Exon Mobil Mock Case

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We worked in groups of three for this assignment and focused primarily on the research process that precedes an effective PR campaign.

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  • Exxonmobil:CaseoftheColossalCompensation

    MindyBurtonMadelineLewis

    TaraSmith

    BrighamYoungUniversity

  • Introduction

    WehavebeenhiredbyExxontodevelopalongtermsolutionindefusingtheissueof

    complaintsaboutloftycompensationofexecutives.Wehavecomprisedthenecessaryresearch

    asthefirststeptosolvingtheproblemwhichisshownbelow.Thisinformationprovidesabetter

    ideaofhowtohandlethesituation.

  • ExternalEnvironment

    MistrustofBigBusinessandCorporateExecutives

    InAmerica,thereislittletrustforbigbusinessanditsleaders.Oneinfivepersons

    surveyedbyForbes'strustbarometerbelievesthattheseentitiesorindividualscanbetrustedto

    tellthetruthduringadifficultsituation.Inthesurvey,businessleadersweretrusted32percent

    lessthanthecorporationtheyrepresented(Adams,2013).Thisisespeciallyhurtfulbecause

    Exxongetslumpedinwithotherbusinessesandtheirlessthansavoryreputationsbecauseof

    theirsimilarsizeandscope.

    WorldCrisesandCorruptGovernment

    OnecrisisafteranotherissweepingthroughtheMiddleEastandotheroilrichlands.

    EventhoughthemajorityofExxonMobil'sbusinessventuresareinNorthAmericaandEurope,

    theystillhaveoperationsinEgypt,Iraq,Kuwait,Qatar,SaudiArabiaandtheUnitedArab

    Emirates(ExxonMobil,2014).ThiscanpreventExxonfromobtainingthecrudeoilandnatural

    gasitneedstokeepupwiththedemand.

    Exxonhasbeencriticisedfordealingwithcountrieswithdictatorsorcorrupt

    governments.FisherreportedthatExxonMobilhandedoverhundredsofmillionsofdollarsto

    corruptregimeofPresidentJoseEduardodosSantosinthelate1990sinordertoaccessthe

    estimated7.5billionbarrelsofcrudeoilthere.Exxonisntaloneinthis.Companieslike

    TotalFinaElf,BP,Chevron,andothersareconductingbusinesswithtyrantsallacrossthe

    MiddleEast,Africa,AsiaandSouthAmerica(Fisher,2003).

  • InternationalandDomesticLaws

    ThisisanareathatExxonneedstohireteamsofpeopletokeeptrackofthenumerous

    laws,regulationsandpoliciesinplacethatimpactExxonsabilitytomakeaprofitandconduct

    businessasusual.Thesecanhaveawiderangeofsubjects:theenvironment,employeebenefits

    andtaxesetc.Forexample,companieswhodobusinessinternationallyarefacingthepossibility

    ofdoubletaxation.Companiescurrentlyaretaxedfordomesticbusinessventuresbytheirhome

    country,whiletheirforeignventuresaretaxedbythehostcountry.However,ifnewUStaxation

    lawsgointoeffect,companieslikeExxonwillgettaxedbythehostcountryandtheUSfortheir

    foreignbusinessprofits.ThisputsExxonandothersatadisadvantageinternationally,because

    theyaredealingwithasecondtaxtheirforeigncompetitorsdonthavetodealwith(Exxon

    Mobil,2014).

    TheIndustry

    BigNamesandTheirNumbers

    Theoilandgasindustryisaglobalonewithfew,dominatingcompanies.SaudiAramco

    produces12.5millionbarrelsperdayfor$1billioninrevenuesdaily.RussiasGazpromhas9.7

    millionbarrelsadayfor$40billionperyear.NationalIranianOilCoproduces6.4million

    barrelsperday,thoughsanctionsonIranhavemadeproductionmorecomplicated.Exxonis

    fourthonthelistproducing5.3millionbarrelsperdayforprofitsof$40billionperyear

    (Helman,2014).

  • EnergyBreakdown

    Naturalgasismorepopularnowthaninthepasthalfcenturyandprovides25percentof

    theworldsconsumedenergy,andthisisexpectedtogrow(Globalnaturalgas,2013).In2012,

    oilonlyaccountedfor38percentoftheworldsenergyconsumption(TheShiftProject,2012).

