Modern Design AGUSTUS 2007

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    P R O Y E C T A

    MARBELLA STUDIOUrb. Guadalmina Alta, P-82829678 San Pedro AlcntaraMarbella . MlagaTel: +34 952 904 011

    Fax: +34 952 884 817

    INTERIOR . ARCHITECTURE . DESIGN . DECORATION

    COMMERCIAL AND PRIVATE PROJECTS

    CROWNE PLAZA HOTEL, COSTA DEL SOL

    PROJECT - DEVELOPERS OFFICES

    PROJECT - PRIVATE RESIDENCE

    CROWNE PLAZA HOTEL, COSTA DEL SOL

    www.proyectastudio.com

    MADRID STUDIOC/Copenhagen, 6. Local 11,Edif. Al ndalus, Pol. Ind. Eurpolis28230 Las Rozas. MadridTel: +34 91 636 1216

    Fax: +34 91 636 1216

    ultradesign

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    Marina Mijas

    The mountainous region ofMijas is adding a new stringto its bow: a new sports Marinato strengthen its commandinglead as the Costa del Sols mostdiverse tourist destination. The

    new development will meet thegrowing demand for a quality,year round boating experienceand will comprise 800 to 1,000berths 5m to 100m in length; 2docks for transatlantic cruiseliners; a helipad; berths for 30-50fishing boats with refrigerationservices and a market; a nauticalclub; hotel and congress centre.Beat that Marbella!

    www.marinamijas.com

    People powerto the PontWhen a double arched stone bridge spanningthe River Tordera east of Barcelona wasdestroyed in 1811 to stop Napoleons invadingarmy, no one would have known that PontTrencat (literally Broken Bridge) would takenearly 200 years to repair. But in the mid1990s, local villagers began mustering supportto restore it to its former glory and finally,having raised sufficient funds, their effortshave paid off with the bridge recentlyspringing back to life the new part-wood

    structure melding with the poignant stoneruins to create a striking dual constructbridge brimming with local pride.

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    Vexing VegasBet your bottom dollar that heads will roll in Las Vegas afterthe baggage claim carousel in Venice airport was painted asa roulette wheel. Love or loathe gambling, this clever piece ofmarketing by Venice Casino targets a captive audience in fullleisure mode with countless opportunities to see the moving

    ad space whileeveryonesluggage but yourown goes roundand round thecarousel...Withfree entrancetickets offered towaiting tourists,all they neednow are cute

    croupiers topush those darnluggage-ladentrolleys!

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    Tel. 951 26 00 41 email: [email protected]

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    Text: Michael EarlePhotos: Trisha Miller

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    theicebarcomethFur capes on theCosta? Believe it its Boals Icebar!Wrap up warm

    before heading to

    Benalmdena. Thats

    the friendly advice from

    architects Diseo Earle,

    its a hot new venue for

    the frozen few

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    Benalmdena boasts a rst. Boals Icebar in theMarina opened its chiller cabinets just as the

    summer heatwave started taking its toll.

    Its 40 degrees and rising so the only place toescape to is the cool comort o its -10C icewalls, enjoying an Icebar cocktail rom a sculptedice glass with like-minded customers rom thechattering classes. Like you, they re curious aboutthis exciting, new and very dierent drink ingexperience.

    I began thinking about the complex task obuilding a complete nished structure entirely

    out o ice. Giant blocks o ice have to adapt to theenvironment and temperature so as not to crack

    during construction. This also gives it great textureor sculpting which allows the artist to move

    the chisel over the ice with just the right mix osotness without being brittle. This project was agenuine challenge or us in unusual temperaturesand conditions since were not in a rozen countrylike Sweden, home o the original IceHotel.

    Now everybody wants a piece o ice action.Spains national TV crews and press corps are hoton our heels demanding rst hand accounts oour construction technique. Network channelsincluding Telecinco, TVE1 and CanalSur Andaluca,along with national newspapers including La

    Razn and Mlaga-based La Opinion are hostinginterviews inside and outside the bar, giving

    viewers and readers a birds eye view o whattemptations they can expect.

