Johny Setyawan, Universitas Gadjah Mada 1 PELAJARAN DARI MASA DEPAN Drs. Johny Setyawan, MBA...

Johny Setyawan, Universitas Gadjah Mada 1

PELAJARAN DARI MASA DEPAN

Drs. Johny Setyawan, MBAUNIVERSITAS GADJAH MADA


TUJUAN PENYAJIAN

Membuka cakrawala audiens tentang: Silent revolution yang sedang terjadi Karakteristik jaman teknologi informasi Karakteristik jaman bioekonomi 11 Pelajaran dari masa depan Rekomendasi


THE SILENT REVOLUTION


THE ECONOMY

CYCLES

1800 1970 Today 2020

Industrial A

ge

Economy

Info

rmat

ion A

ge

Eco

nom

y

Bio

econ

om

y

Econ

om

ic V

alu

e

(EV

)

Time

A

B

C

EV: C>B>ATime: F<E<D

D E F


THE ECONOMY CYCLE

FirstQuarte

r

Econ

om

ic

Valu

e

Time

Second

Quarter

ThirdQuarte

r

FourthQuarte

r

Science

B’through

Infra

stru

ctur

e

crea

tion

Business

X’form

atio

n

Falling

price boom


THE PERSONAL COMPUTERSILENT REVOLUTION

1970

1980s

Today

2005

2020s

UNTHINKABLE

EMERGING

UBIQUITOUS & SMALLER

WIRELESS

INVISIBLE

TIME


JAMAN EKONOMI INFORMASI


DRIVERS

Keamanan & stabilitas

Mekanisasi Spesialisasi &

produktivitas

Globalisasi & deregulasi

Communication tech.

Computer technology

INDUSTRIAL ECONOMY AGE

INFORMATION ECONOMY AGE


RESOURCES

Raw materials Real estate Cheap labor

Information Knowledge Skills + ideas

INDUSTRIAL ECONOMY AGE

INFORMATION ECONOMY AGE


SUCCESS FACTORS

KnowledgeExperienceManagementProductivity

SkillsAttitudeLeadershipFocused

INDUSTRIAL ECONOMY AGE INFORMATION ECONOMY AGE


PERBEDAAN

Structured & predictable Economy of scarcity Learn a skill Security Job preservation Capital equipment Status quo Hierarchical regulated Zero sum Haves vs. have nots

Chaos and disorder Economy of plenty Lifelong learning Risk-taking Job creation Intellectual capital Speed and change Distributed & networked Win-win Haves vs. want nots >> the

economics of attitude >> it’s your choice, your call. It’s not up to someone in central power anymore

INDUSTRIAL AGE “CULTURE” INFORMATION AGE “SPIRIT”


JAMAN BIOEKONOMI


JAMAN BIOEKONOMI Merupakan the second information revolution. Enablers:

Bandwidth and internet technology >> World wide digital skin (billions of interconnected devices, e.g. the integration PC w/t digital cell phone; that will create a ubiquitous nervous system for the planet) >> Lightspeed, wireless, invisible communication and interconnection 24x7x52 >> The butterfly effect.

Nanotechnology >> Miniature technology (size of one billionth millimeter) >> PC will be manufactured atom by atom, molecule by molecule, to be embedded wherever, whenever, dan in whoever. >> imagine internet/web server implanted under your skin which can remind your for incoming e-mail directly via your nervous system to your visual cortex for instant viewing---perfectly, no matter what the quality of your eyes .

Biotechnology >> Genetic engineering >> Each DNA molecule contains 3 billion bits of information, the software of life >> Clone for longer life, no Clone for longer life, no hunger, no sickness.hunger, no sickness.


JAMAN BIOEKONOMI Market power (flow of capital) is moving from the

giant conglomerates (a few thousand wealthy family) to the individual consumer (hundreds of millions of individual investors/wallet votes).

Forever changing in how people work, network, and access information.

The value of any electronic device increases exponentially as it connects to the world’s digital skin; example: door bell which can relate to HP when someone push its button will become a very valuable electronic device.


NEAR FUTURE CHANGEBROADCAST RADIO & TV

IN INDUSTRIAL AGEINTERNET RADIO & TV IN

INFORMATION AGE

Same content to everyone

At the same time Multiple copies Licenced by

intermediaries (the channels)

Very limited consumer choice of content and advertising

Any content on demand Any time One copy Direct purchase by

consumers from internet (no more channels; no more CNN, BBC or CNBC)

Perfect consumer choice of content and advertising

Requires an abundance of bandwidth


THE LESSONS


““Information and ideas Information and ideas fuel the new global fuel the new global

economy!” economy!” “Pure knowledge is worthless. Skills and

ideas are everything.”(Wolfgang Grulke)

LESSON #1 FROM THE FUTURE


““Biotechnology is the Biotechnology is the second information second information

revolution!”revolution!”“Information professionals, rather

than biologists, are creating an economy that will have more a profound impact on our world

than anything seen in the Digital Age.”

(Wolfgang Grulke)



It is the “personal” age!It is the “personal” age!“As the focus of the new economy shifts

from centralized control to individual responsibility, everything from

computing to healthcare to manufacturing to energy production will

feel the benefits of decentralization.”

(Wolfgang Grulke)



Leadership can be widely Leadership can be widely shared!shared!

“Organizations are beginning to resemble flocks of birds, as

individuals take turns to determine direction and lead aspects of the enterprise.”

(Wolfgang Grulke)



Fractal/non-linear behavior Fractal/non-linear behavior is the norm!is the norm!

“Don’t be afraid of chaos. It’s just biological

behavior.”

(Wolfgang Grulke)



The “unknown” is the realm of The “unknown” is the realm of all possibilities!all possibilities!

“Uncertainty presents a moment of real freedom. Leave the baggage of

experience behind. Take a giant leap into the Great Unknown.”

(Wolfgang Grulke)



Eat yourself---become your Eat yourself---become your own worst nightmare!own worst nightmare!

“Don’t wait for new competitors to show you how customers ought

to be serviced. Do it yourself, while you can still afford it.”

(Wolfgang Grulke)



You can no longer learn just You can no longer learn just from experience!from experience!

“The faster things change, the less relevant experience becomes. You must learn

from the future.”(Wolfgang Grulke)



Don’t compete!Don’t compete!“We’re living in the most

competitive market in history. So don’t compete! Find white-space opportunities in which you have

no competitors.”

(Wolfgang Grulke)



It’s one world, one mind, It’s one world, one mind, one time!one time!

“Our planet is wrapped in a digital skin, uniting all people, with one

internal clock that runs 24x7x52. Use the entire global resource base. Beat

to your customers’ drum.”

(Wolfgang Grulke)



““Tomorrow is a Tomorrow is a matter of choice.”matter of choice.” “Make it yours by

focusing on it decisively.”

(Wolfgang Grulke)



Be Literate !Be Literate !

REKOMENDASI

Speak English !!Speak English !!Get Wired !!!Get Wired !!!

Be Wireless !!!!Be Wireless !!!!Be Invisible !!!!!Be Invisible !!!!!


So help us So help us GODGOD !!

Johny Setyawan, Universitas Gadjah Mada 1 PELAJARAN DARI MASA DEPAN Drs. Johny Setyawan, MBA...

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