Para Kr Mesh

PROJECT REPORT

ON

“Penetration levels of Prolife/Sugar free Ice-Cream- Mumbai Market”

IN PARITAL FULFILLMENT OF THE REQUIREMENT FORMBA DUAL SPECIALISATION

YEAR 2011-2013

SUBMITTED BYAPOORVA BAGHELA

PROJECT GUIDEMR. RAHUL VYAS

1

Certificate from guide

2

ACKNOWLEDGEMENT

3

Index

Sr. No. Topic Page No.

1 Executive summary 5

2 Company Overview 7 – 11

3 About the Product 12 – 16

4 Research Objective 17

5 Research Methodology 18 - 21

6 Analysis of Data 22 – 58

7 Recommendations/Suggestions 59 – 69

8 Annexure 70 - 78

4

Executive Summary

The title of the project

5

A BRIEF INSIGHT ON

AMUL PROBIOTIC ICE CREAM

SUGARFREE

&

PROLIFE

6

COMPANY’S OVERVIEW

Formed in the year 1946, Amul initiated the dairy co-operative movement in India and formed an apex co-operative organisation called the Gujarat Co-operative Milk Marketing Federation (GCMMF). Today, this movement is being replicated in 70,000 villages in over 200 districts in India, transforming the life of the Indian villager. This co-operative revolution has made India the largest producer of milk in the world today. Amul is one of the largest food brands in India with an annual turnover of $500 million, and with products ranging from milk, butter, ghee, cheese, chocolates, ice-creams and pizzas.

The birth of Amul• Linked to the freedom movement of India• Founded in 1946 to stop the exploitation of milk producers at the hands of middlemen• Inspiration of pre-eminent national leaders• A cooperative movement - member control on milk production, processing & marketing• A humble beginning with 2 village societies and 246 litres of milk.

Amul – today• 2.5 million milk producers families – part of a fraternity of 13

7

million coop producers nationwide• 13,000 village societies – there are over 113,000 coop milk societies pan India • 8.1 million litres of milk procured in peak season on a single day – India is the largest producer of milk in the world !• Rs 100 million handled in cash daily – Milk is the biggest agricultural crop in India !• 13 district Unions – there are 180 cooperative dairy unions across the country

GCMMF – Operations• India’s largest food products marketing organisation• 4 Distribution Highways• 20 Product Groups• 400+ SKUs• 34 Supply Centres• 50 Sales Offices• 300 member sales team• 5000 Stockists• 700,000 Retail outlets• Rs 4,500 crore (US$ 1 billion) annual Sales Turnover

Amul It means “priceless” in Sanskrit and many Indian languages

Amul

• Commitment to Quality• Value for money• The generation of awareness• The fostering of loyalty• Development of strong brand identity

8

AMUL’S RANGE OF PRODUCTS

Amul1956

Ice

cream1996

Chocolates1973 Shrikhand

1980 Fresh Milk1956

MilkPower1958

Cheese1962 Breadsprea

d Ghee1956

Fat Free Dessert

2002 Nutrauamul

1973 Gulabjamun1997 UHT Range

1980/99 Amulspray1968

Cheese Spread1986

Amul Butter1956

Cow Ghee2002

Softy Mix

2001 Eclairs

2001 Gulabjamun

mix1999

Condensed

Milk1996

Amul WMP1960 Paneer

1997 Amul Lite1994

Amul Shakti2003

Kulfi Mix2001 Buttermilk

1998 Amulya1987

pizza Cheese1998

Margarine2004

Chocozoo2005 Laddoo

2004 fresh Curd1999

Amul IMF 1&22001

Emmental

Cheese1999

Basundi2005

Flavoured Milk2001

Instant FCMP2002

Frozen Pizza2002

Khoa2006

Fresh Cream2002

Gouda Cheese2002

Kool Cafe

2005

9

WHY PROBIOTIC

Amul woos diabetics and obese with safe, new delicacies.

Mumbai: With a growing number of diabetics, and a burgeoning population of obese urban dwellers, the ice-cream industry in India is indeed worried about the 'melting' market for its products.

According to the World Health organization, of 1.5 billion overweight adults globally, 400 million live in India. The figure is expected to double over the next eight years. India is also the diabetes capital of the world, with 37 million diabetics.

But leading producer of milk and indigenous dairy products, including ice cream, Amul, has decided to take on the 'battle of the bulge' by introducing a new range of 'sugar-free' and 'probiotic' products for diabetics, the obese and the health conscious.

