DAFTAR ISI - Bina Sarana InformatikaDAFTAR ISI Lembar Judul Tugas Akhir..... i Lembar Pernyataan...
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xii DAFTAR ISI Lembar Judul Tugas Akhir............................................................................... i Lembar Pernyataan Keaslian Tugas ................................................................. ii Lembar Penyataan Persetujuan Publikasi Karya Ilmiah .................................. iii Lembar Persetujuan dan Pengesahan Tugas Akhir .......................................... iv Lembar Konsultasi Tugas Akhir ...................................................................... vi Kata Pengantar ................................................................................................. viii Abstraksi .......................................................................................................... x Daftar Isi........................................................................................................... xii Daftar Gambar .................................................................................................. xv Daftar Tabel ..................................................................................................... xvii Daftar Lampiran ............................................................................................... xvii BAB I PENDAHULUAN ..................................................................... 1 1.1. Latar Belakang ..................................................................... 1 1.2. Rumusan Permasalahan ....................................................... 4 1.3. Tujuan Perancangan ............................................................. 4 1.4. Ruang Lingkup Perancangan ............................................... 4 1.5. Manfaat Perancangan ........................................................... 5 1.6. Metode Perancangan ............................................................ 6 1.6.1. Metode Pengumpulan Data........................................ 6 1.6.2. Analisa Data............................................................... 8 1.7. Skematika Perancangan ....................................................... 9 BAB II LANDASAN TEORI ................................................................ 10 2.1. Logo ..................................................................................... 10 2.2. Corporate Identity................................................................ 10 2.3. Tujuan Corporate Identity ................................................... 11 2.4. Jenis Logo ............................................................................ 11
Transcript of DAFTAR ISI - Bina Sarana InformatikaDAFTAR ISI Lembar Judul Tugas Akhir..... i Lembar Pernyataan...
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DAFTAR ISI
Lembar Judul Tugas Akhir............................................................................... i
Lembar Pernyataan Keaslian Tugas ................................................................. ii
Lembar Penyataan Persetujuan Publikasi Karya Ilmiah .................................. iii
Lembar Persetujuan dan Pengesahan Tugas Akhir .......................................... iv
Lembar Konsultasi Tugas Akhir ...................................................................... vi
Kata Pengantar ................................................................................................. viii
Abstraksi .......................................................................................................... x
Daftar Isi........................................................................................................... xii
Daftar Gambar .................................................................................................. xv
Daftar Tabel ..................................................................................................... xvii
Daftar Lampiran ............................................................................................... xvii
BAB I PENDAHULUAN ..................................................................... 1
1.1. Latar Belakang ..................................................................... 1
1.2. Rumusan Permasalahan ....................................................... 4
1.3. Tujuan Perancangan ............................................................. 4
1.4. Ruang Lingkup Perancangan ............................................... 4
1.5. Manfaat Perancangan ........................................................... 5
1.6. Metode Perancangan ............................................................ 6
1.6.1. Metode Pengumpulan Data ........................................ 6
1.6.2. Analisa Data ............................................................... 8
1.7. Skematika Perancangan ....................................................... 9
BAB II LANDASAN TEORI ................................................................ 10
2.1. Logo ..................................................................................... 10
2.2. Corporate Identity ................................................................ 10
2.3. Tujuan Corporate Identity ................................................... 11
2.4. Jenis Logo ............................................................................ 11
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2.5. Fungsi Logo ......................................................................... 14
2.6. Kriteria Logo ........................................................................ 14
2.7. Karakteristik Bentuk ............................................................ 15
2.8. Identitas Visual .................................................................... 16
2.9. Tahapan Membuat Logo ...................................................... 17
BAB III PEMBAHASAN ........................................................................ 20
3.1. Analisa dan Konsep Perancangan Corporate Identity ......... 20
3.1.1. Fakta Kunci dan Analisa Data ................................... 20
3.1.2. Konsep Perancangan .................................................. 24
3.1.3. Strategi Perancangan ................................................. 25
3.1.4. Filosofi dan Makna Logo ........................................... 28
3.2. Aplikasi Logo Dalam Bentuk Corporate Identity ............... 31
3.2.1. Cover Depan dan Belakang ....................................... 31
3.2.2. Sambutan Direksi ....................................................... 32
3.2.3. Daftar Isi .................................................................... 33
3.2.4. Riwayat Perusahaan dan Logo Lama ........................ 34
3.2.5. Proses Gambar Logo .................................................. 35
3.2.6. Standart Huruf ........................................................... 36
3.2.7. Pantone Warna ........................................................... 37
3.2.8. Filosofi Logo ............................................................. 38
3.2.9. Logo Positif – Negatif ............................................... 39
3.2.10. Logo Berwarna ........................................................ 40
3.2.11. Variasi Ukuran Logo ............................................... 41
3.2.12. Ketentuan Mekanikal Desain Logo (Grid System) .. 42
3.2.13. Ketentuan Minimum Clear Area ............................. 43
3.2.14. Ketentuan Logo Dengan Latar Belakang Berwarna 44
3.2.15. Ketentuan Layout Elemen Logo .............................. 45
3.2.16. Ketentuan Logo Pada Surat ..................................... 46
3.2.17. Ketentuan Logo Pada Amplop ................................. 47
3.2.18. Ketentuan Logo Pada Memo ................................... 48
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3.2.19. Ketentuan Logo Pada Fax ........................................ 49
3.2.20. Ketentuan Logo Pada Signage / Papan Nama ......... 50
3.2.21. Ketentuan Logo Pada Kartu Nama .......................... 51
3.2.22. Ketentuan Logo Pada Seragam ................................ 52
3.2.23. Ketentuan Logo Pada Billboard .............................. 53
3.2.24. Ketentuan Logo Pada Iklan Cetak / Poster .............. 54
3.2.25. Ketentuan Logo Pada Brosur ................................... 55
3.2.26. Ketentuan Logo Pada Website ................................. 56
3.2.27. Ketentuan Logo Pada Kendaraan ............................ 58
3.2.28. Ketentuan Logo Pada Packaging ............................. 59
3.2.29. Ketentuan Logo Pada Merchandise Mug ................ 60
3.2.30. Ketentuan Logo Pada Merchandise Pin .................. 61
3.2.31. Biografi Perancang .................................................. 62
3.2.32. CD Materi Corporate Identity ................................. 63
3.3. Time Table dan Biaya Produksi ........................................... 64
3.3.1. Time Table ................................................................. 64
3.3.2. Biaya Produksi ........................................................... 66
3.4. Kendala dan Pemecahan ...................................................... 68
3.4.1. Kendala ...................................................................... 68
3.4.2. Pemecahan ................................................................. 68
BAB IV PENUTUP .................................................................................. 69
4.1. Kesimpulan .......................................................................... 69
4.2. Saran .................................................................................... 70
DAFTAR PUSTAKA ................................................................................... 71
DAFTAR RIWAYAT HIDUP .................................................................... 72
LAMPIRAN-LAMPIRAN .......................................................................... 73