    Speaking to La Opinion recently, Diseo EarlesTechnical Projects Director Nstor Baroni recountsthe bricklayers reactions on rst hearing about thenovel project: When we told them that insteado using normal bricks they would have to usebricks made o ice, they simply didnt believe it!Nevertheless, our workers lost no time preparingthe cement used to unite the ice blocks or thewalls and bar using water which, when congealedinto ice orm, acts as an ecient wall strengthener.

    Boals Icebar opened on June 26th this year withthe anticipated avalanche o guests thirsting to

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    National Spanish TV Channel 1 interviewing Michael Earle.

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    get into the cold. With a capacity or 80 pleasureseekers, the entry ee includes a ree drink (juicesor the kids), rental o a ur cape and warm gloves.Stools and seats are covered by small blankets andwhile theres no dress code, you are advised towear covered shoes though its not a problem astheir socks come in handy i needed.

    Everything inside is made o ice the walls, bar,sculptures and even the glasses you drink rom soit really is a chilling experience! Keep in mind theabrupt change in temperature when leaving thepremises as the thermal dierence can be as highas 30. You have been warmed! For the less cold-

    new tourist attraction they can enjoy all yearround.

    Owners Pat and Laurie promise youll receive awarm welcome in a rosty atmosphere and theyinvite you to toast their ice-breaking new ventureor a truly unorgettable experience! Its alreadybecome a haunt or daring visitors attempting tobreak the record or the longest time anyone canstay inside: one guy managed a whole 50 MINUTESin nothing but a pair o very skimpy shorts crazyor what?!

    Everythinginside is madeof ice thewalls, bar,sculpturesand even theglasses youdrink fromso it reallyis a chillingexperience!

    hearted, theres also an outside beach hut-style barserving alcoholic and non-alcoholic drinks greator a ew rozen margaritas under the sun and starswith riends and amily.As architectural tourism takes o internationally(spurred on by the huge interest in the New 7Wonders o the World campaign), more and morepeople are travelling specically to experiencedierent architectural wonders. Were privilegedto be the rst architects in Spain to design andbuild such an innovative structure as an icebar.Spain has always attracted people rom all over theworld and Benalmdena now oers a supercool

    STORE

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    WHATS IN STORE.....

    DYSON Airbladesuper-ast hand dryerEveryone agrees that hand dryers areunhygienic, slow and inecient so putyour hands together or the DysonAirblade a new type o hand dryerthat uses a high velocity blade o air todry hands more hygienically, energy-eciently and at least twice as ast asany other.www.dysonairblade.co.uk

    Get a good nights kipwith NightCoveBased on medical and scientic research,Zykens NightCove is a revolution inhealth and wellness in the heart oyour bedroom, its unique design usinga world o lights and sounds aimedsolely at improving sleep quality. With

    sleep programs to help you all asleepquickly and serenely, wake-up pro-grams to wake you up gently, restedand energised, and nap programs tokeep you working at your best, its lightwavelengths and sound requencies areadapted to sleepers physiological needsso youll be taken to a new level o sleepany time o night or day.Sweet dreams available rom Zyken,

    www.zyken.com

    The STANDINGwheelchair

    Its amazing how innovations in industrialdesign continue to change our lives, particu-larly or those whove been let paraplegic bytragic accidents. Thanks to this brilliant pieceo engineering, the standing wheelchair

    enables them to regain some quality o lie,allowing them to stand upright while restingon a padded back support and giving themback the comort and mobility they previ-ously enjoyed.

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    HE

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    Never have the tensions between town andcountry, urban and rural, and natural spacesversus places o consumption been greater.

    Horizontal production and consumption are centred in and around the city actories, storage, warehouses, greenhouses all contribute to urban sprawl

    and consume vast tracts o land, and as demand or space becomes more in-tensive, landscape architects and urban planners are asking why these varioussystems o production are orced to operate horizontally. Why shouldnt pro-duction and consumption not nd their place in the heart o city in a ormatless reliant on the horizontal model, and orming the basis o an internationaldurable city?