    ExpandingandDiversifyingMarket

    TheUSEnergyAdministrationpredictsthattheliquidenergydemandhaspeakedinthe

    UnitedStates,Europe,andothermoredevelopedareas.Plus,withnewtechnologiesthatare

    moreefficientandenvironmentallyfriendly,energyalternativesarebeingfoundforless

    developedcountrieslikeChina,India,andtheMiddleEastwillbecapitalizingoninthenextfew

    decades(InternationalEnergyOutlook,2014).Thesedevelopmentskeeptheenergyindustry

    strong,healthyandreadytomoveforward.

    TheClient

    WhoTheyAre

    ExxonMobilisoneoftheenergyindustryslargestpubliclyownedpetroleumand

    petrochemicalcompanies.OriginallyRockefellersStandardOilCompanyfoundedin1859,it

    hasmorphedintoamultinationalcorporationbasedinIrving,Texas(ExxonMobil,2014).

    PracticeandProjection

    Thiscompanyfinds,obtains,processes,transportsandsellsoilandotherenergy

    resources.Despitetheirnationalscopeanddiversebusinesspursuitstheyonlyhave

    approximately75,000employees.Exxonstotalprofitisapproximately$32.58billion(Forbes,

    2014).Thecompanysoperatingrevenues($420,836million)andoperatingprofit($57,711

  • million)of2013bothdecreaseby6.8percentand26.7percentrespectivelyfromtheir2012

    totals(Marketline).Despitethesedecreasesinthepastyear,theoveralltrendofthecompanys

    revenuesforinvestorsisstilloneofgrowthandprosperity(GuruFocus,2014).

    (GuruFocus,2014).

    Infamy

    Thiscompanyhasatroubledpast.WhengooglingExxon,thetopresultsareExxon

    ValdezandExxonoilspill.ExxonValdezwasthecompanysoiltankerthatranagroundand

    dumpedhundredsofthousandsofcrudeoilintothePrinceWilliamSound,Alaska(Google,

    2014).ThisshowsthatthemistakesofExxonhavenotbeenforgotten.

    Responsibility

    ButExxonisalsorecognizedforitssmall,butsignificantactsofcorporateresponsibility.

    WhenhomeswerecompromisedbyanExxonpipelineburstinginasubdivisioninMayflower,

    Ark.,theCorporationprovidedaprogramwherehomeownerscouldselltheirhometo

    ExxonMobilatmarketprice(AssociatedPress,2014).Thecorporationalsoprovidestheirjobsin

    communitieswhereplantsandfacilitiesarewhichcontributestothelocaleconomy.

  • TheProduct,ServiceorIssue

    Product

    Oilisoneofthelargestresourcesacrosstheglobe.Theoilandnaturalgasindustry

    contributestoeconomicgrowthwhetheritisthroughprovidingjobsorviataxesthatsupport

    localandfederalgovernments.Thedailyuseofoilincludesanythingfromtransportation,

    manufacturinggoods,energysourceandmore.

    ExxonMobilisoneofthemostprofitablecompaniesintheindustryworldwideandthe

    largestoilcompanyintheUnitedStates.Theirprofitsin2008of$45billion,setarecordforthe

    mostprofitmadeinasingleyearforanycompany,accordingtoa2013DallasNewsarticle

    writtenbyJamesOsborne.Howeverduetothemarketcrashandthepriceofoildropping

    significantlyin2009,theytookafinancialhitdroppingtoabout$19.3billioncheckthisin

    profitsthatyear.

    SalesForce

    Despitethefinancialsetback,Exxonsfinancialreportingshowsasteadyclimbinprofit

    andgrowthofbusiness.Theyprovidefuelsandlubricantsunderthreebrandnames,Exxoninthe

    UnitedStates,EssoandMobilworldwide,accordingtotheirwebsitecorporate.exxonmobil.com.

    Theyarealsothelargestpetrochemicalcompanies,whichprovidesawiderangeofproducts

    suchaspackagingmaterials,syntheticrubber,plasticbottlesandmanyotherconsumergoods.

