Manajemen Strategi 2A

8/17/2019 Manajemen Strategi 2A

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MANAJEMEN STRATEGIUniversitas Esa Unggul

Dr. Hasyim Ahmad

Sumber :

Fred Davis

Wheelen and HungerPopy. Rufaidah

Copyright 2007 Prentice Hall Ch 1 -1


2/27

MINGGU KE !EMETAAN STRATEGI !ERUSAHAAN

"#$yright %&&' !renti(e Hall %


3/27

!ENI)AIAN A*sensi + %& ,

Uts -' ,Uas -' ,

Tugas+ '& , -. !r#$#sal

%. !resentasi"#$yright %&&' !renti(e Hall


4/27

MA!!ING STRATEG /im$lementati#n0

"#$yright %&&' !renti(e Hall 1


5/27

"2R!2RATE STRATEG .


TURN AROUND

RETRENCHMENT

PAUSE

DIVERSIFICATION

CONCENTRATION

DELAY

(STABILITY)

GROWTH(EPANSION)

PROFIT

NO CHANGECORPORATE

STRATEGY

EIT

CCAPTIVE

COMPANY


6/27

gr#3th

!"r#"e$% '$ %$u'##' u'"u me'*#+#% +e'%'$#"#'

+er"umubu,#' +e'-u##'/ +er"#mb#,#' #!!e"/ #' #b# !er"#

0mb%'#!% #r% ,#1,# "er!ebu" (+.232) Concentration strategy : e+u"u!#' +eru!#,##' u'"u mem+r0u!% !#"u

m#*#m %'% +r0u

Ver"%# : m%!/ me'$#mb% #%, +er#' !u+%er #"#u %!"r%bu"0r (PTPN/I'0400)

H0r%50'"#:m%!:mem+eru#! ru#'$ %'$u+ +eru!#,##'/ e6+#'!%

Diversifikasi strategy ###, : e+u"u!#' +eru!#,##' u'"u mem+r0u!%

berb#$#% %'% +r0u u'"u me'$,##+% +er!#%'$#' #r% 'u!"r% '$ berbe#

Re#"e: mem+r0u!% berb#$#% m#*#m +r0u "#+% m#!%, ber,ubu'$#' !#u

!#m# #%'.

U're#"e: +r0u!% berb#$#% m#*#m +r0u '$ berbe# :L0""e

C#!e: T0&0"#/ A!ur#'!%/ B#' 777



7/27

Delay / sta*ility strategy0

8e+u"u!' +eru!#,##' u'"u me#!#'##' e$%#"#'

e'$#' me'u'# +er"umbu,#'.H# %'% %#u#' u'"u

me'$#'#%!%! 0'%!% +#!#r #' ##' me'&u!u'

+ere'*#'##' !er"# me'e"'u#' #'$#, '$ ,#ru!

%#u#' !e"e#, me'&u!u' re'*#'# !e!u#% e'$#'+eremb#'$#' +#!#r. Pu!e: +eru!#,##' ber,e'"% !eme'"#r# 9#"u u'"u me'$#'#%!%!

+#!#r (IBM/ H+ "#,u' ;22)

N0 *,#'$e: +eru!#,##' "%# me#u#' !e!u#"u '$ b#ru "#+%"e"#+ me#!#'##' e$%#"#' !e*#r# ru"%' (8%m%# 4#rm#)

Pr04%": Peru!#,##' "%# me#u#' b%!'%! '$ b#ru "#+%

me'$ur#'$% +e'$eu#r#' b%# '$ "%# e4e"%4 (B#&er)



8/27

Retren(hmen strategy

S"r#"e$% '$ %#u#' +eru!#,##' u'"u me#u#'

+e'$ur#'$#'


9/27

4USINESS STRATEG .


COLLUSION

STRATEGY

COST FOCUS

DIFFERENTIATION

COST

LEADERSHIP

COOPERATIVESTRATEGIES

CCOMPETITIVESTRATEGIES

DIFFERENTIATION

FOCUSBUSINESS

STRATEGIES

STRATEGIC

ALLIANCE

CONSORTIUM

ICENSING

FRANCHISING

CONTRACT

MANUFACTURING

=OIIN

VENTURE


10/27

4usiness strategy

8e+u"u!#' u'"u mem40u!#' +##

+e'%'$#"#' +0!%!% # !#%'$ +r0u


11/27

"#m$etitive strategy

S"r#"e$% u'"u mem+eru#" # !#%'$

+r0u


12/27

"##$erative strategy

8e+u"u!#' +eru!#,##' e'$#' me'er#+#'

er-#!#m# !"r#"e$% u'"u mer#%, eu'$$u#'

ber!#%'$ ##m %'u!"r% me#u% em%"r##'

e'$#' +eru!#,##' !e-e'%! (2>) C0u!%0' !"r#"e$&

A%#'*e !"r#"e$& :



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5UNGSI2NA) STRATEGIES .


OPERATION

STP

>P!

