Lampiran : 1 Kuesioner KUESIONER PENELITIAN ANALISIS...

69

Lampiran : 1 Kuesioner

KUESIONER PENELITIAN

ANALISIS PENGARUH SERVICE EXCELLENCE DAN STORE ATMOSPHERE

DALAM TERCIPTANYA BRAND IMAGE BANK MEGA SYARIAH KCP PETOJO,

JAKPUS

Responden YTH,

Saya Adityo Pratama, mahasiswa semester 7 jurusan Manajemen – International Marketing Bina Nusantara University, Indonesia. Saat ini saya sedang melakukan penelitian yang merupakan bagian tugas akhir saya mengenai Service Excellence dan Store Atmosphere terhadap Brand Image Bank Mega Syariah Kcp Petojo. Maka agar penelitian berlangsung dengan baik, saya sangat mengharapkan kesediaan dan bantuan dari para responden untuk ikut berpartisipasi mengisi kuesioner ini dengan lengkap dan benar. Atas perhatian dan waktunya, saya ucapkan terima kasih.

Profil Responden :

Berikan tanda (X) atau (√ ) pada jawaban yang di iinginkan

Jenis Kelamin : ( ) Pria ( ) Wanita

Usia :

€ < 20 tahun € 20 – 30 tahun € 31 – 40 tahun € 41 – 50 tahun € >50 tahun

Pekerjaan :

€ Mahasiswa € PNS € Karyawan Swasta € Wiraswasta € Lain......

Berapa Lama menjadi Nasabah Bank Mega Syariah

€ < 1 tahun € 1 - 2 tahun

70

€ 2 – 3 tahun € 3 – 4 tahun € > 4 tahun

Frekuensi kunjungan di Bank Mega Syariah Kcp Petojo per bulan

€ 1 – 5 kali € 5 – 10 kali € 11 – 15 kali € >15 kali

Berikan tanda (X) atau (√ ) pada jawaban yang diinginkan

Penyataan untuk variabel Service Excellence (X1)

No. Pernyataan Sangat Tidak Setuju

Tidak Setuju

Netral Setuju Sangat Setuju

1 Ketrampilan seluruh karyawan dalam melayani anda, memuaskan

2 Pelayanan yang dilakukan cepat tanggap

3 Seluruh karyawan melayani anda dengan penuh keramahan

4 Karyawan melayani anda dengan penuh kesopanan

5 Penampilan seluruh karyawan terlihat menarik

6 Penampilan seluruh karyawan terlihat pantas

7 Karyawan dapat memahami masalah anda dengan tepat

8 Karyawan mampu memberikan solusi yang tepat

Pernyataan untuk variabel Store Atmosphere (X2)


Tidak Setuju


1 Papan nama Bank Mega Syariah Kcp Petojo terlihat dengan jelas

2 Desain penataan eksterior (suasana luar bank) terlihat menarik

71

3 Desain interior (suasana dalam bank) terlihat baik

4 Warna dalam bank terlihat menarik

5 Tata letak produk dalam bank memudahkan anda

6 Tata tempat pelayanan tidak menyulitkan anda

7 Tanda petunjuk yang disediakan membantu anda

8 Tanda petunjuk yang disediakan terlihat jelas

Pertanyaan untuk variabel Brand Image (Y1)


Tidak Setuju


1 Janji program perusahaan dapat ditepati 2 Janji program dapat dipercaya 3 Janji program yang ada realistis 4 Tidak ada keraguan terhadap program

