TARGET AUDIENCE

Audience Profiling • Audience profiling is the act of identifying a target audience to aim

your product towards. The importance of doing this is that one brand simply cannot appeal to everyone, and by trying to do so they will risk the possibility of losing time and money.

• An ideal target audience profile is made up of both demographic information and detailed qualitative information about buyer personas in order to create a more rounded and well understood view of the target audience and how to reach them.

Questionnaire• In order to identify our target audience, we created an online

questionnaire on Survey Monkey where individuals would answer nine questions on their taste in music and their expectations of the genre they listen to the most.

• From the first two questions of the questionnaire, as shown above, we found that out of all six participants (girls aged between 10-2o), two preferred indie music to any other genre. This shows us that our target audience is going to be mainly girls aged between 10-20.

Questions One and Two

Question Four• Question four asks the individuals who

their favourite music artist is within their favourite genre and in this particular case I was interested in looking at the answers of those who said they preferred indie music. We found that they liked Arctic Monkeys and The Smiths, two artists who although are in the same genre of music have their differences. As a result, this shows us that whilst making our own music video we shouldn’t shy away from giving our video originality and subverting certain conventions of the genre as long as we keep to the main conventions.

Target Audience CollageIn order to create a visual representation of our target audience I have created a collage of all their possible interests, including social medias, other bands and the shops they may shop at.

INCORPORATING RESEARCH INTO OUR

PRODUCT

Question Seven• This question asks the individual what they

expect to see in a music video of their preferred music genre. We looked at the answers of those who said they preferred indie music again and their answers consisted of “to see the artist” and “originality and fun”. Myself and Holly have decided that we will be involving the artist in our music video, as we found out from Andrew Goodwin’s theory of music videos that this was effective and expected from most audiences to create consistency. We can also guarantee that we will try our best to create and original music video, with it’s own form despite possible muses. With the topics discussed in the song lyrics of Poltergeist by Transparence being quite serious we can’t promise that our music video will be fun, we will however try to make it enjoyable to watch.

Question Eight• Considering all answers on

this question, the most popular element of music video was performance. As a result we have decided to make the video a combination of both performance and narrative elements in order to show the story the lyrics tell. A combination of both elements has been found to be effective in many indie music videos, such as Smoke by PVRIS.

Question Nine• Three participants answered question nine

and this was particularly helpful as their answers have given us a list of things which we should aim to avoid in our music video. Both “confusion” and “ambiguity” are things we will try to avoid by carefully planning out the storyline of the narrative element so it makes sense alongside the song lyrics. “Sexualisation of women” is a big topic which will definitely be taken seriously and avoided. As our music video will be incorporating a lesbian relationship, it is important for us to not present this relationship in a sexualised manner as it so often has been in several pop music videos, which consequently can lead to people not taking LGBT relationships seriously. By creating a music video with an LGBT relationship we take on the responsibility of accurately representing this relationship with sensitivity.