 9&' 807+07 +( ('$'%$'
0$ 9&' 807('&+ (*&&0 0() &9 (, :+0:7 <:= &&$ *&9&, (, 7+07.
3 C&,& )('8&@&, A8('( M('0,0)7&' (,)'&' V(,0@07&0
P(,)'&' A'8& 8&,0 A8('( T()&7&' 07+&' 80 0$ &'8&
M('0'%&$ &7$' &'8& $'$7 (,($%$&' A7$' 80 ($%$0.
070 ! a l a m a n
![Page 218: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/218.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 218/256
4 S0$ ('9(80& *+ ,&0 9&' 8&& &'8& :*& 80&'&,&'9&
B+(,.:) W,8P,(.:) B+)(.:) )$+0+9.:)
L0?(%$,'&+.:) B+((,9.:) E8$*+.,
072 ! a l a m a n
![Page 219: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/219.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 219/256
KEGIATAN BELAJAR 12
STRATEGI PEMASARAN ONLINE
A. TUJUAN PEMBELAJARAN
1. M(+&7$7&' ,0( &&, 8&' (&0' (:&,& '!+0'(
2. M('9$$' ,&(0 9&' )('&,07 $'$7 :&+' (+&'&'
3. M()*$& 7'(' ()&&,&' 9&' )&)$ )('&,07 )0'& (+&'&'
4. M()*0'& $*$'&' 9&' *&07 8('&' (+&'&' )(+&+$0
*(,*&&0 )(80&
5. M('9$$' ,&(0 8&+&) )()(,+( ('8&&&' 8&' 7($'$'&'
B. URAIAN MATERI
1. R0( &&, 8&' 7)(0, '!+0'(
K(*(,+&'$'&' (*$& $&&. S(:&,& (8(,&'& ,0( ()&&,&'
&8&+& $&$ ,( )('$)$+7&' 0'@,)&0 (:&,& 0()&0 )('('&0
()&&,&' 8&' (+$7 *(+$7'9&. I'@,)&0 0'0 '&'0'9& &7&' )('&0+7&'
7$)$+&' 0'@ 8&' 0'0 $'$7 )()$$7&' ,(':&'& ()&&,&' 9&' &7&'
80+&7$7&'.
T$%$&' 8&,0 ,0( ()&&,&' 0&+& )()*&'$ ('&)*0+&' 7($$&'
('0'7&&' ,8$7 8&' )('$,&'0 ,007 7(&&+&'. B&'9&7 0( ,0( &0
9&' 8&&, ,0)(, ? (7$'8(, 8&' 7$&'0&0@ ? 7$&+0&0@.
R0( (7$'8(, 70& )('&)*0+ 8&& 9&' $8& &8& )0&+ 8&,0
(,$&7&&' 8&' 0'(,'(. R0( %('0 0'0 +(*0 )$,& 8&' +(*0 :(&.
K(+()&&''9& 70& 7($+0&' )(':&,0 8&& 8&' (,0'7&+0 08&7 &7$&+
(0'& 08&7 ,(+(?&' 8('&' 7'800 && 0'0.
U'$7 ,0( ,0)(, 70& &)*0+ 8&& +&'$' 7( &,( ,0( 70& 7'$)('
&&$ ,('8('. K(+(*0&' ,0( %('0 0'0 0&+& +(*0 &7$&+ *0& :$)0(8
&0 +(*0 )&&+ 8&' )()&7&' ;&7$.
071 ! a l a m a n
![Page 220: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/220.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 220/256
S()('&,& $'$7 ,0( 7$&'0&0@ &8&+& &8&'9& 7$(0'(, <*('$7'9&
'$)*(,0'= 9&' *(,0@& &007. S(8&' ,0( 7$&+0&0@ *0& 80+&7$7&'
8('&' ,$ 807$0 *(,?&0 8&' 0'(,?0(;.
R0( P()&&,&' *(,(,&' (*&&0 8&&, ('9$$'&' ,&(0 8&' &707
()&&,&' 80)&'& &,$ 808$7$' 8('&' 8&& 9&' &7$,& ,(+(?&'
(,(,:&9& *9(70@ 8&' (& ;&7$ (0'& )&'&%()(' (,$&&&' 8&&
)(,(':&'&7&' 8&' )(+&7&'&7&' 8('&' *&07 *(,*&&0 &(7 ()&&,&'
((,0 ('()*&'&' ,8$7 8&' )(,7 ('('$&' &,& ('80,0*$0&'
,8$7 8&' 7)$'07&0 ()&&,&' (,0'(,&0.
R0( ()&&,&' )('$,$ M&+,& <1--6= )(,$&7&' 08('0@07&0
('$)$+&' &'&+00 8&' ('9(*&,+$&&' 0'@,)&0 (:&,& 0()&0 8&'*9(70@ 8('&' $%$&' $'$7 )()*&'$ )&'&%()(' 8&+&) ('&)*0+&'
7($ $&' *(,7&0&' 8('&' 08('0@07&0 8&' ()(:&&' )&&+& 8&'
(+$&' 8&+&) *08&' ()&&,&'.
R0( ()&&,&' )('$,$ S0;&' S$9 8&+&) *$7$'9& M&'&%()('
P()&&,&' $'$7 E7(7$0@ N'!P()&&, &8&+& K(0&&' 0()&0 $'$7
)('$)$+7&' )('(++& 8&' )('&'&+00 8&& 9&' *(,&'7$&' 8('&'
*(,*&&0 )&:&) ,*+() ()&&,&' 9&' (8&' 80&8&0 (,$&&&'.
B&0 (,$&&&' &&$ 7(+)7 $&& 9&' (+& *(,7(:0)$' 8&+&)8$'0& ()&&,&' 9&' (+& )()&'@&&7&' %&,0'&' 0'(,'( )&$$'
7'?('0'&+ ('$ )('%&807&' ,0( (*&&0 &+&!&$ +&'7& ('0'
7&,('&
• M(,$&7&' :&,& 9&' (@(70@ $'$7 )('('$7&' ,8$7 &&$ +&9&'&'
9&' +&9&7 %$&+.
• M(,$&7&' &,&'& )&'&%()(' 9&' (@(70@ 8&' (@00('.
• M(,$&7&' &,&'& 9&' *&07 (:&,& )(8+0 8&' &007.
• M(,$&7&' ,( 0+)0& 9&' *(,0@& '(,&+ 8&' )()*(,07&' &0+ 9&'
08&7 *0&?&+08.
K(0&&' ,0( ()&&,&' &'& ('0' *&0 &,& ('&)*0+ 7($$&'
;&+&$$' &0+ ,0( ()&&,&' 08&7 (('$'9& )('&0+7&' 7($$&'
9&' ($&0 &,&&' &+ 0'0 807&,('&7&' *(,*&&0 &+ *(,07$
07 ! a l a m a n
![Page 221: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/221.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 221/256
• W&+&$$' 80+&7$7&' (:&,& ,@(0'&+ 8&' &0!&0 &0+ ,0(
()&&,&' )&0 (& )('&'8$' ,(07 7(&+&&'.
• S(*&07 &&$' ,0( ()&&,&' 80+&7$7&' 0& 08&7 )&)$ )()(,70,&7&'
(,7()*&'&' &&, )&& 8(&' 8('&' ('$ 7(&0&'.
• D0&)0' )()(,$'&7&' &0+ ()$&' ,0( (*&&0 *&&' )&$7&'
$'$7 )()$$7&' ,&(0 9&' &7&' 80(,&7&' ('8&7'9&
80(,0)*&'7&' %$& ('(&$&' 8&' ('&+&)&' +&0' 9&' *(,7&0&'
8('&' 7'800 &&, (,$&)& &&, '!+0'(..
• P(,0+&7$ 7'$)(' 9&' :('8(,$' (,('&,$ &8& 0'8&'9&
('&;&,&' )(+&+$0 )(80& &)*&, )&$$' ?08( ;&+&$$' 7$&+0&
,8$7 *(+$) 80*$707&'.