    Forward-looking French architects have developed the concept o the LivingTower aligning agricultural production, commercial activities and residentialspaces into a single, vertical system. This allows greater central city densitywhile reducing the reliance on agricultural fatlands, signicantly reducingthe need or transportation between distant urban areas and protecting rural

    environments. This ground-breaking supposition considers new practical andenergy-saving relationships between agriculture, commerce and housing,resulting in signicant environmental savings day and night.

    HE

    IV-NGOW-R

    Mixing agriculturalproduction withcommercial andresidential activities in21st century city living

    Text: Chris Dove

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    Output lamp for night lightingcultivation complements natural

    lighting fed by windmills

    Chimney eect produced by glassand hydroponics from ground level

    to top level

    A linear, inclined hydroponics systemuses natural water irrigation from

    recycled rain water to give nutritionto the plants

    A prefabricated exterior and non-

    supporting wall made from a specialbre type cement call Ducatal

    Alcoves between the kitchen, toiletsand technical and local service areas

    serve dierent types of spaces

    Integrated photovoltaic walls partlysupply low tension energy needs to

    the building

    Reinforced concrete poles in thecentral core

    Veranda with low emissions

    Ventilation and climatisation grillsustained by the chimney-eect of

    the cultivation zone

    Structural central nucleus of the BHPdouble skin

    Reinforced belts in the central core

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    Year-round crop production 1 indoor acre is equivalent to 4-6

    outdoor acres or more, depending on the crop (e.g. strawberries: 1

    indoor acre = 30 outdoor acres)

    Noweather-relatedcropfailuresduetodroughts,floods,pests

    Allfoodisgrownorganicallyusingnoherbicides,pesticidesor

    fertilizers

    Eliminatesagriculturalwastebyrecyclingblackandgraywaterinto

    potable water collected by evapotranspiration

    Returnsfarmlandtonature,restoringecosystemsandservices

    Greatlyreducestheincidenceofinfectiousdiseasesacquired

    through traditional farming methods

    Returnsenergytotheunitviamethanegenerationfromcompostingnon-edible parts of plants and animals

    Dramaticallyreducesfossilfueluse(notractors,mechanicalploughs,

    sea, air or road transportation)

    Convertsabandonedurbanpropertiesintoefficientfoodproduction

    centres, creating sustainable urban environments

    OffersmeasurableeconomicimprovementsforLessDeveloped

    Countries(LDCs)andmaybeacatalystinhelpingreduceoreven

    reverseLDCspopulationgrowthastheyadopturbanagricultureasa

    strategy for sustainable food production

    Couldreducetheincidenceofarmedconflictovernaturalresources

    such as water and agricultural land and may prove useful forintegrating into refugee camps where such conflicts occur

    Createsnewemploymentopportunities.

    The layout o the Living Tower criss-crosses agricul-tural production, residential and commercial usesinto a mix o o-ground acilities which vastlyimproves their association within the vertical city.Structurally, the Living Tower is made entirelyrom concrete and includes 30 storeys 112 metreshigh covering a ground area o 25 by 48 metres.Approximately 11,045 m o residential area willconsist o 130 apartments occupying the bottom15 foors; oces on the top 15 foors will take up8,675 m; the o-ground horticultural area romstreet level to the top o the tower will occupy7,000 m; the shopping centre and hypermarketarea 6,750 m; a media library and nursery 650 mand basement parking or 475 vehicles coveringan area o 12,400 m.

