Imam Nur Muchlas

ABSTRAK

ANALISIS POTENSI DAN PENGEMBANGAN EKOWISATA DI

DANAU WAY JEPARA BERDASARKAN PERSEPSI

STAKEHOLDERS

Oleh

IMAM NUR MUCHLAS

Danau Way Jepara merupakan salah satu destinasi ekowisata di Kabupaten

Lampung Timur yang berpotensi untuk dikembangkan. Tujuan penelitian ini

untuk mengetahui potensi dan polarisasi persepsi stakeholders terhadap sumber

daya ekowisata. Penelitian dilakukan selama 2 bulan, yaitu bulan Januari–

Februari 2018. Potensi ekowisata dikumpulkan dengan cara survei langsung,

persepsi stakeholders dikumpulkan dengan wawancara menggunakan alat bantu

kuesioner. Sampel stakeholders dipilih secara random sampling, informasi

mendalam dikumpulkan dari informan kunci dengan teknik snowball sampling.

Analisis data dilakukan secara deskriptif dan persepsi diolah menggunakan skala

likert skor 1-5. Hasil penelitian diketahui potensi sumber daya ekowisata di Danau

Way Jepara meliputi: potensi lanskap dengan view penyusunnya, sumber daya

flora dan fauna terdiri dari 29 spesies pohon, 26 spesies satwa liar dan 21 spesies

ikan. Kuliner khas masakan ikan dan kue tradisional, kegiatan seni budaya yang

Imam Nur Muchlas

menarik yaitu gotong royong dan malam 1 assuro. Infrastruktur, akomodasi,

fasilitas dan pelayanan tersedia di lokasi, namun kondisinya kurang baik. Persepsi

stakeholders sama, yaitu cukup baik dengan skor 3, namun standarisasi penilaian

pada objek yang sama mengalami perbedaan. Standar penilaian wisatawan lebih

tinggi dari pengelola dan masyarakat, sehingga polarisasi persepsi mendekati

kutub dan membentuk garis simetris bernilai positif. Meskipun seluruh aspek

bernilai positif, namun persepsi masyarakat assimetris pada aspek keindahan

lanskap dan fasilitas pelayanan.

Kata kunci: Danau, ekowisata, polarisasi persepsi, Way Jepara.

Imam Nur Muchlas

ABSTRACT

ANALYSIS OF THE POTENTIAL AND DEVELOPMENT OF

ECOTOURISM AT LAKE WAY JEPARA BASED ON THE

PERCEPTIONS OF STAKEHOLDERS

By

IMAM NUR MUCHLAS

Lake Way Jepara was one of the destinations of ecotourism in East Lampung

district which can potentially be developed. The purpose of this research is to

know the potential and polarization of perceptions of stakeholders towards

ecotourism resources. Research carried out for 2 months, IE January – February

2018. The potential of ecotourism is collected by way of a direct survey,

perceptions of the stakeholders collected with interviews using questionnaire tool.

Sample of stakeholders selected by random sampling, in-depth information

gathered from key informants with snowball sampling technique. The data

analysis done in a descriptive and likert scale using perceptions score 1-5. Results

of the study known to potential resources of ecotourism at Lake Way Jepara

include: potential of the landscape with a view, the resources constituting the flora

and fauna consists of 29 species of trees, 26 species of wildlife and 21 species of

fish. Typical culinary fish dishes and traditional cakes, interesting art and cultural

Imam Nur Muchlas

activities, namely mutual and night 1 assuro. Infrastructure, accommodation,

facilities and services available at the site, but his condition is not good. The

perception of the same stakeholders, that is pretty good with a score of 3, but the

standardization of the assessment on the same object experiencing the difference.

The standard assessment of travelers is higher than managers and the public, so

that the polarization of the perception approach the pole to form a symmetric line

is positive. Although the whole aspect is positive, but the public perception

assimetris on aspects of the beauty of the landscape and facilities service.

Keywords: Ecotourism, lake, polarization perceptions, Way Jepara.