Digital BrandingYUDI SASTROREDJO

Setiap makhluk diciptakan unik

Karakter pembangun IdentitasDNA; deocyribo Nucleis Acid bagi beberapa ilmuwan diyakini sebagai molekul pembentukkehidupan, DNA akan menentukan karakteristik fisik anatomi makhluk hidup, bahkan adapendapat bahwa DNA bertanggung jawab terhadap sifat, sikap dan perilaku

Manusia dikenali dr mana?

VISUAL IDENTITY•Bagaimana kamu menyebut produk ini ?•Bagaimana kamu mengenali produk ini?

Kenali dirimu sebelum menceritakannya

LET'S START WITH A LESSON IN HISTORY

Marketing was about

what a Brand is

1875-1925

age of product features

LET'S START WITH A LESSON IN HISTORY

Marketing was about

what a Brand does

1925-1960

age of product benefits

LET'S START WITH A LESSON IN HISTORY

Marketing was about

what a Brand makes you feel

1960-1990

age of emotion

LET'S START WITH A LESSON IN HISTORY

Marketing was about

how a Brand defines you

1990-2005

age of identity

LET'S START WITH A LESSON IN HISTORY

Marketing was about

Where a Brand makes you belong

2005-

age of social network

EvolusiMegafon

lalu apa yang dapat dilakukan olehmarketer, di era ketika costumer do all the

talking?

lalu apa yang dapat dilakukan olehmarketer, di era ketika costumer do all the

talking?

A SHAREABLE STORY IS RETOLD ONLY BY CUSTOMRES

Berkomunikasi

Marketing

• Marketer > konsumen

• Broadcast/massal

• Fokus pada produk

• searah

• Informasi top down

Branding

• Konsumen > Konsumen

• penargetan

• Brand experience

• partisipatif

• Informasi bottom up

Web site

• 1.0

• pasif

• teks/grafis

• banner

• pop up

• e-mail

• newsletter

• spam, spam, spam

• 2,0

• partisipatif

• video

• blog

• RSS feeds

• podcasts

Fish where the fishes are

Collaborate with customer groups

Membangung Brand yang Kuat

SEGITIGA DIGITAL BRANDINGmembangun reputasi online

Landing page(web,Blogging/microblogging)

Offline event

Community/fans building (social media)

KONSISTEN

Seperti manusia, Brand yang hidup adalah perilaku yang

berpola, konsisten mempunyai sifat.