  • Issue

    Executiveshavereceivedcriticismfortheirannualcompensationandbonuses.In2008

    chiefexecutiveofficerRexTillersonwasgivena$4millionbonusandanincreaseofsalary

    from$1.87millionto$2.06million.Hewasalsogranted225,000sharesofrestrictedstock,

    makingatotalof$40millionin2008(World).

    AccordingtoExxons2003IncentiveProgram,restrictedstockisgrantedtoeligible

    employees.Optionsandstockappreciationrightscannotbegrantedatpriceslessthan100

    percentofmarketvalueonthedategrantedwiththemaximumlifeof10years.Attheendof

    2013,remainingsharesavailableforawardunderthisprogramwere117million.(Form10K)

    Supportfortheexecutivepayisonthedecline.Inavotelastyearonly71percentof

    Exxonsshareholderssupportedthecompensation,downfrom78percentfrom2012.Executives

    statedthatthedeclinewasnotsignificantenoughtomakerevisions.Exxonstotalshareholder

    returnfor2012wasabout5percent(Driver).Shareholdershavehadencouragementtovote

    againsttheexecutivecompensationbytheInstitutionalShareholderServicesInc.(ISS).

    ISSisaproxyfirmandprovidescorporategovernancesolutionsforassetownersand

    investmentmanagers.Theirservicesincludeobjectiveresearchandrecommendations,according

    totheirwebsitewww.issgovernance.com.TheirmainobjectionstoExxonsexecutivepayisitis

    notsuitablycorrelatedwithTotalShareholderReturn.TheyclaimthatExxonplacestoomuch

    emphasisontimevestedstockinsteadofperformancevestedstock.However,Exxonhasargued

    thatISSsmodeldoesnottakeintoaccountthelongterminvestingcyclesforanoilcompany

    likeExxon(McConnell).

  • OnereasonshareholderswouldliketoseeadecreaseinExxonscapitalspending.

    Insteadofmoneygoingintoinvestments,forexample,themoneywouldbereturnedto

    shareholdersasdividendsandbuybacks.Agoodthingforshareholders,butcouldlimitgrowth

    forthecompany(Heleman,2013).

    Productresearchandplannedimprovements

    ExxonisconstructingacampusinHoustonthatwillhouseitsupstream,downstreamand

    chemicalscompaniesandassociatedservicegroups.Thisisbuilttoaccommodate10,000

    employeeswithamenitieslikedaycareandwellnesscenter.Thebuildingshavebeendesigned

    withthoroughresearchtobeenergyefficient,sustainableandenvironmentallyfriendly.Aside

    fromofficeandworkplace,thiscampuswillfeaturealaboratoryforpremierresearchand

    physicalsciencestudy(Exxon,2014).

    Exxonhasexpandeditsproductionanddistributionofmajorcrudeoilandnaturalgas.In

    2010theyacquiredXTO,anaturalgascompany.Theyoperateunderfourproductionsharing

    contractswiththeMalaysianoilcompany,Petronas,whoproducesaboutonefifthofthe

    nationsoilproduction(Exxon,2014).

    Promotions

    ProfrackingAdCampaign

    Inthesummerof2011Exxonspent$2milliononacampaigntosupporthighvolume

    hydraulicfracturing.Theirmoneyfundedaseriesofnewspaperandradioadvertisementsbased

    inNewYork.Frackingisamethodusedtoextractnaturalgasfromshale(Pressconnects).

  • NationalMathandScienceInitiative

    In2012ExxonMobilputmoneyintoanadcampaignfeaturingtheNationalMathand

    ScienceInitiative,andbecameasponsoroftheirefforttoincreasescienceeducationintheU.S.

    ThegoalofthiscampaignwastoalertpeopleabouttheunderperformanceofU.S.studentsin

    areasofmathandscience(Browning).InsomewaysthiscampaigncouldbeseenasExxon

    takingresponsibilityofenvironmentalimpacttheycouldbehaving.

    Gasfor$1.84

    Anofferwasgiventothefirst150customertovisitNewportExxonin2012.Theywould

    receivegasat$1.84pergallon.ThepublicitystuntwasannouncedbytheNewJerseyGasoline,

    CStore,AutomotiveAssociationandwasmeanttohighlighthowdramaticthegaspriceshad

    increasedoverthelastseveralyears(Jones).

