Google Adwords@oggix

• iklan baris & sosial media (tokobagus / kaskus) (fb, twitter)• marketplace (tokopedia, ebay)• web (jejualan)

Platform Jualan Online

iklan baris & sosial media- zero branding- full promo

marketplace- half branding- half promo

web- full branding- zero promo

+- Platform

full branding + full promo = ?

full branding + full promo

web + channel

web

Twitter

ForumdllFB

Iklan Baris

SEO

Google Adwords

• gratisseo, iklan baris

• berbayarfacebookgoogle adwords

Promo

lama, bisa bertahun-tahunsusah, hasil ga tentu

murah, long term

SEO

Langsung JadiLangsung Menghasilkan

Langsung Boros

Berbayar

Iklan Rp 100.000,- = Rp 110.000

No Pain No Gain

iklan100.000,-

revenue110.000,-

net profit10.000,-

1 M → net profit 100jt

Siap Serius ?

Google Adwords

Campaign Ad GroupAdKeywords

• Search Network• Display Network

Ad Type

Search Network

Daily Budget per CampaignBudget per Ad GroupBudget per Keyword

Budgeting

• Location• Language• Device• Remarketing• Schedule

Targeting

How to:

MurahHasil banyak

Optimization

Jurus Pamungkas = X

Need BasedTrial & Error

Optimization

Impressions → DilihatClicks → Di-klik

Conversion → Rp ;-

Optimization

Impressions Clicks Conv.

• CTR• CPC• Avg. Pos• Cost. / Conv• Conv Rate

Trial & Error !!!!

Optimization

Position:Based on rating

- kesesuaian iklan dgn isi website- CTR tertinggi (paling menguntungkan untuk google)

Focus on Conversions!!!!!!!!

Optimization

Maunya apa?

Branding → Display NetworksConversion → Search Networks + Remarketing

Optimization

Display Networks

→ banyak tampil → CTR Rendah → CPC Murah

→ Kualitas Rendah → Conversion Rendah

→ Banner. Cool!

Remarketing → agoda, blibli, zalora

Display Networks

Search Networks

→ Jarang tampil → CTR Tinggi → CPC Tinggi

→ Kualitas Tinggi → Conversion Tinggi

Search Networks

Web = Branding = Butuh PromosiGoogle Adwords Optimization = Need Based + Trial & ErrorFocus on ConversionsTrial & Error !!

So

Thanks@oggix