5 Harapan anda terhadap Bank Mega Syariah baik

6 Harapan anda tercapai setelah menjadi nasabah Bank Mega Syariah

7 Bank Mega Syariah menimbulkan kesan yang baik

8 Bank Mega Syariah memberikan kesan yang baik

Terima Kasih

72

Lampiran 2 : Data kuesioner

no Service Excellence X1 Store Amposheres X2 Brand Image

1 2 3 4 5 6 7 8 1 2 3 4 5 6 7 8 1 2 3 4 5 6 7 8 1 4 4 4 4 5 4 4 4 3 3 2 2 3 2 3 3 3 3 4 5 4 5 5 5 2 4 4 4 4 4 4 3 3 3 3 2 3 2 3 3 3 4 3 4 4 4 5 4 3 3 4 3 4 4 4 5 4 3 4 3 3 3 2 2 3 3 4 4 4 4 4 4 3 3 4 3 4 4 3 4 4 4 4 4 3 3 2 3 2 3 2 3 3 4 5 4 4 5 4 5 3 3 4 5 4 5 5 5 5 3 4 3 4 4 5 4 5 4 4 3 5 4 5 5 6 5 5 5 3 5 3 4 4 3 3 2 2 3 3 3 2 4 4 4 4 5 4 4 4 7 3 2 3 4 4 4 3 3 4 4 4 2 3 3 3 2 3 3 4 4 4 4 3 3 8 5 5 4 3 5 4 5 5 3 3 3 3 4 4 2 2 5 5 4 3 5 4 5 5 9 4 3 4 3 4 4 4 4 4 3 2 3 3 2 2 2 4 3 4 4 4 5 4 3 10 3 2 4 3 4 4 3 3 2 3 3 2 2 2 2 1 3 3 4 3 4 4 4 4 11 5 4 4 5 5 4 5 5 4 4 4 3 5 4 3 3 4 4 5 5 5 5 5 5 12 4 5 4 4 5 4 4 4 4 3 4 4 3 4 4 3 5 4 4 3 5 4 5 5 13 4 3 4 4 5 4 3 4 3 2 1 2 2 1 2 2 4 4 4 4 5 4 4 4 14 4 4 5 5 5 5 4 4 4 3 3 2 4 4 4 3 5 4 4 3 5 4 5 5 15 5 4 5 4 5 4 4 5 4 2 3 2 4 5 4 3 4 4 5 5 5 4 5 5 16 4 3 4 4 5 4 4 4 4 3 4 3 5 4 4 3 4 4 4 4 5 4 4 4 17 3 3 4 3 4 4 4 4 5 3 3 3 4 4 4 4 4 4 4 4 4 4 3 3 