    The core o the tower eatures a network oventilation shats circulating air drawn rom theground at approximately 15C, rereshing new airin summer and heating it in winter. A peripheral

    concrete veil system at the core ensures windbracing and the up and down movement o loads,the thickness o these veils increasing according tothe descent o the loads. Located at the top o thetower, two large wind machines directed towardsthe dominant winds produce 200 to 600 kWh oelectricity per year and are also used as a pumpingstation to ensure the circulation and recycling orainwater recovered rom the towers roo.This concept o urban living in which agriculturecomes to the city has seen a new breed o green-house take root in downtown Toronto, Canada.The SkyFarm is a vertical arm destined to providethe bulk o the ood requirements or parts o thecity and virtually eliminate its reliance on importedood or basic sustenance. Lettuce, carrots, greenbeans, soy beans, spinach, peppers, wheat,potatoes, cucumbers, tomatoes, aubergines andstrawberries provide a veritable vegetarians eastgrowing 238 metres above ground level. There areeven areas or egg-laying chickens here, showingthat anything is possible i you try hard enoughand use the right technologies in the right way.Otherwise known as vertical arms, skyscraperarms, or ecologic skyscrapers, expect more othese multi-purpose structures to sprout up inurban settings anywhere around the world.

    The topography o the Living Tower uses ull andunlled spaces ull spaces meeting housing andoce needs in terms o comort, heat, insula-tion, acoustics and daylight, while unlled spaces(hypermarkets and actories) can adapt to variousproductive unctions with levels o productiondirectly related to local consumption. The typologyo the Living Tower allows activities to be carriedout at variable levels, creating new spaces in thetower and generating rich and varied yields. Thisconcept o long-term development becomes atangible reality rom both an ecological and socialpoint o view.

    Benefits of vertical farming

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    ...and its tangled web of technologies is wiring itsway to you right now

    eCulture: the mediation of cultural expressions,knowledge and experiences across digital media the interface between arts, culture and digitaltechnology

    its addictive...its unstoppableand were hooked!

    Text: Chris Dove

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    A new breed o internet personalities born andbred online are the dening aces o culture todayand therell be new ones tomorrow, you watch.Sel-indulgent pseudo-hippy chicks includingLyndsay Lohan and Cory Kennedy are makingnames and bags o dosh or themselves with just a

    pretty ace, webcam and the obligatory MySpacepersonal web presence. The result? A crossover ovirtually every type o media reporting their everymove, picking up where Big Brother and copycatreality TV shows let o.During the dark days o the digital divide longbeore every home had a satellite receiver andbeore hustlers sold dodgy DVDs on every streetcorner public sector organisations were keen todevelop eCulture and the creative industries asservices outdid manuacturing and science, tele-matics and inormatics took their place. Their takerevolved around stimulating economic prosperity,strengthening social cohesion and promotingregional identity.

    But it was too little, too late as we ordinary peopletook to shaping online culture or ourselves. Asour diverse communities dene and embrace thetechnologies that aect us, its inevitable that thetechnologies will refect our distinguishing charac-teristics our culture.

    Using open source systems like Linux, sotware

    Log-on, plug-in, blog-outeCulture is catching.Its spreading its tentacles around the world by themegabit every hour, minute and nano-second.Its creating cultural connections unimagined 5years ago and theres no escaping the world o on-line environments as theyve entered every sector

    o our lives: work, riends (real and virtual), amily,nancial, physical, educational, political, medical,recreational, sexual

    eCultures home is online. The internet gave birthto it, empowering groups with common intereststo mingle reely in cyberspace, exchanging ideas,posing questions and learning new ways o doingthings. Forums exist promoting every conceivable(and inconceivable) country and category o inter-est: Armenia Online, Zanzibar Online, CannabisCulture Online, Dea Culture Online, Pulp CultureOnlineyou name it, its there.

    With inclusivity at its core and interconnectivity itsuniying lieblood, eCulture has spread rom theinternet to dene the relationships between allour electronic devices and the ways we interactwith them so now were all on-call, on-screen, on-camera, on-message. Were always ON. Broadband,wi, upload, download, routers, burners, domains these terms and more are part and parcel oour emails, texts, music and games and theyre

    common communications currency in the worldo eCulture.

    programmes and languages including xml, Flashand JavaScript, and backed up by powerul globalservers, everyone rom wizard web designers,developers, content writers and digital artists toIT-competent school kids started broadcastingtheir own photos and video clips in online galler-ies, posting blogs about every possible subjectand making journalists, instant photographers andmedia junkies out o us all.