For many diabetics, consuming ice-cream remains a tempting longing. Amul wants to make it a reality with the launch of its specially created sugar-free, low fat diabetic delight. In Amul Sugarfree Probiotic Diabetic Delight Frozen Dessert, sugar has been replaced with zero calorie and low calorie sweeteners.

10

Amul Sugarfree Probiotic Diabetic Delight contains 50 per cent less fat and half of the calorie than normal ice cream. It has also been supplemented with pro-biotic cultures for health improvement.

Fructo-oligo saccharides are soluble dietary fibres that improve the mineral absorption and bone health in addition to increasing the disease fighting ability of the body.

Digestive enzymes sparingly digest these sweeteners in stomach or small intestines and therefore do not cause fluctuations in blood sugar levels unlike in a diabetic condition where intake of digestible sugar causes fluctuation in the blood sugar level.

Amul has also launched a probiotic ice cream - Amul ProLife Probiotic Wellness Ice Cream.

They help in digestion, improve the immune system, fight against allergic reactions and are effective in controlling travellers' diarrhoea, claims the federation.

Probiotics also help in the prevention of formation and growth of colon cancer and enhances brain activity.

11

ABOUT THE PRODUCTS

Amul Prolife Sugar Free Probiotic Wellness frozen dessert India’s First low fat low calorie Delight

Several generations of Indian consumers have grown up eating ice creams, which traditionally is a combination of full cream milk, lot of sugar and nuts. Now with the changing trends, life style and climatic conditions people are becoming more and more health conscious. Keeping in mind the need of these calorie conscious people, Amul is introducing first time in India-Amul prolife sugar free probiotic wellness frozen dessert.

For an obesitic person, it is always advisable to curb down their calorie intake. Because, high calorie intake causes the genesis of fat in body which gets stored in adipose tissues. Even though when no fat is consumed, excess digestible sugar in your diet can make you fatty. Too much sugar intake increases your vitamin B requirement and can make you Vitamin B deficient. For, managing low calorie diet, It is suggested to consume digestible sugar free and low fat diet which is rich in dietary fibre, protein and other nutrients.

12

Amul Prolife sugar free Probiotic wellness dessert : LOW FAT LOW CALORIE Amul Prolife sugar free Probiotic wellness dessert has been made by reduced fat content and sugar replaced with combination of low calorie sweetner(Fructo-oligo saccharide and sucralose).These sweetners has very low glycemic index because they sparingly gets digested by digestive enzymes in stomach and small intestine. Amul Prolife sugar free wellness frozen desserts has also been added with probiotic cultures which imparts a gastrointestinal well being and health benefiting factor.

Low Fat : Amul Prolife Sugar Free delight is containing 50% less fat than the normal ice cream.

Low Calorie – Sugar replaced with low calorie sweetners.

Added benefits of low calorie sweetners (Fructo oligosaccharide) : Fructo oligosaccharide is known as soluble dietary fibre. It escapes digestion at upper gastrointestinal tract and at large intestine it act as a food for beneficial bacteria, thus improving gut microflora. Improved gut microflora ultimately leads to a number of health benefits, say improved resistance to food born disease, stimulation of body disease fighting ability, vitamin synthesis in gut, prevention of formation and growth of colon cancer.

Who does Amul Prolife Sugar Free Proboitic wellness suit best? Any one who wants to control/manage OBESITY? Amul’s Prolife

13

Sugar free probiotic wellness frozen dessert is enriched with live beneficial cultures that help your overall well being and health.

Benefits:

Has low fat and calorie content: hence reduces obesity Contains no added sugar Improves immunity and digestion Prevent gut infection and manages traveler’s diarrhea

Available in so many flavours packed in international packings: Amul Prolife Sugar free wellness delight is available in : 125ml/500ml+500ml free and 1.25 litrs in 5 flavours : Vanilla with chocolate sauce/Starwberry/chocolate/shahi Anjir and fresh litchi price ranging from Rs.18(125ml) to 120(1.25litrs).

14

Amul Prolife Probiotic Wellness ice cream India’s First Probiotic Ice cream

What don’t you have to do in order to be healthy? You work all day, catch your deadlines and catch the commute home before your favorite shows ends. Between all this, you have to ensure that you eat healthy to stay well and catch all rest. It seems like maintaining good health, itself,is taking a toll on your health. Here’s a delicious way to stay well.

AMUL is all set to storm the Ice cream market with a new range of probiotic ice cream aimed at the total health conscious.

