MENUJU PARIWISATA BERBASIS DIGITAL

Indonesia Tourism Exchange

INTRODUCTION ITX@Rakerda ASITA DKI JAKARTA

Objektif Pariwisata Berbasis Digital

1. Meningkatkan revenue industri pariwisata dengan memperluasjaringan distribusi international.

2. Meningkatkan customer experience melalui pemesanan yang mudah, cepat, aman dan terpercaya.

3. Mengefisiensikan operasional perusahaan melalui booking system yang terintegrasi secara online ke distribution channel.

4. Memudahkan pengembangan produk dan pengelolaan laporanpenjualan.

CONTENT

3

WHAT IS ITX?

GO DIGITAL

VALUE PROPOSITION

BUSINESS MODEL

SIMULATION

QUESTION AND ANSWER

Go DIGITAL, Are you Ready?

Marketing Activities digitally: Promotion on Website Internet Advertising Promotion on Social Media

Selling Product digitally: Online Reservation Integrated Payment Product Management

Internal Operation digitally: Product development digitally Product inventory management digitally Reporting digitally

Condition-2 :TO doing marketing digitally, but selling digitally by OTA

Condition-1: TA/TO doing marketing digitally, but selling still by Phone

Condition-3 : TA/TO doing marketing, selling and operation digitally

Current Condition in the Market:

Market Trend - Borderless Travel Service

• DISDUS / LIVINGSOCIAL.COM

• ASIATRAVEL.COM

• GROUPON.COM • HOMESTAY.COM

• KIOSTIX.COM

Online Business Trend and Facts:

1. Selling product of other countries

Example: AsiaTravel.com Singapore selling hotel room

located in Jogjakarta

2. Selling product of other industrial fields

Example: Groupon.com selling hotel room

3. Small companies selling overseas products

4. Management lead by young people

5. Increase brand value of company rather than making more

profit.

6. Connected with multichannel distribution

ITX as A SOLUTION

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Indonesia Tourism Exchange (ITX)

adalah digital platform marketplace

B2B, yang menghubungkan

kebutuhan (demand) dengan produk

(supply) secara online.

ITX PARTICIPANT

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SUPPLIER/

SELLER

DISTRIBUTOR /RETAILER

DESTINATION / OBJECT

CONTENT PROVIDER

OTHERS OTHER

•Own Product•Direct Connections

•Aggregators (via Supply Partners)

• Selling Supplier’s Product

• On-Account Distributors (OTAs)

•Payment to Supplier

GTO: Organizations who have a destination responsibility.

Organizations who provide tourism content to ITX and Members

Purchasers of travel products

10ITX develops and manages pathway connections between travel (Suppliers, Distributors, Consumers)

Travel Agent

Sub Agent (Retailer)

Tour Operator

Retailer

Travel Agent

Agent (Wholesaler)

Tour Operator

Wholesaler Global Wholesaler

Tour Operator

• National

• Province

• City

• Penyelenggara

kawasan wisata

My Website

• Hotel

• Resto

• Airline

• Attraction

Tour Package

Web & Mobile apps

Booking engine

Payment gateway

Tourism Intelligent

Product management

Allotment MGT

Distribution MGT

Agreement MGT

Order management

Monitoring Dashboard

Big Data Analytic

Settlement Management

Opt in & Opt out

Booking System

Hotel

Chain Hotel

Local Hotel

Aggregator

Restaurant

Local Resto

Chain Resto

(Country Category)

Airline

Local

Regional

Rent Car

Local Chain

Local

Merchandise

Local Chain

Local

Attraction

Heritage

Water park

Theme park

Event

Sport

ITX PLATFORM - General

New OTA AGODA TRAVELOKA TA DKITA DKI

Business Model ITX for TO & TA – ASITA DKI

ATTRACTION - DKI TO - DKI HOTELS - DKI ALL ITX SELLERSFNB - DKI

Payment System (FINNET)

Booking System (REZOBX)

Seller:

Retailer:

Mengembangkan business secara ONLINE dengan lebih luas.

MemilIki kesempatan memperluas market baik secara MANDIRI maupunmelalui DISTRIBUTOR / RETAILER / OTA.

Mengubah, menambah, dan mengurangi isi dari INVENTORI PRODUK kapanpun dan dimanapun.

Mendapatkan lebih banyak RESERVASI off line dan online.

