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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

How to Respond to Glassdoor Reviews to Build Candidate Trust


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Featured Speaker

Lisa HoldenEmployer Engagement Manager at Glassdoor

[email protected]


Agenda

Glassdoor Overview How to Get Started Why Respond to Reviews? Who Should Respond? How Often Should I Respond? Tips When Responding to

Reviews


Set Up Company Alerts

Flag Reviews Monitor Your

Reputation

Identify Areas of

Improvement

Invite Colleagues to

Respond

A FREE Employer Account Can Help

Visit employers.glassdoor.com


Reviews On Glassdoor


Examples: CEO, HR, PR, or Marketing Professionals

Who Should Respond?

Anyone at your company

who is in a position to speakon your behalf.


Responding

promptly builds

trust with

candidates.

How Often Should I Respond?

?


of Glassdoor members read reviews before speaking with a company or person in charge of hiring.

Why Respond to Reviews?


Bad Reviews Are Good for Business!

of consumers trust reviews more when they see both good and bad reviews.

of consumers suspect censorship or faked reviews when they don’t see bad reviews.


5 Tips to Follow When Responding to Reviews


Tip #1: Respond Promptly


of consumers who experience a quick and effective brand response on social media are likely to recommend that brand to others.

Responding Promptly Shows that You Care


Tip #2: Say Thank You


of organizations suffer from a deficit in recognition according to a recent Bersin study.

Saying Thank You Shows You Are Listening


Tip #3: Address Specific Issues

Look at Pros and Cons in the Employer Center


Negative Reviews Provide the Opportunity for Authenticity

Nobody Is Perfect


Tip #4: Be Authentic


of employees say new job realities differ from expectations set during the interview process.

Set Expectations Up Front by Being Authentic


Tip #5: Utilize Your Reviews


of buyers say ratings and reviews influence their purchase decisions.

Acknowledge the Positive


Benefits of Responding to Reviews

Find out more about OpenCompany at employers.glassdoor.com


Lisa [email protected]@Glassdoor

mailto:[email protected]

mailto:[email protected]

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