Proboitic means “ for life”. Probitics are defined as “live beneficial culture administered in adequate amounts which confer a beneficial health effect on the host”.

15

The human large intestine is a active site of no of microorganism known as gut microflora. In a healthy person it a balance of a number of beneficial a bacteria. The gut microflora actively play a role in health maintenance by modulation of immune system, protection from pathogens and virus invasion through gastrointestinal tract. They also aid in food digestion. A part from these beneficial bacteria also synthesize some vitamins in gut. Our food habit, living habit, medication to cure disease,stress & strain, age etc can cause the disturbance in balance of gut miroflora. The disturbed gut microflora can create a chance for pathogens and viral invasion.

Amul probiotic wellness ice cream have been made to confer the health benefit of these probiotics.

Who does Probiotic ice cream suit best?

EVERYONE who desires to live HEALTHY LIFE. Probiotic ice cream is enriched with live beneficial cultures to help your overall well being and health.

Amul Probiotic wellness ice cream :

Improves immunity Improves digestion Prevent gut infection Manages traveler’s diarrhea

Available in so many flavours packed in international packings:

Amul Probiotic wellness ice cream is available in : 125ml/500ml+500ml free and 1.25 litrs in 5 flavours : Vanilla with chocolate sauce/Starwberry/chocolate/shahi Anjir and fresh litchi price ranging from Rs.15(125ml) to 110(1.25litrs).

16

Research Objective

“To identify Penetration levels of Prolife/Sugar free Ice-Cream- Mumbai Market”

17

Marketing Problem/ Research

Objective - Prolife and Sugarfree brand of ice-cream

To identify top of mind awareness (TOMA)

Penetration levels both consumption at customer and consumer level

To identify product/brand satisfaction levels

18

Research Methodology

The research was conducted by interviewing the respondents personally in Institute and forms retailers with the help of a questionnaire.

The questionnaire was designed based on the objectives mentioned above. Accordingly different sets of questions were designed to gather relevant information as per the defined objectives.

The research was adeptly sub divided to study Amul Probiotic icecream keeping the factors responsible for the Consumer and Retailers.

Hence effectively the research consisted of two categories of respondents namely

Consumers &Retailers

The main purpose of the research was to understand the Penetration levels of Prolife/Sugar free Ice-Cream- Mumbai Market.

19

Sample Design

Non Probability sampling Convenience Sampling

Arrival at appropriate Sample size

Population of Mumbai – 200 lacs

Out of that 70% are slum dwellers with less than $2 per day income

Therefore potential target group will be 60 lacs

All India diabetic population is 35 million

Diabetic population in Mumbai is around 10 million

Therefore due to limitations of time and resource we will be looking at

Sample size of 2000 people Sample mix

o Retailerso Customers at POSo Actual consumers

Fitness conscious

20

Diabetic General

Data collection, collation and analysis

Questionnaire, focus group will be administered by our team

Data collation, and analysis will be done subsequently

Time required for activities

Questionnaire preparation – 1 day

Getting copies of questionnaire made – 2 days

Administering the questionnaire on the total sample size – 30 days

Data collation and SPSS – 15 days

Final analysis and recommendations – 10 days

21

Final presentation to clientAnalysis of Data

Analysis is divided in three parts

1. Overall Mumbai common for sugarfree and Prolife

a. Retailersb.Consumers

2. Sugar Free


3. Prolife


22

Over all Mumbai

Insights from the research conducted

Retailers

23

Retailers Problem

Observation

Replacement problem is the gravest problem (Dealer management issues)

Followed by stock not available on time and Distributor Problem

24

Deep Freezers

Observation

Amul’s deep freezer is present in most of the outlets all over Mumbai compared to any other competitor

Kwality Walls follows

25

Ice Cream Stocked by Retailers

Observation

Amul is clearly seen as the market leader in Mumbai

Followed by Kwality Walls and others local brands

26

Visibility of POP’s at Retailers Shop

Observation

Visibility of POP’s for Amul Probiotic Ice Cream is not very satisfactory

27

Satisfied by Packaging

Observation

78% of our total retailer respondents are satisfied by the packaging

The remaining 22% are not satisfied

28

Insights from the research conducted Consumer

Consumer profile

Observation

Sample profile comprised of 46% working men and women

28% students

29

And the remaining 26% comprised of housewives

Main Source of Information for AIDA

Observation

Print advertisement is the most effective in all 3 territories

Followed by the most important- WORD OF MOUTH

30

Perception of Consumers’ affordability “Willingness to pay”