-Akses dari dari traveler ke supplier mudah dan sistim pembayaran aman.

- Bisa transaksi LANGSUNG ke account pemilik supplier.

Mendapatkan PROFIT lebih banyak.

Menghemat biaya promosi, akses cepat, mengurangi biaya operasional

Mendapatkan layanan BOOKING SYSTEM dan koneksi PAYMENT SYSTEM gratis.

BENEFIT FOR SELLER (TOUR OPERATORS)

Mengembangkan business secara ONLINE dengan lebih luas.

MemilIki kesempatan memperluas market baik secara MANDIRI maupunbersama SUPPLIER. Misal membuat paket2 baru secara ONLINE.

Promosi bersama SUPPLIER ketika HIGH SEASON dan LOW SEASON.

Mendapatkan lebih banyak RESERVASI off line dan online.

-Akses dari dari traveler ke distributor mudah dan sistim pembayaran aman.

- Bisa transaksi LANGSUNG ke account pemilik distributor.

Mendapatkan PROFIT lebih banyak.

Menghemat biaya promosi, akses cepat, mengurangi biaya operasional

Mendapatkan layanan BOOKING SYSTEM dan koneksi PAYMENT SYSTEM gratis.

BENEFIT FOR RETAILER (TRAVEL AGENTS)

CONTOH : New Local Retailer/Distributor/OTA

CONTOH BOOKING PAGE ITX – Tour Operator

FEATURE ITX FOR PARTICIPANT

1. Web Domain GRATIS (bila belum punya website)

2. Dashboard untuk Kontrol Penjualan GRATIS

3. Booking System Rezobx GRATIS (untuk Supplier) :

Booking Button & Booking Page

Dashboard (untuk kontrol penjualan)

4. Koneksi ke Payment System (FINNET) GRATIS

5. Konfirmasi Booking dengan Email

6. Kemudahan koneksi ke banyak Distributor (lokal & internasional)

7. Real time inventory management dan Terpusat

8. Success Transaction Fee kepada ITX hanya 2.5% dari transaksi.

9. Skema Bisnis antara Distributor dan Supplier pemilik produk pariwisata diatur oleh masing masing pihak secara terpisah.

5 Langkah mudah Go Digital with ITX

1. REGISTRASI : • Badan Hukum / Organisasi / Paguyuban / Koperasi / Aggregator

• Signing PKS ITX + Copy dokumen KTP, NPWP, SIUP/TDP

• Registrasi Online di Website www.itx.co.id

2. PRODUCT REGISTRATION • Pricing, Amount, Capacity, Product Code, Images, dll

3. BOOKING SYSTEM • Install Booking System REZOBX

• Integrasi dengan booking system yang sekarang (dengan API)

4. ACTIVATION • Content

• PKS Payment System FINNET

• Activation

5. LIVE • Testing Transaction

• OPT IN ke mitra bisnis agen Pemasaran (OTA)

• GO DIGITAL

TIMELINE REGISTRASI & AKTIVASIREGISTRATION ACTIVATION TESTING TRX LIVE TRX*

1.PKS Signed-ITX-FINNET-Documents

2.Online Reg.-Seller or-Buyer

3.Web Domain-Form Submit-Verification-Confirmation-Credential

1.Product Reg.-Data-Price-Image-Code

2.Rezobx

3.Dashboard

4.Finnet

5.Book Button

1.Product

2.Selling

3.Payment

4.Verification

1.My Web

2.Opt in

3.OTA

DAY 1

DAY 2 - 3

DAY 3 - 4

DAY 4 – 5

Business Model ITX-TOKTOK 18

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FEATURE DASHBOARD - Example

Tourism Exchange Australia (TXA) OBX Partner Overview (Tourism Tasmania) - 2011-12-01 to 2011-12-31

Merchants Enabled:

850 Price and Availability Searches:

28,386 visits Nights Sold by Industry:

1,565 Tickets Sold by Industry:

1,047 Value of Bookings:

$321,619 Executive Summary

# Amt Avg

# Amt Avg

Merchants Enabled 850 Room Nights 1565 $254886 $163 International 139 $37440 $269

Merchants Enabled Unique 680 Tickets/Passengers 1047 $66733 $64 Domestic 1215 $284178 $234

Merchants Enabled Operational 518

Total 1354 $321619 $238

THANK YOU