1ntuk meningkatkan kualitas dari pengambilan keputusan
Men*ari masalah "tra*e problems#
Fokus dalam memelihara keberadaan konsumen
1ntuk mengetahui setiap perubahan dalam lingkungan pemasaran
K,0(,0& R0( P()&&,&'
D&+&) )(+&7$7&' ,0( ()&&,&' (,+$ )()(,&07&' 7,0(,0& (*&&0
*(,07$
&. R(+(?&'
M('&0+7&' 0'@,)&0 9&' 80*$$7&' $'$7 )(,(' &'&'&' &&$
)('9(+(&07&' )&&+& ()&&,&' 9&' 80&8&0 (,$&&&'.
*. T(& W&7$
H&0+ ('(+00&' (+(&0 (& &8& ;&7$ 9&' (+& 80,(':&'&7&'
(*(+$)'9&.
:. E@00('
S(0& ,0( ()&&,&' &,$ )()*(,07&' '0+&0 &)*& +(*0 *(&, 8&,0 &8&
*0&9& 9&' (+& 807(+$&,7&'.
073 ! a l a m a n
![Page 222: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/222.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 222/256
8. O*9(70@
A&, ,0( )&)$ )('&0+7&' 7$&+0& 0'@,)&0 9&' *&07 (0'&
7(&+&&' 0'(,,(&0 8&& 80)0'0)&+00, &&$ *&7&' 800'8&,0.
P () &
1 &, &'
R0 1 ( 4 K
, 0 4 (, 0 &
Relevan
Tepat Waktu
Efsien
Obyekti
9ambar 02.0 ? Kriteria )iset Pemasaran
T$& 12.1 <7(,%&7&' 80 +()*&, 7(,%& 7$)$+7&' 80 (,()$&' *(,07$'9&=
1= S(*$7&' ('9(*&* ('&)*0+&' 7($$&' 9&' 08&7 ($&0
8('&' &0+ $,?(9.
2= S(*$7&' 7($'&&' 8&,0 ,0( ()&&,&' (+&0' 9&' 80(*$7&'
8&+&) )&(,0 0'0.
![Page 223: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/223.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 223/256
074 ! a l a m a n
![Page 224: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/224.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 224/256
L()*&, K(,%& 12.1.
P('&)*0+&' K($$&'H&0+ S$,?(9
K($$&' P('9(*&*
L()*&, K(,%& 12. 2
N F$'0 R0( P()&&,&'
075 ! a l a m a n
![Page 225: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/225.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 225/256
2. S,&(0 )('&,07 :&+' (+&'&'
M('%&+&'7&' $&& 8('&' +&':&, 8&' *(,&0+ )('8&&7&' (+&'&'
9&' ,(70@ ('$ )('%&80 0)0&' *(&, *&0 &,& (+&7$ $&&. B&07
$&& 7(:0+ $&& )('('& )&$$' (,$&&&' *(&, )()*$$7&'
7(*(,&8&&' (+&'&' (*&&0 &+& &$ $)*(, ('8&&&' 9&'
)('8&&'7&' $'$' *(&, (0& *$+&''9&.
P(+&'&' )(,$&7&' *&0&' ('0' 8&+&) ()&&,&' )&7&
)()*(,07&' (,&0&' 7(&8& &,& (+&'&') )(,$&7&' &$ 7(&,$&'
*&0 &,& ()&&,. S,&(0 9&' &,$ 80+&7$7&' $'$7 )('&,07 (,&0&'
(+&'&' &8&+& 8('&' )('&;&,7&' &,& 9&' *(,&0' )(':0&7&'
8&' )('&;&,7&' ,8$7!,8$7 *&,$ )(+&7$7&' ,)0 8('&' *(,*&&0
)(80& <(7 &$80 &)*&, 8&' ?08(= )()(,&07&' )(,(7& 8('&'
)()*(,07&' +&9&'&' 7$$ ((,0 7(&'&&' 8&+&) 7 '+0'( &'8&.
N& $'$7 )()*&'$ &,& (+&7$ ('%$&+&' '+0'( 8&+&) )('8&&7&'
(,&0&' 8&' 7((,:&9&&' 8&,0 :&+' 7'$)(''9&. B(,07$ 0'0 *(*(,&&
0' ('0' 9&' (,+$ 70& (,&07&' &&, ,&(0 ()&&,&' 9&'
80$'&7&' *(,&0+ )()07& &,& 7'$)('.
• P('&;&,&' &,& 9&' *(,&0'
H&,& )(,$&7&' &+& &$ @&7, 9&' )()('&,$0 $7( 08&7'9&
()&&,&' (*$& ,8$7. O+( 7&,('& 0$ 70& )('('&+ 00+& ,0:0'
,&(9 &&$ ,&(0 &,& 8&+&) ()&&,&'. P('()&&' 8&'
('(++&&' &,& ,8$7 9&' %0$ 8&& )('$& )0'& ((,&' $'$7
)()*(+0 ,8$7 9&' 80&;&,7&'.
076 ! a l a m a n
![Page 226: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/226.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 226/256
C' S&& 0'0' )()*(+0 & *&,$ 80 (*$& $& (,*(+&'%&&' &'8&
80&8&7&' &8& 8$& *$& 7 9&' &)&!&)& )('%&%&7&' &. T7 9&'
&$ )('&;&,7&' 7+(70 &'9& 80 8&+&) ,&7 80+&0 &'& +&*(+ &,&.
S()('&,& 7 9&' &$ +&0 )('&)*&7&' 80+&9 &,& 8&'
)('(+)77&' 7+(70 &'9& ($&0 )8(+ 8&+&) ()*(,0&' &,&. A'8&
&0 &7&' :('8(,$' )('&)0,0 7 9&' )()0+070 80+&9 &,& 7&,('&
&'8& &7&' +(*0 )$8& )()*&'80'7&' *$8( *(+&'%& 8('&' (+(,& &'8&
7(0)*&' )()0+0 7 9&' &$ +&0.
S(:&,& ,&70 ,0:0' ,&(9 8&& 80%(+&7&' (*&&0 :&,& ()&&,
*(,)&0'!)&0' 8('&' &'7& <*&:& &,& ,8$7= $'$7 )('&,07 )0'& *(+0
:&+' ()*(+0'9&. H&+!&+ 9&' 8&& )()('&,$0 ,0:0' ,&(9 &'&,&
+&0' 7(+& (7')0 &&,&' ('%$&+&' &9& 08$ )&9&,&7& ,8$7 9&'
80&;&,7&' 8++.
B(,07$ *(*(,&& ,&(0 ('(&&' &,& <,0:0' ,&(9= 9&' 80(,&7&'
+( &,& ()&&,.
1. M('&)*&7&' &80&.
K&& ,&0 *0& )('%&80 7&& &70 $'$7 )('&,07 ()*(+0. P(,'&7& &'8&
)(+0& ()0+07 7 )(':&'$)7&' ,) 80 *&+07 (&+&( 7'9& ((,0 0'0
B(+0 8$& ,&0 &$ &&$ 07+&' (%('0 0$. S,&(0 ((,0 0'0 :$7$
)$)$'0 80(,&7&' &&+&0 )&9&,&7& 70& )()&' 89&' 8('&'
,&0&'. S(*&&0 :' 7(0)*&' )()&&' +&*(+ &,& R ".### (,
*+ (,&' (8&&' )0'$)&' )()0+0 )('&077&' &,&'9& )('%&80 R
12.### (, *+ '&)$' ()*(+0 )('8&& ,&0 &$ *+ (0& ()*(+0&'
8$& *$& *+. H&,& %$&+ $'$7 0& *$& *+ )0'$)&' (&,& R ".###!
(, *+ &)& 8('&' &,& %$&+ 8$& *+ )0'$)&' (&,& R 12.###!
(, *+. K($'$'&' 9&' 80(,+( (8&&' &8&+& 8('&' ()*(+0&'
&7(&' )0&+'9& *(+0 8$& &&$ 7(+0&&''9& (7&+0$ )0'$)&''9& +(*0
:(& (,%$&+. K&+&$$' &8& ()*(+0 9&' )()*(+0 &$&' )&,0'
7($'$'&''9& +(*0 0'0 80*&'80' &,& ',)&+.