    Which explains the huge impact o online socialorums, virtual communities and culture-specicpeer-to-peer le sharing networks like YouTube(Broadcast Yoursel on nine localised websitesaround the world), MySpace (a place or riendswith over 200,000 new registrations every day),Flickr (Share your photos. Watch the Worldwith 1,500+ photos uploaded every minute),Facebook (A social utility that connects you withthe people around you) and eMule (24 web lan-guages oering video streaming and up to 1,200keyword search hits rom local servers). Fed upwith real lie? Step into Second Lie: A 3D onlinedigital world imagined, created and owned by its[7,900,000] residents with avatars representingthe real you in the virtual world.

    Even that bastion o British broadcasting, the BBC,has CLICK, its weekly updates on the latest eCul-tural developments. And along with Google andYahoo, we turn to the indispensable Wikipedia asour prime source o online inormation, its beauty

    being that its written by the people or thepeople. Real time online courses allow us to learnat our own pace, while the growth o e -publishingand e-books are the real uture o books as weadapt our ways o consuming knowledge anddigesting inormation.

    The internet is such a mighty powerul orce thatcitizens in some countries are deprived o ullyparticipating in the eCultural reVolution. China isa noted culprit its government banning certain

    sites outright and restricting access to those thatdont send out the proper political message:

    Cory Kennedy

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    Even 107-year-ld A li

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    try typing Tiananmen Square into Google thereand you wont get the ino youre searching or.In Cuba, the internet is illegal. Only a ew peoplecan use it and the authorities have been criticizedor jailing journalists or up to 20 years or usingthe net to overthrow the Cuban revolution". And

    Morocco is the only country in the world wherepeople havent been able to access Google Earthsince August 2006 when Maroc Telecom suddenlycensured the site without explanation. Humanrights campaigners are up in arms about this, pro-testing at this invasion o reedom o speech andorganising online petitions to gather support.

    Yet another area where eCulture is making animpact is in the way we see and hear news andhow reportage is delivered. Forget buying thedaily newspapers theyre virtually out-o-date

    with each mornings publication so we turn rst toonline news or resh, regular updates. TV broad-casters now rely on us to send clips o hurricaneootage, natural disasters and dat people doingdat things in the name o inotainment.

    While surveillance equipment is helping identiycriminals beore, during and ater theyve commit-ted their wicked acts, terrorists are masterully ma-nipulating the media to bash other religions andcultures broadcasting live ootage o beheadings

    on politico-religious websites which are then airedon the worlds TV networks. Remember happy-

    slapping? Another perverted side o eCulturewhere kids lm their mates attacking innocentpassers-by, capturing video ootage on theirmobiles then uploading it to the net letting us allshare the merriment o their mindless activities.

    But eCultures biggest impact is on the globalmusic business. Record companies have been letreeling ater Napster and Kazaa started providingree internet downloads and artists like Prince andthe Arctic Monkeys stuck two ngers up to themajor labels, successully launching their own ma-terial via MySpace while keeping ull control andcoining it in big-time. As consumers dump vinyland CDs or iPods and mp3s, pirate downloads arethe cultural norm and debates about copyrightand intellectual property are really hotting up.Lily Allen, the switched-on bad girl o pop, used

    MySpace as a clever marketing tool to hype saleso her smash hit Smile, charting an eCultural rstas a young, independent emale artist cutting outthe middlemen and still making it to the top.

    And on the corporate side o eCulture, virtualconerencing is taking over rom video conerenc-ing led by enterprising companies like ADOBEwith their Flash-based Connect Proessional webconerencing sotware which allows anyone toeasily create, use, participate in and track online

    meetings, training sessions and on-demandpresentations and changing the ace o corporate

    culture as we speak. Video didnt kill the radio star,it simply chose a dierent medium through whichto spread its visual and aural messages.

    As were increasingly chatting online, instantmessaging and texting, weve still yet to see the

    huge impact eCulture will have on the telecom-munications industry, specically on mobile phonemanuactures and operators as the mobile genera-tion (7-year-olds and upwards) get their ngerson java-enabled 3G (3rd Generation) phones,camera phones, video phones, TV phones andApples iPhone, and as more and more o us equipour vehicles with state-o-the-art GPS/GIS satellitetracking and geographic inormation systems.

