KUISIONER - etheses.uin-malang.ac.idetheses.uin-malang.ac.id/697/11/10510036 Lampiran.pdf · SSC...

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KUISIONER Kepada, Siswa/i Lembaga Bimbingan Belajar SSC (Sony Sugema Collage) Di Tempat Dengan hormat, Saya Eka Wijayani Mahasiswi Jurusan Manajemen Universitas Islam Negeri (UIN) Malang, saat ini tengah mengadakan penelitian dengan judul “Pengaruh Bauran Promosi Terhadap Keputusan Memilih Bimbingan Belajar” dalam rangka menyusun tugas akhir berupa skripsi. Dengan ini mohon siswa/i Lembaga Bimbingan Belajar SSC (Sony Sugema Collage) meluangkan waktu untuk mengisi kuesioner ini. Mohon diisi dengan sebenar-benarnya dan sejujur-jujurnya tanpa dipengaruhi orang lain. Jawaban ini bersifat rahasia, apapun jawaban yang diberikan tidak ada yang salah karena hanya untuk kepentingan penelitian dan pengembangan ilmu pengetahuan. Atas kesediaan dan kerjasama yang baik, peneliti mengucapkan terima kasih. Hormat Saya, Eka Wijayani

Transcript of KUISIONER - etheses.uin-malang.ac.idetheses.uin-malang.ac.id/697/11/10510036 Lampiran.pdf · SSC...

KUISIONER

Kepada,

Siswa/i Lembaga Bimbingan Belajar SSC (Sony Sugema Collage)

Di Tempat

Dengan hormat,

Saya Eka Wijayani Mahasiswi Jurusan Manajemen Universitas Islam Negeri

(UIN) Malang, saat ini tengah mengadakan penelitian dengan judul “Pengaruh Bauran

Promosi Terhadap Keputusan Memilih Bimbingan Belajar” dalam rangka menyusun

tugas akhir berupa skripsi.

Dengan ini mohon siswa/i Lembaga Bimbingan Belajar SSC (Sony Sugema

Collage) meluangkan waktu untuk mengisi kuesioner ini. Mohon diisi dengan

sebenar-benarnya dan sejujur-jujurnya tanpa dipengaruhi orang lain. Jawaban ini

bersifat rahasia, apapun jawaban yang diberikan tidak ada yang salah karena hanya

untuk kepentingan penelitian dan pengembangan ilmu pengetahuan.

Atas kesediaan dan kerjasama yang baik, peneliti mengucapkan terima kasih.

Hormat Saya,

Eka Wijayani

No. Kuesioner :

IDENTITAS RESPONDEN

Nama : ___________________(Jika tidak keberatan)

Usia : ___________________ (Tahun)

Jenis Kelamin : ___________________ Laki-laki/ perempuan

Pendidikan : SD SMP SMA

Lama mengikuti bimbel : Kurang dari 1 tahun

1 sampai 2 tahun

2 sampai 3 tahun

Beri tanda ceklis (√) atau silang (x) yang sesuai dengan pendapat anda pada tempat

yang telah disediakan

SS : sangat setuju

S : setuju

KS : kurang setuju

TS : tidak setuju

STS : sangat tidak setuju

Variabel (X) bauran promosi

No. Uraian Pernyataan SS S KS TS STS

Periklanan/ advertising (X1)

1. Iklan SSC yang ada di surat kabar menarik perhatian

2. Iklan SSC yang ada di brosur menarik perhatian

3. Iklan SSC yang ada di radio menarik perhatian

4. Iklan SSC yang ada di spanduk menarik perhatian

No. Uraian Pernyataan SS S KS TS STS

Penjualan Personal/ personal selling (X2)

1. Pelayanan yang diberikan oleh staf SSC sangat

memuaskan

2. Staf pengajar SSC memiliki kecakapan berkomunikasi

yang sangat baik

3. SSC memiliki staf pengajar yang ramah

No. Uraian Pernyataan SS S KS TS STS

Promosi Penjualan/ sales promotion (X3)

1. SSC selalu memberikan diskon/ potongan harga paket

bimbingan belajar

2. SSC sering memberikan hadiah (bolpoin, gantungan

kunci, kalender, dll)

3. SSC memberikan kesempatan paket bimbingan belajar

gratis kepada siswa/i berprestasi

No. Uraian Pernyataan SS S KS TS STS

Hubungan Masyarakat/ public relation (X4)

1. SSC sering mengadakan event (acara pendidikan)

2. SSC sering menjadi sponsor di beberapa acara dalam

bidang pendidikan

3. SSC aktif dalam kegiatan social (memberikan

santunan kepada yang membutuhkan)

No. Uraian Pernyataan SS S KS TS ST

S

Pemasaran Langsung/ direct marketing (X5)

1. SSC mempunyai website yang menjelaskan program-

program keunggulan lembaganya

2. SSC memberikan pelayanan melalui media online (e-

mail)

Variabel (Y) Keputusan Memilih

No. Uraian Pernyataan SS S KS TS STS

Keputusan Memilih Bimbingan Belajar (Y)

1.

Secara keseluruhan informasi/ iklan melalui beberapa

media yang dilakukan oleh SSC menjadi salah satu

alasan saya memilih bimbingan belajar SSC

2.

Secara keseluruhan pelayanan yang diberikan oleh

SSC menjadi salah satu alasan saya memilih

bimbingan belajar SSC

3.

Secara keseluruhan promo yang diberikan oleh SSC

menjadi salah satu alasan saya memilih bimbingan

belajar SSC

4.

Secara keseluruhan citra bimbingan belajar SSC

menjadi salah satu asalan saya memilih bimbingan

belajar SSC

5.