077 ! a l a m a n
![Page 227: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/227.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 227/256
2. D07'
S(+&0' ,&0&' 7&& 807' %$& :$7$ )('&,07 (,&0&' :&+' ()*(+0.
S()(0'9& 807' &&$ ()'&' &,& (,%&80 &8& ))('!))('
(,('$ &%&. M0&+'9& && :$:0 $8&' &&$ &8& ,) ('&;&,&' ,8$7
*&,$. A&*0+& &8& 7 9&' )('&;&,7&' 807' (,$ )('(,$ ;&+&$$'
)$0) $8& *(,&'0 *(*(,&& 7&+0 *(,&,0 7()$'70'&' ()0+07 7
)('(,&7&' ,&(0 &,& *&,&''9& $8& 80'&077&' (,+(*0 8&$+$ +&+$
80*$& 807' $&9& &,& 7(+0&&' +(*0 )('&,07. N&)$' :&,& 0'0 (&
(@(70@ 80+&7$7&'.
3. M('(&7&' &,&
S,&(0 0'0 ::7 80$'&7&' )&9&,&7& 9&' +(*0 )()0+0 ,8$7 +; ('8.
M()&' (*&0&' )&9&,&7& 70& )&0 :('8(,$' )(+0& ')0'&+ &,&
(,+(*0 8&$+$ (*(+$) )('(:(7 7$&+0& ,8$7'9&. C''9& N&0
C&)$, K)+0 :$)& R 15.###. A&$ *0+& ,8$7 9&' 80&;&,7&' (,80,0
8&,0 *(*(,&& ?&,0&' &,& 07+&''9& ((,0 0'0 S(80& &'(7& (+) )$+&0 8&,0
R 4#.###! W&+&$$' (+) 9&' *(,&,& R 4#.### &8&+& (+)
*(,7$&+0& &+0' %(+(7 80 ()& 0$ &0 ,&'!,&' 9&' 7(*($+&'
)(+0'& )$'70' &7&' 0'& (%('&7 7&,('& &'7& R 4#.### &80.
D('&' ()&70' *&'9&7'9& :&+' ()*(+0 9&' )&)0, ()&70' 0'0 $+&
(+$&' (,%&80'9& ,&'&70.
B(*(,&& 8(&,)(' ,( )&+& *(,&'0 )('(&7&' &,& (:&,& &,&70@
*0+& )()&' 8&&'&''9& $'$7 0() (,('$ +(*0 )$,& 80*&'80' &,&
&8& 7)(0,'9&.
4. M()(,:&'07 &,&
K&+&$ &8& ,&(0 (*(+$)'9& &,& ,8$7 80*(,0 ('(&&' &8&
,&(0 0'0 &,& 80(,)&7 (8()070&' ,$& &&, &,& +(*0 (9( :&:0' 80
)&& :&+' ()*(+0. C' 7(0)*&' )()&&' +&*(+ &,& R 1#.###!(, 0() (,&' (8&&' )$'70' +(*0 )()0+0 )(':&'$)7&' &,& R
-.--- (, 0(). K(&' &;&+ 9&' 80&'7& :&+' ()*(+0 &8&+& &,& +(*0
)$,&. C' +&0' 7(0)*&' )(+0& ,) L()&,0 ( 8$& 0'$ &'9&
R 1.5#.### (,&' ()*(+0 )$'70' +(*0 (,&,07 8('&' ,)
L()&,0 (
![Page 228: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/228.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 228/256
288 ! a l a m a n
![Page 229: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/229.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 229/256
8$& 0'$ &'9& R 15 %$& &,& 7(+0&&' +(*0 )('&,07 &&$ +(*0
0)+( *$7&'
P&8& $)$)'9& ()*(+0 &7&' )(':&,0 &+(,'&0@ &,& 9&' +(*0 )$,&.
S(0'& (,&' ()&&, (*(+$) )('(&7&' ,0:0' ,&(9 $'$7
,8$7'9& (& &,$ )(+0& (,7()*&'&' &,& &8& 7)(0,'9&.
N&)$' &8& $+& *(*(,&& ,8$7 9&' +(*0 )('&,07 )0'& ()*(+0 &&*0+&
&,&'9& 80'&077&' <,0:( 70))0'=. D('&' &,& 9&' ()&70' 0'0
%$,$ ,8$7 (,(*$ ()&70' (70. P,0:( 70))0' 0'0 *(,+&7$ $'$7 ,8$7
9&' +&'7& 8&' *(,7(+& ((,0 )0&+'9& &,+%0 &'&+ 9&' *(,&&7&'
*&$ )$+0& 8&'
• P('&;&,&' ,8$7 $'07
S&+& &$ 8&9& &,07 *&0 &,& 7'$)(' &8&+& &&*0+& ,8$7 9&' A'8&
&;&,7&' )()0+070 '0+&0 +(*0 8&' (,+0& +&0' 8&,0&8& 9&' +&0' <$'07=. K($'07&'
0$+& 9&' *0&&'9& )('&,07 (,&0&' 7'$)(' (0'& )(,(7& 9&'
&;&+'9& 08&7 )()*$$7&' ,8$7 (,(*$ )('%&80 *(,)0'& )()*(+0 ((+&
)(,(7& )('(&$0 7($'07&' 8&' '0+&0 +(*0 9&' 80&;&,7&'.
D&+&) ('&;&,&' ,8$7 (+&7$ $&& (,+$ )(+&7$7&' 0'?&0 ,8$7!
,8$7'9& (*&&0)&'& 9&' (,0' 80+&7$7&' +( (,$&&&' 9&'
)('07+&'7&' ,8$7 *&,$ 80 )(80& (+(?0( 8&' 80(,&0 8('&' ('&;&,&'
&,& 8('&' :&,& :0:0+&' &'& *$'&.
• P,)0 )(+&+$0 *(,*&&0 )(80&
D&+&) )(+&7$7&' ()&&,&' &'8& (,+$ )('9$$' ,&(0 ,)0 $'$7
)('8&&'7&' *&'9&7 7'$)('. A'8& *0& )$+&0 )()070,7&' ,&(0 ,)0
($&0 8('&' %&'7&$&' ('0,0)&' &'8& ('&' ,8$7!,8$7 9&' &'8&
&;&,7&' *&07 $'$7 '& +7&+ )&$$' '&0'&+ 0'& 0'(,'&0'&+ (,$&)&
(7&+0 %07& &'8& )()&&,7&' ,8$7!,8$7 9&' 08&7 &&$ 7$,&'
)('&'8&+7&' (,$&&&' %&& ('0,0)&' )0&+'9& &'8& )('%$&+ (!*7 9&'
('$ 8&& &'8& +&7$7&' :$7$ 8('&' )()*(,07&' &+&)& ('$'8$&'
8('&' 80(,&0 ,0&0 +0' &7$' ('$'& 8&' &;,8 $'$7 &,& ()*(+0
,8$7 (*7 &'8&. D&+&) ,)0 +7&+ *0& &'8& +&7$7&' 8('&' )()*&07&'
*,$, &)@+( )&$$' (, 80 (70&,
280 ! a l a m a n
![Page 230: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/230.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 230/256
![Page 231: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/231.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 231/256
(+(*,00 &&$ &,0 '&)$' (,+$ 80(,&07&' ('$'&&' '&)& &,0
7()$'70'&' &7&' (,7('& &'70 &&$ 8('8& +( ()0+07'9&.
G&)*&, 12.3 C' S&'8$7 I0 S($&0 T,('8 S0$&0
A;&+ 8&,0 7(0&&' ('%$&+&' 8('&' )('$'&7&' 7 &8&+&
)()('&,$0 :&+' ()*(+0 &&$ 7'$)(' )&$ 8&&' 8&' )&$7 7(7
D&' $'$7 $&& 0'0 80(,+$7&' :&,& 8&' ,&(0 9&' *&07. B&'9&7 ,&(09&' (+& 80(,&7&' +( ('%$&+ &&, ()*(+0 (,&,07 $'$7 8&&' 8&'
)&$7 7(7 9&' 807(++&'9& D0&'&,&'9& 8('&' )()*(,0 807' *(&,
&&$ 8('&' )()*(,0 &80&.