18 3 2 3 3 4 3 2 2 2 1 2 2 2 3 2 2 3 4 3 4 2 3 3 3 19 3 4 4 4 4 4 4 4 3 3 2 3 4 4 3 3 3 4 3 3 4 4 4 4 20 3 4 4 4 5 4 5 5 3 3 3 2 4 4 4 3 5 4 4 3 5 4 5 5 21 3 4 4 4 4 4 3 4 3 2 2 3 3 2 3 4 4 3 4 4 4 5 4 3 22 5 5 5 4 5 4 5 5 5 3 3 3 3 3 4 2 4 3 4 4 4 5 4 3 23 5 4 4 3 5 4 5 5 4 3 3 2 3 3 3 3 4 4 4 4 5 4 4 4 24 3 4 3 4 4 5 5 5 3 3 4 3 4 4 4 4 4 3 4 4 4 5 4 3 25 4 4 5 5 5 5 5 5 5 5 5 4 4 5 5 5 5 5 5 5 5 5 5 5 26 3 3 4 4 4 4 3 3 3 3 2 2 3 3 2 2 4 4 4 4 4 3 3 3 27 5 5 5 5 5 5 5 5 5 3 3 3 4 4 3 3 4 5 5 5 5 5 5 4 28 3 4 4 3 4 4 4 3 3 2 3 3 2 3 3 2 4 4 4 4 4 4 3 3 29 4 3 4 3 4 4 3 4 4 3 4 4 3 4 4 4 3 3 4 3 4 4 4 4 30 4 4 4 4 4 5 5 5 4 3 3 3 4 4 4 4 5 5 4 3 5 4 5 5 31 5 5 5 3 5 5 5 5 4 4 3 3 3 3 4 4 5 4 4 3 5 4 5 5 32 4 3 4 5 4 4 3 4 4 3 2 2 4 4 3 2 5 3 3 3 3 4 4 4 33 5 5 5 4 5 5 4 4 3 3 4 3 3 3 3 3 5 5 4 4 5 5 5 5 34 5 5 4 4 4 4 5 5 4 5 5 4 5 5 4 4 4 5 5 5 5 5 5 5 35 3 4 4 4 5 4 4 4 4 3 3 3 4 4 3 3 3 3 4 5 4 4 5 4 36 3 4 5 4 5 5 5 5 4 3 3 2 3 3 3 3 3 3 4 5 4 5 5 5 37 4 4 5 5 5 5 5 5 5 4 4 3 4 4 3 3 5 4 4 3 5 4 5 5 38 4 4 4 5 4 4 4 4 3 3 2 2 3 3 3 2 2 2 4 4 2 3 4 3 39 3 3 4 4 4 4 2 3 4 3 3 2 3 3 3 4 4 3 4 4 3 5 3 3 40 3 3 3 4 3 4 3 3 4 3 3 3 3 4 4 3 3 2 2 3 3 2 3 4 41 3 3 4 4 4 4 3 3 4 3 3 2 4 4 3 3 3 3 3 4 3 5 4 4