Secara keseluruhan komunikasi/ informasi melalui

website dan email menjadi salah satu alasan saya

memilih bimbingan belajar SSC

TERIMA KASIH

Tanda Tangan Responden

No. X1.1 X1.2 X1.3 X1.4 X1 X2.1 X2.2 X2.3 X2 X3.1 X3.2 X3.3 X3 X4.1 X4.2 X4.3 X4 X5.1 X5.2 X5 Y1 Y2 Y3 Y4 Y5 Y

1 4 5 4 4 17 5 5 5 15 5 5 5 15 4 5 5 14 4 4 8 5 5 5 5 5 25

2 4 3 4 3 14 5 5 5 15 4 4 4 12 5 5 5 15 3 4 7 4 3 4 5 4 20

3 3 5 3 4 15 4 5 5 14 5 4 5 14 5 5 5 15 5 4 9 5 4 5 5 4 23

4 3 4 4 3 14 4 5 4 13 5 4 4 13 5 5 5 15 4 4 8 4 4 4 4 4 20

5 3 4 3 4 14 5 5 5 15 5 3 5 13 5 4 5 14 4 3 7 4 5 4 5 4 22

6 5 4 3 5 17 5 5 5 15 5 4 4 13 5 4 5 14 4 4 8 5 5 4 5 4 23

7 4 4 3 3 14 4 4 5 13 5 4 5 14 4 4 4 12 5 4 9 4 5 4 5 4 22

8 5 5 4 4 18 4 4 5 13 5 4 5 14 5 5 5 15 4 3 7 5 4 4 5 3 21

9 5 5 4 4 18 4 5 4 13 5 4 4 13 4 4 4 12 4 3 7 4 4 4 5 3 20

10 3 4 5 3 15 4 4 5 13 4 4 5 13 5 5 5 15 3 4 7 4 4 4 4 4 20

11 3 4 3 4 14 5 5 4 14 4 4 4 12 4 5 5 14 3 4 7 4 4 3 4 3 18

12 4 4 3 5 16 5 5 5 15 5 4 5 14 4 4 4 12 4 4 8 3 3 4 5 5 20

13 4 5 4 5 18 4 4 5 13 5 5 5 15 2 2 5 9 5 4 9 3 4 4 4 4 19

14 5 5 4 4 18 5 5 5 15 4 5 4 13 4 4 5 13 4 4 8 4 4 4 5 5 22

15 3 4 3 4 14 4 4 4 12 3 4 3 10 4 4 4 12 4 5 9 4 4 4 4 4 20

16 4 3 4 3 14 4 4 4 12 3 4 3 10 4 4 4 12 4 5 9 4 4 4 4 4 20

17 4 3 4 3 14 4 4 4 12 4 4 4 12 4 4 4 12 4 4 8 4 4 4 4 4 20

18 4 4 3 4 15 5 4 4 13 4 3 4 11 5 4 4 13 4 4 8 4 4 5 4 4 21

19 3 4 3 4 14 3 4 3 10 2 4 3 9 4 4 4 12 4 4 8 3 4 3 3 4 17

20 5 5 4 4 18 4 5 5 14 4 3 4 11 4 4 4 12 4 4 8 4 4 4 4 4 20

21 3 3 4 4 14 5 4 4 13 3 4 3 10 4 4 4 12 4 4 8 5 4 4 4 4 21

22 5 5 4 4 18 5 4 5 14 5 3 5 13 5 4 5 14 5 5 10 5 5 5 5 5 25

23 3 4 3 4 14 5 4 5 14 5 3 5 13 5 4 4 13 5 4 9 3 4 5 5 4 21

24 5 5 4 4 18 5 4 5 14 5 3 5 13 5 5 5 15 5 5 10 5 5 4 5 5 24

25 4 3 4 4 15 5 4 5 14 5 5 5 15 5 3 5 13 5 5 10 5 4 5 5 4 23

26 4 5 4 5 18 5 5 4 14 5 4 5 14 5 5 4 14 5 5 10 5 5 5 4 5 24

27 4 5 4 4 17 5 4 5 14 5 4 5 14 5 4 5 14 5 5 10 5 5 4 5 5 24

28 3 4 3 4 14 5 5 4 14 5 3 5 13 5 5 4 14 5 5 10 5 4 5 5 5 24

29 4 4 4 4 16 4 4 3 11 4 4 4 12 4 3 3 10 5 4 9 4 4 4 4 3 19

30 5 5 4 4 18 5 5 4 14 5 4 3 12 5 5 5 15 5 5 10 5 5 4 5 5 24

31 3 4 3 4 14 4 4 5 13 4 5 5 14 5 5 5 15 5 4 9 4 4 3 4 4 19

32 3 4 3 4 14 5 5 5 15 5 5 4 14 4 4 5 13 4 4 8 3 4 4 4 3 18

33 5 5 4 4 18 4 4 4 12 5 5 4 14 2 2 4 8 5 4 9 3 4 4 4 3 18

34 5 4 4 4 17 4 4 4 12 5 4 5 14 4 4 4 12 4 4 8 4 4 4 4 4 20

35 4 4 4 4 16 4 4 4 12 4 4 4 12 4 4 4 12 4 4 8 4 4 4 4 5 21

36 5 5 4 4 18 5 5 5 15 5 2 5 12 4 5 5 14 5 4 9 4 5 4 5 5 23

37 5 4 4 5 18 4 4 4 12 5 4 4 13 2 2 4 8 5 4 9 3 4 4 4 3 18

38 4 4 3 3 14 5 5 5 15 5 4 5 14 5 5 5 15 3 4 7 5 5 3 3 3 19

39 2 3 2 3 10 3 3 4 10 4 2 4 10 4 4 5 13 4 4 8 2 4 2 3 1 12

40 5 4 5 4 18 5 5 4 14 5 4 5 14 5 5 4 14 4 4 8 5 5 5 5 4 24