D&' &+& &$ :&,& $'$7 )('&,07 :&+' ()*(+0 &8&+& 8('&'
)()&&' &'8$7 ,)0 S&'8$7 ,)0 0'0 *0& 80&&' 800'0,
%&+&' &&$$' 808(&' 7. S&'8$7 ,)0 800'0 8('&' $+0&' 9&'
*(,()&7&' ,('8 9&' (,%&80 &8& && *(,&'7$&'. H&+ 0'0 80+&7$7&'
8('&' 8&&, $&)& *&;& ()& 9&' (8&' ,('8 &7&' +(*0 80(,&07&'
:&+' ()*(+0 &&$ M&9&,&7& $)$).
• P()(+0&,&&' $*$'&' *&07
D&,0 ()$& 0' 9&' (+& 70& *&& 0' 7(()& )(,$&7&' &+&
&$ &+ 9&' &+0' $+0 80;$%$87&' &,& ()&&, (,$&)& 80*08&'
('%$&+&' 8&' ()&&,&' '+0'(. P()(+0&,&&' +&9&'&' 7(&8& &,&
7'$)(' (,0' 80&*&07&' &,& (+&7$ $&& (0'& +9&+0& 9&'
(,*&'$' &'&,& 7'$)(' 8&' (+&7$ &&, )&0 *(+$) 7$&. P&07&'&+ (,(*$ 08&7 A'8& &*&07&' &&, +9&+0& 7'$)(' ()&70' *(&,
8&' ,8$7 9&' A'8& :0&7&' )('8&&7&' ()& (,('80,0 80 &0 &,&
(+&'&'.
281 ! a l a m a n
![Page 232: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/232.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 232/256
T$& 12.2 <7(,%&7&' 80 7(,& &'8& 7$)$+7&' 80 &,0 *(,07$'9&=
P0+0 &+&!&$ :&,& (,*&07 )()('&,$0 (+&'&' 9&' 80(*$7&'8&+&) )&(,0 0'0 8&' 807$07&' &+&&''9& *(,&)& ()&' &'8&.
L()*&, K(,%& 12.3
N P,8$7 P('&,$
3. M()*$& 7'(' 9&' )('&,07
T&)0+&' ;(*0( (!:))(,:( 9&' )('&,07 80+0& 8&' )$8& 800'&
+( ('$%$' )(,$&7&' &$ ,&(0 9&' (,+$ 80(,&07&' *&0 &,&
('(++& ('%$&+&' '+0'(. K&,('& ('&)0+&' 0$ 8('&' && +(&7
<+&9$= &+&)&' ;(* 8&' ('&&&' &)0+&' ,8$7 &'& )()('&,$0
(,&0&' 8&' 7$'%$'&' (+&'&' 8&' &&$ (':&,0 0'@,)&0 *&,&'
8&&'&' 9&' &'8& &;&,7&' 8&+&) ('%$&+&' '+0'(.
B(,07$ 0'0 &8&+& *(*(,&& :' 9&' +&9&7 70& (,&07&' 8&+&)
)('9$$' &)0+&' ,8$7 8&+&) ('%$&+&' '+0'(. W&+&$$' &)0+&'
)('&,07 <(9(!:&:9= 8&,0 0$ (!:))(,:( 0$ &'& 80('&,$0 +( :&,&
&'8&' 8&' 7($7&&' (0& (+&'&' *(,8&&,7&' (+(,& )&0'!)&0'.
28 ! a l a m a n
![Page 233: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/233.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 233/256
N&)$' &+0' 08&7 &8& *(*(,&& ,0'0 9&' &,$ 80(,&07&' 8&+&) &+
&)0+&' )('&,07 8&,0 (0& ,8$7 ('%$&+&' '+0'(.
8 PRINSIP DESAIN TAMPILAN
1= P&&)0 C&+' P(+&'&'
2= S0'7& 0$ +(*0 *&07
3= G$'&7&' W&,'& 8('&' *0%&7
4= T(& K'0('
5= B&'$+& P(+&'&'
6= A7$0 P,(&0 P(+&'&'
= U%0:*& *(,$+&'
"= J&'&' )('9(,&
283 ! a l a m a n
![Page 234: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/234.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 234/256
B(*(,&& :' 0$ (!:))(,:( E9(!C&:9
9ambar 02. ? &ttp?>>www.keedo.%o.a9ambar 02.3 ?&ttp?>>redisw&ite.%om
9ambar 02.4 ? &ttp?>>www.ku%ari.%om 9ambar 02.5 ?&ttp?>>www.laada.%o.id
9ambar 02.6 ? ;;;.'.:)9ambar 02.7 ?
5442;;;.86:6++&,1.:&
![Page 235: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/235.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 235/256
284 ! a l a m a n
![Page 236: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/236.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 236/256
9ambar 02.08 ? ;;;.:(++9.: 9ambar 02.00 ?;;;.*,&'8'($('(.:)
9ambar 02.02 ? ;;;.,&7$('.:.08 9ambar 02.01 ?;;;.*&,,9*('7&.:)
T$& 12.3
1. S(*$7&' ,0'0 8(&0' (9(!:&:9 (+&0' 9&' (,(*$ 8&+&) *&* 0'0
2. P0+0 &+&&$ 8(&0' 0$ (!:))(,:( 9&' &'8& $7&0
7()$80&' *(,07&' 7)('&, &'8& ('&' 0$ (,(*$.
![Page 237: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/237.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 237/256
285 ! a l a m a n
![Page 238: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/238.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 238/256
L()*&, K(,%& 12.4
N P,0'0 D(&0' ! E9( C&:9
L()*&, K(,%& 12.5
N N&)& P,8$7 K)('&,
4. M()*0'& $*$'&' *&07 8('&' (+&'&' )(+&+$0 *(,*&&0
)(80&
B&0 (,&' &,$ (',(,('($, &&$$' $8(',('($, 9&' *&,$
)()$+&0 *0'0 (,0'7&+0 $& 70& (*&&0 ()0)0' *0'0 %$& )(,&'7&
*(,*&&0 )&:&) $*$'&' (7'0 ((,0 &+( 9&' +&'$' *(,&& )$7&
8('&' (+&'&' 8&' )('%$&+ ,8$7 70& (:&,& +&'$'. U)$)'9& 70&
286 ! a l a m a n
![Page 239: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/239.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 239/256
&'9& @7$ *&&0)&'& &&, 70& *0& )(+&7$7&' :+0' (*&'9&7 )$'70'.
T(&0 :+0' (,+$ 800,0'0 8('&' ()*(+0&' 9&' (,$ *(,$+&' ,((& ,8(,
8&' &+& &$ :&,& 9&' *0& 80$'&7&' &8&+& )()*&'$' $*$'&' 8('&'(+&'&' &&$ *0&& 80(*$ 8('&' :$)(, ,(+&0' )&'&()(' <CRM=.
S(*&&0 (,&' ()0+070 *0'0 &&$ (',(,('($, $8&7& &'8&
)()*&'$' $*$'&' 9&' *&07 8('&' (+&'&' &'8&
B(0$ *&'9&7 (+&7$ ('%$&+&' )('%$&+ ,8$7'9& '&)$' &8& ,07
(8(,&'& &&, &'8& *0& )('%&& +9&+0& 8&' )()*&'$' $*$'&'
8('&' (+&'&' 8&' )()*$& &'8& )('%&80 (,&' ,(:))('8(8 (++(,
&&$ ,()&,7&*+( (++(,. S&'& (8(,&'& 9&0$ )(+&7$7&' 7'@0,)&0 ()*(+0&'.
