Konsep Pengantar Karya Tugas Akhir

Perancangan Videoklip Animasi 2D

pada Lagu Berjudul “Empat Satu” Karya Frau

Oleh :

TYAS WIDYALOKA

C0709074

JURUSAN S1 DESAIN KOMUNIKASI VISUAL

FAKULTAS SENI RUPA DAN DESAIN

UNIVERSITAS SEBELAS MARET

SURAKARTA

2015

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iv

HALAMAN MOTTO

“Karena sesungguhnya sesudah kesulitan itu ada kemudahan”

(QS. Al- Insyirah :6)

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HALAMAN PERSEMBAHAN

Tugas Akhir ini penulis persembahkan kepada

orang tua tercinta, suami tersayang,

sahabat dan teman-teman yang turut mendukung penulis.

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KATA PENGANTAR

Puji syukur kehadirat Allah SWT karena rahmat dan karunia- Nya, maka

penulis dapat menyelesaikan Tugas Akhir yang berjudul “Perancangan Videoklip

Animasi 2D pada Lagu Berjudul “Empat satu” Karya Frau ” dengan lancar.

Penulis berterima kasih atas segala doa, bantuan dukungan, dan dorongan yang telah

diberikan secara langsung dan tidak langsung demi tersusunnya Tugas Akhir ini.

Oleh karena itu, pada kesempatan ini penulis menyampaikan ucapan terima kasih

kepada :

1. Drs. Ahmad Adib, M.Hum., Ph. D. Selaku Dekan Fakultas Seni Rupa dan

Desain Universitas Sebelas Maret.

2. Dr. Deny Tri Ardianto, S.Sn., Dipl.Art. selaku Ketua Jurusan Desain

Komunikasi Visual Universitas Sebelas Maret Surakarta.

3. Anugerah Irfan Ismail, S.Sn selaku pembimbing akademik.

4. Dr. Deny Tri Ardianto, S.Sn., Dipl.Art, selaku Pembimbing I, terima kasih

atas bimbingannya sehingga Tugas Akhir ini dapat terlaksana.

5. Anugerah Irfan Ismail, S.Sn selaku Pembimbing II, terima kasih atas

bimbingannya sehingga Tugas Akhir ini dapat terlaksana.

6. Bapak, ibu dosen beserta Staff Tata Usaha Fakultas Sastra dan Seni Rupa

Universitas Sebelas Maret Surakarta.

7. Leilani Hermiasih selaku vokalis serta pencipta lagu "Empat Satu" band

Frau.

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8. Keluarga dan Sahabat yang senantiasa mendukung penulis dalam

menyelesaikan tugas akhir.

9. Anjar Budhi Pratama, Salestinus, Ratih Dewi Dartika, Ardian Danandono,

Alivia Putri, dan teman-teman DKV yang telah membantu dan mendukung

dalam menyelesaikan tugas akhir.

Penulis menyadari bahwa dalam skripsi ini masih belum sempurna. Oleh

karena itu, penulis menerima kritik dan saran dari pembaca guna

menyempurnakan karya ini. Penulis meminta maaf apabila ada kesalahan

dan kekurangannya dan semoga karya ini dapat bermanfaat bagi mahasiswa

Seni Rupa dan Desain di Indonesia pada khususnya dan pada pembaca pada

umumnya.

Terima Kasih.

Surakarta, Juni 2015

Tyas Widyaloka

C0709074

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DAFTAR ISI

HALAMAN JUDUL ................................................................................. i

LEMBAR PERSETUJUAN .................................................................... ii

HALAMAN PENGESAHAN ................................................................... iii

HALAMAN MOTTO ............................................................................... iv

HALAMAN PERSEMBAHAN .............................................................. v

KATA PENGANTAR .............................................................................. vi

DAFTAR ISI ............................................................................................. viii

DAFTAR GAMBAR ................................................................................ xiii

ABSTRAK ................................................................................................ xv

ABSTRACT ................................................................................................ xvi