41 5 5 4 4 18 5 5 5 15 5 4 5 14 5 5 4 14 5 4 9 5 5 4 4 4 22

42 4 3 3 4 14 4 4 4 12 4 4 4 12 4 4 4 12 4 4 8 5 4 5 3 3 20

43 5 4 4 5 18 5 5 5 15 5 4 5 14 5 5 5 15 4 4 8 5 5 5 5 3 23

44 3 3 2 4 12 4 4 4 12 5 4 4 13 2 2 4 8 5 4 9 3 4 4 4 3 18

45 4 4 3 4 15 5 5 5 15 4 4 4 12 5 5 5 15 4 5 9 4 4 4 4 3 19

46 5 4 4 5 18 4 5 5 14 4 4 5 13 4 3 4 11 3 3 6 3 4 3 3 3 16

47 4 3 3 3 13 5 5 5 15 5 5 5 15 5 5 5 15 5 4 9 5 5 5 4 5 24

48 3 4 4 4 15 5 5 5 15 4 5 5 14 5 5 4 14 4 5 9 5 5 4 4 4 22

49 4 4 3 5 16 5 5 5 15 5 4 4 13 4 4 5 13 5 4 9 5 5 5 4 4 23

50 5 4 4 5 18 4 4 4 12 4 4 4 12 4 4 4 12 4 4 8 4 4 4 4 4 20

51 3 4 4 3 14 4 4 4 12 4 3 3 10 3 4 4 11 4 4 8 3 4 3 4 3 17

52 3 4 3 4 14 4 5 4 13 5 5 5 15 5 4 5 14 5 4 9 4 5 5 5 4 23

53 3 4 3 4 14 5 5 5 15 5 5 5 15 5 5 5 15 4 4 8 4 4 5 4 4 21

54 4 3 4 4 15 4 5 5 14 5 4 5 14 5 5 5 15 4 4 8 4 4 4 4 4 20

55 2 3 2 3 10 4 5 5 14 5 5 4 14 5 5 5 15 4 4 8 4 5 4 4 4 21

56 4 4 4 4 16 4 4 5 13 5 5 5 15 4 4 5 13 5 5 10 5 5 5 5 4 24

57 1 3 1 3 8 4 4 4 12 4 3 4 11 3 4 3 10 3 4 7 3 3 3 4 4 17

58 4 4 4 3 15 4 4 4 12 5 5 5 15 4 4 5 13 4 4 8 4 4 4 4 4 20

59 3 4 4 3 14 4 4 5 13 4 4 5 13 5 5 5 15 5 4 9 3 4 3 4 3 17

60 5 4 4 5 18 4 4 4 12 5 3 4 12 4 4 4 12 4 4 8 5 4 5 4 4 22

61 4 3 4 3 14 4 4 4 12 4 4 3 11 5 4 5 14 4 3 7 4 4 3 4 4 19

62 5 5 4 4 18 4 3 4 11 5 4 4 13 4 4 4 12 4 3 7 4 4 4 4 3 19

63 4 3 3 4 14 4 5 5 14 4 4 4 12 5 3 4 12 5 4 9 3 4 4 4 4 19

64 1 3 1 3 8 4 5 5 14 5 4 5 14 4 4 5 13 4 4 8 4 4 4 5 4 21

65 2 3 1 3 9 4 4 4 12 4 4 4 12 4 4 4 12 4 4 8 4 4 4 4 4 20

66 4 4 4 4 16 5 5 5 15 5 4 5 14 4 4 5 13 5 4 9 4 4 4 4 4 20

67 4 5 4 4 17 4 5 4 13 5 5 5 15 5 5 5 15 5 5 10 5 4 4 4 4 21

68 3 2 1 3 9 4 4 4 12 4 5 5 14 4 5 5 14 3 4 7 4 4 5 4 3 20

69 4 4 5 4 17 4 3 4 11 3 2 2 7 2 4 3 9 3 4 7 4 4 4 3 2 17

70 4 4 3 4 15 4 5 5 14 5 4 4 13 4 5 4 13 4 5 9 4 4 4 4 4 20

71 5 4 5 4 18 5 4 4 13 4 4 4 12 5 4 4 13 5 4 9 5 5 5 5 5 25

72 3 3 2 4 12 4 5 5 14 5 5 4 14 5 5 5 15 4 4 8 4 4 4 4 4 20

73 3 4 4 4 15 4 4 4 12 4 3 4 11 3 4 4 11 4 5 9 4 4 4 4 4 20

74 4 4 4 4 16 4 5 5 14 5 4 5 14 4 5 5 14 4 4 8 5 4 4 5 4 22

75 4 4 5 5 18 5 5 5 15 4 5 5 14 5 4 5 14 5 4 9 4 5 4 4 4 21

76 4 5 4 5 18 5 5 5 15 5 4 5 14 4 4 5 13 4 4 8 5 5 5 5 4 24

77 4 5 3 4 16 4 5 5 14 5 4 4 13 5 5 5 15 4 4 8 4 4 4 4 4 20

78 4 3 4 4 15 4 5 5 14 5 4 4 13 3 4 4 11 3 3 6 4 4 5 4 3 20

79 4 4 3 3 14 4 4 4 12 5 5 5 15 4 5 5 14 4 3 7 5 5 5 5 5 25

80 3 4 3 4 14 5 5 5 15 4 4 5 13 4 4 5 13 3 3 6 3 5 4 4 3 19

81 5 4 3 5 17 4 4 4 12 5 4 4 13 5 5 5 15 4 4 8 4 4 4 4 4 20

82 4 5 3 4 16 4 4 4 12 4 3 4 11 4 4 4 12 4 4 8 4 4 4 4 4 20

83 4 4 3 4 15 4 5 5 14 5 3 4 12 5 5 5 15 4 3 7 4 5 4 5 3 21

84 5 5 4 4 18 4 4 4 12 5 3 4 12 3 3 4 10 4 4 8 3 4 4 5 4 20

85 3 3 4 4 14 4 4 4 12 5 4 5 14 4 5 5 14 4 4 8 4 4 4 4 4 20

