LSA|14: Company Spotlight (Closely)

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IT’S TIME TO REINVENT THE RELATIONSHIP. SMB ATTENTION DEFICIT

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In this presentation, Closely gave a quick description of its organization to the attendees at LSA|14 in Huntington Beach, Calif.

Transcript of LSA|14: Company Spotlight (Closely)

Page 1: LSA|14: Company Spotlight (Closely)

I T ’ S T I M E T O R E I N V E N T T H E R E L AT I O N S H I P.

S M B AT T E N T I O N D E F I C I T

Page 2: LSA|14: Company Spotlight (Closely)

“ T H E AV E R A G E M O B I L E C O N S U M E R C H E C K S T H E I R D E V I C E 1 5 0 T I M E S A D AY ”

W H E R E D O W E S TA R T ?

Page 3: LSA|14: Company Spotlight (Closely)

E V E R Y D A Y L O C A L M A R K E T P L A C E I N T E L L I G E N C E

Social + Promotions + Reviews + Photos + …

Organized by Business Venue

For You + Your Competition

Page 4: LSA|14: Company Spotlight (Closely)

D E E P D ATA = I N S I G H T S + D I S C O V E R Y

D ATA = E V E R Y D AY AT T E N T I O N

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W A T C H . L E A R N . D I S C O V E R .

!!!!!!!!!! !!!!!!!!

# 1 M O B I L E B U S I N E S S A P P1 5 M U S T- H AV E A P P S F O R S M A L L B U S I N E S S E S

T H I S C O U L D B E C O M E A S TA N D A R D A P P F O R A L L S M B S!!!!

April 2013December 2013 15,000 SMB’sApril 2014 45,000 SMB’s

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O U R M A R K E T P L A C E M O D E L

Continually ingest + present content that informs and drives comparison. !Continually assess what deserves the business’ attention. !Learn from what + how each business interacts. !Present curated insights. !Connect and introduce best-of-breed products to businesses that demonstrate a fit and need. !

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