T0 (8(,&'& 9&' *0& )()*&'$' $*$'&' 8('&' (+&'&'(,& 8&)&7 00@ 9&' &7&' 80(,0)&
S&& 70& (8&' *(,&& )$7& +&'$' )&7& 007&' 80,0 70& *$7&'
(*&&0 ('%$&+ '&)$' (*&&0 ((,&' 9&' )&)$ )()(:&7&' )&&+&
8&,0 ,&' 9&' (8&' 70& &'&'0. M&7& &'& ('0' $'$7 )('(&$0
(+$,$ &(7 ,8$7 8&' 80 )&'& +(&7 80@(,('0&0'9&. J07& A'8& )('%$&+ TV
)&7& A'8& (,+$ &$ )&'& TV 9&' *0& )()('$0 7(*$$&' 7$$.
1. S((+& ,&' (,(*$ )()*(+0 ,8$7 70& <80 )&'& )()*(+0 ,8$7 70&
*(,&,0 70& )('9(+(&07&' )&&+& )(,(7&= %&)0'+& *&;& 70& 0&80$*$'0 (*&&0 *('$7 7)0)(' &@(, &+(.
2. M(+&7$7&' 7'@0,)&0 ()*(+0&' && (+&'&' $8& )()*(+0 ,8$770& &7&' +(*0 *&07 8&' *(,'0+&0 &)*& && 70& )(':*& *(,0'00&0@ )('$*$'0 (+&'&' *(,&'9& &&7& ()$& *&07!*&07 &%& 8&' *0+&08&7 &+ &&7& 9&' *0& 70& *&'$.
3. M()*$& (+&'&' )(,&& '9&)&' 8&' 80(,&07&' *($+!*($+ (*&&0(,&' (+&'&'.
P0' '), 1 8&' 2 $)$)'9& &8&+& &+ 9&' *0& A'8& +&7$7&' $'$7
)(+&7$7&' :+0' &+( '&)$' 0' 3 (,(*$ 80&& 9&' +(*0 ('0'
7&,('& )()*$& (+&'&' )(,&& '9&)&' 8&' 80(,&07&'. I'00&0@ '),
0& 0'0 (,0'7&+0 80$'&7&' $'$7 ,&(0 ,((& ,8(, +( &,& ()&&,
8('&' *(,&'9& 7(&8& 7+0(' && 7&*&, )(,(7& 8&' && 9&' *0& 70& *&'$
+&0 $'$7 )()*$& )(,(7& +(*0 *&07.
287 ! a l a m a n
![Page 240: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/240.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 240/256
T0 )('%&& $*$'&' (+&'&'
C*&+& (+' &&$ $*$'0 (+&'&' &'8& )0'0)&+ ((+& 4" %&) ()*(+0&'. T&'9&7&' && 7&*&,'9& 8&' &&7& &8& 9&'*0& 70& *&'$ P&07&' ()$& *(,%&+&' 8('&' *&07 8&'*(,%&+&' ($&0 8('&' (7(7&0 (+&'&'.
M()*&'$' $*$'&' 8&' ,(+&0 8('&' (+&'&' 08&7+& $+0. D('&'
)8&+ (+' &&$ *&7&' 8('&' :&0' (7&+0$' 70& 8&& )()*$&
$*$'&' )('%&80 8(7& 8('&' (+&'&'.
;;;.9&)&&.:.08
9ambar 02.0 ? onto& bentuk per&atian pengusa&a kepadapelanggan
208 ! a l a m a n
![Page 241: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/241.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 241/256
1# :&,& )()*&'$' $*$'&'
1. C0&7&' 7(&' (,&)& 9&' +$&, *0&&
2. S(*&&0 7)$'07&, %&'&' $'&7&'7&&!7&& 9&' ,$)0 8&' &'%&'
3. T(& (,('9$)
4. S(80& $'$7 )()*(,07&' *&'$&'
5. G$'&7&' 7&&!7&& 9&' 00@
6. B(,*0:&,&+& 8('&' &'$0&
. B0&,7&' )&& A'8& *(,*0:&,&
". K($+$&'
-. J&& ()01#. S07& 70&
;;;.;&,&;0,&$&&.:)
9ambar 02.03 ? onto&bentuk per&atian
pen<ual kepadapembeli
Tugas 02.
0. iskusikan dengan temanmu di kelas, untukmenemukan %ara berbi%ara > berkomunikasi yang
baik dengan pelanggan.
2. Berdasarkan %ara yang anta temukan, lakukan
simulasi antara sebagai pen<ual dan teman anda
sebagai pelanggan untuk berbi%ara %ara yang terbaik.
200 ! a l a m a n
![Page 242: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/242.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 242/256
L()*&, K(,%& 12.6
N N&)& P,8$7 C&,& B(,7)$'07&0
P($'%$7 K(,%& 12.6
B('$7+& 7(+)7 8('&' ()&')$ $'$7 )(+&7$7&' )('!0)$+&0!
7&' 7)$'07&0 &'&,& ('%$&+ 8&' ()*(+0 8('&' ,8$7 9&' &'8&
('$7&' 8('&' ()&' &'8&
5. S,&(0 )()(,+( ('8&&&' 8&' 7($'$'&'
K$':0 $&)& 7(*(,&0+&' 8&+&) *(,*0'0 &8&+&,&(0 ()&&,&'. A+&&'
(,&)& 7('&& *0'0 &&+ &8&+& 7&,('& 08&7 )('&0+7&' $&' :$7$. D&'
&+&&' )('&& 08&7 )()*$& :$7$ $&' &8&+& *&;& *&'9&7 (,$&&&'
7$,&' )()&&)0 8&' )(),&7(77&' ,&(0 ()&&,&' 9&' (@(70@. S&+&
&$ &0+ 9&' 80&,&7&' 8&,0 ,&(0 )()&&,7&' ,8$7 &8&+& $'$7
)('$'$'7&' (,$&&&' 8&' &,& ()0+07 &&). P(,$&&&' &,$ @7$
&8& ,&(0 8&' (,&0 8&+&) )()&&)0 8&' )()('$0 7(*$$&' (+&'&'
7&,('& 8('&' :&,& 9&' +(*0 $'$+ 8&,0 &,& (&0' )&7& ,(7 &7&'
*(,&)*& 7()$80&' ('%$&+&' )('0'7& &%&) 8&' &70,'9& 7($'$'&' 8&&
)('&+0, (0,0' 8('&' )(+'%&7'9& ('%$&+&' 9&' ('$'9& &,$ %$& 8007$0
8('&' )('%&& 7$&+0& ,8$7 &&, (& 8&+&) 7'800 (,*&07 (,$)& 8&,0 &,&
(&0' 8&,0 ,8$(' (%('0.
202 ! a l a m a n
![Page 243: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/243.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 243/256
B(,07$ 0'0 &8&+& +&'7&!+&'7& )(,&0'9&
L&'7& 1 T()$7&' &&, :(,$7 <'0:( )&,7(= G$'&7&' &+& ('(+00&' ((,0+( 7(9;,8 + $'$7 )(':&,0 &&, :(,$7 9&' +&&, 9&' *(,7(0'0'&'
$'$7 )()*(+0 ,8$7 &&$ %&& &'8&.
L&'7& 2 T$+0 $,& ('&;&,&' ('%$&+&' 9&' )('&,07 M('$+0 7&+0)&
('%$&+&' (0'& )()*&;& ('$'%$' )(+&7$7&' ,( ('%$&+&'
8('&' :(&
L&'7& 3 B$&+& ;(*0( ('%$&+&' &&$ 7 '+0'( &'8& 8('&' )('$'&7&'
8(&0' 0$ 9&' (8(,&'& '&?0&0'9& )$8&08&7 )()*0'$'7&' 8&'
&)&' 80 )&0&0.
L&'7& 4 G$'&7&' S,&(0 SEO (0'& )(0' (':&,0 8&& 8('&' )$8&
)('()$7&' 0$ A'8&.
L&'7& 5 G$'&7&' ,&(0 ((,0 ('$+0&' &,07(+ )&,7(0' 9&' *(,00
('&' *('(@0 8&,0 ,8$7 &&$ %&& &'8& $'$7 )('8&&7&' ,&@07 ,&0.