    Domotics use the internet to control several high-tech devices at once and will dominate electron-

    ics in years to come, while the techno-hungryJapanese eed our insatiable appetite to automateevery aspect o our lives. One Tokyo company isalready demonstrating its 4G phones which willhave download speeds o 1Gigabyte per second(1Gb) and eatures 3D goggles or viewing imageswith built-in sensors recognising the image andproviding a ull screen o instant ino at the toucho a button.

    This Star Wars scenario isnt ar o were living it

    now, so hold on to your handsets and get ready ora super-ast ride!

    old Australian,

    Olive Riley the worldsoldest blogger is tapping awayin an ageless,boundary-

    ree eCulturalcontext, and inBritain at least,no Membero Parliamentworth theirsoundbyte is without their own website or blogspot as themost efective way o reaching out to their constituents.

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    BREAD & BUTTER FASHION SHOW

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    Fornarina

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    Billed as Europes biggest contemporary ash-ion tradeshow, Bread & Butter Barcelona bringstogether urban ashion, street culture, glamour,music and un in Spains most cosmopolitan,modern and open city, where young talents andestablished designers seamlessly unite to displaythe latest samples o their work to national andinternational retail buyers.

    This isnt a generalist ashion event, but a highlyspecialist, high quality orum or selected brandswith one clear mission: to present progressive,contemporary clothing culture rom visionarieswhove identied market needs and put them intoaction oten with unorthodox solutions. Visitorsell into three main categories: businessmen andwomen avidly searching or new products or theirmulti-brand stores; people searching or ideas toopen new stores; and, o course, trend-hunters on

    the look out or the next big thing.

    This latest event took place during 4-6 July,welcoming over 91,000 trade visitors rom all over

    the world to the Catalan capital. A ull house anda 10% increase in last years visitor numbers everywhere you looked there were smiling acesand youll be smiling too when you see the rangeo dynamic designs and latest trends that croppedup in denim wear, ootwear, sports gear and acces-sories rom names including G-Star (the Kings odenim), Replay, Freesite and 7 For All Mank ind.

    Proessing sensitivity and passion or the culturein which theyre most at home, this is where busi-ness meets pleasure as deals are done, contractsare signed and distribution outlets agreed thenit was on to the equally important business othe day: the many parties around the city, liveconcerts, mini art exhibitions, gastronomic tast-ings and mass ashion estivals in which designers,actors and models all took part. Fun and businesswas, ater all, the slogan or the air.

    Pepe Jeans reportedly turned Barcelonas MontjuicTower pavilion into a dreamlike setting or oneo the best evenings the citys ever seen. The

    party continued with Custo Barcelonas eventon Forum beach to the sounds o internationalSuperstar dance DJ, Erick Morillo. Sybillas latestline Jocomomola also presented its rst swimwearcollection with a party at Port Forum where thecatamaran Oceana was moored. 50 parties, intensepublic participation and the growing interest inthis event ensures that Barcelona will be home tothis ashion movement or many more catwalksshows to come.

    And as the organisers are keen to remind us, theevents core statement is about community people rom dierent cultures coming togetherin the spirit o the air, living, working and sharingtheir experiences. Sta, labels, brands, designers,visitors and press are all part o the Bread & ButterCommunity. Roll on January Barcelona 2008

    Fornarina

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    G-Star G-Star

    FD Moda

    FD Moda

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    G-StarKnown or their innovative and edgy style, G-Star push the boundaries inthe world o denim. The rough, rudimentary and raw characteristics o thebrand allow it to maintain its distinctive and unorthodox style. Futuristicand cautious. Far-reaching and experimental. Alternative and traditional.Theyre about making eccentric combinations and maintaining authentic-ity. And it doesnt get more authentic than Bread & Butter Barcelona.