    MarketShare

    SalesHistoryIndustrywide

    Commoditytradersdeterminethepriceofoilandfallundertwocategories.Theyare

    primarilyrepresentativesofcompanieswhousetheoil,whiletheothercategoryincludestraders

    whoseonlymotiveistomakemoneyfromthepricechanges.Thetradersareregisteredwiththe

    CommoditiesFuturesTradingCommission(CFTC),andhavebeenregulatedbythemfor

    decades.Thethreemainfactorstradersusetodetermineoilpricesarecurrentsupplyintermsof

    output,oilreservesanddemand.Althoughaworldcrisisorunrestmaymakethepriceinoil

    increase.Anexampleofthiswasin2012,afterproofwasfoundthatIranwasclosertobuilding

  • nuclearweapons.Otherfactorsthataffectpricesincludenaturaldisastersorwhendamagetooil

    refineriesoccur(Amadeo).

    ShareofMarketandPotential

    Thetop10U.S.oilandgascompaniesbasedonmarketvaluein2014areExxonMobil,

    Chevron,ConocoPhillips,OccidentalPetroleum,EogResources,Phillips66,Anadarko

    Petroleum,Apache,ValeroEnergyandDevonEnergy(Statista).

    IndustryTrends

    Theindustryhaschangedoverthepast10years.In2003thecostofcrudeoilwasat$30

    abarrel,comparedtowhereweaveragenowat$100abarrel.Becauseofshaledrilling,or

    fracking,theUnitedStatesisabletoreducegasimport,andtheoilproductionhasincreased.

    Morethanhalfofouroilissourceddomestically,andtheUnitedStateshasbecometheworlds

    leadingpetroleumproducer(Heleman,2013).

    Despitetheriseinproductionthatshaledrillinghasseen,companiesthatmakeupthetop

    20intheoilindustryhavechangedverylittle(Heleman,2013).Thetopfourcompaniesare

    SaudiAramco,,Gazprom,theNationalIranianOilCompanyandExxon.Toillustratethe

    changesinthepastdecade,SaudiAramcostotalproductofoilhasgonefrom9.9millionbpdin

    2003to12.7bpdin2013.ExxonMobilwentfrom4.6millionbpdin2003to5.3million.

    OneoftheprominentU.S.oilcompaniesthatlostlargeportionoftheiroutputwasBP,

    aftertheoilspillin2010.Theywereat3.9bpdin2003andaredownto3.1millionbpd.Other

    companieslikeConocoPhillipshavetriedtomaketheirmarkbyinvestinginternationalprojects.

    ButtheyhavefoundtheyrunlowerriskandbetterreturnswithdevelopingshaleintheUnited

    States(Heleman2013).

  • CompanyTrends

    PartofExxonscontinuedgrowthhascomefromtheirshareofthelargenaturalgas

    exportterminalsthattheyengineeredandbuiltforQatarPetroleum(Heleman2013).Their

    purchaseofXTOEnergy,whospecializedinshaledrilling,hasalsocontributedtotheirgrowth

    andkeepsthemaheadofthegameintheUnitedStates.

    DemandTrends

    Theuseanddemandforoilisglobal,butthehighestcountriesaretheU.S.at18.5

    percent,Chinaat9.9percent,andJapanat4.7percent(2012WorldOilConsumption).The

    demandcomesfromeverydayconsumers,smallorlargebusiness,tolargeindustries.Industries

    andeverydayconsumersarelargelydependentintheformofenergyfuelsorrawmaterialsfor

    chemicalproducts(Statisa).

    Consumershavebeenconcernedwiththeriseingaspricesoverthepastdecade.Prosper

    Insights&Analyticsinvestigatedtheinfluenceofgaspricesonconsumerspurchaseovera13

    monthperiod.Theyfoundapositiverelationshipbetweenthecostofgasandthepercentof

    consumerswhochangetheirspendingpatternsbecauseofgasprices.Thecaveatispeoplestill

    needfuel,andunlesstheycanaffordpurchasingacarthatgetsbettergasmileage,theyusually

    adjusttheirspendinginotherareasoftheirlife,likefoodorentertainment(Bickle).

