How Artificial Intelligence helps Entrepreneurs in Marketing - Phdassistance.com
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HOW ARTIFICIAL INTELLIGENCE HELPS ENTREPRENEURS IN MARKETING An Academic presentation by Dr. Nancy Agens, Head, Technical Operations, Phdassistance Group www.phdassistance.com Email: [email protected]
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Artificial Intelligence has been one of the interesting concepts for a long time. Yes, the idea of forming machines that think like humans has been doing the rounds since the 1950s. But now we are hearing more about AI. Artificial Intelligence research on these topics is hot at the moment.
Artificial Intelligence has made great leaps in technology and it is used in most types of applications and fields. Our understanding of the technology has changed over the years. During its inception, it meant something completely different; however, it has now surpassed its capabilities by more than what we could have imagined during its inception. With respect to business application, they are used in employee management systems, interactive search assistants, and predictive trends. Its rising demand has led to some countries like UAE having a dedicated ministry for AI.
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Transcript of How Artificial Intelligence helps Entrepreneurs in Marketing - Phdassistance.com
HOW ARTIFICIALINTELLIGENCE HELPSENTREPRENEURS INMARKETING
An Academic presentation byDr. Nancy Agens, Head, Technical Operations, PhdassistanceGroup www.phdassistance.comEmail: [email protected]
Introduction
Digital Marketing
Search Engines
Search Engine Optimisation
Current Usage of AI
Conclusion
Outline
TODAY'S DISCUSSION
Artificial Intelligence has made great leaps in technology and it is used in mostof the applications and fields.
With respect to business application, they are used in employeemanagement systems, interactive search assistants, and predictive trends.
Its rising demand has led to some countries like UAE having a dedicatedministry for AI.
Introduction
DigitalMarketing
Digital marketing is one of the major applications, where AI hasforayed into.
It is able to create novel solutions for automating and managingthe company’s marketing thereby helping the entrepreneurs onpar with large companies’ marketing.
They can benefit from better response from their designatedaudience and ultimately competing with larger corporations.
AI based Search engines can now understand user queries andunderstand the intention for the publisher whenever contents are searched.
These search engines work well based on the intent of the user by usingvarious deep learning algorithms and rank the links accordingly.
The websites ranking are related to the quality, most sites try to maintainthe quality of the content to remain on top of the search engine rankings.
AI based analytics tools provide better insights for managing thecampaigns, planning the budgets and analysing the return of investment.
Search Engines
Search Engine Optimisation
Using AI based Search Engine Optimisation (SEO) is one of the waysentrepreneurs can market their website and stay on top.
Using AI, they can create algorithms with respect to the users rather than predefinedalgorithms.
Their machine learning capabilities allows gathering of information and prediction inmarketing the content.
With this, entrepreneurs can improve their sales, make personalised content as perthe user and increase the user engagement.
AI based SEO can use the Key Performance Indicators (KPI) of the company tocreate an effective work impact.
Current Usage of AI
In spite of these advantages, not many users use automated AI, only 26% usecompletely automated AI, while the rest use manual assisted AI.
A recent research has shown that around 40% of users do not have any intention to useAI in the coming year.
Out of the remaining 28% were intending to use it, while 32% were already using it.
This slow adoption is due to lack of knowledge on the subject, hence there is a majorscope in the future for those who know AI.
Contd..
Fig 1. Current Usage of AI
Conclusion
However this trend is changing with many people moving to automatic AI.
In the future, no stone would be left unturned, where every small entrepreneurwould have moved to fully automated AI.
The digital marketing executives no longer require to search lots of data fromvariety of sources.
Those who adopt and change adjust rapidly to the changing trend will survive andwin the marketing race.