    FD ModaPortuguese ashion house FD Moda have been at the oreront o innova-

    tions in high technology abrics in since 1999. With their social responsibil-ity and ethical values, the key to their ashion ocus is on making sweatersor men, women, young children and babies, always using quality rawmaterials and still making manual cuts in their handling o more delicatepieces. You can almost see and eel the delicacy o their work in this excitingBread & Bread collection. Viva FModa!

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    Details in Contemporary Architecture

    Authors: Christine Killory & Rene Davids

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    yPublisher: Princeton Architectural PressPrice: 17.00

    Through case studies o recent work by Herzog & de Meu-ron, Morphosis, ShoP and other prominent architects, thisbook demonstrates how complicated design problemshave been solved with details both common and exotic to achieve beautiul, unctional, innovative, sustainableand economic results.

    The Problem o the House: FrenchDomestic Lie and the Rise o ModernArchitecture

    Author: Alex T. Anderson

    Publisher: University o Washington PressPrice: 25.00

    The problem o the house is a problem o the epochstated Swiss architect Le Corbusier; architecture, he elt,should ocus on everyday lie and produce housingthat is made or living in. This book explores thework o a group o like-minded designers in Francewho committed themselves to designing andequipping the modern house. The author traces thedevelopment o the early modern architects who,

    infuenced by cubism and art nouveau, establishedarchitecture as a human-centred art.

    CINEMA NEWS

    Big screen ads are set to get even bigger...Innovations and new campaign tactics ocusing

    on cinema advertising were top o the agenda atthe 54th Cannes Lions International AdvertisingFestival in June. According to the Screen Adver-tising World Association, new technologies onand o the big screen have cemented cinemaadvertisings position as the medium with thehighest impact and recall rate, so except to bebombarded with more ull rontal commer-cial imagery fogging everything under thesun as SAWA steps up its campaign aimed at

    grabbing and holding our attention spansor ever longer periods

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    Digital

    Text: Chris Bosse, PTW Architects

    An ancient Japanese

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    DigitalOrigami

    AnancientJapaneseproverb says: If youmeet a person that isable to make manyitems of different shapeby folding up simplesheets of paper, dontthink it is trivial, but try tolearn.

    The rst wave o digital architecturehit the world in the mid nineties. 90% oall nal projects at my aculty were hand-drated on tracing paper and made out obalsa wood. Three years later, or my mastersproject, 90% o my ellow projects weredigital. The digital revolution happened ast.

    However, with this rst wave, there was nogravity - nothing or the senses and verylittle constraints. Thus architecture dividedbetween the digital visionaries and the realarchitects who build. In todays second wavethe digital enables us to conceptualise andbuild in an entirely dierent ashion. Thecomputer now enables that which divided us:to build stu.

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    under construction

    interior view origami cave shopfront erskine street

    interactive light changes

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    The Stuttgart Mercedes - Benz museum orexample isnt based on elevations and plans,but 3D spatial experiences. It was conceived3-dimensionally through movement and notin elevation, plan and section. Such skills at theinterace o digital (or hybrid) design andmanuacturing are what we want to teach theuture generations o architecture. And we want tomake them experience it. The digital masterclassprogram at UTS under Anthony Burke has beendoing that or several years now and in thetradition o inviting guest lecturers or short buthighly intensive masterclasses, this year theyinvited me.

    In this years masterclass we didnt just want tosee another crazy fythrough or rendering. Wewanted to realize concepts. We asked the studentsto study and research current trends in parametricmodelling, digital abrication and material-science

    and apply this knowledge to a space-llinginstallation. The aim was to test the tness o aparticular module copied rom nature to generatearchitectural space, with the assumption thatthe intelligence o the smallest unit dictates theintelligence o the overall system. Ecosystemssuch as rees act as a metaphor or an architecturewhere the individual components interact insymbiosis to create an environment. In urbanterms, the smallest homes, the spaces they create,and the energy they use, the heat and moisturethey absorb multiply into a bigger organisationalsystem whose sustainabilty depends on theirintelligence.