Observation

Most consumers feel Prolife Ice-creams is affordable in all three territories

31

Potential Customer - Restaurant

Observation

Can tap around 42% of consumers who eat ice-creams as a desert after meals in a Restaurant- “Prospects”

Sugar Free

32


Retailers

Retailers stocking Sugarfree

33

Observation

In Mumbai Approx. 57% of the Retailers Store Amul Sugarfree Ice Cream

43% of Its still need to be tackle

34

Retailers perception regarding Awareness in Consumer

Observation

88% of the retailers feel that the awareness for Sugarfree is quite high

And the remaining 12% of the retailers say that the awareness in consumers is not there

35

Fast moving flavors – Sugar Free

Observation

Vanilla with Chocolate Sauce is the fast moving flavor in Mumbai

Followed by Shahi Anjir, Fresh Litchi and Strawberry with Strawberry Sauce

36

Fast moving pack – Sugar Free

Observation

Party pack is the fastest moving pack size in Mumbai

Followed by 500ml+500 ml

37

Insights from the research conducted Consumer

Segmentation for sugarfree

Housewife

Observation

In Housewife segment 78%of them have heard about the product

50% of them have tried ,but the Awareness level in terms of product knowledge is very less

It is Imp to built this knowledge to make a loyal customer

38

STUDENTS

Observation

In Student segment 76%of them have heard about the product



39

WORKING

Observation

In Working segment 72%of them have heard about the product


It is Imp to built this knowledge to increase awareness and build a loyal customer

40

Acceptance in Consumer - Sugar Free

Observation

Of the total consumers who have tried sugar-free

Around 50% have said that they will definitely indulge in a repeat purchase;

30% - probably and the remaining

20% have said that they will never purchase.

Most Liked Flavors – Sugar Free

41

Observation

Vanilla with Chocolate Sauce is the most favourite flavour for all 3 territories.

Followed by Chocolate

Availability of Sugarfree Ice-Cream

42

Observation

Availability of Sugar free is more in all three territories compared to Prolife

Preferred Pack by Consumer Sugar Free

43

Observation

125 ml swirl is the most preferred pack among students

Followed by party pack

Most Frequent Purchase Outlet Sugar Free

44

Observation

Dairy shops are most preferred purchase point for Sugarfree

Followed by provision stores

MF’s are also a major source

PROLIFE

45


Retailers

Retailers stocking Prolife

46

Observation

In Mumbai Approx. 45% of the Retailers Store Amul Prolife Ice Cream

55% of Its still need to be tackle

47

Retailers perception regarding Awareness in Consumer

Observation

81% of the retailers feel that there is some awareness in consumers regarding Prolife

Remaining 19% say that there is no awareness regarding the same

48

Fast moving flavors – Prolife

Observation

Vanilla with Chocolate Sauce is the fast moving flavor in Prolife

Followed by Shahi Anjir and Fresh Litchi

Fast moving pack – Prolife

49

Observation

Party pack is the fast moving pack size in Mumbai

Followed by 125 ml swirl


50

Consumer

Segmentation for Prolife

HOUSEWIFE

Observation

In Housewife segment 36%of them have heard about the product



51

STUDENTS

Observation

In Student segment 48%of them have heard about the product



52

WORKING

Observation

In Working segment 40%of them have heard about the product



53

Acceptance in Consumer for Prolife

Observation

Of the total consumers who have tried Prolife

Around 20% have said that they will definitely indulge in a repeat purchase;

20% - probably and the remaining

60% have said that they will never purchase.

54

Most Liked Flavors – Prolife

Observation

Vanilla with chocolate sauce is the favourite flavour in all 3 territories

Followed by chocolate and Shahi Anjeer

55

Preferred Pack by ConsumerProlife

Observation

125 ml is the most preferred pack

Followed by 500ml+500 ml tub

56

Most Frequent Purchase Outlet Prolife

Observation

Provision stores leads the list

Followed by Dairy Stores

57

Summary of Respondent Analysis

Awareness very less compared to Sugarfree

Clinical test needed for the benefits of the product

Free Sample

Confusion among consumers regarding Sugarfree and Prolife

More Advertisement

New Flavours

Attractive Packaging

58

Analysis of Doctors Feedback

Doctors say that taste of sugarfree should improve in taste as it has great scope among diabetics.

A calorie content is mandatory along with a certification by a regulatory body.

