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    BISNIS INTERNASIONALKode Matakuliah : EKA 450Jumlah Kredit : 2Dosen Pengampu : Puji Harto, SE, M.Si, Ph.D, Akt

    Deskripsi MatakuliahMata kuliah ini merupakan sarana untuk memperkenalkan dan menstimulasi ketertarikan mahasiswa pada bidang bisnis internasional. Tujuandari mata kuliah ini adalah memberikan pemahaman kepada mahasiswa mengenai lingkungan politik, hukum, budaya dan ekonomika dari

    bisnis internasional dan bagaimana kekuatan tersebut berpengaruh dalam membentuk perdagangan, investasi, dan aktivitas bisnis. Selain ituuga akan dijelaskan mengenai strategi bisnis dan keputusan manajerial dalam lingkup perusahaan yang berkaitan dengan lingkungan

    internasionalMeeting Group Topic Tujuan Pembelajaran Sub Topics Chapter Case Study1 Globalization of

    Marketsand theInternationalizationof the Firm

    1 Understand what is meant bythe term globalization.

    2 Recognize the main drivers of

    globalization.3 Describe the changing nature

    of the global economy.4 Explain the main arguments in

    the debate over the impact ofglobalization.

    5 Understand how the processof globalization is creatingopportunities and challengesfor business managers.

    1. What is globalization?2. The Emergence of Global

    Institutions

    3. Drivers of Globalization4. The Changing Demographics of

    the Global Economy5. The Globalization Debate6. Managing in the Global

    Marketplace

    Chapter 1 The Globalization ofStarbucks

    2 1 National Differencesin Political

    Economy

    1 Understand how the politicalsystems of countries differ.

    2 Understand how the economicsystems of countries differ.

    3 Understand how the legalsystems of countries differ.

    4 Explain the implications formanagement practice ofnational differences in

    political economy.

    1. Political Systems2. Economic Systems3. Legal Systems4. Drivers of market globalization5. Technological advances6. Societal consequences of market

    globalization7. Firm-level consequences of

    market globalization:Internationalization of the firms

    Chapter 2 Indonesia-Asia'sStumbling Giant

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    value chain3 2 Differences in

    Culture 1 Explain what is meant by

    the culture of a society.2 Identify the forces that lead

    to differences in socialculture.

    3 Identify the business andeconomic implications ofdifferences in culture.

    4 Recognize how differences insocial culture influencevalues in the workplace.

    5 Demonstrate an appreciationfor the economic and businessimplications of culturalchange.

    1. W hat Is Culture?2. Social Structure3. Religious and Ethical Systems4. Language5. Education6. Culture and the Workplace7. Cultural Change8. CROSS-CULTURAL

    LITERACY

    Chapter 4 Matsushita (Panasonic)and Japan's ChangingCulture

    4 3 Ethics in

    InternationalBusiness

    1 Understand the ethical issuesfaces by international

    businesses.2 Recognize an ethical dilemma.3 Identify the causes of

    unethical behavior bymanagers.

    4 Describe the different philosophical approaches toethics.

    5 Explain how managers canincorporate ethicalconsiderations into theirdecision making.

    1. Ethical Issues in InternationalBusiness

    2. Ethical Dilemmas3. The Roots of Unethical

    Behavior4. Philosophical Approaches to

    Ethics5. DECISION-MAKING

    PROCESSES6. MORAL COURAGE

    Chapter 5 Siemens BriberyScandal

    5 4 International TradeTheory 1 Understand why nations trade

    with each other.2 Summarize the different

    theories explaining tradeflows between nations.

    3 Recognize why manyeconomists believe that

    1. An Overview of Trade Theory2. Mercantilism3. Absolute Advantage4. Comparative Advantage5. Heckscher-Ohlin Theory6. The Product Life-Cycle Theory7. New Trade Theory

    Chapter 6 The Rise ofBangladesh's TextileTrade

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    unrestricted free trade between nations will raise theeconomic welfare of countriesthat participate in a free tradesystem.

    4 Explain the arguments ofthose who maintain thatgovernment can play a

    proactive role in promotingnational competitiveadvantage in certainindustries.

    5 Understand the importantimplications that internationaltrade theory holds for

    business practice.

    8. National Competitive Advantage:Porter's Diamond

    6 5 The Political

    Economy ofInternational Trade

    1 Identify the policy instrumentsused by governments toinfluence international tradeflows.

    2 Understand why governmentssometimes intervene ininternational trade.

    3 Summarize and explain thearguments against strategictrade policy.

    4 Describe the development ofthe world trading system andthe current trade issue.

    5 Explain the implications formanagers of developments inthe world trading system.

    1. Instruments of Trade Policy2. Political and legal environments in

    international business3. Political systems4. Legal systems5. Participants in political and legal

    systems6. Types of country risk produced by

    political systems7. Types of country risk produced by

    legal systems8. Managing country risk

    Chapter 7 Political, Legal, andEthical Dilemmasin the GlobalPharmaceutical Industry

    7 6 Regional EconomicIntegration

    1 Describe the different levelsof regional economicintegration.

    2 Understand the economic and political arguments forregional economic

    1. Regional integration andeconomic blocs

    2. Levels of regional integration3. The leading economic blocs4. Advantages of regional integration5. Success factors for regional

    Chapter 9 Russell Corporation:Choosing betweenGlobaland Regional Free Trade

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    integration.3 Understand the economic and

    political arguments againstregional economicintegration.