    Out o 3,500 recycled cardboard molecules o onlytwo dierent shapes, the students have created amindblowing reinterpretation o the traditionalconcept o space. The pain and pleasure to acepractical problems (including gravity) translates in

    such a dynamic that the project has alreadyexceeded all expectations. At the time o writ ing,25 young architects climb upside down throughthe art-gallery, enthusiastically exploring theCartesian space and interpreting their own 3Ddrawing into real , 3D and physical space. Isnt thatwhat architects do?Utilitas, rmitas, venustas. digitalitas. Hey Vitruvius,you didnt tell us about this one!

    8 8 A u g u s t - 2 0 0 7

    Whats happening at The CAC Mlaga

    Anne Berning

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    Daniel Canogar

    RachelWhiteread

    Very dramatic, yet highly unctional.Its transormative and curative.American Society o LandscapeArtists, 2007 Proessional Awards Jury

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    An iconic refection oChinas RED culture

    Text: Chris Dove

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    An iconic refection oChina s RED cultureChinese architects faced a major design challenge: how to preserve the natural habitatsalong a waste-filled river while creating new recreational and educational urban uses.Solution: the Red Ribbon project

    Snaking 500 metres through the Tanghe River Park in Qinhuangdao in Chinas Hebei Province, this intriguingenvironmental project has once again brought lie to an under-used 50-acre park and a great deal o happiness to

    its local residents.

    Located at the edge o a beach city, the site had become a garbage dump with messy shrubs making itinaccessible and insecure or people to use. It was also, however, covered with lush, native vegetation

    that provided diverse habitats or various species and was sought-ater by nearby communities orshing, swimming, jogging and cycling. So how to meet the needs o both?

    Taking the minimum intervention approach to urban greening, the architectsaim was accomplished by introducing a multi-unctional bench the

    Red Ribbon and its adjacent boardwalk. As well as providing seatingand orienting visitors around the park, the Red Ribbon integrates

    lighting and native plants to make it the only solution neededalong its entire length, dramatically urbanising and modernising

    the site in one brush stroke. Had they not designed the RedRibbon, the natural river corridor would have been replacedwith hard pavement and ornamental fower beds better

    than what was there beore but nowhere near as unique andeye-catching.

    At night the bre-steel benchglows rom the inside and,true to orm, the superstitiousChinese see it as some strangenocturnal alien protectingthe park, making this one othe eatures that attracted theAmerican Society o LandscapeArtists jury who, on selectingit or a Proessional Award thisyear, called it a celebration

    integrating artistic elementsinto a natural landscape in aningenious way.

    Designed by Landscape Architects Turenscape withstudents rom Peking University, the Red Ribbon causesminimal disturbance to the native vegetation and animalcrossings are built into it as shelter or small creatures.

    Transorming an inaccessible waterront into anattraction while preserving the natural river corridordemonstrates how a minimal design solution can

    achieve a dramatic improvement to the landscape.

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    PREVIEWOFNEXTMONTHSISSUE

    ARTCULTURELess than a year awayS i I t ti l

    AS YOUD EXPECT FROM MODERN DESIGN MAGAZINE, WELL CONTINUE TO BRING YOU

    FASCINATING FEATURES, ARTICLES, PROFILES, INTERVIEWS, INNOVATIONS, NEWS AND EVENTSINCLUDING...

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    High nance photographerThis is the most expensive photograph in theworld: Taken byAndreas Gursky, its one o twoin the top 10 o most highly-priced photos ever.

    We tell you how much theyre worth and more importantly why.

    Going SoloTerry Bradleyssolo exhibitions in majorcities including Mlaga (September 07)have catapulted him into the mainstream oIrish Modern Art. We reveal his increasingly

    populist appeal.

    ARCHITECTURE

    - The spaced-out world oJean Marie Masaud

    - Rem Koolhaas and the OMAWe take a longer look at Rem Koolhaasand the Oce or Metropolitan Architecture.

    DESIGNThe rising stars o European design

    - Brothers Ronan and Erwan Bouroullec.

    Spains InternationalZaragoza EXPO 2008

    . . . A N D L O T S , L O T S M O R E !

    Modern Design Magazinehas made a name for itself already start collecting yours now!

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