86 3 4 3 4 14 4 4 5 13 4 3 4 11 4 3 4 11 3 4 7 5 5 4 4 3 21

87 5 5 4 4 18 4 4 4 12 4 4 4 12 4 4 4 12 4 4 8 4 4 4 4 4 20

88 2 3 2 3 10 5 5 5 15 3 3 5 11 4 5 5 14 4 5 9 5 4 3 4 4 20

89 4 4 3 4 15 5 5 5 15 5 5 5 15 5 5 5 15 5 5 10 5 5 5 5 5 25

90 4 4 4 4 16 5 4 4 13 4 4 5 13 4 4 5 13 5 5 10 5 5 5 4 5 24

91 5 4 4 5 18 5 4 5 14 5 4 4 13 5 5 5 15 5 5 10 5 4 5 5 5 24

92 5 5 4 4 18 2 3 4 9 3 3 3 9 3 3 3 9 4 3 7 2 2 2 2 2 10

93 4 4 4 4 16 5 5 5 15 5 4 5 14 5 5 5 15 4 4 8 4 5 5 5 5 24

94 3 4 3 4 14 4 4 4 12 4 3 4 11 4 4 4 12 3 4 7 4 3 4 4 3 18

95 4 4 4 4 16 4 5 3 12 4 5 5 14 5 4 3 12 4 3 7 3 3 3 4 4 17

96 3 4 3 4 14 4 5 4 13 5 2 3 10 4 4 4 12 3 3 6 4 4 3 3 2 16

97 4 5 4 5 18 4 4 4 12 4 4 4 12 5 5 4 14 5 4 9 4 5 4 4 5 22

98 5 5 4 4 18 4 3 4 11 4 4 5 13 5 4 5 14 5 5 10 5 5 5 4 5 24

99 4 4 4 4 16 4 4 4 12 4 4 4 12 4 4 4 12 4 4 8 4 4 4 4 4 20

100 5 4 4 5 18 5 5 5 15 5 3 5 13 5 5 5 15 5 5 10 4 5 5 5 3 22

Distribusi Frekuensi

Statistics

X1.1 X1.2 X1.3 X1.4

N Valid 100 100 100 100

Missing 0 0 0 0

Mean 3.8700 4.0300 3.5100 3.9600

X1.1

Frequency Percent Valid Percent

Cumulative

Percent

Valid 1 2 2.0 2.0 2.0

2 4 4.0 4.0 6.0

3 26 26.0 26.0 32.0

4 41 41.0 41.0 73.0

5 27 27.0 27.0 100.0

Total 100 100.0 100.0

X1.2

Frequency Percent Valid Percent

Cumulative

Percent

Valid 2 1 1.0 1.0 1.0

3 20 20.0 20.0 21.0

4 54 54.0 54.0 75.0

5 25 25.0 25.0 100.0

Total 100 100.0 100.0

X1.3

Frequency Percent Valid Percent

Cumulative

Percent

Valid 1 4 4.0 4.0 4.0

2 5 5.0 5.0 9.0

3 32 32.0 32.0 41.0

4 54 54.0 54.0 95.0

5 5 5.0 5.0 100.0

Total 100 100.0 100.0

X1.4

Frequency Percent Valid Percent

Cumulative

Percent

Valid 3 20 20.0 20.0 20.0

4 64 64.0 64.0 84.0

5 16 16.0 16.0 100.0

Total 100 100.0 100.0

Statistics

X2.1 X2.2 X2.3

N Valid 100 100 100

Missing 0 0 0

Mean 4.3500 4.4300 4.4800

X2.1

Frequency Percent Valid Percent

Cumulative

Percent

Valid 2 1 1.0 1.0 1.0

3 2 2.0 2.0 3.0

4 58 58.0 58.0 61.0

5 39 39.0 39.0 100.0

Total 100 100.0 100.0

X2.2

Frequency Percent Valid Percent

Cumulative

Percent

Valid 3 5 5.0 5.0 5.0

4 47 47.0 47.0 52.0

5 48 48.0 48.0 100.0

Total 100 100.0 100.0

X2.3

Frequency Percent Valid Percent

Cumulative

Percent

Valid 3 3 3.0 3.0 3.0

4 46 46.0 46.0 49.0

5 51 51.0 51.0 100.0

Total 100 100.0 100.0

Statistics

X3.1 X3.2 X3.3

N Valid 100 100 100

Missing 0 0 0

Mean 4.4900 3.9400 4.3700

X3.1

Frequency Percent Valid Percent

Cumulative

Percent

Valid 2 1 1.0 1.0 1.0

3 6 6.0 6.0 7.0

4 36 36.0 36.0 43.0

5 57 57.0 57.0 100.0

Total 100 100.0 100.0

X3.2

Frequency Percent Valid Percent

Cumulative

Percent

Valid 2 4 4.0 4.0 4.0

3 19 19.0 19.0 23.0

4 56 56.0 56.0 79.0

5 21 21.0 21.0 100.0

Total 100 100.0 100.0

X3.3

