Menjadi Developer Properti di Indonesia
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Transcript of Menjadi Developer Properti di Indonesia
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How to Become a
Property Developer
In Indonesia
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What comes to your mind?
Big capital?
Sophisticated work flow?
Fantastic marketing efforts?
Complicated ?
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Consider this : Real estate business never dies
Growing business
The demand still higher than supplies;everybody needs a place to live
If we loss, we still have the properties tough,and the value still rising
Provide the decent houses Art. We create, innovate, challenging
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Think Big, Start Small, Act Now Start from small area, from two till ten
houses; tied the market Branding ; yourself and your property-
based business
Continuity, make healthy cash-flow
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The Parties : Whos Involved
1. You as Developer
2. Land-owner
3. Marketing
4. Contractor
5. Customer6. Bank
External
Parties
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Helicopter View
Researchonlocation
Teambuilding
andnetworking
Gettingthe initialcustomer
Cash flowanalysis
Preparing
cultivatethe land
Buildingtheinfrastructure
Viewing
houses
Developing Pre-
orderselling
Marketingcampaign
selling
Arrangeyourcashflow
Maintain goodrelations
managing Afterfinished,pay allthecosts
Countyourmoney
Profit-taking
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Preparing
1. Location, location, location : Find the bargain-valueland, minimizing the investment and capital;remember, that buying a house is investment for thefuture
2. Find the good builder, contractor; marketing-agent;build-up good relation with creditor (bank)
3. Market-research ; sounding your project, getting yourinitial customer
4. Cash flow analysis ; prove that your project is makingmoney; price up for the expenses reallistically
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Developing
1. Make your site plan, hired architect and civil
engineer
2. Arranging your site-permit from city-council,
do some bargain
3. Cultivating the land, build the infrastructure ;
water-drain, road-stiffening and plotting
4. Viewing a house : a model, proof
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Selling
1 Do some marketing campaign
2 Follow up the prospects3 Get some down payment for house
construction (initial payment)
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Managing
1 All related site activities must be well-
supervision and control
2 Stick to your budget
3. Be clever to work on your cash-flow; build by
order, build form customers money, pay the
builders from the bank
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Profit taking
1 Make sure that the finished houses clear from
the problems; meet the customers need, pass
the requirement and specification; zero
complaint, then paid all related expenses
2. Count your money, prepare for the next
development, roll your money!
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Tips
Funding from the external parties
You get the land from relatives and friends,cooperate with them, or you can convincedthe land-owner to collaborate with you
Sell the design, get the 30% payment-in-advance from customer in cash (if customerpays in credits, mortgage loans from bank)
Use that money for paying contractors down-payment (example 15%, you get 15% savingfunds), the tips : full financing contractor
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If the house finished, the bank will paid the
settlement (you get 70% remains, customer
already paid 30%)
Then, paid the contractor by money from
bank, it will cost you at 50% from the house-
price
Conclusion, count the capital from your
pocket!
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How it all works : an Illustration
1. If there is a 120m2 land area, valued at
400k/m2, 48 million IDR in total
2. Plan it for 2 unit houses, 36/60 type of house
3. The reasonable price for build the house
(real-estate quality) at 2 mil/m2, then cost
(36x2x2mil) resulted 144 million in total
4. Therefore, you need capital for 48mil +
144mil = 192mil IDR
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5. If the reasonable price in that area for type 36
is 200 mil Rp, meaning your projective income
(2 houses) will be at 400 mil Rp
6. Your profit will be 400 mil 192 mil = 208
million Rp, sounds great doesnt it?
7. And wait, the greatest part in here is the
option for the financing your small project :
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If all the capital (192million) comes from your
pocket, that means your profit around 110% ,
eh but customers already paid-in-advance for
30% x 400 million = 120 million, so you justinvest 72 million! No, no no! But you
collaborate with the land owner, so you just
invested 72 48 = 24 million! So how comes24 million generated 208 million? This is
property-developer cake, lets eat it!