BAB I PENDAHULUAN ......................................................................... 1

A. Latar Belakang ................................................................... 1

B. Rumusan Masalah .............................................................. 3

C. Tujuan Penelitian ............................................................... 3

D. Manfaat Penelitian .............................................................. 4

E. Target Market dan Target Audience ................................... 4

F. Metode Penelitian................................................................... 4

BAB II KAJIAN TEORI ......................................................................... 7

A. Tinjauan Tentang Videoklip .............................................. 7

1. Pengertian Videoklip ........................................................ 7

2. Sejarah Videoklip ............................................................ 7

3. Jenis Videoklip ............................................................... 9

a. Standart Clip ............................................................. 9

b. Performance Clip ...................................................... 9

c. Narrative Clip ........................................................... 9

d. Art Clip ...................................................................... 9

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B. Tinjauan Umum Animasi ..................................................... 10

1. Pengertian Animasi ........................................................ 10

2. Sejarah Animasi .............................................................. 10

3. Prinsip Dasar Animasi ................................................... 11

a. Timing and Spacing ................................................... 11

b. Squash and Stretch .................................................... 12

c. Arc .............................................................................. 12

d. Anticipation, Overshoot and Moving Hold ............... 12

e. Overlapping Action and Follow through .................. 12

f. Ease In and Ease Out (Slow In and Slow Out) ............ 12

g. Exaggeration ............................................................. 12

h. Secondary Action ....................................................... 13

i. Staging ....................................................................... 13

j. Appeal ........................................................................ 13

k. Straight Ahead and Pose to Pose ............................... 13

l. Solid Drawing ............................................................ 13

4. Jenis Animasi .................................................................. 13

a. Animasi 2D ............................................................... 13

b. Animasi 3D ............................................................... 14

5. Teknik Penciptaan Animasi ........................................... 14

a. Teknik Stop Motion ................................................... 14

b. Teknik Animasi Tradisional ...................................... 15

c. Teknik Animasi Hand Drawn dan Komputer ............. 15

d. Teknik Animasi Komputer 3D .................................. 15

D. Tinjauan Umum Lagu .......................................................... 16

1. Pengertian Lagu ............................................................... 16

2. Jenis Lagu ........................................................................ 16

a. Musik Seni (Art Music) ............................................... 16

b. Musik Klasik ............................................................... 16

c. Musik Pop ................................................................... 17

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d. Jazz ............................................................................. 17

e. Gospel ......................................................................... 17

f. Blues ............................................................................ 17

g. Dangdut ...................................................................... 17

h. Keroncong ....................................................................... 18

BAB III IDENTIFIKASI DATA ............................................................... 18

A. Identifikasi Obyek Perancangan ........................................... 18

1. Gambaran Umum Band Indie Frau ................................. 18

2. Analisa Grup Musik ........................................................ 21

a. Logo ........................................................................... 21

b. Social Media : Fanpage Facebook .......................... 21

c. Blog/Website : Frau.Bandcamp.com ........................ 21

d. Blog.Website : Infofrau.Wordpress.com ................... 22

e. Website Online label : Yesnowave.com .................... 22

f. Album ........................................................................ 24

g. Videoklip ................................................................... 24

h. Merchandise Frau ...................................................... 25

B. Identifikasi Komparasi .......................................................... 26

1. Videoklip Band Of Montreal - Id Engager ...................... 26

2. Videoklip Band Secret Skriwl -Jeez Louise .................... 27

3. Videoklip Band The Head and The Heart ..................... 28

C. Analisis SWOT ..................................................................... 30

D. Unique Selling Point (USP) ................................................ 33

E. Positioning ............................................................................. 33

BAB IV KONSEP PERANCANGAN ...................................................... 35

A. Metode Perancangan ............................................................. 35

1. Tahap Pra Produksi .................................................. 35

2. Tahap Produksi ........................................................ 36

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3. Tahap pasca Produksi ............................................... 36

B. Konsep Karya Videoklip ....................................................... 36

1. Tema ................................................................................ 37

2. Sinopsis Cerita ................................................................ 38

C. Standar Visual ..................................................................... 41

1. Konsep Komunikasi Visual ............................................ 41

a. Konsep Ilustrasi ........................................................ 41

1) Karakter Utama : Jack ........................................ 42

2) Karakter Utama : Queen ..................................... 44

3) Karakter Pembantu : Pion .................................. 46

4) Karakter Penyanyi : Lani ................................... 47

5) Latar/ Setting ...................................................... 47

6) Media Promosi ................................................... 49

b. Konsep Typografi ..................................................... 50

c. Konsep Warna .......................................................... 52

d. Konsep Layout ......................................................... 53

2. Konsep Komunikasi Verbal ........................................... 53

a. Kepala Berita (Headline) ......................................... 53

b. Penjelasan Kepala Berita (Sub Headline) ................. 53

c. Teks (Body Copy) ..................................................... 54

d. Baseline .................................................................... 54