Frequency Percent Valid Percent

Cumulative

Percent

Valid 2 1 1.0 1.0 1.0

3 9 9.0 9.0 10.0

4 42 42.0 42.0 52.0

5 48 48.0 48.0 100.0

Total 100 100.0 100.0

Statistics

X4.1 X4.2 X4.3

N Valid 100 100 100

Missing 0 0 0

Mean 4.2900 4.2500 4.4900

X4.1

Frequency Percent Valid Percent

Cumulative

Percent

Valid 2 5 5.0 5.0 5.0

3 6 6.0 6.0 11.0

4 44 44.0 44.0 55.0

5 45 45.0 45.0 100.0

Total 100 100.0 100.0

X4.2

Frequency Percent Valid Percent

Cumulative

Percent

Valid 2 4 4.0 4.0 4.0

3 7 7.0 7.0 11.0

4 49 49.0 49.0 60.0

5 40 40.0 40.0 100.0

Total 100 100.0 100.0

X4.3

Frequency Percent Valid Percent

Cumulative

Percent

Valid 3 5 5.0 5.0 5.0

4 41 41.0 41.0 46.0

5 54 54.0 54.0 100.0

Total 100 100.0 100.0

Statistics

X5.1 X5.2

N Valid 100 100

Missing 0 0

Mean 4.2100 4.0800

X5.1

Frequency Percent Valid Percent

Cumulative

Percent

Valid 3 13 13.0 13.0 13.0

4 53 53.0 53.0 66.0

5 34 34.0 34.0 100.0

Total 100 100.0 100.0

X5.2

Frequency Percent Valid Percent

Cumulative

Percent

Valid 3 13 13.0 13.0 13.0

4 66 66.0 66.0 79.0

5 21 21.0 21.0 100.0

Total 100 100.0 100.0

Statistics

Y1 Y2 Y3 Y4 Y5

N Valid 100 100 100 100 100

Missing 0 0 0 0 0

Mean 4.1300 4.2600 4.1200 4.2400 3.8800

Y1

Frequency Percent Valid Percent

Cumulative

Percent

Valid 2 2 2.0 2.0 2.0

3 16 16.0 16.0 18.0

4 49 49.0 49.0 67.0

5 33 33.0 33.0 100.0

Total 100 100.0 100.0

Y2

Frequency Percent Valid Percent

Cumulative

Percent

Valid 2 1 1.0 1.0 1.0

3 5 5.0 5.0 6.0

4 61 61.0 61.0 67.0

5 33 33.0 33.0 100.0

Total 100 100.0 100.0

Y3

Frequency Percent Valid Percent

Cumulative

Percent

Valid 2 2 2.0 2.0 2.0

3 12 12.0 12.0 14.0

4 58 58.0 58.0 72.0

5 28 28.0 28.0 100.0

Total 100 100.0 100.0

Y4

Frequency Percent Valid Percent

Cumulative

Percent

Valid 2 1 1.0 1.0 1.0

3 7 7.0 7.0 8.0

4 59 59.0 59.0 67.0

5 33 33.0 33.0 100.0

Total 100 100.0 100.0

Y5

Frequency Percent Valid Percent

Cumulative

Percent

Valid 1 1 1.0 1.0 1.0

2 3 3.0 3.0 4.0

3 23 23.0 23.0 27.0

4 53 53.0 53.0 80.0

5 20 20.0 20.0 100.0

Total 100 100.0 100.0

Lampiran Hasil SPSS Regresi

Variables Entered/Removedb

Model

Variables

Entered

Variables

Removed Method

1 X5, X2, X1, X3,

X4a

. Enter

a. All requested variables entered.

b. Dependent Variable: Y

Model Summary

Model R R Square

Adjusted R

Square

Std. Error of the

Estimate

1 .740a .548 .524 1.81867

a. Predictors: (Constant), X5, X2, X1, X3, X4

ANOVAb

Model Sum of Squares df Mean Square F Sig.

1 Regression 376.401 5 75.280 22.760 .000a

Residual 310.909 94 3.308

Total 687.310 99

a. Predictors: (Constant), X5, X2, X1, X3, X4

b. Dependent Variable: Y

Model

Unstandardized

Coefficients

Standardized

Coefficients

t Sig.

