Bisnis Online Berbasis News
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Transcript of Bisnis Online Berbasis News
Bisnis Online Berbasis News
Netpreneur Conference 2011
Andry HuzainDirektur IT & Komersial Detik.com
twitter.com/andry
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Semua indikator internet di Indonesia menunjukkan pertumbuhan pesat
Lalu apa yang akan anda lakukan?
+ Tech + Bisnis +
IT News
Commerce PM
Content ArchivalContent Delivery
UI/UXProduct Lifecyle
Sifat News di Internet
• Breaking News• Social News• Transparent• “Coffee House Effects”
Model Bisnis
• Online Advertising• Paid Contents (Subscribtion, Syndication, etc)• Retail Advertising • Offline Events
Online Advertising
• Display ads – Period based– via Agensi Periklanan
• Performance based ads– CPM, CPC, atau CPA/CPL– Real-time bidding via Ads Network
Paid Contents
• Subcriptions• Syndications
Retail Advertising
• C2C - IklanBaris• SME/UKM AdPoint• Google AdSense
Model Bisnis
• Online Advertising• Paid Contents (Subscribtion, Syndication, etc)• Retail Advertising • Offline Events• Others
Sudah melakukan semua, kenapa masih sepi pengunjung/iklan?
Tipping point
Q & A