An Academic presentation byDr. Nancy Agnes, Head, Technical Operations, Phdassistance Group www.phdassistance.comEmail: info@phdassistance.com

T O D A Y ' S D I S C U S S I O N

Introduction

Startup success Predictors

Characteristics of the founders

Capital Analyzation

Strong Team

Business Model

Marketing

Outline

I N T R O D U C T I O N

their which

Nowadays, e ntrepreneurs turn innovative thoughts to ventures provide solutions to global problems.

As a result, a start-up venture has the potential to grow into enterprises that have a global effect.

Many e ntrepreneurshopeforasuccessand financial gain when they start their business.

Contd...

Some people want to accumulate assets, while others want to start,

grow, and lead a long-term business but not everyone is born with

the talent and luck to be the next big thing.

Oprah Winfrey, Richard Branson, or Michael Dell is just a few of the

people who have made a name for themselves.

S T A R T U P S U C C E S S P R E D I C T O R S

Many factors can contribute to a startup's success or

failure; nonetheless, studies have discovered a link

between a new venture's managing team and its success

or failure.

In a start-up, founders are the catalysts for new g oods,

s ervices, and business models to enter the marketplace.

Contd...

With the need to attract people into the business, the founder's relationship

to the company and its stakeholders will alter.

Given the importance of a Founder's position in the firm's architecture,

it's likelythat he or she willbe promoted to management or the

board of directors Anyonemay now establish a business because of

the present business

environment.

However, it takes a lot more than a good business environment to keep it going

and turn it into a viable company.

C H A R A C T E R I S T I C S O F T H E F O U N D E R S

For a startup to be successful,

characteristics of the founder plays as

major role as forms the foundation of the

business.

Their qualities might determine where

the startup culture begins and how

it relates with the business environment.

Contd...

Human capital, which is regarded a vital determinant for organizational

success, has been identified as having relevant attributes such as

experience, expertise, age, and education of the founder.

Entrepreneurial talent is influenced by the expertise and talents of the

founders, and there is a strong relation between a founder and performance.

C A P I T A L A N A L Y Z A T I O N

Working capital is also crucial for a

startup's success as early phases of investment.

provesEven if obtaining initial fund financing

challenging, a line of credit is still an option.

Contd...

Any startup that does not have enough financing would

suffocate under its own debt, and securing appropriate

finance will necessitate a sound business strategy.

Since, the Capital has a direct and indirect impact on

performance, the lack of capital would certainly lead to

the startups failure

STRONG TEAM

Even if you have extraordinary entrepreneurial

tremendous success

characteristics, it's difficult

alone,

to achieve

thus

puttingtogether the proper team is critical to

every successful firm.Contd...

The size of the founding team has an impact on business success as it

acts as a catalyst for the accumulation of entrepreneurial potential.

Despite the fact that the size of a team's founder has been shown to have

a beneficial influence on performance, a larger team does not ensure

better results.

BUSINESS MODEL

An excellent business idea, according to Nyman [5], is just one part of a

larger business concept.

It's critical to follow through and think about the other components of your

business model as well, regardless of how large or small your company

is.

A business model for a startup highlights building a method in order to

consistently fulfill value promises and pave the route for the business

expansion.

MARKETING

Every company initiative, large or little, relies on

marketing to allow clients to genuinely interact

with the product.

Marketing has been incredibly cost-effective

with the emergence of digital media, and is thus

an essential component of a startup's success.

According to Lussier et al. [4], business founders

having past marketing experience contribute

considerably to their company's performance.

Contd...

Every stage of the business is connected, from putting a concept on paper to

carrying it through.

Even the poor management of a single stage might compromise the entire

chain and thus it’s vital to realize that a business isn't built only on a brilliant

concept rather, it needs a strong team, founders capabilities, a suitable

business model, a funding capital and the marketing strategies.

Thus, the proper operation of these elements is critical for a startup's growth a

nd development.

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