Correlations

B Std. Error Beta Zero-order Partial Part

1 (Constant) -3.639 2.339 -1.556 .123

X1 .191 .078 .176 2.455 .016 .268 .245 .170

X2 .415 .168 .219 2.470 .015 .515 .247 .171

X3 .327 .140 .195 2.340 .021 .509 .235 .162

X4 .365 .126 .247 2.900 .005 .499 .287 .201

X5 .830 .186 .330 4.472 .000 .500 .419 .310

a. Dependent Variable: Y

Lampiran Hasil Uji Validitas dan Uji Reliabilitas

Correlations

X1.1 X1.2 X1.3 X1.4 X1

X1.1 Pearson Correlation 1 .532** .660

** .497

** .887

**

Sig. (2-tailed) .000 .000 .000 .000

N 100 100 100 100 100

X1.2 Pearson Correlation .532** 1 .456

** .409

** .751

**

Sig. (2-tailed) .000 .000 .000 .000

N 100 100 100 100 100

X1.3 Pearson Correlation .660** .456

** 1 .323

** .808

**

Sig. (2-tailed) .000 .000 .001 .000

N 100 100 100 100 100

X1.4 Pearson Correlation .497** .409

** .323

** 1 .667

**

Sig. (2-tailed) .000 .000 .001 .000

N 100 100 100 100 100

X1 Pearson Correlation .887** .751

** .808

** .667

** 1

Sig. (2-tailed) .000 .000 .000 .000

N 100 100 100 100 100

**. Correlation is significant at the 0.01 level (2-tailed).

Correlations

X2.1 X2.2 X2.3 X2

X2.1 Pearson Correlation 1 .504** .446

** .807

**

Sig. (2-tailed) .000 .000 .000

N 100 100 100 100

X2.2 Pearson Correlation .504** 1 .470

** .823

**

Sig. (2-tailed) .000 .000 .000

N 100 100 100 100

X2.3 Pearson Correlation .446** .470

** 1 .787

**

Sig. (2-tailed) .000 .000 .000

N 100 100 100 100

X2 Pearson Correlation .807** .823

** .787

** 1

Sig. (2-tailed) .000 .000 .000

N 100 100 100 100

**. Correlation is significant at the 0.01 level (2-tailed).

Correlations

X3.1 X3.2 X3.3 X3

X3.1 Pearson Correlation 1 .183 .507** .730

**

Sig. (2-tailed) .069 .000 .000

N 100 100 100 100

X3.2 Pearson Correlation .183 1 .336** .702

**

Sig. (2-tailed) .069 .001 .000

N 100 100 100 100

X3.3 Pearson Correlation .507** .336

** 1 .813

**

Sig. (2-tailed) .000 .001 .000

N 100 100 100 100

X3 Pearson Correlation .730** .702

** .813

** 1

Sig. (2-tailed) .000 .000 .000

N 100 100 100 100

**. Correlation is significant at the 0.01 level (2-tailed).

Correlations

X4.1 X4.2 X4.3 X4

X4.1 Pearson Correlation 1 .667** .444

** .877

**

Sig. (2-tailed) .000 .000 .000

N 100 100 100 100

X4.2 Pearson Correlation .667** 1 .443

** .870

**

Sig. (2-tailed) .000 .000 .000

N 100 100 100 100

X4.3 Pearson Correlation .444** .443

** 1 .720

**

Sig. (2-tailed) .000 .000 .000

N 100 100 100 100

X4 Pearson Correlation .877** .870

** .720

** 1

Sig. (2-tailed) .000 .000 .000

N 100 100 100 100

**. Correlation is significant at the 0.01 level (2-tailed).

Correlations

X5.1 X5.2 X5

X5.1 Pearson Correlation 1 .433** .866

**

Sig. (2-tailed) .000 .000

N 100 100 100

X5.2 Pearson Correlation .433** 1 .825

**

Sig. (2-tailed) .000 .000

N 100 100 100

X5 Pearson Correlation .866** .825

** 1

Sig. (2-tailed) .000 .000

N 100 100 100

**. Correlation is significant at the 0.01 level (2-tailed).

Correlation

Y1 Y2 Y3 Y4 Y5 Y

Y1 Pearson Correlation 1 .558** .580

** .411

** .469

** .799

**

Sig. (2-tailed) .000 .000 .000 .000 .000

N 100 100 100 100 100 100

Y2 Pearson Correlation .558** 1 .466

** .402

** .343

** .704

**

Sig. (2-tailed) .000 .000 .000 .000 .000

N 100 100 100 100 100 100

Y3 Pearson Correlation .580** .466

** 1 .548

** .471

** .802

**

Sig. (2-tailed) .000 .000 .000 .000 .000

N 100 100 100 100 100 100

Y4 Pearson Correlation .411** .402

** .548

** 1 .529

** .746

**

Sig. (2-tailed) .000 .000 .000 .000 .000

N 100 100 100 100 100 100

Y5 Pearson Correlation .469** .343

** .471

** .529

** 1 .760

**

Sig. (2-tailed) .000 .000 .000 .000 .000

N 100 100 100 100 100 100

Y Pearson Correlation .799** .704

** .802

** .746

** .760

** 1

Sig. (2-tailed) .000 .000 .000 .000 .000

N 100 100 100 100 100 100

**. Correlation is significant at the 0.01 level (2-tailed).

Case Processing Summary

N %

Cases Valid 100 100.0

Excludeda 0 .0

Total 100 100.0

a. Listwise deletion based on all variables in the

procedure.

Reliability Statistics

Cronbach's

Alpha N of Items

.787 4

Item-Total Statistics

Scale Mean if

Item Deleted

Scale Variance if

Item Deleted

Corrected Item-

Total Correlation

Cronbach's

Alpha if Item

Deleted

X1.1 11.5000 2.758 .737 .655

X1.2 11.3400 3.823 .573 .746

X1.3 11.8600 3.314 .619 .722

X1.4 11.4100 4.305 .491 .785

Scale Statistics

Mean Variance Std. Deviation N of Items

15.3700 5.892 2.42735 4

Case Processing Summary

N %

Cases Valid 100 100.0

Excludeda 0 .0

Total 100 100.0

a. Listwise deletion based on all variables in the

procedure.

Reliability Statistics

Cronbach's

Alpha N of Items

.730 3

Item-Total Statistics

Scale Mean if

Item Deleted

Scale Variance if

Item Deleted

Corrected Item-

Total Correlation

Cronbach's

Alpha if Item

Deleted

X2.1 8.9100 .972 .555 .639

X2.2 8.8300 .930 .573 .617

X2.3 8.7800 1.022 .528 .670

Scale Statistics

Mean Variance Std. Deviation N of Items

13.2600 1.932 1.38986 3

Case Processing Summary

N %

Cases Valid 100 100.0

Excludeda 0 .0

Total 100 100.0

a. Listwise deletion based on all variables in the

procedure.

Reliability Statistics

Cronbach's

Alpha N of Items

.603 3

Item-Total Statistics

Scale Mean if

Item Deleted

Scale Variance if

Item Deleted

Corrected Item-

Total Correlation

Cronbach's

Alpha if Item

Deleted

X3.1 8.3100 1.388 .414 .501

X3.2 8.8600 1.374 .301 .672

X3.3 8.4300 1.177 .540 .307

Scale Statistics

Mean Variance Std. Deviation N of Items

12.8000 2.465 1.56992 3

Case Processing Summary

N %

Cases Valid 100 100.0

Excludeda 0 .0

Total 100 100.0

a. Listwise deletion based on all variables in the

procedure.

Reliability Statistics

Cronbach's

Alpha N of Items

.765 3

Item-Total Statistics

Scale Mean if

Item Deleted

Scale Variance if

Item Deleted

Corrected Item-

Total Correlation

Cronbach's

Alpha if Item

Deleted

X4.1 8.7400 1.326 .668 .602

X4.2 8.7800 1.406 .670 .598

X4.3 8.5400 2.008 .486 .800

Scale Statistics

Mean Variance Std. Deviation N of Items

13.0300 3.181 1.78351 3

Case Processing Summary

N %

Cases Valid 100 100.0

Excludeda 0 .0

Total 100 100.0

a. Listwise deletion based on all variables in the

procedure.