One respondent found Sugar free ice-cream not that sweet and that there is smell of Asparment

Can recommend sugarfree, provided the certification and calorie content is taken care of...

They want free samples

Doctors are of the opinion that there should be communications done on a larger scale.

Can have a doctor recommending the product and vouching for the same in the advertisement thereby increasing credibility

If Amul wants the doctors to recommend ice-cream instead of tablets to their patients, the certification is a must along with building relationships with doctors for the same.

Prolife being a health ice-cream requires a certification the earliest.

59

Recommendations

Value Proposition

Positioning

Product

Packaging

Place

Sales Promotions

Communications

Dealer Motivation

60

Value Proposition- Sugarfree

Target audience

people with Type 1 & 2 diabetes Age group- 15-+ Sex- Men and Women

Value proposition

“Diabetics can now enjoy and experience the taste of ice-cream which is no more taboo”

Value Proposition- Prolife

Target audience

Health and fitness conscious consumers All age groups Children, male and female

Value proposition

“Maintain a constant balance of minerals and vitamins through a researched Probiotic bacteria helping to maintain perfect health at all times”

61

Product- Sugarfree

Problem Causes SolutionsPowdery in

taste Could be

manufacturing/Cold Chain

Improve quality/ Cold Chain

Acceptance by customers

Lack of credibility Look at CFTRI, Mysore Certification or any such regulatory body

62

Place/Reach- Sugarfree & Prolife

Problem Causes Solutions Non

availability/ low reach

Products not placed with existing Amul retailers and non- Amul retailers (prospects)

Increase reach: dealer motivations; adequate stock at the retailers; efficiency and effectiveness of distributors ; sales force needs to enhance relationship with channel

(relationship building not transaction)

Not stocking adequately or not at all

Lack of product knowledge

Sales force will have to work on Push strategy and understand demand forecasting

Should tap institutional sales- (In-flights, five star hotels and

hospitalsTie-ups with gyms, etc.)

63

Sales Promotions: TG Mother/Fitness Conscious Consumers

Problem Causes Solutions Non

availability/ low reach

Products not placed with existing Amul retailers and non- Amul retailers (prospects)

Increase reach: dealer motivations; adequate stock at the retailers; efficiency and effectiveness of distributors ; sales force needs to enhance relationship with channel(relationship building not transaction)

Not stocking adequately or not at all

Lack of product knowledge

Sales force will have to work on Push strategy and understand demand forecastingShould tap institutional sales- (In-flights, five star hotels and hospitalsTie-ups with gyms, etc.)

64

Packaging and Labeling

Problem Causes Solutions

Product leakageNot attractive Inadequate label detailsLack of credibility

Poor cardboard packaging

No authentic certification for the claims made

Look at plastic cans/tubs, attractive and reusable- similar to imported ice-creams; add details regarding calories, clinical trials etc which will make the customers to make “informed decision”CFTRI certification.

65

Positioning

Amul should position their new launches very tactfully

As now there are no competitors in the Wellness Ice-Cream sector in India

Hence position the product in such a way that it caters to the niche market and not too much to the mass market as it might cannibalize other Amul Ice-Cream products

Suggested Positioning statement for sugarfree “Experience the low fat ice-creams exclusively for diabetics”

“Life is full of Sweets ,so don’t let Diabetes stop it”

Positioning statement for Prolife “Amul’s Probiotic Wellness Ice-creams”

“Wellness does not only mean hard workout but it can also

come with enjoyment – Prolife the wellness Ice Cream”

66

360 Communications

More visibility

POPs

Banners Places Joggers Park Gyms Club Cinema Halls

Advertisements Radio TV Print

Mobile Van

Tie-ups with Diabetic Clinics

67

Suggestions Activation thoughts for non ice -creams consumers – Increase Consumption

Don’t consume because of health problems

Hence a need to highlight the positive aspects of the ice-cream and thereby increase share of wallet among existing consumers.

Consumers need an assurance that the claims made are true (Use CFTRI, Mysore Certification to build credibility among consumers).

This can be done with the help of advertisement (ATL and BTL) and a print on the packaging of the product.

