Mustika Ratu Digital Day 2014

Mustika Ratu Digital Day 2014

November 20th 2014

Agenda Diskusi

Digital di Kehidupan Sehari-hari Seberapa Berpengaruh Dunia Digital? Peluang di Dunia Digital

Apa itu Digital Media?

Digital Media adalah format media yang tersaji atau diakses melalui alat

elektronik seperti Smartphone, Tablet, PC Komputer, LCD, dll.

Online media merupakan digital media yang terkoneksi ke jaringan Internet.

Digital di Kehidupan Sehari-hari

Pranav Mistry Born 1981, Palapur India PhD Candidate MIT, USA

http://www.youtube.com/watch?v=YrtANPtnhyg



Virtual name: Anshe Chung Virtual business: Anshe Chung Studios, real estate development In two and half years, Chinese-born teacher Graef parlayed her $9.95 entry fee into a virtual real estate empire. Bottom line: Has built a cumulative net worth of more than $1 million.

Virtual name: Reuben Millionsofus Virtual business: MillionsOfUs, marketing consultant The startup is at the vanguard of a booming virtual sector helping real-world companies run promotional campaigns. He's signed big names such as Microsoft, General Motors, Toyota, Sun, Intel, Microsoft, Coca-Cola, and Warner Bros, and business shows no sign of slowing. Steiger's avatar is well regarded, though rarely sighted. No wonder; he's busy managing projects in development. Bottom line: MillionsOfUs expects $6 million in 2007 revenue

Siapa ‘Penghuni’ Dunia Digital?

<30 YO 30-54 YO >54 YO


Pengguna internet di Indonesia diperkirakan lebih dari 100 juta pengguna di 2016


Laporan dari DSResearch menujukkan: (1) Rekomendasi dan (2) Produk transparansi merupakan hal paling penting dalam belanja online. Sebagian besar membayar melalui Bank Transfer dengan nilai transaksi Rp. 100,000 – 500,000.

Sumber: DSResearch Ecommerce 2011

Seberapa Berpengaruh Dunia Digital?

Case Study: Maldives Marriage Insult

October 2010. Pasangan Prancis membayar US $ 1500 untuk upacara pernikahan. Petugas pernihakan ‘mengerjai’ mereka dengan memaki-maki dalam bahasa lokal Dhivehi dalam upacara pernikahan tersebut. Tayangan Youtube mempengaruhi tingkat kunjungan turis ke Maldives..

Source: Ministry of Tourism, Arts and Culture,

Republic of Maldives

Foreign couple mocked and insulted In Maldives Wedding ceremony, MARRIAGE ABUSE.mp4

Case Study: United Breaks Guitars

"United Breaks Guitars" is a protest song by Canadian musician Dave Carroll and his band, Sons of Maxwell; witnessed baggage handlers throwing his $3,500 Taylor guitar. It chronicles a real-life experience of how his guitar was broken during a trip on United Airlines in 2008. United Airlines stock price plunged 10% costing shareholders $180 million.

Foreign couple mocked and insulted In Maldives Wedding ceremony, MARRIAGE ABUSE.mp4

Dell merupakan salah satu perusahaan yang paling serius dalam menerapkan Digital Strategi dan Social Media. Dell memiliki Dell Social Media Command Centre yang sangat populer sebagai contoh strategi Social Media Customer Service.


Zappos merupakan salah satu perusahaan yang sangat sukses menerapkan strategi Social Media. Seluruh karyawan menjadi ‘Customer Service’ melalui akun social media.


Peluang di Dunia Digital

Kreatifitas & Personal Branding

Menjual Produk Online

Skills

Crowdfunding

Tektok Mobile – Project Status

Noah Kalina Selfie seltiap hari selama 12 tahun January 11, 2000 - June 30, 2012 4514 days


Tektok Mobile – Project Status

Menjual Produk Online - Dropshipping

Partner Customers

E-commerce


Customers

Online Marketplace


Dailydeals Sites

Tektok as a merchant Partner Customers


• Groupon was launched on November 2008 by a 27 YO CEO

• Currently, the company was valued at $15 billion.

• Google offered to buy Group On at $6 billion in 2010

• As of October 2010, Groupon serves more than 150 markets in North America and 100 markets in Europe, Asia and South America and has amassed 35 million registered users

According to a report conducted by Groupon's marketing association and reported in Forbes Magazine, which was reported by the Wall Street Journal,

Groupon is “Group On is on pace to make $1 billion in sales faster than any other business, ever"


Crowdfunding

Almost Zero Marginal Cost: The Long Tail Theory

Low Investment in the Beginning: Low risk to failed

Geographically Unboundary : Massive market

Technologically Improvement : Always changing

Thank you and let’s talk

Mustika Ratu Digital Day 2014

Internet

Transcript of Mustika Ratu Digital Day 2014