73

42 4 3 4 5 4 4 3 4 3 2 2 2 4 3 3 2 4 4 4 4 5 4 4 4 43 4 3 4 5 4 4 3 4 3 2 2 2 4 3 3 2 3 3 4 5 4 4 5 4 44 4 4 4 4 4 3 3 3 4 3 2 2 4 3 3 3 4 3 4 4 4 5 4 3 45 4 3 4 3 4 4 3 3 3 2 2 2 3 3 2 2 4 3 4 4 4 5 4 3 46 4 3 4 4 4 4 3 4 3 3 2 2 3 3 2 2 3 3 4 5 4 5 5 5 47 4 3 4 4 4 4 3 3 4 3 3 3 4 4 3 4 4 4 4 4 4 4 3 3 48 4 3 4 4 4 4 4 5 4 3 3 3 5 4 3 3 3 3 4 5 4 5 5 5 49 3 3 4 4 4 3 4 3 4 3 3 2 3 3 3 2 4 3 4 4 4 5 4 3 50 3 4 5 4 5 4 3 4 4 3 3 2 3 3 2 2 3 4 5 4 5 5 5 5 51 4 4 3 3 3 3 4 4 5 4 4 3 3 3 4 4 4 4 4 4 4 4 3 3 52 3 3 3 3 3 3 4 5 4 4 4 3 3 3 4 4 3 4 4 3 3 3 3 3 53 4 4 5 4 5 3 5 4 4 3 4 2 3 3 3 3 5 5 5 4 5 5 4 4 54 2 3 3 3 3 3 4 4 3 4 4 5 5 5 4 3 3 3 4 5 4 5 5 5 55 3 3 4 5 4 5 5 5 5 3 3 4 3 3 5 5 5 5 5 5 5 5 4 4 56 4 4 3 3 3 3 5 4 3 3 3 1 3 3 3 3 4 4 4 4 4 4 3 3 57 3 3 2 3 3 3 4 3 3 3 3 2 3 3 2 2 3 3 3 3 3 3 3 3 58 3 3 4 5 4 5 4 4 4 2 3 2 2 2 3 3 4 4 4 4 5 4 4 4 59 5 5 4 4 5 5 5 5 5 4 5 3 3 3 3 3 5 5 4 5 5 5 5 4 60 4 3 3 3 4 4 4 5 4 4 4 3 3 3 4 3 4 4 4 4 5 4 4 4 61 5 5 5 4 5 5 4 4 5 4 5 3 3 4 4 4 3 4 4 4 4 4 4 4 62 4 3 4 4 4 3 3 3 4 3 3 2 4 3 2 2 3 3 4 5 4 4 5 4 63 4 3 4 4 3 4 2 3 3 2 2 2 3 4 2 1 4 4 4 4 4 4 3 3 64 4 4 4 4 4 3 3 3 3 2 2 2 3 4 2 2 4 3 4 4 4 5 4 3 65 3 4 4 3 4 4 3 3 3 2 2 1 3 3 2 2 4 4 5 4 4 3 3 2 66 4 3 4 4 4 3 3 3 3 2 2 3 3 3 2 2 3 3 4 5 4 4 5 4 67 4 4 5 5 5 5 5 5 5 4 4 3 4 4 4 3 5 5 4 5 4 4 5 5 68 4 4 5 4 5 4 3 4 4 3 2 2 4 4 3 2 5 4 4 3 5 4 5 5 69 4 4 4 4 4 4 3 4 4 4 3 4 4 3 3 2 3 3 4 5 4 4 5 4 70 4 4 4 4 4 5 4 3 3 3 2 2 3 3 2 2 3 2 2 2 3 4 2 2 71 3 3 4 5 4 4 5 4 3 2 2 2 3 3 3 2 3 3 4 4 4 5 3 3 72 5 5 5 3 5 3 4 4 3 4 4 4 4 4 3 3 5 5 4 3 5 4 5 5 73 4 4 4 3 5 3 4 4 2 3 2 1 2 1 2 2 4 4 4 4 5 4 4 4 74 5 5 4 3 5 4 5 5 3 3 3 3 3 3 4 5 3 3 4 5 4 5 5 5 75 3 4 5 4 5 5 5 5 3 3 3 3 3 3 4 5 5 4 4 3 5 4 5 5 76 5 3 4 3 4 4 5 4 4 3 4 4 4 4 3 4 5 4 5 5 5 4 5 5 77 3 3 4 4 4 5 3 3 4 3 4 4 4 4 3 4 4 3 4 4 4 5 4 3 78 3 2 2 2 3 3 3 4 2 2 2 2 2 2 2 2 4 4 4 4 3 4 3 3 79 4 4 4 3 4 4 4 4 3 3 4 4 4 4 4 3 4 4 4 4 5 4 4 4 80 3 3 4 5 4 5 5 5 5 4 4 3 5 4 5 5 3 3 4 5 4 4 5 4 81 3 3 4 4 4 4 4 4 5 5 5 5 5 5 4 4 5 5 5 5 5 5 4 4 82 5 5 5 4 4 5 5 5 3 4 4 4 4 4 4 4 5 4 4 4 5 5 5 5 83 5 4 4 3 5 4 5 5 5 4 4 5 5 4 5 5 5 5 5 5 5 5 5 5 84 4 4 4 4 5 4 4 4 5 5 5 3 5 5 4 4 3 3 4 5 4 5 5 5 85 5 5 5 5 5 5 4 4 3 3 4 5 4 4 5 4 3 3 4 5 4 5 5 5 86 3 3 4 4 4 4 3 3 5 5 4 3 5 4 5 5 4 4 4 4 5 4 4 4

