Sumber : Channel Youtube Tonight’s Prime Time

Judul Skripsi

ANALISIS KEMASAN PROGRAM TALK SHOW TONIGHT’S PRIME TIME

NET TV EPISODE PRESIDEN JOKOWI

Sksripsi ini diajukan untuk memenuhi persyaratan dalam memperoleh gelar Sarjana

Ilmu Komunikasi

Nama : Riky Setiawan

NIM : 1410411080

FAKULTAS ILMU SOSIAL DAN ILMU POLITIK

UNIVERSITAS PEMBANGUNAN NASIONAL “VETERAN” JAKARTA

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ANALISIS KEMASAN PROGRAM TALK SHOW TONIGHT’S PRIME NET TV

EPISODE PRESIDEN JOKOWI

SKRIPSI

Riky Setiawan

1410411080

UNIVERSITAS PEMBANGUNAN NASIONAL “VETERAN” JAKARTA

FAKULTAS ILMU SOSIAL DAN ILMU POLITIK

PROGRAM STUDI ILMU KOMUNIKASI

2018

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Untuk Ibuku, perempuan luar biasa di muka bumi ini, terima kasih telah

membesarkanku, menyayangiku dan mendoakanku, hingga aku menjadi seperti saati ini.

Teruntuk Ayahku, laki-laki panutan dalam hidupku, yang selalu bekerja keras sepanjang

hari, sedari pagi hingga malam hari. Terima kasih atas keringat, kerja keras, serta kasih

dan sayangmu. Tanpa mereka berdua, tak mungkin aku disini, melangkah sejauh ini.

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ANALISIS KEMASAN PROGRAM TALK SHOW TONIGHT’S PRIME TIME

NET TV EPISODE PRESIDEN JOKOWI (STUDI KASUS PADA PROGRAM

TALK SHOW TONIGHT’S PRIME TIME NET TV EPISODE PRESIDEN

JOKOWI)

Riky Setiawan

Abstrak

Televisi merupakan sarana hiburan yang cukup komplit untuk masyarakat modern, informasi

yang disajikan sangat beragam. Program acara menjadi tolak ukur keberhasilan dari sebuah

stasiun televisi. Kemasan program merupakan upaya atau siasat untuk menarik minat menonton

televisi. Penelitian ini dilakukan untuk mengetahui kemasan program talk show Tonight’s Prime

Time Net TV episode Presiden Jokowi dalam menarik minat menonton televisi dan mengetahui

alasan dibalik pembuatan dan penayangan episode ini. Teori yang penulis gunakan dalam

penelitian ini adalah S-O-R. Metode yang dilakukan dalam penelitian ini adalah metode

kualitatif dengan mengumpulkan data primer seperti wawancara dan dokumentasi (foto) dalam

kegiatan shooting. Hasil penelitian menunjukan bahwa kemasan program Tonight’s Prime Time

episode Presiden Jokowi dalam hal talk show, dikemas secara informatif dan menghibur. Dengan

identitas program yaitu gaya dan pembawaan host yang begitu khas. Busana formal yang

dikenakan oleh host dan busana santai yang narasumber gunakan. Pengambilan gambar yang

dilakukan di Istana Kepresidenan Bogor dan di dalam studio. Serta kemasan bumper yang simple

dan sederhana, dengan pesan yang sangat jelas. Kesimpulannya adalah Tonight’s Prime Time

ingin menyajikan tayangan yang informatif dan menghibur bagi penonton. Episode tersebut

ditayangkan agar penonton terhibur dengan kombinasi host dan narasumber yang disajikan. Lalu

penonton dapat mengenal lebih jauh seperti apa sosok Pak Joko Widodo dan kegiatan beliau

ketika sedang libur di Istana Kepresidenan Bogor.

Kata Kunci : Kemasan Program, Talk Show, Tonight’s Prime Time, Net TV, Presiden Jokowi.

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ANALYSIS OF PACKAGING PROGRAM TALK SHOW TONIGHT’S PRIME

TIME NET TV EPISODE PRESIDENT JOKOWI (CASE STUDY ON THE

PROGRAM TONIGHT'S PRIME TIME TALK SHOW NET TV EPISODES

PRESIDENT JOKOWI)

RIKY SETIAWAN

Abstract

Television is a means of entertainment which is quite complete for a modern society, the information

presented is very diverse. The program of the event became a benchmark of the success of a television

station. Packaging program is an effort or stratagem to attract interest in watching television. This

research was conducted to find out the packaging program talk show tonight's Prime Time Net TV

episodes President Jokowi in attracting interest in watching television and know the reasons behind

making and airing this episode. The theory that the author use in this study are S-O-R. Methods

undertaken in this research is qualitative method collecting primary data such as interviews and

documentation (photos) in the activities of the shooting. The research results showed that packaging

program tonight's Prime Time episode President Jokowi in terms of talk shows, packaged in an

informative and entertaining. With the identity of the program that is bringing in a host of styles and so

typical. Formal fashion worn by the host and relaxed fashion resource use. The shooting was done at the

Bogor Presidential Palace and in the studio. As well as a bumper packaging simple and modest, with a

very clear message. The conclusion is Tonight's Prime Time would like to present the impressions that

are informative and entertaining for the audience. That episode aired so that the audience entertained

with a combination of host and speaker are presented. Then the audience can know more as to what the

figure of Mr. Joko Widodo and his activities when he was off duty at the Bogor Presidential Palace.