    Competition

    ExxonMobilistheleaderofthetopU.S.oilandgascompanies.Basedonthe2014

    marketvalue,inbillionU.S.dollars,Exxonleadsat$422.1billion,withChevronat$227billion,

    andConocoPhillipsat$86.4billion(Statista).

  • AdifferentiatingfactorbetweenExxonMobilandChevroncouldbeshowninthe

    publicsopinion.OnSeptember18,2014Chevronannouncedtheywouldmeetanewsetof

    voluntaryshalegasdrillingstandards.Chevronisthefirstcompanytoparticipateinthisand

    theirpresidentNigelHearnesaidtheyhavehopesthesestandardswillhelpinreducingpollution

    andfreshwateruse(Begos).Chevronismakinganefforttobecomplianttoadrillingstandardin

    thewakeofthenewshaledrillingmethod.Butthegrowinginterestforthepublictounderstand

    theeffectsoffrackingisanindustrywidequestion.

    ExxonMobilagreedtopublishareportthisseptemberonitswebsiteoftherisks

    surroundingdisposaloffrackingwastewater,airpollution,methaneemissionsfromoiland

    naturalgaswells(Scheyder).

    Resources

    Facilities

    ExxonMobilhasfacilitiesinCanada,Caribbean,Guatemala,Mexico,UnitedStates,

    Argentina,Brazil,Columbia,Azerbaijan,Belgium,Cyprus,Finland,France,Germanyand

    CentralEurope,Italy,Kazakhstan,Luxembourg,Norway,Romania,Romania,Russia,The

    Netherlands,Turkey,Turkmenistan,Ukraine,UnitedKingdomandIreland,Egypt,Iraq,Kuwait,

    Qatar,SaudiArabia,UnitedArabEmirates,Angola,ChadandCameroon,EquatorialGuinea,

    Madagascar,Nigeria,Tanzania,Australia,China,GuamSubCluster,HongKong,India,

    Indonesia,Japan,Malaysia,NewZealand,PapuaNewGuinea,Singapore,SouthKorea,Taiwan,

    Thailand,andVietnam.Facilitiesinallofthosecountriescanberigs,oilplants,chemicalplants,

    andavarietyofdifferentbuildingswithdifferentpurposes(Exxon,2014).

  • Personnel:ExxonMobilemploys75thousandpeopleworldwide(Forbes,2014).

    PublicOpinion

    Generallymostpeoplehaveanegativeopiniontowardoilcompaniesbecausethey

    believethatitstheoilcompaniesthatdictategasprices.

    ExxonMobilisrated#82inWorldsMostValuableBrandsonForbes.com.Forbes.com

    alsoratesit#4insales,#2inMarketShare,and#7inProfit(Forbes,2014).

    Manypeople,whethertheylikeExxonMobilornot,areinterestedinthem.ExxonMobilis

    oneofthemostpopularstocksthatpeopleputontheirstockwatchlistatStockOptionsChannel.

    ExxonMobilstillhasproblemswithbeingviewedinapositivepubliclight.Manypeople

    thinkthatExxonMobilisprettyshadyandhypocritical.AnarticlewaspublishedonForbes.com

    sayingthattheyadvertiseonething,andthenlobbyfortheexactopposite.(Himler,2012).

    SWOTAnalysis

    Strengths:Stillagrowingcompany,continuingexpansionTakesaccountabilityResponsiveTreatsemployeeswellContinualenvironmentresearchStillprovidingjobsHowbigofacompanyitis

    Weaknesses:VeryvulnerabletopublicopinionNotverytransparentLargestOilcompanyinAmerica

    Opportunities:UpthemoraleandpublicviewofthecompanyVolunteerandDonations GrowingchemicaldemandinAsiaCreatemorejobs

    Threats:GeneralattitudetowardoilcompaniesPotentialDisasterGovernmentpossiblyinterveningRisingglobalenergydemand

  • PublicProfilesandRelationships

    Employees

    EmployeeshaveagoodrelationshipwithExxonMobilgivingthecompanyfouroutof

    fivestarsonindeed.comforemployeereviews.Employeesfeelthatitisagreatplacetowork

    withgoodbenefitsandroomforadvancement.ExxonMobilhasabout75,000employees

    worldwide,whichisthelowestExxonMobilhashadinmanyyears.Thenumberofemployees

    hasdecreasedalmosteveryyearsince2001(Statista,2013).Employeescouldbeanassetora

    problemdependingonhowtheyaretreated.Itisveryeasyforemployeestogetmadabouthow

    muchtheCEOisgettingpaidwhentheyarentmakingthatmuchorbeingtreatedhorribly.