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87 5 5 5 5 5 5 5 5 5 5 5 4 5 4 5 5 5 5 4 3 5 4 5 5 88 3 3 3 4 4 4 4 4 4 4 4 4 5 4 4 4 3 3 4 5 4 5 5 5 89 3 3 4 4 3 4 4 4 4 3 3 4 3 4 3 3 3 3 4 5 4 4 5 4 90 3 3 3 3 3 4 3 4 3 3 3 4 4 4 5 5 3 3 4 5 4 4 5 4 91 5 4 4 5 5 4 5 5 4 3 3 3 4 3 3 3 5 5 4 3 5 4 5 5 92 5 5 5 3 5 3 4 4 4 3 3 3 3 5 4 3 4 3 4 4 4 5 4 3 93 5 5 5 3 4 3 3 3 3 4 4 4 4 4 4 4 3 4 4 4 4 4 3 3 94 5 5 4 3 5 4 5 5 3 4 4 4 4 4 4 4 3 3 4 5 4 5 5 5 95 3 4 5 4 5 5 5 5 4 4 4 4 4 3 3 3 3 3 4 5 4 5 5 5 96 5 3 4 3 4 4 5 4 3 3 4 4 4 4 3 3 3 3 4 5 4 4 5 4 97 4 3 4 3 4 5 3 3 4 4 4 4 4 4 3 3 4 4 4 4 4 4 3 3 98 3 2 2 3 3 3 3 3 3 3 3 4 4 4 4 4 4 3 4 4 4 5 4 3 99 3 4 4 4 4 4 4 4 5 3 4 3 4 4 5 4 4 4 4 4 5 4 4 4 100 3 3 4 5 4 5 5 5 3 3 4 4 4 4 3 3 5 5 5 4 5 4 5 5

Lampiran 3 : Uji Validitas dan Realibilitas Service Excellence

Case Processing Summary

N %

Cases Valid 100 100.0

Excludeda 0 .0

Total 100 100.0

a. Listwise deletion based on all variables in the procedure.

Reliability Statistics

Cronbach's Alpha N of Items

.830 8

Item Statistics

Mean Std.

Deviation N

Pernyataan1 3.8400 .80050 100

Pernyataan2 3.6800 .82731 100

Pernyataan3 4.0600 .67898 100

75

Pernyataan4 3.8500 .72995 100

Pernyataan5 4.2600 .64542 100

Pernyataan6 4.0700 .67052 100

Pernyataan7 3.9600 .86363 100

Pernyataan8 4.0400 .77746 100

Item-Total Statistics

Scale Mean if Item Deleted

Scale Variance if

Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item

Deleted

Pernyataan1 27.9200 13.185 .472 .822

Pernyataan2 28.0800 12.175 .642 .798

Pernyataan3 27.7000 12.899 .658 .798

Pernyataan4 27.9100 14.386 .298 .842

Pernyataan5 27.5000 12.899 .702 .794

Pernyataan6 27.6900 13.792 .467 .821

Pernyataan7 27.8000 12.162 .608 .803

Pernyataan8 27.7200 12.446 .641 .798

Scale Statistics

Mean Variance Std.

Deviation N of Items

31.7600 16.568 4.07039 8

Lampiran 4: Uji Validitas dan Realibilitas Store Atmospheres


N %


Excludeda 0 .0

Total 100 100.0


76



.901 8

Item Statistics

Mean Std.

Deviation N

Pernyataan9 3.7200 .80503 100

Pernyataan10 3.1700 .77921 100

Pernyataan11 3.2000 .92113 100

Pernyataan12 2.9000 .91563 100

Pernyataan13 3.5400 .82168 100

Pernyataan14 3.4700 .82211 100

Pernyataan15 3.3200 .88626 100

Pernyataan16 3.0900 .98571 100



Scale Variance if

Item Deleted



Deleted

Pernyataan9 22.6900 23.610 .561 .900

Pernyataan10 23.2400 22.770 .709 .888

Pernyataan11 23.2100 21.157 .784 .880

Pernyataan12 23.5100 22.030 .672 .891

Pernyataan13 22.8700 22.761 .665 .891

Pernyataan14 22.9400 22.865 .650 .892

Pernyataan15 23.0900 21.557 .766 .882

Pernyataan16 23.3200 21.189 .715 .887

Scale Statistics

Mean Variance Std.


77

Scale Statistics

Mean Variance Std.


26.4100 28.648 5.35242 8

Lampiran 5: Uji Validitas dan Realibilitas Brand Image


N %


Excludeda 0 .0

Total 100 100.0




.789 8

Item Statistics

Mean Std.