Synergistic Effect

68

Products have to be positioned as mutually exclusive and therefore one should not work on synergistic effect which will create and has created to a good extent -confusion in the minds of the consumers

Synergistic effects in terms of cost is appreciated but not in terms of brand recall/equity

ANNEXURE

69

QUESTIONNAIRE - RETAILER

DemographicsRetail Store Name: __________________________

Location/Address: ___________________________

Contact No: ____________________

Distributor Name: ___________________________

No. of years of business: ______________________

1. Since when have you been selling ice-creams? _______________

2. Is your deep freezer owned/ rented/ company provided- (Amul/Others, specify_____________________________________

3. If company provided do you receive prompt and regular maintenance service?

Yes

No

4. Ice- creams stocked?

70

Amul Kwality Walls

Mother Diary Others , __________________

5. At any given point of time what is the value of ice-cream stocked? _____________

6. Ratio of Amul Vs. Other ice- creams? _________________

7. Do you stock newly launched Sugarfree/ Prolife Probiotic Ice-cream?

Yes

No

8. Did the Sales- Ex come and explain the product/new concept to you?

Yes

No

9. On the launch date / when product was made available to you, did you receive any POS merchandise?

Yes

No

71

10. If yes to the above 2 questions were you satisfied with the

Training input received Yes No

POS merchandise Yes No

11. Did customer/consumer ask for the product on the day of the launch?

Yes No

12. Since the day of launch till date what is your sales experience? __________________

13. Did customer come for repeat purchase? YesNo

If yes what percentage – 10 / 20 / 30/ /

14. Fast moving pack size: ProlifeSugarfree

125 ml cup

500 ml + 500ml free tub

Party pack 1.25 l

72

Flavour:

Vanilla with chocolate sauce

Strawberry with strawberry sauce

Fresh Litch

Shahi Anjir

Chocolate

Strawberry

15. What was the percentage of sales of Amul to Amul Probiotic Ice-creams? _________

16. How often does a Distributor visit your shop?

Daily Thrice a week

Twicw a week

17. What sales support you get and what support you expect? _________________________________________________________

18. Do you receive uninterrupted supply of ice-creams ( Prolife probiotic, Sugarfree Probiotic and Amul ) ?

Yes

No

73

19. Is the distributor servicing you satisfactorily?

Yes

No

20. If No , explain

________________________________________________________

21. Do you think packaging is satisfactory?

Yes No

22. Briefly tell about customer feedback

Sugarfree ______________________________________________________

Prolife_________________________________________________________

23. What do you think can increase sales of –

Sugarfree ______________________________________________________

Prolife_________________________________________________________

74

QUESTIONNAIRE- CONSUMER INSIGHTS

A. Demographics:Name of Respondent: _______________________________

Location/Address: __________________________________________

Male/Female: ______________

Age: ______________

Contact No: ____________________

Occupation: Student / Housewife / Working

75

Approx salary per month Rs. : 20,000 21,000-40,000 40,000 +

B. Cultural Habits

1. Which of the following sweets do you consume?

Frozen Chocolates Cultural

2. How often do you eat ice – cream ?

Daily Once a week

Once a month Occasionally

3. Do you eat ice-cream as a desert after dinner in a restaurant?

Yes No

4. Have you heard of newly launched

Amul Sugarfree Probiotic Ice- cream YesNo

Amul Prolife Probiotice Ice-cream YesNo

5. Have you tried –

Amul Sugarfree Probiotic Ice- cream YesNo

76

Amul Prolife Probiotice Ice-cream YesNo

6. How did you know about it?

Word of mouth Radio Ad

Print Advertisement Others- Hoardings/Glow signs/ Leaflet/ Poinit of Purchase

7. Do you know the benefits of each? YesNo

(Aid through Leaflet- if No)

8. Flavour triedProlife

SugarfreeVanilla with chocolate sauce

Strawberry with strawberry sauce

Fresh litch

Shahi Anjir

Chocolate

Strawberry

Favourite flavour ________________

9. Pack size

77

ProlifeSugarfree

125 ml cups

500ml+500ml free tub

Party pack

Preferred pack ___________________

10. Is it available at your nearest store? Yes No

11. Where did you purchase Sugarfree/ Prolife Probiotic Ice- cream?

Dairy shop

Provisional stores

Modern Trade – Shoprite/ Hypercity/ Big Bazaar/ D- Mart / Tru Mart/ Other_______________

12. Do you recall the price? ___________

13. Is the price affordable/ high/low

14. Your recommendations to boost sales of-

Sugarfree Probiotic Ice- Cream ________________________________________________________________________________________________________________

78

Prolife Probiotic Ice-Cream___________________________________________________________________________________________________

79

Para Kr Mesh

Documents

Transcript of Para Kr Mesh