L&'7& 6 G$'&7&' ()&0+ '(;+((, $'$7 )('8&&7&' +(*0 *&'9&7 ('%$&+&'
B&'$' 8&@&, (+&'&' )(+&+$0 (0'( (0'& )()*$& *&'9&7 ,&'
)&$ )('8('&, &'8& (0'& &'8& '&'0'9& 8&& )(9&70'7&' )(,(7&
$'$7 )()*(+0 +&0 80 7(()&&' +&0'
L&'7& T&;&,7&' ,8$7 ('8$7$' +&0''9& 7(&8& &,& (+&'&' A'8&
J07& ()*(+0 &'8& $& )&7& )(,(7& &7&' (,$ )()*(+0 ,8$7!,8$7
8&,0 ,(7)('8&0 &'8&
L&'7& " J&+&'7&' ,,&) A@@0+0&0 $&9& ,&' +&0' )&$ )('%&80 ('&&
('%$&+ $'$7 )('%$&+ ,8$7%&& 80 0$ W(* )(,(7&. A'8& &7&'
)()*&9&, )(,(7& (0& )(,(7& *(,&0+ )('%$&+7&' ,8$7 &'8&
L&'7& - K()*&'7&' *0'0 A'8& D('&' )()*$& ,8$7!,8$7 *&,$
9&' &+0' *(,7&0 $'$7 )()(,*&'9&7 ('8&&&' A'8&.
L&'7& 1# B&;& ('$'%$' 7()*&+0 7( 0$ &'8& 7&,('& &'8& )()*(,07&'
0'@,)&0 ,&(0 &&$ $8&( (,*&,$ 8&,0 ,8$7%&& 9&' (+& &'8&
&;&,7&'
201 ! a l a m a n
![Page 244: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/244.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 244/256
M(70$' +&'7&!+&'7& (,(*$ *(,$%$&' $'$7 8&& )(,&0 7($'$'&'
8&,0 ()&&,&' '+0'( )(+&+$0 *0'0 (!:))(,:( '&)$' %&'&' &)&0
)('0'&+7&' ,0'0!,0'0 7(%$%$,&' 8&+&) )('9&)&07&' 0'@,)&0 ('&'7$&+0& ,8$7 9&' (*('&,'9&. K&,('& %07& 70& 08&7 )()(,&07&' 7$&+0&
,8$7 9&' 70& %$&+ )&7& &,& (+&'&' &7&' )(,&& 7(:(;& 8&' &70*&'9&
8&& 70& &07&' *&;& )(,(7& &7&' )('0'&+7&' 0$ (!:))(,:( 70& 8&'
(+&'%$'9& &7&' )('0'&+7&' ,8$7 9&' 70& &;&,7&'. D&' 9&' +(*0 &,&
8&,0 7(%&80&' (,(*$ &8&+& 7(&70@&' 8&,0 (+&'&' $'$7 )('9&)&07&'
7(7(:(;&&''9& 7(&8& ,(+&0 8&' ()&'!()&''9& )&7& 70& *0& *&9&'7&'
&& 7(%&80&' (+&'%$'9& 9&0$ &7&' ()&70' *&'9&7 :&+' (+&'&' 9&' 0+&'
&&$ )()$$7&' $*$'&' 8('&' $&& 70&.
I'@,)&0 9&' 08&7 ($&0 8('&' 7$&+0& ,8$7 &7&' )('&70*&7&'
7(&':$,&' $&& (!:))(,:( 9&' (+& 70& (,%$&'7&' (%&7 +&)& 8&'
)$'70' %$& (+& )('90& ;&7$ 8&' *0&9& 9&' 70& 7(+$&,7&' (%&7
(,0&&' 0'& ,( $&& 8&& *(,%&+&' 0'& *(*(,&& 8(7&8(.
G&)*&, 12.16 C' ?0,$&+0&0 ()*&9&,&' )(+&+$0 0'(,'(
Tugas 02.3
0. Sebutkan langka&Alangka& mendapatkan peng&asilan dari pen<ualanonline.
20 ! a l a m a n
![Page 245: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/245.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 245/256
L()*&, K(,%& 12.
N N&)& P,8$7 C&,& M('0'7&7& P('8&&&'
203 ! a l a m a n
![Page 246: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/246.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 246/256
C. R&'7$)&'
1. K($&'&&' ,0( ()&&,&' &8&+& U'$7 )('0'7&7&' 7$&+0& 8&,0
('&)*0+&' 7($$&' M(':&,0 )&&+& <,&:( ,*+()= F7$ 8&+&)
)()(+0&,& 7(*(,&8&&' 7'$)(' U'$7 )('(&$0 (0& (,$*&&'
8&+&) +0'7$'&' ()&&,&'.
2. D&+&) )(+&7$7&' ,0( ()&&,&' (,+$ )()(,&07&' 7,0(,0& &'&,&
+&0' R(+(?&' T(& W&7$ E@00(' 8&' O*9(70@
3. A&, ,0( )&)$ )('&0+7&' 7$&+0& 0'@,)&0 9&' *&07 (0'&
7(&+&&' 0'(,,(&0 8&& 80)0'0)&+00, )&7& &,& (+&7$ ()&&,&'
(,+$ )(+&7$7&' ('&;&,&' &,& 9&' *(,&0' ('&;&,&' ,8$7 $'07
,)0 )(+&+$0 *(,*&&0 )(80& ()(+0&,&&' $*$'&' *&07 8('&'
&,& (+&'&'.
4. T,07 (8(,&'& &&, &'8& *0& )('%&& +9&+0& 8&' )()*&'$'
$*$'&' 8('&' (+&'&' 8&' )()*$& &'8& )('%&80 (,&'
,(:))('8(8 (++(, &&$ ,()&,7&*+( (++(,. S&'& (8(,&'& 9&0$
)(+&7$7&' 7'@0,)&0 ()*(+0&'.
5. M('%&& $*$'&' *&07 8('&' (+&'&' 8('&' :&,& )(':0&7&'
7(&' (,&)& 9&' +$&, *0&& $'$7 (+&'&' &'8& 7)$'07&07&'
8('&' :&,& (8(,&'& 8&' %&'&' $'&7&' 7&&!7&& 9&' ,$)0 8&'
&'%&' (&+& )()*(,07&' ('9$)&' ;&+&$$' (+&'&' *(,&'9&
*(,$+&'!$+&' &8& &'8& *(,(80&+& $'$7 (& )()*(,07&' *&'$&'
$'&7&'+& 7&&!7&& 9&' 00@ $'$7 )(,&0 7(&' *&07 8&,0 (+&'&'
*(,*0:&,&+& 8('&' &'$0& *0&,7&' )&& &'8& 07$ *(,*0:&,& 8('&'
(& )()(,&07&' (+&'&' +&7$7&' 8('&' 7($+$&' %&& 07&
&'8& 8&' %&'&' (,&':0' ()0 (&+& *(,07& *&07.