LIFE CICLE

FINANCE

MAR8ETING

FS

HRM


14/27

5UNGSI65UNGSI DA)AM2RGANISASI


15/27

5UNGSI2NA) SRATEG



16/27

MARKETING

A'#%!%! '$ ber"u-u#' u'"u me'emu#'

eu#"#' #' eem##' +## 4u'$!%14u'$!%

b%!'%! +eru!#,##' me%+u"% : L%4e *%r*e STP

L%'$u'$#' +eru!#,##' (!u++& *,#%')



17/27

KINERJA KEUANGAN

L%?u%%"& R#"%0

./ Current ratio (r#!%0 #'*#r)

2/ uick acid'test) ratio (r#!%0 *e+#")

1/ Cash ratio (r#!%0 #!)

/ Cash turn o"er ratio

3/ 4n"entory to net $orking capital ratio



18/27

Le@er#$e R#"%0

./ *ebt asset ratio (r#!%0 u"#'$ "er,##+ "0"#

#!e")2/ *ebt to e-uity ratio (r#!%0 u"#'$ "er,##+ "0"#

#!e")

1/ ong'term debt to e-uity ratio (r#!%0 u"#'$ -#'$# +#'-#'$ "er,##+ eu%"#!)

/ Time interest earned ratio5Co"erage ratio

(r#!%0 e%+#"#' bu'$# '$ #+#" %b#r#')

3/ 6ied payment a"erage ratio56ied charge

co"erage (r#!%0 +emb#r#' "e"#+ r#"#1r#"#)



19/27

A*"%@%"& R#"%0

2. Re*e%@#be "ur'0@er (+er+u"#r#' +%u"#'$

u!#,#). I'@e'"0r& "ur'0@er (+er+u"#r#' +er!e%##')

. W0r%'$ *#+%"# "ur'0@er

. F%6e #!!e"! "ur'0@er (+er+u"#r#' #!e" "e"#+). T0"# #!!e"! "ur'0@er (+er+u"#r#' "0"# #!e")

. A@er#$e +#&me'" +er%0

>. A@er#$e *0e*"%0' +er%0 (9#"u +e'#$%,#'r#"#1r#"#)



20/27

Pr04%"#b%%"& R#"%0

./ &ross pro#it margin (m#r$%' #b# 0"0r)

2/ eturn on in"estment

1/ eturn on common) e-uity (+e'$emb#%#'

#"#! eu%"#! +eme$#'$ !#,#m)

/ (arning per share (#b# +er !#,#m)3/ 8et pro#it margin (m#r$%' #b# ber!%,)

9/ :perating pro#it margin (m#r$%' #b# ber!%,)

7/ eturn on total) assets (ROA1+e'$emb#%#'#"#! "0"# #!e")



21/27

B00 "0 M#re" R#"%0

./ Price5(arning P5() ratio

2/ Market5+ook M5+) ratio

. Per,%"u'$#' e'$#' EVA #' MVA

o (conomic ;alue


22/27

2!ERATI2N STRATEG

MO: Se-um, #"%@%"#! u'"u me'*%+"##' '%#% ##m be'"u b#r#'$ #' -#!# e'$#'

me'"r#'!40rm#!% %'+u" me'-#% 0u"+u":

A'%!%! !90" %#u' "er,##+ :

De!%$'

u#%"&

Pr0*e!! #' *#+#*%"&e!%$' L0*#"%0' !ee*"%0'

L#&0u" !ee*"%0'

Hum' re!0ur*e! #' -0b e!%$'

Su++& *,#%' m#'#$eme'"

I'@e'"0r&

S*,eu%'$

M#%'"e''*e



23/27

HRM

A'#%!%! HRM ###, #'#%!%!% "er,##+ 4u'$!% m#'#-eme' SDM

u'"u me'emu#' eu#"#' #' eem#,#' +## m#'#-eme' SDM

me#u% :

A'#%!%! Pengadaan !e+er"% : -#b#"#'/ +ere'*#'##' +r!0'#%#

u#%"#! #' u#'"%"#!/ reru%"me'/ +e'$u-%#' #' !ee!%*#0'

#r#'

Pengembangan,pemeliaraan dan Penempatan : +e'&u!u'#'

re'*#'# '$ me'*#u+/+e'em+#"#'/ +e#"%,#'/ +e'$emb#'$#'

%'er-#/ #' -e'#-#'$ #r%!/ +ember%#' %mb##' ($#-%/"u'-#'$#')

Pemberhentian me'*#u+: PH8/ Pe'!%u' #' +e'$e,e'"%'!e*#r# !u#re#



24/27

Analisis lingkungan Perencanaan Implementasi Evaluasi


A'#%!%!

8%'er-#

S"#r"e$%

ALI


25/27

analisis lingkungan internal (internal Factor strategy)

Finance: Dividen policy, investing, Funding (diukurdari: laporan keuangan dan Ratio)

Marketing : p (People, Process, Programs andPer!ormance)

"peration: Product , Plant design, Facilities #RM : Procurement, Development, $erminating



26/27

A)E 7E5AS %& 'ingkungan Makro:

Politik (politics) Ekonomi (eonomy) osial udaya (socialand cultural) $eknology (teknolog*)

Ecology

+& 'ingkungan Mikro ustomers ompetitor ollaotors reditors



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TUGAS !R2!2SA)

2. PILIH SALAH SATU PERUSAHAAN (PRODU8

Manajemen Strategi 2A

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