D. Teknik Pelaksanaan ............................................................. 54

1. Pra Produksi ............................................................ 55

a. Storyline ............................................................. 55

b. Storyboard .......................................................... 55

2. Produksi ................................................................... 56

a. Animatik ............................................................. 56

b. Pengambilan akting sebagai referensi animasi ....

.............................................................................. 56

c. Membuat Gerakan Animasi ............................... 57

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d. Coloring ............................................................. 57

e. Membuat Background ........................................ 58

3. Pasca Produksi ........................................................ 58

a. Editing dan Final Compositing .......................... 58

E. Media Placement ................................................................. 59

1. Karya Utama/Videoklip .......................................... 59

2. Media Pendukung .................................................... 59

a. Label DVD ......................................................... 59

b. Cover DVD ........................................................ 59

c. Kaos Raglan ....................................................... 59

d. Sticker ................................................................ 60

e. Cover Fanpage Facebook .................................. 60

f. Poster Online ...................................................... 60

F. Rincian Biaya ...................................................................... 61

BAB V VISUALISASI KARYA ................................................................. 62

A. Karya Utama ........................................................................ 62

1. Videoklip ................................................................ 62

a. Scene Preview .................................................... 63

B. Karya Pendukung ................................................................. 75

1. Cover Packaging DVD ........................................... 76

2. Kaos Raglan ............................................................ 77

3. Sticker ..................................................................... 78

4. Label ....................................................................... 79

5. Foto Sampul Facebook ........................................... 80

BAB VI PENUTUP .................................................................................. 81

A. Kesimpulan ......................................................................... 81

B. Saran .................................................................................... 82

DAFTAR PUSTAKA

LAMPIRAN

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DAFTAR GAMBAR

1.3 Logo Frau ............................................................................................... 21

2.3 Fanpage Facebook Frau ......................................................................... 21

3.3 Official Website Frau ............................................................................ 22

4.3 Official Blog Frau ................................................................................. 22

5.3 Website Online Label Frau .................................................................... 23

6.3 Album-album Frau ................................................................................ 24

7.3 Videoklip "Water" .................................................................................. 24

8.3 Videoklip "Sepasang Kekasih yang Bercinta di Luar Angkasa" ........... 24

9.3 Videoklip "Mesin Penenun Hujan" ........................................................ 25

10.3 Videoklip "Salahku Sahabatku" ............................................................ 25

11.3 Merchandise Frau .................................................................................. 25

12.3 Videoklip Of Montreal .......................................................................... 26

13.3 Videoklip Secret Skriwl - Jeez Louise .................................................. 27

14.3 Videoklip Band The Head and The Heart - Ghost ............................... 28

1.4 Contoh Referensi Karakter Pemuda ...................................................... 43

2.4 Alternatif (atas) serta gambar sketsa tokoh utama si pemuda (bawah) .. 43

3.4 Referensi kostum Queen ....................................................................... 44

4.4 Alternatif tokoh Queen ........................................................................ 45

5.4 Desain Karakter Tokoh Queen ............................................................. 45

6.4 Referensi Bentuk Pion .......................................................................... 46

7.4 Desain Tokoh (Kiri) serta Gambar Alternatif Tokoh Pion (Kanan) ..... 46

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8.4 Referensi Wajah Vokalis Band Frau .................................................... 47

9.4 Referensi Latar Setting ......................................................................... 48

10.4 Sketsa gamber latar cerita "Dunia Kartu" ............................................ 48

11.4 Sketsa papan Board game ................................................................... 48

12.4 Contoh Referensi Ilustrasi Media Promosi Lagu "Empat satu" ........... 49

13.4 Contoh Referensi Warna Kaos Raglan ................................................ 49

14.4 Warna Ambience Utama dalam format RGB ...................................... 52