    4 Explain the history, currentscope, and future prospectsof the world's most importantregional economicagreements.

    5 Understand the implicationsfor business that are inherentin regional economicintegration agreements.

    integration6. Ethical dilemmas and drawbacks

    of regional integration7. Management implications of

    regional integration

    MID EXAM 8 7 The Strategy of

    International

    Business

    1 Explain the concept ofstrategy.

    2 Recognize how firms can profit by expanding globally.

    3 Understand how pressures forcost reductions and pressuresfor local responsivenessinfluence strategic choice.

    4 Identify the differentstrategies for competingglobally and their pros andcons.

    1. Strategy in international business2. Building the global firm3. The integration-responsiveness

    framework4. Strategies based on the

    integration-responsivenessframework

    5. Organizational structure6. Organizational structures for

    international operations

    Chapter 12 Carlos Ghosn: Leadingfor Global Success atRenault-Nissan

    9 8 The Organization ofInternationalBusiness

    1 Explain what is meant byorganization architecture.

    2 Describe the different

    organizational choices thatcan be made in aninternational business.

    3 Explain how organization can be matched to strategy toimprove the performance ofan international business.

    1. Assessing global marketopportunities

    2. Analyzing organizational

    readiness to internationalize3. Assessing the suitability of products and services for foreignmarkets

    4. Screening countries to identifytarget markets

    5. Assessing industry market

    Chapter 13 Advanced BiomedicalDevices: AssessingReadiness to Export

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    4 Discuss what is required foran international business tochange its organization sothat it bett er matches itsstrategy.

    potential6. Choosing foreign business

    partners7. Estimating company sales

    potential

    10 9 Entry Strategy andStrategicAlliances

    1 Explain the three basicdecisions that firmscontemplating foreignexpansion must make: whichmarkets to enter, when toenter those markets, and onwhat scale.

    2 Compare and contrast thedifferent modes that firmsuse to enter foreign markets.

    3 Identify the factors thatinfluence a firm's choice ofentry mode.

    4 Recognize the pros and consof acquisitions versusgreenfield ventures as anentry strategy.

    5 Evaluate the pros and cons ofentering into strategicalliances.

    1. An overview of foreign marketentry strategies

    2. Internationalization of the firm3. Exporting as a foreign market

    entry strategy4. Managing export-import

    transactions5. Payment methods in exporting and

    importing6. Export-import financing7. Identifying and working with

    foreign intermediaries8. Countertrade: A popular approach

    for emerging markets anddeveloping economies

    Chapter 14 Barrett Farm Foods: ASmall Firms

    International Launch

    11 10 Exporting,Importing, andCountertrade

    1 Explain the promises andrisks associated withexporting.

    2 Identify the steps managerscan take to improve theirfirm's export performance.

    3 Identify information sourcesand government programsthat exist to help exporters.

    4 Recognize the basic stepsinvolved in export financing.

    5 Describe how countertradecan be used to facilitate

    1. Contractual entry strategies2. Licensing as an entry strategy3. Advantages and disadvantages of

    licensing4. Franchising as an entry strategy5. Advantages and disadvantages of

    franchising6. Other contractual entry strategies7. Guidelines for protecting

    intellectual property

    Chapter 16 Subway and theChallenges ofFranchising in China

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    exporting.12 11 Global Production,

    Outsourcing, andLogistics

    1 Explain why production andlogistics decisions are ofcentral importance to manymultinational businesses.

    2 Explain how countrydifferences, productiontechnology, and productfeatures all affect the choiceof where to locate productionactivities.

    3 Recognize how the role offoreign subsidiaries in

    production can be enhancedover time as they accumulateknowledge.

    4 Identify the factors thatinfluence a firm's decision ofwhether to source suppliesfrom within the company orfrom foreign suppliers.

    5 Describe what is required toeff iciently coordinate aglobally dispersed

    production system.

    1. Outsourcing, global sourcing, andoffshoring

    2. Benefits of global sourcing3. Risks of global sourcing4. Strategies for minimizing the risks

    of global sourcing5. Implementing global sourcing

    through supply-chainmanagement

    6. Global sourcing and corporatesocial responsibility

    Chapter 17 Wolverine World Wide

    13 12 Global HumanResourceManagement

    1 Summarize the strategic roleof human resourcemanagement in theinternational business.

    2 Identify the pros and cons ofdifferent approaches tostaffing policy in theinternational business.

    3 Explain why managers mayfail to thrive in foreign

    postings.4 Recognize how management

    development and training

    1. The Strategic Role ofInternational HRM

    2. Staffing Policy3. Training and Management

    Development4. Compensation5. International Labor Relations6. International distribution

    Chapter 19 AstraZeneca

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    programs can increase thevalue of human capital in theinternational business firm.