Deviation N

Pernyataan17 3.8800 .79493 100

Pernyataan18 3.6900 .77453 100

Pernyataan19 4.0400 .51089 100

Pernyataan20 4.1000 .74536 100

Pernyataan21 4.2700 .69420 100

Pernyataan22 4.3000 .62765 100

Pernyataan23 4.2600 .79924 100

Pernyataan24 4.0100 .85865 100

78



Scale Variance if

Item Deleted



Deleted

Pernyataan17 28.6700 11.072 .413 .780

Pernyataan18 28.8600 10.728 .504 .764

Pernyataan19 28.5100 11.404 .644 .753

Pernyataan20 28.4500 12.391 .179 .814

Pernyataan21 28.2800 10.163 .732 .728

Pernyataan22 28.2500 12.008 .341 .787

Pernyataan23 28.2900 10.026 .636 .741

Pernyataan24 28.5400 9.827 .617 .744

Scale Statistics

Mean Variance Std.


32.5500 13.886 3.72644 8

Lampiran 6: Uji Normalitas


Cases

Valid Missing Total

N Percent N Percent N Percent

ServiceExcellence

100 100.0% 0 .0% 100 100.0%

StoreAtmospheres

100 100.0% 0 .0% 100 100.0%

BrandImage 100 100.0% 0 .0% 100 100.0%

Tests of Normality

Kolmogorov-Smirnova Shapiro-Wilk

Statistic df Sig. Statistic df Sig.

79

ServiceExcellence

.081 100 .101 .978 100 .086

StoreAtmospheres

.084 100 .080 .980 100 .136

BrandImage .072 100 .200* .978 100 .094

a. Lilliefors Significance Correction

*. This is a lower bound of the true significance.

80

Lampiran 7: Uji Regresi Service Excellence dan Brand Image

Descriptive Statistics

Mean Std.

Deviation N

BrandImage 4.1099 .42056 100

ServiceExcellence

3.9700 .50880 100

Correlations

BrandImage ServiceExcell

ence

Pearson Correlation

BrandImage 1.000 .726

ServiceExcellence

.726 1.000

Sig. (1-tailed) BrandImage . .000

ServiceExcellence

.000 .

N BrandImage 100 100

ServiceExcellence

100 100

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Variables Entered/Removedb

Model Variables Entered

Variables Removed Method

1 ServiceExcellencea

. Enter

a. All requested variables entered.

b. Dependent Variable: BrandImage

Model Summaryb

Model R R Square Adjusted R

Square Std. Error of the Estimate

1 .726a .527 .522 .29079

a. Predictors: (Constant), ServiceExcellence


ANOVAb

Model Sum of Squares df Mean Square F Sig.

1 Regression 9.224 1 9.224 109.087 .000a

Residual 8.287 98 .085

Total 17.511 99

a. Predictors: (Constant), ServiceExcellence


Coefficientsa

Model

Unstandardized Coefficients

Standardized Coefficients

t Sig. B Std. Error Beta

1 (Constant) 1.728 .230 7.518 .000

ServiceExcellence

.600 .057 .726 10.444 .000

a. Dependent Variable: BrandImage

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Residuals Statisticsa

Minimum Maximum Mean Std.

Deviation N

Predicted Value 3.3780 4.7278 4.1099 .30524 100

Std. Predicted Value -2.398 2.024 .000 1.000 100

Standard Error of Predicted Value

.029 .076 .040 .011 100

Adjusted Predicted Value

3.3413 4.7402 4.1096 .30601 100

Residual -1.20289 .77208 .00000 .28931 100

Std. Residual -4.137 2.655 .000 .995 100

Stud. Residual -4.159 2.671 .000 1.005 100

Deleted Residual -1.21619 .78137 .00027 .29524 100

Stud. Deleted Residual -4.560 2.760 -.001 1.030 100

Mahal. Distance .003 5.749 .990 1.248 100

Cook's Distance .000 .117 .010 .021 100

Centered Leverage Value

.000 .058 .010 .013 100


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Lampiran 8: Uji Regresi Store Atmospheres dan Brand Image


Mean Std.