6. L&'7& 9&' (,+$ &'8& +&7$7&' $'$7 )(,&0 7($'$'&' 8&,0 $&&
()&&,&' '+0'( &8&+& T()$7&' &&, :(,$7 <'0:( )&,7(= T$+0 &+(
:9&+( +((, 9&' )('&,07 B$&+& ;(*0( ('%$&+&' G$'&7&' S,&(0
SEO G$'&7&' ,&(0 ((,0 ('$+0&' &,07(+ )&,7(0' 9&' *(,00 ('&'
*('(@0 8&,0 ,8$7 &&$ %&& $'$7 )('8&&7&' ,&@07 ,&0 G$'&7&' ()&0+
'(;+((, $'$7 )('8&&7&' +(*0 *&'9&7 ('%$&+&'. T&;&,7&' ,8$7
('8$7$' +&0''9& 7(&8& &,& (+&'&' &'8&
204 ! a l a m a n
![Page 247: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/247.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 247/256
J&+&'7&' ,,&) A@@0+0&0 $&9& ,&' +&0' )&$ )('%&80 ('&& ('%$&+
$'$7 )('%$&+ ,8$7%&& 80 0$ ;(* )(,(7&. K()*&'7&' *0'0 &'8&
B&;& ('$'%$' 7()*&+0 7( 0$ &'8& 7&,('& &'8& &7&' (+&+$)()*(,07&' 0'@,)&0 ,&(0 &&$ $8&( (,*&,$ 8&,0 ,8$7%&& &'8&
D. T( F,)&0@
1. Y&' *$7&' (,)&$7 8&&,!8&&, ,0( ()&&,&' 7(:$&+0 K
2. B&0 (,$&&&' &&$ 7(+)7 $&& 9&' (+& *(,7(:0)$' 8&+&)
8$'0& ()&&,&' 9&' (+& )()&'@&&7&' %&,0'&' 0'(,'( )&$$'
7'?('0'&+ ('$ )('%&807&' ,0( (*&&0 &+&!&$ +&'7&('0' 7&,('&
3. Y&' *$7&' )(,$&7&' 7($&'&&' ,0( ()&&,&' &8&+& K
4. S()&70' +$& %&'7&$&' ,)0 9&' &'8& :0&7&' )&7& ()&70'
*(&, $+& (+$&' $'$7 )('8&&'7&' 7'$)(' (*&'9&7!
*&'9&7'9& 7&,('&.
5. B(,07$ 0'0 &8&+& :&,& )()(+0&,& $*$'&' *&07 8('&'
(+&'&' 7(:$&+0K
E. K$':0 J&;&*&'
1. $*9(70@
2. M(,$&7&' :&,& 9&' (@(70@ $'$7 )('('$7&' ,8$7 &&$
+&9&'&' 9&' +&9&7 %$&+.
3. M('9()*$'907&' )&&+& <08( ,*+()=
4. J&'7&$&' ()&70' *&'9&7 8&' (+$&' &7&' :('8(,$'
)('07$0 *(&,'9& (+$&'
5. M()*0&,7&' )&& &'8& 07$ *(,*0:&,&
205 ! a l a m a n
![Page 248: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/248.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 248/256
EVALUASI
A. A0$8( 70++
T$& M()*$& ;(*0( (C))(,:( <8&+&) 7(+)7 2 ,&'=
K(,%&&)& T&'$' B(,0'010&40@ D0102+0'
J&;&*
1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5
P(,0&&'
K'('
M()*$&
D(0'
P(& S0$
P('(++&&'
&8)0'
S0)$+&0
U+&8
B. K'00@ 70++
J&;&*+& (,&'9&&' 80*&;& 0'0 8('&' %(+& 8&' *('&,
1. A& 9&' 80)&7$8 8('&' 07+&' O'+0'(
2. A& &%& 7($'$'&' )('$'&7&' 07+&' '+0'(
3. A& 9&' 80)&7$8 8('&' 07+&' 7'(' <:'(' &8=
4. S0&& &%&7& ('9(80& 07+&' 9&' )('&;&,7&' %&&'9& 80 0'(,'(
5. B&&0)&'& &+$, ,( ('%$&+&' '+0'(
6. D&+&) (C))(,:( ,&(0 ()&&,&' *(,8&&,7&' )(80&
80+&7$7&' )(+&+$0 && &%&
. K)'(' ;&%0* 80)0+070 +( 7 '+0'(
206 ! a l a m a n
![Page 249: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/249.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 249/256
C. P07),07 70++
P,9(7 P()*$&&' B+ +('7& 8('&' &8('(
B$&+& *+ 8('&' )('$'&7&' ('9(80& *+ ,&0 (+&0' ;,8,( 8&'
*+. T()& ;(* ('&' ('%$&+&' (,&+&&' ,$)& &'&. T$+07&'+&
)$+&0 8&,0 (,0&&' 0'& ,( ()*$&&' 8&' +&7$7&'+& 0)$+&0 &'&,
()&'. B$&+& 8(0' 8&' +&'7&!+&'7& ('(,%&&''9&.
D. P,8$7*('8& 7(,%& ($&0 7,0(,0& &'8&,
P,8$7 9&' 80&0+7&' *(,$& ;(*0( ('%$&+&' (,&+&&' ,$)& &'&
9&' 80&)0+7&' (:&,& '+0'( +('7& 8('&' ()*$&&' 07+&' A8('(
*(7(,%&&)& 8('&' ('9(80& 07+&' &8('(.
E. B&&&' ;&7$ 9&' (+& 80(&7&'
W&7$ $'$7 )('(,%&7&' ,9(7 (,(*$ 2 )0'$.
F. K$':0 %&;&*&'
P07),07 S70++
I'807&, D(7,00 S76,
M('&%&7 ()&')(+&7&'&7&' $& 1*(,&)&
K(,%&&)& B(,*&0 7(()&&' 8&+&) 2)(+&7$7&' 7(0&&'
T08&7 )('8)0'&03
('8&&
M()*&'$ ()&' 9&'4
)('&+&)0 7($+0&'
T08&7 )()0+0 ()&' 8&+&)5
)(+&7$7&' $&
M&$ )('(,0)& 7'(7$('01
8&,0 0'8&7&''9&
M&$ 8&' *(,$&&)(+&7$7&' $& (:&,& 2
T&'$' %&;&*$'$!$'$T08&7 )('(+&7 8&'
3)('0'8&, 8&,0 $&S((+& )('(,0)& )&$7&'
4((,& 80(,*&070
A70@ *(,0'8&7 $'$7 5
207 ! a l a m a n
![Page 250: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/250.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 250/256
)()(,+&':&, ,(()*(+&%&,&'M('&&0 &)*&&' 9&'
1
)$':$+.B(,0'8&7 && (+$&' &&2
0'
I'00&0@ M('&)*0+ 7($$&'
38('&' :(&M('&'00&0 )&&+& 8&'
4)(':0&7&' (+$&'B(,0'8&7 8('&' ,0('&0
5 %&'7& &'%&'M('(,%&7&' $& 8('&'
17($'$&'B(+&%&, ($&0 8('&'
%&8;&+ 8&' ;&7$ 9&' (+& 2
80('$7&'D&& )('$'&7&' ;&7$8('&' *&07 &'&,& *(+&%&, 3
D00+0' 8&' ;&7$ *(,0&+0&0.M('07$0 7(0&&'()*(+&%&,&' 807(+&
48('&' &0,& 8&'&,00&[email protected]('9(+(&07&' $& $& 7$$'9& $& 9&' 580*(,07&' $,$ 8('&' *&07
K'00@ S70++
1. )(8( (,07+&'&' 8('&' )('$'&7&' )(80& 0'(,'( 8&' ;(*<W,+8
W08( W(* =8('&' $%$&' )('9&)&07&' (&' ()&&,&' <,)0=
$'$7 )('&,07 (+&'&'
2. K($'$'&' I7+&' O'+0'(
• T08&7 &8& &'&+ 7(8&+$;&,&.
• L(&8 0)(.
• K$&+0& &&,&'.
• K(*(*&&'.
• J&'7&$&'.
• B0&9&.
3. I7+&' 7'(' 80&)0+7&' &8& &+&)&' ;(*0( *(,$& (7 +0'7 9&' ($&0
8('&' &$,&' ('9(80& 7'(' &8 A8&$' :&,& 7(,%&'9& &8&+& 0()
228 ! a l a m a n
![Page 251: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/251.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 251/256
I7+&' 7'(' )('&'&+0& &+&)&' ;(*0( A'8& (:&,& *(,7(+&'%$&'
)(':&,0 7&& 9&' *(,($&0&' 8&' )('&)0+7&' +0'7 7( 7'(' 80 ;(*0(
A'8&. A8& *(*(,&& &+ 9&' 80%&807&' 8&&, 8&+&) )('&)0+7&' 07+&'7'(' 80&'&,&'9& &8&+& ,@0+ +('7& (0& *&0&' 8&,0 7'('
*(,8&&,7&' $+&,0& *(,*&0 0&+ 8&' 7)('&,.
4. P('9(80& 07+&' 80 I'(,'(
• A8 N(;,7.