    5 Explain how and why performance appraisal

    systems might vary acrossnations.

    6 Understand how and whycompensation systems mightvary across nations.

    7 Understand how organizedlabor can influence strategicchoices in international

    business firms.14 13 Accounting and

    Finance inthe International

    Business

    1 Discuss the nationaldifferences in accountingstandards.

    2 Explain the implications ofthe rise of internationalaccounting standards.

    3 Explain how accountingsystems affect controlsystems within themultinational enterprise.

    4 Discuss how operating indifferent nations impactsinvestment decisions withinthe multinational enterprise.

    5 Discuss the different financingoptions available to theforeign subsidiary of amultinational enterprise.

    6 Understand how moneymanagement in theinternational business can beused to minimize cash

    balances, transaction costs,and taxation.

    1. National Differences inAccounting Standards

    2. Accounting Aspects of ControlSystems

    3. Financial Management: TheInvestment Decision4. Financial Management: The

    Financing Decision5. Financial Management: GlobalMoney Management

    Chapter 20 Brazil's Gol Airlines

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    7 Understand the basictechniques for global moneymanagement.

    FINAL EXAM

    Buku:INTERNATIONAL BUSINESS: COMPETING IN THE GLOBAL MARKET PLACE (2013)Pengarang: Charles W. L. Hill.- 9th edition, Penerbit Mc GrawHill

    Petunjuk:1. Kelompok yang maju melakukan presentasi materi bab sesuai urutan silabus.2. Soal kasus yang ada di bagian akhir masing-masing bab akan dibahas oleh kelompok yang ditunjuk secara random.3. Dosen akan menunjuk kelompok lain untuk memberikan tanggapan atas kasus yang dibahas.4. Peserta kelas selain kelompok yang maju presentasi materi wajib membuat dan mengumpulkan ringkasan materi yang ditulis tangan dalam kertas

    folio bergaris minimum 4 halaman.5. Kelompok yang maju wajib mengumpulkan makalah bab yang dibahas kepada dosen pengampu.6. Pada akhir semester, setiap mahasiswa wajib membuat dan mengumpulkan paper tentang aspek bisnis internasional, minimal 5 halaman kuarto

    diketik dan dijilid.

    Penilaian:1. Kehadiran 10%2. Tugas Harian dan kuis 15%3. Partisipasi &Kinerja Kelompok 25%4. Ujian Tengah Semester 25%

    5. Ujian Akhir Semester 25%Recent Grad in IB:Salah satu keunggulan buku text acuan mata kuliah ini adalah ilustrasi tentang kesempatan berkarir pada bisnis internasional. Silahkan anda pelajarilebih lanjut mengenai profil para lulusan sarjana dari beragam latar belakang dan Negara. Cermati bagaimana mereka meniti karir pada perusahaanmultinasional atau bahkan perusahaan skala kecil.Chapter Nama Profil Hal ket

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    Chapter 1 Ashley Lumb 20Chapter 3 Cynthia Asoka 77Chapter 4 Zhibo (Lawrence) Yu 96Chapter 10 Andrew and Jamie Waskey 272

    Chapter 11

    Maria Keeley 297Chapter 13 Javier Estrada 352Chapter 15 Jennifer Knippen 403Chapter 18 John Dykhouse: Trade Development Manager 485Chapter 20 Chip Besse 547

    Aturan Presentasi Kelompok:1. Setiap kelompok yang maju harus mempersiapkan diri terlebih dahulu. Persiapan yang dilakukan antara lain pemahaman dan penguasaan materi

    yang dibahas.2. Powerpoint yang dibuat maksimal berisikan 9 baris kalimat dalam satu slide. Hanya point-point penting (kata-kata kunci) saja yang dicantumkan

    didalam slide, jangan mencantumkan kalimat yang panjang.3. Waktu presentasi dibatasi maksimal 40 menit. Disarankan slide yang dibuat tidak terlalu banyak (maksimum 25 slide).4. Para anggota kelompok yang melakukan presentasi ketika memberikan penjelasan dilarang hanya membaca dari slide. Jika membaca saja, maka

    tidak perlu dilakukan presentasi, cukup memfotokopi slide presentasi dan membagikan kepada peserta kuliah.5. Posisi pihak presenter selama presentasi diarahkan untuk menghadap kearah audiens, jangan membelakangi audiens.6. Selama sesi tanya jawab kelompok yang maju dilarang membuka alat elektronik seperti laptop, tablet, Hp untuk membuka internet. Jawaban

    pertanyaan didiskusikan oleh anggota kelompok tanpa alat bantu internet.7. Kelompok yang lain harus menyimak presentasi dan memberikan penilaian tertulis terhadap kinerja presentasi (form akan dibagikan).8. Setiap pertanyaan dari peserta kelas harus tercatat dan terdokumentasikan dengan baik oleh kelompok yang maju.

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