ANALISIS USABILITY DIDALAM USER EXPERIENCE PADA...

ANALISIS USABILITY DIDALAM USER EXPERIENCE PADA

TOKOPEDIA MENGGUNAKAN USE QUESTIONNAIRE

TUGAS AKHIR

Sebagai Persyaratan Meraih Gelar Sarjana Strata-1 Teknik Informatika

Universitas Muhammadiyah Malang

Oleh :

SHIDIQ WICAKSONO

201310370311132

Bidang Minat

RPL

PROGRAM STUDI INFORMATIKA

FAKULTAS TEKNIK

UNIVERSITAS MUHAMMADIYAH MALANG

2019

KATA PENGANTAR

Dengan memanjatkan puji dan syukur kehadirat Allah SWT yang telah

melimpahkan rahmat dan hidayah-Nya, tak lupa shalawat dan salam kepada

junjungan Nabi Besar Muhammad SAW, sehingga peneliti dapat menyelesaikan

tugas akhir yang berjudul “ANALISIS USABILITY DIDALAM USER

EXPERIENCE PADA TOKOPEDIA MENGGUNAKAN USE

QUESTIONNAIRE”. Skripsi ini merupakan salah satu syarat studi yang harus

ditempuh oleh seluruh mahasiswa Universitas Muhammadiyah Malang, guna

menyelesaikan akhir studi pada jenjang program Strata 1.

Peneliti menyadari sepenuhnya bahwa dalam penulisan tugas akhir ini

masih banyak kekurangan dan keterbatasan. Oleh karena itu peneliti

mengharapkan saran yang membangun agar tulisan ini bermanfaat bagi

perkembangan ilmu pengetahuan.

Malang, 15 Oktober 2019

Penulis

DAFTAR ISI

HALAMAN JUDUL

LEMBAR PERSETUJUAN ...................................................................................... ii

LEMBAR PENGESAHAN ...................................................................................... iii

LEMBAR PERNYATAAN ...................................................................................... iv

ABSTRAK .................................................................................................................. v

ABSTRACT ............................................................................................................... vi

LEMBAR PERSEMBAHAN .................................................................................. vii

KATA PENGANTAR ............................................................................................. viii

DAFTAR ISI .............................................................................................................. ix

DAFTAR GAMBAR ................................................................................................ xii

DAFTAR TABEL ................................................................................................... xiii