Keywords : Program, Talk Show, Tonight's Prime Time, Net TV, President Jokowi.

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DAFTAR ISI

HALAMAN JUDUL ........................................................................................................ i

LEMBAR PERSEMBAHAN ........................................................................................ ii

PERNYATAAN ORISINALITAS ............................................................................... iii

LEMBAR PENGESAHAN ........................................................................................... iv

KATA PENGANTAR .................................................................................................... v

PERNYATAAN PERSETUJUAN PUBLIKASI SKRIPSI ....................................... vi

Abstrak .......................................................................................................................... vii

Abstract ......................................................................................................................... viii

DAFTAR ISI .................................................................................................................. ix

DAFTAR TABEL .......................................................................................................... xi

DAFTAR GAMBAR .................................................................................................... xii

DAFTAR LAMPIRAN ............................................................................................... xiii

BAB I PENDAHULUAN I.1 Signifikansi Penelitian ....................................................................................... 1

I.2 Fokus Penelitian ................................................................................................. 7

I.3 Pertanyaan Penelitian ......................................................................................... 7

I.4 Tujuan Penelitian ............................................................................................... 7

I.5 Manfaat Penelitian ............................................................................................. 7

I.6 Sistematika Penelitian ........................................................................................ 8

BAB II TINJAUAN PUSTAKA II.1 Penelitian Terdahulu .......................................................................................... 9

II.2 Konsep-Konsep Penelitian ............................................................................... 14

II.2.1 Media Massa ............................................................................................. 14

II.2.2 Televisi ..................................................................................................... 16

II.2.3 Program .................................................................................................... 19

II.2.4 Talk Show ................................................................................................. 21

II.2.5 Kemasan Program .................................................................................... 23

II.2.6 Minat ......................................................................................................... 24

II.3 Teori Penelitian ................................................................................................ 26

II.3.1 Teori S-O-R ............................................................................................. 26

II.4 Kerangka Berpikir ............................................................................................ 29

BAB III METODOLOGI PENELITIAN III.1 Metode Pengumpulan Data .............................................................................. 30

III.2 Penentuan Informan ......................................................................................... 32

III.3 Teknik Analisis Data ....................................................................................... 32

III.4 Teknik Keabsahan Data ................................................................................... 34

III.5 Waktu dan Lokasi Penelitian ........................................................................... 35

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BAB IV HASIL PENELITIAN DAN PEMBAHASAN IV.1 Deskripsi Objek Penelitian .............................................................................. 37

IV.1.1 Sejarah Net TV ........................................................................................ 37

IV.1.2 Filosofi Logo Net TV .............................................................................. 39

IV.1.3 Visi Misi Net TV ...................................................................................... 40

IV.1.4 Direksi NET TV ....................................................................................... 40

IV.1.5 Program Net TV ....................................................................................... 41

IV.1.6 Gambaran Umum Tonight’s Prime Time ................................................. 42

IV.2 Hasil Penelitian ................................................................................................... 44

IV.2.1 Analisis Kemasan Program ...................................................................... 44

IV.3 Pembahasan ..................................................................................................... 72

IV.3.1 Korelasi S-O-R dengan Minat Menonton .................................................... 75

BAB V PENUTUP V.1 Kesimpulan ...................................................................................................... 77

V.2 Saran ................................................................................................................ 77

DAFTAR PUSTAKA ................................................................................................... 79

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DAFTAR TABEL

Tabel 1. Penelitian Terdahulu ........................................................................................... 9

Tabel 2. Lokasi dan Waktu Penelitian ............................................................................ 36

Tabel 3. Direksi Net TV ................................................................................................. 40

Tabel 4. Program Net TV ............................................................................................... 41

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DAFTAR GAMBAR

Gambar 1. Kerangka Berpikir ........................................................................................ 29

Gambar 2. Logo Net TV ................................................................................................. 39

Gambar 3. Struktur Organisasi Program ........................................................................ 43

Gambar 4. Host bersama Pratu Daniel ........................................................................... 49

Gambar 5. Host ketika bersepeda dengan Presiden ........................................................ 50

Gambar 6. Host bersama Pak Jokowi di kandang kambing Istana ................................. 51

Gambar 7. Host dan Pak Jokowi memberi makan ikan .................................................. 52

Gambar 8. Desta ditinggal oleh Vincent dan Pak Jokowi .............................................. 53

Gambar 9. Host dan Pak Jokowi menaiki golf car ......................................................... 54

Gambar 10. Suasana games tebak bibir .......................................................................... 56

Gambar 11. Pak Jokowi makan bersama host ................................................................ 57

Gambar 12. Siswa SD telefon interaktif dengan Pak Jokowi ......................................... 58

Gambar 13. Host asik dengan narasumber ..................................................................... 62

Gambar 14. Busana outdoor ........................................................................................... 64

Gambar 15. Busana indoor ............................................................................................. 65

Gambar 16. Background outdoor ................................................................................... 66

Gambar 17. Background indoor ..................................................................................... 67

Gambar 18. Bumper 1 ..................................................................................................... 69

Gambar 19. Bumper 2 ..................................................................................................... 70

Gambar 20. Bumper 3 ..................................................................................................... 71

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DAFTAR LAMPIRAN

Lampiran A Surat Riset

Lampiran B Transkrip Wawancara

Lampiran C Daftar Riwayat Hidup

Lampiran D Dokumentasi Penelitian