• R( A8 A(':0(
• RSS A8?(,
•
S',0.• J&,0'&' I7+&' 8&' B$,& I7+&'
• B(,&*$' 8('&' G,$ *$90'
• M()&'@&&7&' ()&&,&' &@0+0&0
• M('9(;& &:( 07+&' *&''(,
5.
6. D&+&) (C))(,:( ,&(0 ()&&,&' *(,8&&,7&' )(80& 80+&7$7&'
)(+&+$0 K(&+0&' +&+$!+0'& 0'@,)&0 O0)&+0&0 G+( M&.
220 ! a l a m a n
![Page 252: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/252.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 252/256
K&)&'9( P&9 P(, C+0:7 <PPC= P,)0 80 M(80& S0&+ P('$'&&'
B+ P('$'&&' V08( M&,7(0' S$,& K&*&, D00&+
. K)'(' ;&%0* 80)0+070 +( 7 '+0'(
&. M()0+0+ N&)& 8)&0'
*. F P,8$7 H&,$ J(+& 8&' S&)& 8('&' A+0'9&
:. D(7,00 P,8$7 9&' J(+&
8. K&(,0 8&' S$* K&(,0 P,8$:
(. F0$, S(&,:
@. N&?0&0 <M('$ 8&' S08(*&,=
. F(, M('$. S0' C&,
0. B&''(,
%. T(0)'0
7. I'@,)&0 9&' %(+&
+. T(0)'0
P07),07 S70++
N&)& P,9(7 KKKKKKKKKKKKK..
N&)& K(+)7 KKKKKKKKKKKKK..
N A(7 9&' 80'0+&0 S7,
1 P(,0&&'
G&)*&, ,8$7
D(7,00 8$7
A0,$*$ ,8$7
A+&)& D)&0'
T()& H0'
2 D(0'
A'&,)$7& <I'(,@&:(=
222 ! a l a m a n
![Page 253: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/253.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 253/256
P(& S0$ <0( )&=
N&?0& <)('$=
W&,'&
3 P('(++&&' A8)0'
P,8$7
C&,& B&9&,
P('0,0)&'
I7+&'
K(,%&& 8('&' ('9(80&
+&9&'&' A8('(
4 S0)$+&0
P()(&'&' B&,&'
K'@0,)&0 P()*&9&,&'
L&,&' P()*(+0&'
K'@0,)&0 P('0,0)&'
K((,&'&'
1 S&'& *&07
2 B&07
3 C$7$
4 K$,&'
221 ! a l a m a n
![Page 254: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/254.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 254/256
PENUTUP
A8& *&'9&7 &(7 9&' )('&,& &8& 7(*(,&0+&' *0'0 8&+&) 8$'0&
'+0'(. P()&&,&' &8&+& &+& &$ &+ 9&' 0'0@07&' 8&' 9&' )()*$&
*0'0 *(,7()*&'. S&& 0'0 7&,('& &8&'9& ,(' *(+&'%& 80 0'(,'( (,$&&&'
9&' )('&80 ,&(0 ()&&,&' )('9($&07&' *&&0)&'& :&+'
7'$)(' )('$'&7&' 0'(,'(.
P()&&,&' '+0'( &'& *(,&,0 *&'9&7 &+ &'8& 8&& )()(,0)*&'7&'
((,0 07+&' '+0'( ()&&,&' )(0' (':&,0 ()&&,&' &@@+0&0 SEO <(&,:
('0'( 0)0&0'= (*&&0 ()&&,&' '+0'( ()&&,&' 8&+&) (C)(,:(
8&' *&7&' ()&&,&' )(+&+$0 (,&'7& )*0+(. H&+ 0'0 %$& *(,$*& 8&'
*(,7()*&' (+&)& 8(7&8( (,&70,. D('&' )$':$+'9& G+( A8('( 8&'
*('$7 +&0' 8&,0 9&' 80&,(7&' *&9&, (, 7+07 07+&' 8&' %('0 +&0'.
S((,0 9&' 70& 7(&$0 *&;& ()&&,&' '+0'( %$& )(':&7$ ()&&,&'
&@@+0&0 ! 9&7'0 $&$ )(8( 9&' )('$'&7&' 0$ )0,& $'$7
)('80,0*$07&' ,8$7 &&$ %&&. S&+& &$ )(8( (,*&07 $'$7
)('()*&'7&' %&,0'&' &@0@0&0 &8&+& 8('&' )('9(80&7&' 7'(' 8&,0 00
;(* &'8&. J07& A'8& 8&& )('9(80&7&' 7'(' 9&' *(,&,0 $'$7 0$ )0,&
&'8& )&7& 8('&' 7(()&&' &&$ (+$&' 9&' *(&, &'8& &7&')('8&&7&' $&' &8& && 9&' &)& )$'70' 8&,0 &,& ('07+&' &7&'
*(,&,00&0 8&+&) ,,&) &@0+0&0 A'8&.
D()070&' 9&' 8&& 7&)0 &&,7&' )('('&0 )&(,0 9&' )('%&80 77
*&&&' 8&+&) *$7$ 0'0 ('$'9& )&0 *&'9&7 7(7$,&'&' 8&'
7(+()&&''9& 7(,('& (,*&&'9& ('(&$&' 8&' 7$,&''9& ,(@(,('0 9&'
&8& $*$'&''9& 8('&' )&(,0 0'0.
P('$+0 *(,&,& &,& ()*&:& $'$7 )()*(,07&' 7,007 8&' &,&' 9&'
)()*&'$' 7(&8& ('$+0 8()0 ()$,'&'9& *$7$ 0'0. S()& *$7$ 0'0*(,$'& *&0 ((,& 80807 S(7+& M('('& K(%$,$&' %$,$&' ()&&,&'
&8& 7$$'9& %$& ((,& 80807 +&0' &8& $)$)'9&.
/i ! a l a m a n
![Page 255: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/255.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 255/256
DAFTAR PUSTAKA
R* S7( (M&,7(0'2##1.T( (('0&+ $08( 800&+ )&,7(0'. $0,7
<P9= L8
A+(> T,('?( J'( A''& M&+:97 J$0' B('(7(. 2#11. I'(,'( M&,7(0'.
G(S)&,(,
;;;.$,.+(.:)&8;,8 80&7( &'&+ 22 N?()*(, 2#13
&8?(,0(.*0'&8.)0:,@.:)('!$)( 80&7( &'&+ 2#
'?()*(, 2#13
;;;.@&:(*7.:)&8?(,00'
*+.)&,7(.:)*+2#13#()&0+!)&,7(0'!;&!!(!&'8!;!
!(.)+ 80&7( 2# N?()*(, 2#13
S&,& W,&) <S&*(&'= 2##". T9( @ O'+0'( A8?(,00'
&*(&'.:)2##"#52#9(!@!'+0'(!&8?(,00' 80&7( &'&+ 4
N?()*(, 2#13
;;;.&9+,.,*7 (M&,7(0'2##1.T( (('0&+ $08( 800&+
)&,7(0'.
$,.+(.:)&8('(
;;;.+(.:)&8('(
;;;.*+(,.:)
;;;.)&,7(0'.:.08('0''9&!()&&,&'!+&'$'!)(+&+$0!
(,&'7&!)*0+(=
*$80,08;0'.;(*.08)()*0+(!)&,7(0'.)+
7&7$.:.08
?&,0&.;(*.08
;;;.&)&'(.:)=
&;7(9(!0):.:);!:'('$+&82#12#-M*0+(!M&,7(0'!
R(,!I'8'(0&.8@
/ii ! a l a m a n
![Page 256: Pemasaran Online 2](https://reader033.fdokumen.com/reader033/viewer/2022050709/56d6be001a28ab3016903218/html5/thumbnails/256.jpg)
7/21/2019 Pemasaran Online 2
http://slidepdf.com/reader/full/pemasaran-online-2-56de37baf0268 256/256
&+*0)&,7(0'.:))*0+(!)&,7(0'0!9$,!0(!)*0+()*0+(!
;(*0(!()+&(.)