DAFTAR LAMPIRAN ........................................................................................... xiv

BAB I PENDAHULUAN ............................................................................................ 1

1.1 Latar Belakang ............................................................................................... 1

1.2 Rumusan Masalah .......................................................................................... 2

1.3 Tujuan Penelitian ............................................................................................ 3

1.4 Batasan Masalah ............................................................................................. 3

1.5 Sistematika Penulisan ..................................................................................... 3

BAB II STUDI PUSTAKA ......................................................................................... 5

2.1 User Experience (Pengalaman Pengguna) ..................................................... 5

2.2 Usability didalam User Experience ................................................................ 5

2.3 Tokopedia ....................................................................................................... 6

2.4 USE Questionnaire ......................................................................................... 6

2.5 Skala Likert .................................................................................................... 8

2.6 Uji Kelayakan Kuesioner ............................................................................... 8

2.6.1 Uji Validitas ............................................................................................ 8

2.6.2 Uji Reliabilitas ........................................................................................ 9

2.7 Populasi, Sampling dan Sampel Penelitian .................................................. 10

2.7.1 Populasi Penelitian ................................................................................ 10

2.7.2 Sampling Penelitian ............................................................................... 10

2.7.3 Sampel Penelitian .................................................................................. 10

2.8 Analisis Regresi Linear Berganda ................................................................ 11

2.8.1 Uji korelasi regresi secara simultan (Uji F) .......................................... 11

2.8.2 Uji koefisien regresi secara individu (Uji t) .......................................... 12

BAB III METODOLOGI PENELITIAN ............................................................... 13

3.1 Tahapan Penelitian ....................................................................................... 13

3.2 Studi Literatur ............................................................................................... 14

3.3 Analisa Kebutuhan ....................................................................................... 14

3.3.1 Variabel Penelitian ................................................................................ 15

3.3.2 Hipotesis ................................................................................................ 15

3.3.3 Populasi dan Sampel ............................................................................. 16

3.3.4 Instrumen Penelitian.............................................................................. 17

3.4 Uji Kelayakan Kuesioner ............................................................................. 19

3.4.1 Uji Validitas .......................................................................................... 20

3.4.2 Uji Reliabilitas ...................................................................................... 20

3.5 Analisis dan Pengolahan Hasil Kuesioner .................................................... 20

3.5.1 Pengukuran Usability ............................................................................ 21

3.5.2 Uji Hipotesis ......................................................................................... 21

3.5.2.1 Uji korelasi regresi secara simultan (Uji F) ....................................... 22

3.5.2.2 Uji koefisien regresi secara individu (Uji t) ...................................... 22

BAB IV HASIL DAN PEMBAHASAN .................................................................. 23

4.1 Hasil Penelitian ............................................................................................. 23

4.2 Metode dan Cara Pengumpulan Data ........................................................... 23

4.3 Karakteristik Responden .............................................................................. 24

4.4 Uji kelayakan Kuesioner .............................................................................. 25

4.4.1 Uji Validitas .......................................................................................... 25

4.4.2 Uji Reliabilitas ...................................................................................... 27

4.4.3 Pengukuran Usability ............................................................................ 28

4.4.4 Uji F (Uji Korelasi Regresi secara Simultan) ....................................... 29

4.4.5 Uji t (Uji Koefisien Regresi secara Individu) ....................................... 31

4.5 Pembahasan .................................................................................................. 34

4.5.1 Pembuktian Hipotesis 1 ........................................................................ 34




BAB V KESIMPULAN DAN SARAN .................................................................... 40

5.1 Kesimpulan ................................................................................................... 40

5.2 Saran ............................................................................................................. 40

DAFTAR PUSTAKA ............................................................................................... 41

DAFTAR GAMBAR

Gambar 3.1 Alur Tahap Metode Penelitian .............................................................. 13

Gambar 3.2 Model Konseptual .................................................................................. 15

Gambar 4.1 Grafik Usia Responden .......................................................................... 25

DAFTAR TABEL

Tabel 2.1 Kriteria Pengukuran dengan Kuesioner USE .......................................... 6

Tabel 2.3 Kriteria Pengukuran Skala Likert ............................................................ 8

Tabel 3.1 Kuesioner Penelitian ................................................................................. 17

Tabel 3.2 Tingkat Reliabilitas Cronbach’s Alpha ................................................... 20

Tabel 3.3 Kategori Kelayakan .................................................................................. 21

Tabel 4.1 Karakteristik Responden Menurut Jenis Kelamin ................................ 24

Tabel 4.2 Karakteristik Responden Menurut Usia ................................................ 24

Tabel 4.3 Hasil Uji Validitas Kuesioner .................................................................. 26

Tabel 4.4 Hasil Uji Reabilitas Kuesioner ................................................................. 28

Tabel 4.5 Hasil Uji F .................................................................................................. 29

Tabel 4.6. Hasil Uji F Responden Belum Pernah Bertransaksi ............................ 30

Tabel 4.7. Hasil Uji F Responden Sudah Pernah Bertransaksi ............................. 31

Tabel 4.8 Hasil Uji t ................................................................................................... 31

Tabel 4.9 Hasil Uji t Pengguna Tokopedia Belum Pernah Bertransaksi ............. 33

Tabel 4.10 Hasil Uji t Pengguna Tokopedia Sudah Pernah Bertransaksi ............ 33

DAFTAR LAMPIRAN

Lampiran 1. Data Responden Uji Kelayakan Kuesioner ............................................ 43

Lampiran 2. Kuesioner Penelitian untuk Uji Kelayakan Kuesioner ........................... 45

Lampiran 3. Hasil Pengujian Kelayakan Kuesioner ................................................... 48

Lampiran 4. Rekapitulasi Data Hasil Pengujian Kelayakan Kuesioner ...................... 51

Lampiran 5. Skor Penelitian Uji Validitas pada SPSS ................................................ 53

Lampiran 6. Skor Penelitian Uji Reliabilitas .............................................................. 68

Lampiran 7. Data Responden Penelitian ..................................................................... 69

Lampiran 8. Hasil Pengujian salah satu dari 100 Responden ..................................... 74

Lampiran 9. Rekapitulasi Data Hasil Penelitian dari 100 Responden ........................ 76

DAFTAR PUSTAKA

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