    However,ifemployeesarebeingtreatedwell,theywillbehappierwithwhattheyaregivenand

    willhavelessopportunitiestoquestionthepayoftheexecutives.Treatingemployeeswell

    doesntalwaysmeanpayingthemanarmandleg,youcangivethemgoodbenefits,good

    vacationtime,makenicefacilitiesliketheonegoingupinHoustonwithadaycarefacilityanda

    placetoexerciseatwork(HoustonChronicle,2014).

    Customers

    AnyonethatdoesbusinesswithExxonMobil.SinceExxonMobilisthelargestoil

    companyintheUnitedStatesandoneoftheleadingoilcompaniesintheworld,alotofpeople

    dobusinesswiththem.EventhoughnotallofthemareinterestedinhowmuchtheExecutives

    make,manywillbeinterestedtoknowhowthecompanyisdoing.Therewillalsobecustomers

  • thatareinterestedinhowtheexecutivesaredoingbecausetheywillwanttoknowhowthe

    moneytheyarepayingforExxonMobilsproductisbeingusedinthecompany.

    CommunitiesthatlivenearPlantsorPipelines

    InareaslikeBatonRougewhereExxonMobilhasfourplantsandcontributed$144

    milliontotaxesinthestateandemployednearlysixthousandpeopleinLouisiana,communities

    wouldbeveryinterestedtoknowwhatthecompanyisdoingandcanbeverygoodsupportersof

    thecompany(Young,2014).However,inareaslikeMayflower,Arkansaswhereapipelineburst

    andcaused22familiestomoveoutoftheirhomesinasubdivision,communitiesmightnotlike

    ExxonMobilandhaveplentytosayaboutit(AssociatedPress,2014).Incommunitieswhere

    ExxonMobilhasplanstobuildplantsinthefuture,morelocalcitizenswouldbegreatly

    interestedinthecompanyandwanttoknowhowwellthecompanydoesandhowitrunsand

    operates.

    LocalGovernments

    Localgovernmentswhereplantsarelocatedcanbevastlydifferentdependingonthe

    area,somemaybewealthierthanothers.HoweveranExxonMobilplantcanreallyhelpboostan

    economy.Notonlydoestheplantprovidejobsintheareabutalsoarerecipientsoftaxesthatthe

    companypaysperyear.Forexample,ExxonMobilhasbegunbuildinganewplantinHouston

    Texasandhasbeenverywellreceivedbythesurroundingarea.Ithasalreadycreated2,500jobs

    andwillcontinuetocreatemoreasthecampusgrows(HoustonChronicle,2014).Local

    governmentswouldbeveryinterestedinthecompanysinceitisabigeconomiccontributor,as

    wellasbeinginterestedinitsconstituentswhoarealsointerested.

  • Investors/stockholders

    With1,890differentinstitutionsholdingsharesinthecompanythispublichasthe

    potentialtobegreatlydiversified(Finance,2014).However,allhaveaninterestinthewellbeing

    ofthecompany.Ifacompanylooksbadinthepublicseye,stockgoesdown.Stockholdersare

    moreinterestedinhowthecompanyisviewedratherthanhowmuchtheexecutivesaregetting

    paid.Stockholdersarebeingpressuredtovoteagainsttheexecutivespayincrease.

  • SituationAnalysis

    ExxonMobilisaverylargeoilcompanywhichhappenstobethelargestoilcompanyin

    theUnitedStates.ExxonMobilisalsoagrowingcompanythatcontinuestobuildnewfacilities

    withintheUSandworldwideandhirenewemployeesforthosefacilities.Thecompanyisstill

    veryprofitableandworthmorethan$400billion.ThepublicgenerallyviewsExxonMobilasan

    untrustworthycompanywhichiscommonforverylargecompanies.