Reliability Statistics

Cronbach's

Alpha N of Items

.601 2

Item-Total Statistics

Scale Mean if

Item Deleted

Scale Variance if

Item Deleted

Corrected Item-

Total Correlation

Cronbach's

Alpha if Item

Deleted

X5.1 4.0800 .337 .433 .a

X5.2 4.2100 .430 .433 .a

a. The value is negative due to a negative average covariance among items.

This violates reliability model assumptions. You may want to check item

codings.

Scale Statistics

Mean Variance Std. Deviation N of Items

8.2900 1.097 1.04731 2

Case Processing Summary

N %

Cases Valid 100 100.0

Excludeda 0 .0

Total 100 100.0

a. Listwise deletion based on all variables in the

procedure.

Reliability Statistics

Cronbach's

Alpha N of Items

.817 5

Item-Total Statistics

Scale Mean if

Item Deleted

Scale Variance if

Item Deleted

Corrected Item-

Total Correlation

Cronbach's

Alpha if Item

Deleted

Y1 16.5000 4.354 .651 .768

Y2 16.3700 5.084 .558 .796

Y3 16.5100 4.515 .672 .763

Y4 16.3900 4.887 .608 .783

Y5 16.7500 4.391 .576 .796

Scale Statistics

Mean Variance Std. Deviation N of Items

20.6300 6.943 2.63487 5

Lampiran Uji Heteroskedastisitas

Correlations

X1 X2 X3 X4 X5 Abs_Res

X1 Pearson Correlation 1 .064 .096 -.049 .216* -.053

Sig. (2-tailed) .527 .340 .627 .031 .603

N 100 100 100 100 100 100

X2 Pearson Correlation .064 1 .496** .543

** .163 -.118

Sig. (2-tailed) .527 .000 .000 .106 .241

N 100 100 100 100 100 100

X3 Pearson Correlation .096 .496** 1 .413

** .263

** -.040

Sig. (2-tailed) .340 .000 .000 .008 .690

N 100 100 100 100 100 100

X4 Pearson Correlation -.049 .543** .413

** 1 .185 -.046

Sig. (2-tailed) .627 .000 .000 .066 .649

N 100 100 100 100 100 100

X5 Pearson Correlation .216* .163 .263

** .185 1 -.066

Sig. (2-tailed) .031 .106 .008 .066 .517

N 100 100 100 100 100 100

Abs_Res Pearson Correlation -.053 -.118 -.040 -.046 -.066 1

Sig. (2-tailed) .603 .241 .690 .649 .517

N 100 100 100 100 100 100

*. Correlation is significant at the 0.05 level (2-tailed).

**. Correlation is significant at the 0.01 level (2-tailed).

Lampiran Hasil Uji Normalitas

One-Sample Kolmogorov-Smirnov Test

Unstandardized

Residual

N 100

Normal Parametersa Mean .0000000

Std. Deviation 1.77214462

Most Extreme Differences Absolute .102

Positive .063

Negative -.102

Kolmogorov-Smirnov Z 1.019

Asymp. Sig. (2-tailed) .250

a. Test distribution is Normal.

Lampiran Hasil Uji Multikolinieritas

Coefficientsa

Model

Unstandardized

Coefficients

Standardized

Coefficients

t Sig.

Collinearity Statistics

B Std. Error Beta Tolerance VIF

1 (Constant) -3.639 2.339 -1.556 .123

X1 .191 .078 .176 2.455 .016 .934 1.071

X2 .415 .168 .219 2.470 .015 .613 1.631

X3 .327 .140 .195 2.340 .021 .695 1.440

X4 .365 .126 .247 2.900 .005 .661 1.512

X5 .830 .186 .330 4.472 .000 .884 1.132

a. Dependent Variable: Y

Collinearity Diagnosticsa

Model

Dimen

sion Eigenvalue

Condition

Index

Variance Proportions

(Constant) X1 X2 X3 X4 X5

1 1 5.942 1.000 .00 .00 .00 .00 .00 .00

2 .025 15.387 .00 .59 .01 .02 .11 .01

3 .013 21.660 .00 .23 .03 .00 .07 .81

4 .009 25.581 .00 .03 .00 .67 .48 .04

5 .006 30.708 .33 .13 .29 .28 .30 .03

6 .004 36.772 .67 .03 .66 .03 .04 .12

a. Dependent Variable: Y

Lampiran Hasil Uji Linieritas

Model Description

Model Name MOD_1

Dependent Variable 1 Y

Equation 1 Linear

Independent Variable X1

Constant Included

Variable Whose Values Label Observations in Plots Unspecified

Case Processing Summary

N

Total Cases 100

Excluded Casesa 0

Forecasted Cases 0

Newly Created Cases 0

a. Cases with a missing value in any

variable are excluded from the

analysis.

Variable Processing Summary

Variables

Dependent Independent

Y X1

Number of Positive Values 100 100

Number of Zeros 0 0

Number of Negative Values 0 0

Number of Missing Values User-Missing 0 0

System-Missing 0 0

Model Summary and Parameter Estimates

Dependent Variable:Y

Equation

Model Summary Parameter Estimates

R Square F df1 df2 Sig. Constant b1

Linear .072 7.583 1 98 .007 16.159 .291

The independent variable is X1.

Model Description

Model Name MOD_2

Dependent Variable 1 Y

Equation 1 Linear

Independent Variable X2

Constant Included

Variable Whose Values Label Observations in Plots Unspecified

Case Processing Summary

N

Total Cases 100

Excluded Casesa 0

Forecasted Cases 0

Newly Created Cases 0

a. Cases with a missing value in any

variable are excluded from the

analysis.

Variable Processing Summary

Variables

Dependent Independent

Y X2

Number of Positive Values 100 100

Number of Zeros 0 0

Number of Negative Values 0 0

Number of Missing Values User-Missing 0 0

System-Missing 0 0

Model Summary and Parameter Estimates

Dependent Variable:Y

Equation

Model Summary Parameter Estimates

R Square F df1 df2 Sig. Constant b1

Linear .265 35.327 1 98 .000 7.690 .976

The independent variable is X2.