Deviation N

BrandImage 4.1099 .42056 100

StoreAtmospheres

3.3013 .66906 100

Correlations

BrandImage StoreAtmosp

heres

Pearson Correlation

BrandImage 1.000 .487

StoreAtmospheres

.487 1.000

Sig. (1-tailed) BrandImage . .000

StoreAtmospheres

.000 .

N BrandImage 100 100

StoreAtmospheres

100 100




1 StoreAtmospheresa

. Enter



Model Summaryb



1 .487a .237 .229 .36921

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a. Predictors: (Constant), StoreAtmospheres


ANOVAb


1 Regression 4.151 1 4.151 30.454 .000a

Residual 13.359 98 .136

Total 17.511 99

a. Predictors: (Constant), StoreAtmospheres


Coefficientsa

Model




1 (Constant) 3.099 .187 16.594 .000

StoreAtmospheres

.306 .055 .487 5.518 .000



Minimum Maximum Mean Std.

Deviation N

Predicted Value 3.6734 4.5533 4.1099 .20478 100



.037 .088 .050 .014 100


3.6469 4.5565 4.1096 .20455 100

Residual -.95897 .69406 .00000 .36734 100

Std. Residual -2.597 1.880 .000 .995 100

Stud. Residual -2.614 1.890 .000 1.005 100

Deleted Residual -.97098 .70157 .00029 .37463 100

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Mahal. Distance .006 4.688 .990 1.245 100

Cook's Distance .000 .068 .010 .015 100


.000 .047 .010 .013 100


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Lampiran 9: Uji Regresi Berganda Service Excellence dan Store Atmospheres terhadap

Brand Image


Mean Std.

Deviation N

BrandImage 4.1099 .42056 100

ServiceExcellence

3.9700 .50880 100

StoreAtmospheres

3.3013 .66906 100

Correlations

BrandImage ServiceExcell

ence StoreAtmosp

heres

Pearson Correlation

BrandImage 1.000 .726 .487

ServiceExcellence

.726 1.000 .392

StoreAtmospheres

.487 .392 1.000

Sig. (1-tailed) BrandImage . .000 .000

ServiceExcellence

.000 . .000

StoreAtmospheres

.000 .000 .

N BrandImage 100 100 100

ServiceExcellence

100 100 100

StoreAtmospheres

100 100 100




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1 StoreAtmospheres, ServiceExcellencea

. Enter



Model Summaryb



1 .758a .575 .566 .27694

a. Predictors: (Constant), StoreAtmospheres, ServiceExcellence


ANOVAb


1 Regression 10.071 2 5.036 65.660 .000a

Residual 7.439 97 .077

Total 17.511 99

a. Predictors: (Constant), StoreAtmospheres, ServiceExcellence


Coefficientsa

Model




1 (Constant) 1.540 .226 6.808 .000

ServiceExcellence

.522 .059 .632 8.786 .000

StoreAtmospheres

.150 .045 .239 3.324 .001


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Minimum Maximum Mean Std. Deviation N

Predicted Value 3.2769 4.8658 4.1099 .31895 100



.028 .084 .046 .013 100


3.2471 4.8949 4.1087 .32029 100

Residual -1.08923 .55698 .00000 .27412 100

Std. Residual -3.933 2.011 .000 .990 100

Stud. Residual -3.986 2.027 .002 1.007 100

Deleted Residual -1.11851 .58208 .00121 .28374 100


Mahal. Distance .012 8.145 1.980 1.786 100

Cook's Distance .000 .142 .012 .023 100


.000 .082 .020 .018 100


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Lampiran 10 : Gambar Store Atmospheres Bank

Mega Syariah KCP Petojo

Lampiran : 1 Kuesioner KUESIONER PENELITIAN ANALISIS...

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