Digital Lead Generation

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LEAD GENERATION by @6andara 1

description

Marketers regularly talk to us about their goals, and for many it boils down to one major theme: generating leads, and ultimately driving purchases.

Transcript of Digital Lead Generation

Page 1: Digital Lead Generation

LEAD GENERATIONby @6andara

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CUSTOMER LIFECYCLE

BUYING CYCLE SALES CYCLE SERVICE

LEAD PROSPECT CUSTOMER

CLOSING

SALES ACCEPTED

LEAD = PROSPECT

SALES QUALIFIED

LEAD = VALID

OPPORTUNITY

INQUIRY

MARKETING

QUALIFIED LEADS

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Apakah sales lead?

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Sales lead adalah identifikasi terhadap

seseorang/ perusahaan yang memiliki

ketertarikan dan kewenangan untuk

membeli sebuah produk ataupun

service

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TAHAP

1SALES PROCESS

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LEAD

GENERATION

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Tools popular yang digunakan

untuk lead generation

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SEOsearch engine optimization

search engine results

page ranking

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SEO meliputi:• Onsite optimization

• Off-site optimization

• Local SEO

• Mobile SEO

• Landing page optimization

• PPC Management

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SOCIAL MEDIAFacebook, Twitter, Google+, LinkedIn, Youtub

e, etc

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social media memberikan

informasi bagaimana sales leads

berinteraksi, share

informasi, rekomendasi dan

feedback

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LOCAL OPTIMIZATIONGoogle+ Local, Bing Map, Google

Map, Foursquare, etc

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Local Optimization biasanya

dilakukan oleh pemilik local business

untuk mengoptimalkan nama

bisnis, alamat, produk dan service

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BLOGGINGWordpress, Blogger, Tumblr, Technocrati, blogli

nes, etc.

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Blogging biasakan memberikan

konten blog yang bisa memberikan

solusi dari masalah tertentu, menjadikan

kita menjadi leader dengan

menciptakan konten dan bisa generate

lead melalui blogging

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WEBSITE

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Website merupakan representasi

perusahaan di dalam dunia digital,

harus mempertimbangkan brand

design, website design, dan landing

page yang menarik.

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Key element sebuah webpage untuk

lead generation dinilai dari sisi

estetik, navigasi, relevansi dengan

kebutuhan, dan visible.

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PAID SEARCHGoogle Adwords, Bing Ads, Facebook Ads, Twitter

Ads, Ads Network.

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Paid Search (PPC)

Pilih keyword secara spesifik -> Ad akan

tampil pada hasil pencarian yang

relevan -> bayar ke hosting service yang

menyediakan (google, yahoo, bing,

etc)

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EMAIL MARKETING

Brand Awareness

Increased sales

Lead generation

Customer relation

Reminder

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cara lain untuk melakukan

lead generation adalah …

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direct mail

white papers

press releases

brochures

eBook

newsletters

telemarketing

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THANK YOU!