Model Description

Model Name MOD_3

Dependent Variable 1 Y

Equation 1 Linear

Independent Variable X3

Constant Included

Variable Whose Values Label Observations in Plots Unspecified

Case Processing Summary

N

Total Cases 100

Excluded Casesa 0

Forecasted Cases 0

Newly Created Cases 0

a. Cases with a missing value in any

variable are excluded from the

analysis.

Variable Processing Summary

Variables

Dependent Independent

Y X3

Number of Positive Values 100 100

Number of Zeros 0 0

Number of Negative Values 0 0

Number of Missing Values User-Missing 0 0

System-Missing 0 0

Model Summary and Parameter Estimates

Dependent Variable:Y

Equation

Model Summary Parameter Estimates

R Square F df1 df2 Sig. Constant b1

Linear .259 34.338 1 98 .000 9.687 .855

The independent variable is X3.

Model Description

Model Name MOD_4

Dependent Variable 1 Y

Equation 1 Linear

Independent Variable X4

Constant Included

Variable Whose Values Label Observations in Plots Unspecified

Case Processing Summary

N

Total Cases 100

Excluded Casesa 0

Forecasted Cases 0

Newly Created Cases 0

a. Cases with a missing value in any

variable are excluded from the

analysis.

Variable Processing Summary

Variables

Dependent Independent

Y X4

Number of Positive Values 100 100

Number of Zeros 0 0

Number of Negative Values 0 0

Number of Missing Values User-Missing 0 0

System-Missing 0 0

Model Summary and Parameter Estimates

Dependent Variable:Y

Equation Model Summary Parameter Estimates

R Square F df1 df2 Sig. Constant b1

Linear .249 32.478 1 98 .000 11.026 .737

The independent variable is X4.

Model Description

Model Name MOD_5

Dependent Variable 1 Y

Equation 1 Linear

Independent Variable X5

Constant Included

Variable Whose Values Label Observations in Plots Unspecified

Case Processing Summary

N

Total Cases 100

Excluded Casesa 0

Forecasted Cases 0

Newly Created Cases 0

a. Cases with a missing value in any

variable are excluded from the

analysis.

Variable Processing Summary

Variables

Dependent Independent

Y X5

Number of Positive Values 100 100

Number of Zeros 0 0

Number of Negative Values 0 0

Number of Missing Values User-Missing 0 0

System-Missing 0 0

Model Summary and Parameter Estimates

Dependent Variable:Y

Equation

Model Summary Parameter Estimates

R Square F df1 df2 Sig. Constant b1

Linear .250 32.752 1 98 .000 10.192 1.259

The independent variable is X5.

KEMENTERIAN AGAMA

UNIVERSITAS ISLAM NEGERI MAULANA MALIK IBRAHIM MALANG

FAKULTAS EKONOMI

JURUSAN MANAJEMEN Terakreditasi “A”SK BAN-PT Depdiknas Nomor : 024/BAN-PT/ Ak-X/S1/II/2013 Jalan

Gajahyana 50 Malang 65144 Telepon (0341) 558881, Faksimile (0341) 558881

http://www.ekonomi.uin-malang.ac.id; e-mail: [email protected]

BUKTI KONSULTASI

Nama : Eka Wijayani

NIM : 10510036

Pembimbing : Irmayanti Hasan, ST., MM

Judul Skripsi : Pengaruh Bauran Promosi Terhadap Keputusan Memilih

Bimbingan Belajar (Studi Kasus di Lembaga Bimbingan

Belajar Sony Sugema Collage Kecamatan Mojoagung,

Kabupaten Jombang)

No. Tanggal Materi Konsultasi Tanda Tangan

Pembimbing

1. 01 Oktober 2013 Konsultasi Judul 1.

2. 08 Oktober 2013 Revisi Judul 2.

3. 08 Oktober 2013 BAB I,II,III 3.

4. 10 Oktober 2013 Revisi bab I,II,III 4.

5. 14 Oktober 2013 ACC Proposal 5.

6. 16 Oktober 2013 Seminar Proposal 6.

7. 07 Februari 2014 Konsultasi Kuesioner 7.

8. 10 Februari 2014 Revisi Kuesioner 8.

9. 11 Februari 2014 Konsultasi bab

I,II,III,IV,V

9.

10. 26 Februari 2014 Revisi bab I,II,III,IV,V 10.

11. 3 Maret 2014 Revisi bab I,II,III,IV,V 11.

12. 24 Maret 2014 Konsultasi Keseluruhan 12.

13. 27 Maret 2014 ACC skripsi 13.

Malang, 13 Maret 2014

Mengetahui

Ketua Jurusan

Dr. H. Misbahul Munir, Lc., M.Ei

NIP. 1975507077200511005

BIODATA PENELITI

Nama Lengkap : Eka Wijayani

Tempat, tanggal lahir : Jombang, 02 Juni 1991

Usia : 22 tahun

Alamat Asal : Mojoagung, Jombang

Alamat Malang : Jl. Sunan Kalijaga Dalam Kav.A3

e-mail : [email protected]

PENDIDIKAN FORMAL

1996 – 1998 : TK Tunas Harapan Mojoagung, Jombang

1998 – 2001 : SDN Miagan 2, Mojoagung, Jombang

2001 – 2004 : SMPN 1 Mojoagung, Jombang

2004 – 2010 : SMAN Mojoagung, Jombang

2010 – 2014 : Universitas Islam Negeri Maulana Malik Ibrahim Malang

PENDIDIKAN NON FORMAL

2010 – 2011 : Program Khusus Perkuliahan Bahasa Arab Universitas

Islam Negeri Maulana Malik Ibrahim Malang

2012 : Program Khusus Perkuliahan Bahasa Inggris

Universitas Islam Negeri Maualan Malik Ibrahim

Malang