    Onedifficultythatthecompanyfacesisthepublicsnegativeopinions,aswellas

    possiblemisconceptionsthepublicandstockholdershavewiththecompensationofexecutives.

    ExxonMobilalsodoesntdoalotofpublicrelations.Thecompanydoesntpromoteallthegood

    thattheyaredoingwhichdoesnthelptoswaytheopinionofthepublics.Apossibleapproachto

    theproblemwouldbetopromotethegoodthatExxonMobildoesmorefrequently.Itwouldalso

    beagoodideatobemoreaccessibleandtransparentwhileopeningupcommunicationwith

    investors.

    CoreProblem/Opportunity

    IfExxonMobildoesnotstartcommunicatingwiththeirkeypublicsaboutexecutivepay,then

    shareholdersupportforcompensationwillcontinuetodecline.

  • SuggestedSolution

    Webelievethatitwouldbeinthecompanysbestinteresttotoopenupconversationwith

    shareholderstohelpthemhaveabetterunderstandingofwhytheexecutivesaregettingpaidwhatthey

    aregettingpaid.ItisalsoagreatideatoconstantlybestrivingtohaveExxonMobilinthemediathrougha

    positivelightsoanythinggoodtheydofortheenvironment,theeconomy,orcommunitiesshouldbe

    focusedoninthemediaandpressreleasesshouldbewrittenaboutit.Ifdifferentpublicscanseethegood

    thatExxonMobildoesthenhopefullythepublicperceptionofthecompanywillchangeandlesspeople

    willbeconcernedaboutwhytheexecutivesaregettingpaidsomuch.

  • References

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    2012WorldOilConsumption.(2012,January1).RetrievedSeptember17,2014,from

    http://www.eia.gov/countries/index.cfm?view=consumption

    Adams,S.(2013,January22).NewStudy:TrustinBothBusinessandCorporateLeaders

    Plummets.Forbes.Retrievedfrom

    http://www.forbes.com/sites/susanadams/2013/01/22/newstudytrustinbothbusinessan

    dcorporateleadersplummets/

    Amadeo,K.(2014,April16).Howareoilpricesdetermined?RetrievedSeptember17,2014.

    http://useconomy.about.com/od/commoditiesmarketfaq/f/oil_prices.htm

    AssociatedPress.(2014,September12).PeoplemovingbackintoMayflowersubdivisionafter

    ExxonMobiloilspill.ky3.com.RetrievedSeptember18,2014,from

    http://www.ky3.com/news/local/peoplemovingbackintomayflowersubdivisionaftere

    xxonmobiloilspill/21048998_28033616

    Begos,K.(2014,September18).APNewsbreak:Chevronmeetsshaledrillingrules.Retrieved

    fromhttp://www.publicopiniononline.com/state/ci_26558491/apnewsbreakchevron

    meetsshaledrillingrules

    Bickle,M.(July31,2013)RisingGasPricesInfluenceConsumersSpending.Retrieved

    September17,2014,fromForbeshttp://www.forbes.com/sites/prospernow/2013/07/31/

    risinggaspricesinfluenceconsumersspending/

    Browning,D.(2012,April13).WhatyoushouldknowaboutExxonMobilslatestadcampaign.

    Driver,A.(2013,May29).ShareholdersupportforExxonexecutivepayerodes.Retrieved

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    http://www.reuters.com/article/2013/05/29/exxonmeetingidUSL2N0E50Y420130529

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    he+trends,+drivers,+strengths+and+weaknesses+of+this+industry_86345.html

    GuruFocus.(2014,September15).ExxonMobilCorporation.RetrievedSeptember17,2014

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    Helman,C.(2012).TheWorlds25BiggestOilCompanies.Forbes.Retrievedfrom

    http://www.forbes.com/pictures/mef45glfe/notjusttheusualsuspects2/

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    anies2013/

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    http://omrpublic.iea.org/

    Himler,P.(n.d.).ExxonMobil'sDeflectionCampaign.Forbes.RetrievedSeptember18,2014,

    fromhttp://www.forbes.com/sites/peterhimler/2012/04/25/exxonmobilsdeflection

    campaign/

    Jones,S.(October24,2012)Gasfor$1.84pergalloninJerseyCityExxonspublicitystunt.

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