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  • 1. MARKETING PLAN

2. Pertumbuhan Ekonomi Pengangguran Total Investasi Inflasi PDRB2008 5.98% 13.64% 868.42M 14.20%2009 6.02% 15.00% 869.51M 6.00% 12.294T (+- 40% Kontribusi dari Hotel dan Restaurant)PERKEMBANGAN 2009DEMOGRAFIAkomodasi : Hotel dan Pondok Wisata : - Usaha : 45 - Jumlah Kamar : 2.720 Jalan Tol Bogor Ring Rood - Seksi I : Sentul Selatan Kedung Halang - Seksi II : Kedung Halang Simpang Yasmin - Seksi III : Simpang Yasmin Dramaga - Seksi : Dramaga CiawiKunjungan Wisata : Obyek Wisata - Nusantara : 1.163.110 - Manca Negara Akomodasi - Nusantara : 1.086.374 - Manca Negara Jumlah : Nusantara : 2.249.484 Manca Negara: 41.377: 102.737: 144.114BACKGROUNDDATA EKONOMI KOTA OGOR 3. Nama Perusahaan Alamat Perusahaan Legalitas : - Ijin Ganngguan (HO) - NPWP - Akte Pendirian - SIUP - TDP - SIUK - Pengesahaan Dep. Kehakiman LOGOPETA LOKASICOMPANY DESCRIPTIONLEGALITAS 4. Visi Menjadi industri perhotelan yang akan memberikan kontribusi keunggulan daya saing bagi PT. XXXXMisi Menghasilkan produk jasa perhotelan yang memenuhi standar kualitas dengan berorentasi pada pasar global berdasarkan cepat tanggap terhadap pelanggan dan SDM berkualitasTujuan Secara terus menerus menciptakan nilai tambah bagi customer dengan memberikan jasa layanan berkualitas tinggi berbasiskan pada inovasi proses pelayananSTRATEGISTRUKTUR ORGANISASIRESTAURANTGUEST ROOMSMEETING ROOMSXYZ HOTELSKILL SDMSHERE HOLDERCOMPETENCIES FACILITIEStuk UnMe lah irk anCORE BUSINESSSTAKE HOLDER SERVICE QUALITYWORK PARTNERMendukungBIZ PATNERSTRATEGIC FOCUS AND PLANVISI MISI TUJUAN PERUSAHAAN 5. Tipe Kamar Tamu : Superior Rooms Deluxe Rooms Suite RoomsRESTAURANT Menu : European Westem Indonesian Traditional Sundaness FoodJASA FASILITAS MEETING Non Accommodation Meeting Half Day Meeting Full Day Meeting Residential Meeting Single Occupancy Double Occupancy Triple OccupancyTHE SCOPE OF MARKETINGJASA PENYEDIAAN KAMAR 6. Superior RoomsJASA PENYEDIAAN KAMAR Deluxe RoomsJASA PENYEDIAAN KAMAR Suite RoomsTHE SCOPE OF MARKETINGJASA PENYEDIAAN KAMAR 7. THE SCOPE OF MARKETINGRESTAURANT 8. Menu : EuropeanRESTAURANT WesternRESTAURANT IndonesianTHE SCOPE OF MARKETINGRESTAURANT 9. Working Groups Meeting RoomsRESTAURANT Board Meeting RoomsTHE SCOPE OF MARKETINGJASA FASILITAS MEETING 10. STRENGTHS S1 Kelengkapan Fasilitas S2 Keunggulan Mutu pelayanan S3 Harga Kompetitif S4 Kekhususan Cita Rasa Menu S5 Lokasi Mudah Dijangkau OPPORTUNITIES O1 Meningkatnya jumlah wisatawan O2 Meningkaatnya penggunaan fasilitas rapat/lokakarya THREATS T1 Meningkatnya Persaingan T2 Meningkatnya PP T3 Stabilitas PerekonomianWEAKNESSES W1 Belum Dikenal Konsumen W2 Profile SDM Relatif BaruS-O C : Perluasan pangsa pasar I : Memelihara kualitas & mutu pelayanan I : Meningkatkan pemeliharaan fasilitasW-O C : Meningkatkan promosi L : Improvement kualitas SDMS-T F : Menetapkan strategi biaya L : Kerjasama dengan pihak luar I : Menjaga kualitas produk & pelayananW-T C : Meningkaatkan promosi L : Meningkatkan efektivitas dan produktivitas karyawan L : Mengikuti regulasi pemerintahINDUSTRY ANALYSISCOMPANY ANALYSISIDENTIFICATION COMPETITORCUSTOMER ANALYSISSITUATION ANALYSISSWOT ANALYSIS 11. Fiscal Year 2005 Annual Report Quarter Ended1st Qtr.2nd Qtr.3rd Qtr.4th Qtr.Total$7,746$8,541$7,835$8,065$32,187Gross profit6,4026,4046,5616,76126,128Net income2,0411,8652,1421,4837,531Basic earnings per share0.190.170.20.140.7Diluted earnings per share0.190.170.20.140.69$8,215$10,153$9,175$9,292$36,835Gross profit6,7357,8097,7647,81130,119Net income2,6141,5491,3152,6908,168Basic earnings per share0.240.140.120.250.76Diluted earnings per share0.240.140.120.250.75$9,189$10,818$9,620$10,161$39,788Gross profit7,7208,8968,2218,75133,588Net income2,5283,4632,5633,70012,254Basic earnings per share0.230.320.240.341.13Diluted earnings per share0.230.320.230.341.12Fiscal year 2003 RevenueFiscal year 2004 Revenue Fiscal Year 2004Fiscal year 2005 Revenue(1) Includes charges totaling $750 million (pre-tax) related to the Fabrikam settlement and $1.15 billion in impairments of investments. (2) Includes stock-based compensation charges totaling $2.2 billion for the employee stock option transfer program. (3) Includes charges totaling $756 million (pre-tax) related to Contoso subsidiaries and other matters.ANNUAL REPORTMarket Risk 12. Market DistributionSEGMENTATIONFinancial SummaryOur perennial 3rd Quarter boost was larger than expected contributing to an exceptionally strong year. Distribution of sales across the geographic markets looks fairly steady. Our new product line, released this year, is early in its adoption phase. We expect to see substantial revenue contribution from these products over the next two years.PRODUCT AND MARKET FOCUSMARKET AND PRODUCT OBJECTIVE 13. Product DivisionBusiness Process Model200220032004200510.3 %12.1%13.2%17.0%1.3%2.3%2.2%2.7%Services12.0%11.0%8.9%9.2%Widget Sales78.0%82.3%82.5%84.0%Installations5.3%7.9%12.2%15.1%Electronics Consumer Goods(1) Percentages based on domestic comparison to competitors in directly related industries. (2) Percentages based on standing at the end of each fiscal year. (3) Values provided by a third party agency.Organizational StructureSummaryThis has been a pivotal year for the company in growth, but also development of our infrastructure and business processes. Well continue to focus on our internal systems over the next year. Specific growth areas include Electronics where Contoso has seen as 6.7% increase in market share over the last three years. An area to monitor closely is the Services division where market share has dropped slightly.BUSINESS SUMMARYMarket Share by Division 14. SAMPLE SLIDES